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Dealer Conference 2013 Update Rollovers April 2013 Wolfgang Dietsch Productmanagement

Dealer Conference 2013 Update Rollovers · 2013-10-02 · Dealer Conference 2013 – Update Rollovers Productmanagement WD 07.03.2013 7 Innovation No 2: Drive-in Description Touch

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Page 1: Dealer Conference 2013 Update Rollovers · 2013-10-02 · Dealer Conference 2013 – Update Rollovers Productmanagement WD 07.03.2013 7 Innovation No 2: Drive-in Description Touch

Dealer Conference 2013

Update Rollovers

April 2013

Wolfgang Dietsch

Productmanagement

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Dealer Conference 2013 – Update Rollovers

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2 Apr 2013 Wolfgang Dietsch

Update Rollovers

1. Innovations 2012

> review and update

2. Outlook 2013

> new products and options 3. Rollover Portfolio 2013

> product positioning

> ideas for usage

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3 07.03.2013 Productmanagement WD

Spray arms at the roof brush is an USP of

WashTec`s SoftCare models Pro and Juno!

Description

Rinse before and after the wash including

drying aid cover the car precisely because of

contour following spray arms

Benefit

Lowest consumption of chemicals and ideal

application because of almost no overspray

Innovation No 1: Express-Programs

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4 07.03.2013 Productmanagement WD

Spray arms are used to speed-up wash

programs:

1. Foam at roof brush SMA345

2. High-pressure at roof brush SMA431

3. ShineTecs at roof brush SMA680

in combination with second rinse at rear

of portal SMA605

Important:

• Max 2 additional options from above

beside standard rinse!

• Selection of best programs due to

customers expectations

• Don´t forget to inform your service

technicians

Innovation No 1: Express-Programs

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5 07.03.2013 Productmanagement WD

1. Foam at roof brush SMA345 can be used in sequence

> HP-roof < HP-side > foam + wash < wash …

> foam + HP-side + wash < wash …

2. High-pressure at roof brush SMA431 can be used in sequence

> foam < HP-side > hp-roof + wash < wash …

3. ShineTecs at roof brush SMA680 in combination with with second rinse

at rear of portal SMA605 can be used in sequence

> ShineTecs + polish + rinse < drying aid < dry …

Innovation No 1: Express-Programs

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6 07.03.2013 Productmanagement WD

Next wash will start faster, if car drivers stay in the car.

Touch screen of terminal CP5 provides ideal customer convenience.

Innovation No 2: Drive-in

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7 07.03.2013 Productmanagement WD

Innovation No 2: Drive-in

Description

Touch screen terminal CP5 can be used to

• give car drivers the choice to select “stay

in the car” or “wait outside the car”

• show the right operating manual and ask

for acceptance

Benefit

Optimized convenience for wash customers

and more washes per hour for the business

of the operator.

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8 Productmanagement WD 07.03.2013

New: perfect for both operating modes, extra START-button for wait outside users

Innovation No 2: Drive-in

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9 Productmanagement WD 07.03.2013

1. Pure Touchless-wash can be offered as guaranteed scratch-free wash

2. SofTecs-wash can be offered with intensive high-pressure pre-wash

3. Touchless-wash plus ShineTecs-polish can be offered as exclusive top-program

Innovation No 3: Touchless and Touchless-Combination

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10 07.03.2013 Productmanagement WD

Description

SoftCare² Pro Combination

• Turbo-nozzle technology for high-pressure

• FlexStream for chemical spray, contour

high-pressure and drying

• SofTecs wash material as usual

Benefit

Perfect combination giving all possibilities for

a very successful wash business.

Clear USP of WashTec to have all-in-one in

a compact rollover.

Available also in pure Touchless version

Innovation No 3: Touchless and Touchless-Combination

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11 Productmanagement WD 07.03.2013

Varianten alkaline + acid alkaline only short version Skibox ShineTecs

Express Polish

best wash and

dry result

wash result

might be less

wash and dry

results less

to combine with

A/B/C

for ShinTecs

only

for other polish

products

=> forward chemical spray

high-ph contour

chemical spray

high-ph contour

chemical spray

high-ph contour start mid of car

<= reverse chemical spray

high-ph side

chemical spray

high-ph side +

wheel wash

chemical spray

high-ph side +

wheel wash

contour scan

=> forward chemical spray

low-ph side HP-roof contour HP-roof contour …

<= reverse wheel wash HP-side HP-side +

drying aid

=> forward HP-roof contour rinse drying

<= reverse HP-side drying aid/wax drying … …

=> forward rinse drying ShineTecs +

polish + rinse

hydrophobic

polish wax

<= reverse drying aid/wax drying drying aid polish +

drying aid

=> forward drying drying drying

<= reverse drying drying drying

Innovation No 3: Touchless and Touchless-Combination

Program recommendations

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12 Productmanagement WD 07.03.2013

Benefit: Operating cost saving compensates higher invest soon.

