DCM West Brochure

w. www.dcm-west.com t. +1 646 308 1410 @ClarionDCM

What’s on at DCM West? ✓ Over 50 great speakers - from major studios to

meteoric start-ups. Find out how they’re making money online and on mobile and get the hands-dirty strategies you can apply

✓ Over 30 sessions dedicated to every element of driving digital profi tability…from content creation to payment mechanisms via advertiser relations and customer engagement

✓ 2 workshops dedicated to sports and funding – spend time getting expert insight into what will work for you

✓ With over 10 hours of networking throughout the event, you’ll fi nd time to catch up with old friends, make new contacts and review the solutions on offer in the exhibition hall

✓ Meet a cross-section of senior execs from gaming, movies, sports, publishing, broadcasting and music - all facing your challenges and all approaching the solution in their own way

Sony Pictures Television

Gamestop

Boston Celtics

HarperCollins

Screen Life Games

Konami

Playboy Enterprises

DCM West 2011 is pleased to welcome speakers from:Digital Legends Entertainment

Activision Blizzard

Habbo Hotel

Sony Music

NBC Universal

Atari

Intelligent Life Productions

giantHello

Arkadium

Universal Pictures

Electronic Arts

South Part Digital Studios

Lionsgate

THQ

RaptorAccelerator

Google TV

Youtube

Fox

Grupo Prisa

Daily Motion

GSG Systems

Zynga

Pandora

Myspace

Global Grind

Big Air Studios

IGDA

Delivering sustainable models formulti-platform content monetization

DCM West 2011 Los Angeles 21-22 June 2011

Book by

8th April

save up to $400

Sponsored by:

e. [email protected] w. www.dcm-west.com t. +1 646 308 1410

It was fascinating speaking with people from across media platforms who have complimentary but very different points of view on digital projects.Eric Huang, Penguin Publishing

DCM brings together

industry thought leaders

on Digital Goods and

Monetization – a must

attend event!

Carl-Olav Schieble,

UK MD, Paypal

Dear Colleague,

If you’re anything like your counterparts in London and New York, you’re fi nding it hard to get real information about how your industry is monetizing digital content until the projects are fully in the market - and even then you can’t always learn the results.

In a hyper-accelerated industry where thoughts can become trends in a matter of seconds, learning what’s working after the event is often too late.

DCM West is the only forum to address the KPIs, the strategies and the structures which are working for media and entertainment execs right now. It’s the only event to focus entirely on the critical information which will put you fi rmly ahead of the curve.

Take a look at the comments below to see how useful the event has been for your peers…then take a look through the agenda to see how it will impact your decision-making for the next 12 months.

I look forward to meeting you in LA.

Kind regards,

Frances Rose, Director, DCM Global Events

Breakdown of attendees at our previous DCM Europe and New York events:

Attendance by seniority:

SVP 41%

VP 29%

C-Level 22%

Other 8%

TV/broadcast 29%

Publishing 24%

Music 17%

Gaming 12%

Film 10%

Other 8%

Attendance by sector:

Thanks for a well-run,

interesting and thought

provoking few days

Chris Wood,

Director X-Box Live

Subscriptions EMEA, Microsoft

It was a fantastic roster

of very senior innovators

from a variety of

digital content-related

companies

Bill Young,

MD EA Ready,

Electronic Arts

DCM2010 featured engaging panels,

providing valuable insight and takewaysDan Grossman,

Digital Marketing, Atlantic Records

It was great to take two

days out of my working

daily life in order to get

input and insights in an

international environment.

It’s also been a really good

opportunity for senior

networking.

Francesco Amore,

Head of MultiMedia, RAI




Main Conference Day One – June 21 2011

7.45 Registration & Coffee

8.45 Chairman’s Welcoming Address

9.00 Keynote Panel: How to make money in a digital worldJohn Calkins, EVP Global Commercial & Digital Innovation, Sony Pictures Home Entertainment*Brian Bedol, Entrepreneur*Invited: Senior speaker, Walt Disney Studios

9.40 Case Study: What models will generate revenue across mobile, connected TV, tablet and computer? Senior Speaker TBC

10.20 Debate: Ad control, delivery and monetization is moving increasingly towards aggregators – how can we fi nd a fair model between aggregators and content owners?Moderator: Kent Steffen, President & General Manager, CSG SystemsMarc Siry, SVP Digital products & Services, NBC UniversalJon Ferro, EVP Digital & On-Demand, LionsgateDavid Ripert, Head of Content, US & Director of Global Partnerships, DailyMotionInvited: Steven Kessel, SVP Worldwide Digital Media, Amazon

