DEALER

EVALUATION

Ryan Howard & Max Levene

In what ways does our media product use, develop or challenge the forms and conventions of real movies?

MusicOur music is similar to the sequence used in Oceans Eleven.Here we can contrast the two.

On this page is the music for our film.

This is the music for the opening title for Ocean’s Eleven. It is quite similar to the one we have used. It uses similar instruments to which we have used to create to music for our opening title sequence.

Costume

Dealer

Ocean’s Eleven

Adulthood

Dealer

The costumes worn in Dealer are a cross between what Brad Pitt wore in Ocean’s Eleven, and Adam Deacon’s costume in Adulthood. Although they are similar to Oceans, they are more like the ones used in Adulthood.

EditingThe types of editing used in our title sequence are straight cuts. There are no dissolves, fades, or any other transitions, apart from the start and the end. Having no fades or other transitions makes the clip look quicker, and following on, instead with fades and dissolves it looks like it has taken place over a period of time.The main editing technique we have used in our title sequence is cross cutting.Our quick editing is very similar to the one used in Lockstock & Two Smoking Barrels. (See below)

Dealer – click to play Lockstock & Two Smoking Barrels – click to play

CameraAs we shot on a DV camera, rather than a 33mm film, our short film would be much less likely to make it to the cinema. Ours would be seen as more of an independently produced film, and would be seen at a type of film festival.

The camera we used is aMino HD Flip.

Rather than a widescreen film recorder

How does your media product represent

particular social groups?

ClassBoth of the characters in our short film represent different classes. Ryan (left) is meant to look of a more higher class, using the sunglasses to help, where as Max (right) looks like he is of the working class, wearing a hoody, smoking a cigarette and wearing his trousers low.

AgeThe characters in our opening title sequence are of the ages 16 and 17. This is the same age as the characters in the movie Kidulthood. In comparison to Ocean’s Eleven, our characters are young people that aspire to become clever criminals in the future.

Gender

The similarity between our film and the Ocean’s series are that our main characters are male. This is also the same as Adulthood, where most of the main characters are male. This is because in most crime films, the main characters are men, with a women in the middle causing controversy, like Julia Roberts in Ocean’s Eleven.

What kind of media institution might distribute your media

product and why?

Warner Bros. would be interested in our film because they were the company that distributed all of the Ocean’s series. Barry Meyer is the chairman.

Warner Bros.

A company like Ska Films would distribute our film. This is because Guy Ritchie’s (pictured) company distributed Lockstock and Two Smoking Barrels and Snatch, which is very similar to the genre and context of our film.

Ska

Who would be the audience for your media

product?

Because our film is a cross between the Ocean’s series and Lockstock and Two Smoking Barrels/Snatch, the audience for our film would be similar. This is because all the genres correspond, being a sort of crime/drama. The age of our audience would probably be around 15-24 year olds. The audience for our film would most likely be British, because it is UK produced, similar to Lockstock and Snatch, where as the Ocean’s Eleven film was US produced.

Audience

Certification (BBFC)

To target our audience, we would have to have a specific certification out of the following:

Our film would be a 12. This is because it may not be suitable for young children because there might be a minor use of bad language.

Having a rating of allows all of our target audience (15-24) to see it.

How did you attract/address your audience?

Because we did not have the sufficient supplies to advertise, we had to figure out our own way of getting people to see it.

Seeing as we live in a Web 2.0 era, we uploaded our film to various internet sites.We put our finished movie onto our Youtube, and gathered some feedback. One user had given us feedback to make the beginning shorter, which we then did change, which others agreed that it made it look much better. We had no negative comments towards our post.

After Youtube, we put it on both of our Facebook pages, to receive more feedback. This time, it was all positive.We also put the film on each of our Blogs. This helped us receive even more feedback from fellow students and teacher.

Youtube Facebook Blogger

What have you learnt about technologies from

the process of constructing this product?

As our movie was made on a very low budget, we had to use cheaper software like iMovie, instead of professional tools such as Final Cut Pro. This means that we had less options to use, such as transitions. In iMovie we still had various transitions and dissolves, and other effects which we could use in our opening title sequence.

iMovie

Final Cut Pro

Movie Editing Software

As our movie was made on a very low budget, we had to use cheaper software to edit and create our music, such as Garageband. If we had the sufficient budget, we would have used the application Logic Pro.

Garageband

Logic Pro

We had to make our own music, because we were not allowed to use songs which already had copyright.

Music Editing Software

As we shot on a DV camera, rather than a 33mm film, our short film would be much less likely to make it to the cinema. Ours would be seen as more of an independently produced film, and would be seen at a type of film festival.

The camera we used is aMino HD Flip.

Rather than a widescreen film recorder

http://www.theflip.com/

Camera

Looking back at your preliminary task, what do

you feel you have learnt in the progression from it to the

full product

For our preliminary task, we had used the same group (Ryan & Max)We have learnt many things over the period of time between editing both short films. These include:- Time management- Using a much wider range of shots- Different editing techniques such as sound effects and cross-cutting

Click to play

During the editing of our preliminary task, we had realised we had made a mistake with some of the filming, to do with the 180 degree rule. Instead of deleting the footage, we decided to keep it and then to show what we have learnt.

180 Degree Mistake

Click to play

We have become much better at editing films. For our preliminary task we edited it on Final Cut Pro. But we were much better at editing on iMovie so we decided to do our opening sequence on that.

This is a screen shot of iMovie.

Movie Editing

Our music editing has become much better, since we have made our own instrumental using loops and samples on Garageband. As Max does Music Tech. As Level, we have both combined our knowledge of the software to create the piece of music.

This is a screen shot of Garageband.

Music Editing