Innovation No 4: AquaX² Water Reclaim

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13 Productmanagement WD 07.03.2013

Cost savings due to lower energy consumption for pump in filter mode

Reflush mode Filter mode Stand-by

AquaX² 0,95 kW 0,40 kW 0,05 kW

AquaX 1,50 kW 1,50 kW 0,05 kW

Savings - 37 % - 73 %

AquaX² 0,95 kW 0,40 kW 0,05 kW

Aquapur 1,10 kW 1,10 kW 0,05 kW

Savings - 14 % - 64 %

Innovation No 4: AquaX² Water Reclaim

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14 Productmanagement WD 07.03.2013

Cost savings calculation

Wash business high mid low

Operating hours per day 12 h 6 h 0 h

Energy savings per day 17.0 kWh 11.4 kWh 5.9 kWh

Estimated days per year 100 165 100

AquaX² versus AquaX

Energy savings per year: 4,185 kWh

Cost savings per year: 628 € (cost of electricity 0.15 €/kWh)

AquaX² versus AquaPur

Energy savings per year: 3,069 kWh

Cost savings per year : 460 € (cost of electricity 0.15 €/kWh)

Innovation No 4: AquaX² Water Reclaim

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15 Productmanagement WD 07.03.2013

Further cost savings for operation without flocculant

Aquapur: above 600 washes per month flocculant is needed to guarantee required

water quality, because of lower filter capacity of this model.

AquaX²/AquaX: no flocculant required, because water flow in filter is only half as fast

and therefore filter efficiency considerably higher.

AquaX² versus AquaPur

Flocculant per wash: 10 to 15 ml

Cost per wash: 12.5 ml x 3 €/l = 0.0375 € per wash

Costs per year 600 washes per month x 12 x 0.0375 €

Cost savings per year 270 €

+ Electricity cost savings 460 €

= Total cost savings 730 € => ROI 5 years

Innovation No 4: AquaX² Water Reclaim

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16 Productmanagement WD 07.03.2013

All-in-one solution of rollover and small truck wash

Benefit: Perfect for passenger cars up to max size vans Car Dealer

Parcel Services

Innovation No 5: SoftCare Pro Classic XL320

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17 Productmanagement WD 07.03.2013

Compact Camper Big Camper with alcove roof extension

Innovation No 5: SoftCare Pro Classic XL320

All-in-one solution for Vans and Campers

Benefit: Additional wash business, when rental station is close-by.

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18 Productmanagement WD 07.03.2013

Innovation No 6: Special Chemical Application

Critical areas of cars need special treatment.

Either manual per-wash or more intensive chemical use.

Two solutions to solve the major cleaning problems:

1. InsectSpecial on FlexStream with SoftCare² Pro/Juno

Contour following application of insect cleaner at right

distance and angle by the rotating FlexStream.

2. RimSpecial by WheelFlash with SoftCare² Pro/Juno

Active positioning of spray nozzles for precise and

replicable application of rim cleaner.

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19 Productmanagement WD 07.03.2013

Innovation No 6: Special Chemical Application

Critical areas of cars need special treatment.

Either manual per-wash or more intensive chemical use.

Chemical consumption must be much higher to be effective

1. InsectSpecial on FlexStream with SoftCare² Pro/Juno

40 ml for half of the car instead of 10 to 20 ml /standard)

for total car means 4 to 8 times higher concentration of

high alkaline chemicals.

2. RimSpecial by WheelFlash with SoftCare² Pro/Juno

20 ml per wheel instead of 10 to 20 ml for total car

means 4 to 8 times higher concentration of acid or high

alkaline chemicals.

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20 Productmanagement WD 07.03.2013

Benefit: ROI calculation shows potential, for example WheelFlash:

Business case WheelFlash

Price increase per wash 1,50 € 1,00 €

Chemcials new -0,36 € -0,36 €

minus chemicals today* 0,16 € 0,16 €

Margin WheelFlash 1,30 € 0,80 €

Price increase sales option 2.958,00 € 2.958,00 €

minus today´s SMA330 -1.163,00 € -1.163,00 €

Discount 35% 35%

Net price increase 1.166,75 € 1.166,75 €

Break even

Total washes 898 1458

Months of operation 64 64

Washes per months 14 23

* = Gross list AUWA

Innovation No 6: Special Chemical Application

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21 Productmanagement WD 07.03.2013

