dcMOMO: Wireless 101 at Verizon

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Opportunity”

Sponsored by VerizonPanelists: dcMoMo Board

Moderated by: Christopher Versace, Think 20/20 LLCOctober 5, 2009



Agenda

Introductions

The Mobile Opportunity

Technology

Case Studies

Resources



The Mobile

Opportunity



3.3 Billion Mobile Phones in theWorld

Perspective

Source: Communities Dominate Blog



Five Largest US

Carriers

Source: CTIA



CTIA’s Wireless Quick

Facts



Rich Portable MediaExperience



Technology



Smartphone vs. Feature

Phone Penetration



The Lake vs. The Well

Mobile Web: Wide but Shallow (like a Lake)

Mobile Apps: Narrow but Deep (like a Well)



Apple iPhone by theNumbers

26m units sold ww since June 29,2007 (Q2 2009)

6.4m iPhones in usage in the U.S.alone

75,000 iPhone mobile applicationscurrently available

38 percent of smart phone ownerswho don't own an iPhone would"probably" or "definitely" switchwhen making their next purchase.



iPhone Case Studies

Inc 500 Conference App

Burger King Finder App

National Guard’s “You Can” App



The Mobile Marketing

Pyramid



Goals: To develop a database of supporters that can be directly

engaged and spurred to action via their mobile devices.

Objectives: To provide supporters with both broadcast and micro-

targeted information via text alerts, to create an interactive platform fortwo-way communication (such as providing local polling information), as

well as wallpapers, ringtones and other incentives to join and to

promote viral spread.

Launch: As of June 19, 2007, supporters texted the word GO to OBAMA

(62262) to start receiving periodic updates and advance notice about

local Obama events and important updates about Senator Obama’s

public appearances. Users could also text other keywords such as

HEALTH, EDUCATION, and JOBS to the same OBAMA short code to

receive specific issue updates via text alerts..

Success: Obama Mobile has far exceeded the campaign’s expectations.

Nielsen Mobile reported that Obama's text message announcement of

Joe Biden as his running mate, estimated at 2.9 million, "is, by many

accounts, the single largest mobile marketing event in the US., to date"

and "one of the most important text messages even sent and one of the

most successful brand engagements using mobile media."

“Obama for America”by Distributive Networks



Resources

Mobile Monday Community in DC: dcMoMo.com

Mobile Marketing Association: mmaglobal.com US Shortcodes: usshortcodes.com

CTIA : ctia.org

CTIA SmartBrief: www.smartbrief.com/ctia

Moco News: moconews.net

Fierce Wireless: fiercewireless.com



Contact InformationdcMoMo Board ([email protected])

Kathie Legg, Mobile Product Manager, National Geographic Society (FounderdcMoMo)

Grant Allen, Vice President, Core Capital Partners

Rich Leung, Sr. Communications Engineer, MITRE

Daniel R. Odio, Co-Founder & COO, PointAbout, Inc.

Suni Vaidya, Mobile Consultant

Moderator:

Christopher Versace, Think 20/20 LLC, [email protected]

Sponsor:

Shana Glickfield, [email protected]

mailto:[email protected]




Documents

dcMOMO: Wireless 101 at Verizon