43
Dealer Handbook © YikeBike Ltd 2013

Dealer handbook

Embed Size (px)

Citation preview

Page 1: Dealer handbook

Dealer Handbook © YikeBike Ltd 2013

Page 2: Dealer handbook

contents

Disclaimer: This document is a working handbook for dealer candidates. The information is

intended for the selection of right partners for YikeBike. Products and services described within this

handbook may vary without notice. © YikeBike Ltd 2013

introduction

story

mission

values

our business

YikeBike HQ

world presence

YikeBike models

specifications

YikeBike ® colours

partnership

partnership structure

appointment process

partner application form

frequently asked questions

Page 3: Dealer handbook

© YikeBike Ltd 2013

Page 4: Dealer handbook

introduction

Thank you for your contact and interest in the

YikeBike.

We are very interested in developing a distribution

network in several regions but are also conscious

that we must find partners who are both capable

and willing to develop the market in the direction we

want to pursue.

It is important for us to learn about your business

and business capabilities and how you would intend

to market the YikeBike via our Application Form.

Of most importance to us is a high level of customer

support. As part of this we require that partners are

capable of technical service in their region.

© YikeBike Ltd 2013

We are looking for partners with a good understanding

of emerging technology and niche market trends.

We have a unique product and our customers are

unique and we need to nurture that uniqueness.

The purpose of this handbook is to introduce you to the

YikeBike Partner world and understand the expectations

we have.

Maria Kay

International Business Manager

YikeBike Ltd.

Page 5: Dealer handbook

© YikeBike Ltd 2013

Page 6: Dealer handbook

mission

URBAN FREEDOM Our big hairy goal which is crazy is that we have created something that could become the most commonly

owned transport item in the world.

© YikeBike Ltd 2013

Page 7: Dealer handbook

story

The world’s smallest folding electric bike

Launched into production in 2010, the YikeBike is officially the smallest and lightest folding electric bike in the world. It’s

the ultimate urban freedom transport machine. When folded, the YikeBike can be carried like a briefcase or over your

shoulder, and can be safely stored beside your desk or in your apartment. With an effortless unfold in less than 20

seconds and with the current specifications, you can be travelling at a speed of 23 km/ h for a distance up to 14 km on

a single charge, and then recharge it to keep going further.

The YikeBike redefines the travel options you have in any urban situation; it’s a pleasure to ride and a real head turner.

Here is a video that enlightens the YikeBike Story.

Did you know that:

Since its creation, the YikeBike has received numerous international accolades. Most notably,

YikeBike was ranked 15th among the 50 Best inventions by Time Magazine. It was also listed among WIPO’s most

notable inventions next to the likes of BlackBerry, Google, MagneticResonance Imaging (MRI), SpaceShip One, Viagra,

and an anti-HIV vaccine. The YikeBike was also enshrined in The 2011 Guinness Book of World Records as the

lightest and smallest compact electric bike in the world.

© YikeBike Ltd 2013

Page 8: Dealer handbook

© YikeBike Ltd 2013

Page 10: Dealer handbook

© YikeBike Ltd 2013

Page 11: Dealer handbook

values

We value the way we do business.

Our concept for doing business is supported by

the following values:

• Be fair

• Respect the individual

• Open Communication

• Encourage each partnership

• Keep your promises

• Share your Knowledge

We endeavour to treat all our partners equally

and we endeavour to have your respect in the

decisions we make in running our business. We

try and focus on the needs of each individual

market.

© YikeBike Ltd 2013

Page 12: Dealer handbook

© YikeBike Ltd 2013

Page 13: Dealer handbook

our business

The heart of our business is the

continuing support we give our

partners and our customers.

We have created a unique brand

and a unique product.

The key to maintaining our success is

that we work very hard at it.

YikeBike Ltd. manufactures the

YikeBike ® as well as genuine parts

and accessories.

Portability

Usability

Visibility

Presence

Inspiration

Design Reliability

Stability

© YikeBike Ltd 2013

Page 14: Dealer handbook

YikeBike HQ

We are based in Christchurch, New Zealand. YikeBike Ltd. holds all the rights to the brand and manages

agreements with all partners.

YikeBike develops and manufactures the smallest, lightest, folding electric bikes in the world. The result of

five years of research and development, YikeBike combines exceptional performance, design and safety

with economy, convenience and portability.

YikeBike is backed by the two largest venture capital firms in New Zealand, Pioneer Capital Partners and

K1W1, and the New Zealand Foundation for Research, Science and Technology.