Innovation No 7: ACS - Advanced Chemical System

• Additional safety:

No more exposure to chemical products

as with today´s container system

• Additional quality:

Eliminates risk of confusion, no operations

without chemicals, precise dosing

• Additional convenience:

Alert message when cartridge is empty,

buffer tank provides time for cartridge change,

filling levels can be checked remote

• Positive for economy & ecology:

Potential to reduce costs of staff in charge of car wash,

less consumption due to use of high concentrated products,

less transport expenses

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22 Productmanagement WD 07.03.2013

Comparison of consumption and transport weight based on a selected site

ACS reduces the weight of the products by 243kg per 10.000 washes!

To

da

y

Application Frequency Product Consumption / ml Total washes

Insects 10% maxiclean eco 11 9091

Rim 35% maxiclean eco 12 2381

Foam 100% auwaschaum eco N7 Duft 7 1429

Shampoo 100% shampan eco Duft 9 1111

CDA 100% konservan dry eco 10 1000

Wax 50% thermowax dry eco 10 2000

Polish 15% ShineTecs 40 1667

Weighted sum per program: 42,3

with

AC

S

Application Frequency Product Consumption / ml Total washes

Insects 10% ACS PreLavan 10 5000

Rim 35% ACS Wheel 10 1429

Foam 100% ACS Foam 2 2500

Shampoo 100% ACS Shampoo 2 2500

CDA 100% ACS DryGloss 4 1250

Wax 50% ACS ShineWax 5 2000

Polish 15% ACS ShineTecs 20 1667

Weighted sum per program: 18

Innovation No 7: ACS - Advanced Chemical System

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23 Productmanagement WD 07.03.2013

Innovation No 7: ACS - Advanced Chemical System

Conditions for ACS sales

• Country release:

chemicals must be permitted

logistics must be organised

• Not to use for high consumption:

not usable with Touchless

not usable with InsectSpecial

not usable with WheelFlash

• Argumentation:

safety, quality, convenience are main advantages

additional costs because of higher technical effort

(max 0.05 € per wash compared to standard products)

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24 07.03.2013 Productmanagement WD

New in 2013: EasyWash in size 20

Wash height of 2.0 m for EasyWash results in machine height of 2.81 m,

which is the lowest one in the product portfolio now.

EasyWash sizes:

• vehicle height 20

• vehicle height 23

• vehicle height 26

• vehicle height 29

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25 07.03.2013 Productmanagement WD

New in 2013: EasyWash Design Plus

With the new design “Plus2 EasyWash sizes 23, 26 and 29 are

available with a LED program display now.

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26 07.03.2013 Productmanagement WD

Coming soon: new option for EasyWash

EasyWash will be available soon with swivelling roof nozzle for

optimized drying of rear side of the cars.

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27 07.03.2013 Productmanagement WD

Coming soon: new option for WashTec Terminal

Terminal CP5 with touch screen will be available soon with

credit card reader (release will come country by country)

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28 Productmanagement WD

performance

price

SoftCare Pro

Classic

EasyWash

Plus

EasyWash

SoftCare²

Pro

SoftCare

Evo

SoftCare Juno

Classic

SoftCare²

Juno

SoftCare Takt

Classic

SoftCare²

Takt

07.03.2013

Rollover Portfolio 2013

New SoftCare Basic

models coming soon

on Pro and Evo basis

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29 07.03.2013 Productmanagement WD

Rollover Model Recommendation

wash counts

price

an

d p

erf

orm

ance

SC² Juno

SC Juno Classic

SC² Pro

SC Pro Classic

EasyWash Plus

EasyWash

Car wash business of last years

Comparison to local competition

Chance to increase wash counts

Chance to increase wash price

First check situation and discuss potential of carwash site together with investor

positive

trend

negative

trend

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30

ACS

07.03.2013 Productmanagement WD

Rollover Model Recommendation

better wash

wash counts

price

an

d p

erf

orm

ance

SC² Juno

• Express

• Drive-in

• WheelJet / WheelFlash

• FlexStream / Insects

• Touchless Combination

SC Juno Classic

• Express

• Drive-in

Easy Plus

• HP-Onboard

• ShineTecs

• Multibox

EasyWash

• HP-Onboard

better wheel wash

insect removal

care/polish program

better drying

etter convenience

SC² Pro

• Express

• Drive-in

• WheelJet / WheelFlash

• FlexStream / Insects

• Touchless Combination

SC Pro Classic

• Express

• Drive-in

• XL 320

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31 Apr 2013 Wolfgang Dietsch

Thank you for

your attention!