© YikeBike Ltd 2013

PO Box 42111,

Christchurch 8024

New Zealand

NZ Phone: +64 (0) 3 669 2401 US

Phone: +1 (650) 488-7780

Web: yikebike.com

FaceBook: facebook.com/yikebike

Page 15: Dealer handbook

world presence

We have developed a network of partners in the 40 countries:

Australia Austria Bahrain Belgium Brazil Canada Chile China Colombia Czech

Republic France Germany Hong Kong Hungary Israel Italy Japan Kuwait Lithuania

Malaysia Mexico Netherlands New Zealand Norway Panama Poland Portugal

Republic of Korea Russian Federation Singapore Spain Sweden Switzerland Taiwan

Thailand UAE USA Ukraine United Kingdom Venezuela Vietnam

© YikeBike Ltd 2013

Page 16: Dealer handbook

© YikeBike Ltd 2013

Page 17: Dealer handbook

YikeBike® models

© YikeBike Ltd 2013

Page 18: Dealer handbook

YikeBike® carbon model

© YikeBike Ltd 2013

Standard colour

Page 19: Dealer handbook

YikeBike® synergy model

© YikeBike Ltd 2013 Note: frame colour option is extra

Standard colour

Page 20: Dealer handbook

YikeBike® fusion model

© YikeBike Ltd 2013 Note: frame colour option is extra

Standard colour

Page 21: Dealer handbook

specifications

Drive Electric brushless DC motor

Brakes Electric anti-skid, regenerative

Battery Lithium Manganese

► 1h 30 mins min recharge with optional fast charger

► 4 hours recharge with standard desktop charger

Speed 23 km/hr (14.3 m/hr)

Power 450 Watts

Lights Hi-vis built-in LED

Range ► 14 Km (8.7 miles)

► 28 Km (17 miles) with 1 additional battery pack

Fold size Compact 43 litres

Fold time 15-20 seconds

Height limits Over 162 cm (5 foot 4 inches) and under 193 cm (6 foot 4 inches)

Wheels Pneumatic – 20” front and 8” back

Weight limit 100Kg (220 lbs)

© YikeBike Ltd 2013

Page 22: Dealer handbook

YikeBike® carbon model

© YikeBike Ltd 2013

Page 23: Dealer handbook

YikeBike ® synergy model

© YikeBike Ltd 2013

Page 24: Dealer handbook

YikeBike® fusion model

© YikeBike Ltd 2013

Page 25: Dealer handbook

YikeBike ® colours

All YikeBike models have a 6 colour option. The frame and rim will be painted as per photo.

© YikeBike Ltd 2013

Page 26: Dealer handbook

YikeBike box

Each YikeBike box comes standard with:

• YikeBike

• Desktop Charger

• Shoulder Strap

• Toolkit

• Manual

Page 27: Dealer handbook

© YikeBike Ltd 2013

dressed

Page 28: Dealer handbook

YikeBike partnership

© YikeBike Ltd 2013

Page 29: Dealer handbook

partnership

All partners are initially

required to purchase a

minimum of 3 bikes.

We recommend one of each

model plus a third of your

preference to be used as a

permanent demo bike.

You will want the other two

on hand to be able to fulfil

immediate orders.

Outline of current partner

expectations:

• We expect partners to start with a minimum of 3 YikeBike - New Partner

Package.

• We expect partners to stock a minimum of 3 YikeBikes at all times (this is

because there will be 3 models in 2013).

• We expect new partners to commit to a minimum purchase of 12 YikeBikes

per calendar year (Initial 3 plus 3 every 4 months).

• Your discount pricing for each calendar year will be based on the sales volume

of the previous year.

• We expect partners to stock spare parts for immediate service of YikeBikes

- warranty parts will be replaced by YikeBike free of charge.

• Partnership will be automatically renewed for the following year if minimum

quantities are fulfilled.

• We expect partners to have good Social Media presence in line with YikeBike

guidelines . We will set you up with a dedicated Facebook Page and we are

hoping to be able to help with a dedicated website in line with our branding

guidelines.

• We will provide Marketing Material set up which can be personalized to your

business and printed locally valued at US$5,500.

• We will provide dedicated promo videos.

© YikeBike Ltd 2013

Page 30: Dealer handbook

© YikeBike Ltd 2013

inspiration

Page 31: Dealer handbook

partnership cont.

What can you expect from us?

We want our partners to feel like that their YikeBike Partnership is a

strong long-term relationship.

Your Success is our Success!

We will give you all the tools necessary to market the YikeBike in

your specific market.

• Dedicated Contact Page

• Facebook Page

• Marketing Material

• Service Training Tools

• Videos

• Dedicated Partner Website

• Partner Forum

• Branding Guidelines

We like to think that all our Partners form a Global Partnership

where everyone shares information, ideas and experiences.

© YikeBike Ltd 2013

Page 32: Dealer handbook

© YikeBike Ltd 2013

portability

Page 33: Dealer handbook

partnership structure

evaluation period

The evaluation minimum period on all MoUs –

(Memorandums of Understanding) is 1 year. To

qualify as an Authorize YikeBike partner a minimum

quantity of 12 YikeBikes has to be purchased within

the evaluation period. If at the end of the evaluation

period the partner has not been able to meet the criteria,

YikeBike has the right to cancel the partnership.

pricing

Standard commercial pricing is provided separately, and

is subject to change without notice.

All prices are quoted in USD and are exclusive of

shipping costs, VAT and import taxes.

payment terms

• 100% on estimate confirmation (for lead times

less than 8 weeks)

• or, 50% on order and 50% before shipment (more

than 20 units and lead times greater than 8

weeks.

shipping

standard shipping quotes are CFR – sea freight, air

freight or courier shipping. Unless otherwise stated all

shipping prices are exclusive of duty, Vat or any landing

charges.

We have created distribution centers in the United States

and in Austria (Europe) in order to bring the cost of

shipping down as shipping individual YikeBikes via

courier can be an expensive affair.

© YikeBike Ltd 2013

Page 34: Dealer handbook

© YikeBike Ltd 2013

visibility

Page 35: Dealer handbook

partnership structure returns

Returns are only possible with prior approval from

[email protected] and only for unused new units with

complete original packaging. Return shipping and 5%

restock fee to be paid by the partner. Returns are only

accepted within 14 days from receiving the goods.

warranty and servicing

YikeBike offers a 12 month warranty for all parts and

labour. We expect partners to report VIN number to

[email protected]. Approved YikeBike partners are

to buy spare parts stock and YikeBike will replace

warranty parts. Approved YikeBike partners will be

responsible for servicing any YikeBike products brought

in for servicing.

representation and marketing material

Until a signed Approved Partner MOU is in place,

Partners should not represent themselves as official

Authorized YikeBike Partners or advertise YikeBikes for

sale online or in advertising.

YikeBike provides support on Marketing Material via a

DropBox folder. This folder has all material needed by

an official YikeBike Partner to start his/her YikeBike

business.

contact

Maria Kay

International Business Manager

YikeBike Ltd.

[email protected]

© YikeBike Ltd 2013

Page 36: Dealer handbook

© YikeBike Ltd 2013

usability

Page 37: Dealer handbook

appointment process

You have received this handbook after expressing

interest in distributing the YikeBike.

Our initial contact is generally via email and because of

our location in New Zealand we rely heavily on email

communication.

We ask you to fill out our Partner Application Form

and provided us with a better insight into your business

and how you see our future partnership.

We advise that filling out the application form does not

entitle you to represent YikeBike. We withhold the right

to decline your application at any stage.

In certain countries we have appointed Official Partners

which will manage your partnership with YikeBike.

They will be the suppliers of your stock.

You will not become a YikeBike Partner until you are

officially approved, have signed our MoU -

Memorandum of Understanding and have confirmed

your initial Partner Package.

Once you have been appointed we will send you a

Partner Document - Your success is our Success! so we

can prepare your dedicated contact page and announce

your partnership to our Partner Network and customers.

We aim to have this process finalized to coincide with

the arrival of your Partner Package.

From this moment on you will have access to our

dedicated partner website and you can then start

spreading Urban Freedom!

You will become an Authorized Official Dealer once

the Evaluation period is over and/or you have

achieved a high volume of sales.

© YikeBike Ltd 2013

Page 38: Dealer handbook

© YikeBike Ltd 2013

easy

Page 39: Dealer handbook

partner application form

With this application form you will help us answer the following questions:

• What can you tell us about your organization and yourself?

• What prompted you to start this project now?

• What experience do you have marketing new products and how will you apply that to YikeBike?

• How will you be evaluating different marketing options?

Please fill in this form which will help us summarize your application with us.

partner application form

We thank you in advance for your time in filling in the information required!

© YikeBike Ltd 2013

Page 40: Dealer handbook

© YikeBike Ltd 2013

presence

Page 41: Dealer handbook

frequently asked questions

what is the initial investment needed?

Partner packages start at US$5,720 excl. of

shipping, duty and income taxes. We would

estimate the initial immediate investment to

be US$7,000.

how long does the application process take?

The application process can take as little as 7

days. Many of the factors that we rely on are

actually dependent on how quick you are in

providing the information needed and your

confirmation of your Partner Package.

when can I expect a response to my

application?

We endeavour to respond to all distribution

requests within 24 hrs. We will respond to

your application form within 2 working days.

can i have an exclusive partnership?

We do not entertain exclusive partnerships

in certain markets, such as the US and

Europe. We will not allow exclusivity until we

have done some business together and after

a successful evaluation period for both

sides.

© YikeBike Ltd 2013

Page 43: Dealer handbook