11.00 Break

Track A Track B11.30 Panel Discussion: How to build successful media franchises

through partnership and syndicationTeemu Huuhtanen, Executive Vice President, Sulake Corporation OyJamie Weissenborn, SVP Digital Media & Ad Sales, Sony Pictures TelevisionLee Jacobsen, SVP Digital Publishing, Atari

Converging worlds: linking content with social experience across multiple platformsAlex Barkaloff, Executive Producer, Lionsgate

12.10 Case Study: Zynga & Viacom - Making advertising integration work to build brand equity and monetize assetsInvited: Manny Anekal, Director Brand Advertising, Zynga

Panel Discussion: Online and mobile game success: how to apply to your commercial strategyModerator: Debra Kaufmann, MobilizedTVXavier Carillo Costa, CEO, Digital Legends EntertainmentSteve Banfi eld, SVP Production & Digital Strategy, Screen Life GamesIan Atkinson, Director, Global Online Business Development, THQ

12.50 Lunch

With return on investment top of mind for companies accelerating their digital strategies, it’s nice to have a gathering of peers to compare notes and best practices

Michael Dunn, CTO, Hearst Interactive Media

2.00 Panel Discussion: Identifying what your advertisers want and offering it to themBill Young, MD, EA Ready, Electronic ArtsGreg Kampanis, SVP, Content & Operations, South Park Digital StudiosPaul Westhorpe, VP Sales & Strategy, Grupo Prisa

Funding Workshop: protecting your IP, building the business case and developing critical relationshipsA masterclass in preparing for and raising the funding you need to take your digital project to the next level. Hear from your peers who have completed the process, from VC experts about what they look for and fi nd out how your counterparts are handling the process!Led by: Mark Pannes, Director, HSBC Bank2.40 Finding the right payment mechanism for your content

and platform Reserved for event sponsor

3.20 Break


Main Conference Day Two – June 22 2011

8.50 Chairman’s Welcoming Address

9.00 Keynote Panel: Through the crystal ball: A look into the future of digital content Welcome to 2016! We’re handing over the crystal ball to 3 SVPs across TV, Film, Music, Gaming, and Publishing to pitch where there vision of digital media in the future. What are the driving people, processes, technology, and customers of digital media in fi ve years? The host will question, critique and invite open interaction from the other visionaries and audience. With a vote at the end, you decide who our digital media psychic is and hear some innovative ideas to take away.Paul Lance, Director of West Coast Operations, HarperCollinsJoe Morris, VP, Mobile & Online, Konami Digital EntertainmentMichael Arrieta, CEO, Big Air Studios

10.00 Panel Discussion: Managing distribution of your content across multiple platforms - how to ensure quality and brand experience Shalini Govil-Pai, Group Manager, YouTubeKevin Conroy, President of Interactive Media, Univision*Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide Brands

10.40 Gaming Panel: From hardware to virtual goods – key revenue models for gamingModerator: Gordon Bellamy, Executive Director, IGDABrian Ward, SVP Worldwide Studios, Activision BlizzardShawn Freeman, SVP & GM, GamestopKenny Rosenblatt, CEO, Arkadium

11.20 Break

11.50 Panel Discussion: The next level for DAM - improving metadata, cloud storage and rights managementModerator: David Lipsey, EVNN Digital Media ServicesJeff Cohn, SVP Technology & Facilities, Playboy Enterprises, IncStan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures

12.30 Panel Discussion: What has worked to improve the consumer experience of your content?Moderator: David Lipsey, EVNN Digital Media ServicesLee Jacobsen, SVP Licensing & Digital Publishing, AtariDiane Charles, CCO, Intelligent Life ProductionsMichael Murray, CDO, Ryan Seacrest Productions

1.00 Lunch

5.20-6.30 DCM West Cocktail ReceptonRelax, unwind and grab a drink with old friends or new contacts at the DCM West cocktail reception. It’s your chance to discuss the day’s themes offl ine, and to grab the speakers to get the answers to the questions you really want to ask.

4.00 Panel Discussion: What analytics do you need to measure customer engagement, brand perception and market reach?Moderator: Peter Cowley, Spirit Digital MediaLeslie Cohen, SVP New Products & Services, Sony MusicDavid Tagioff, COO Entertainment, Octagon*

DCM Sports Workshop: Strategies for success in monetizing sports online and through mobileDCM Sports Workshop add in bit of text: Find out how sports experts are building community, utilising location-based marketing and working with advertisers to monetize their digital assets. Connect with fans over multiple platforms and engage them through new formats and functions. Peter Stringer, Director, Interactive Media, Boston Celtics Umberto Righetti, MD, SportingPulseSenior Speaker, Nike Basketball

4.40 Discovery & recovery: how to ensure your digital content is easy to fi nd, recover and share Moderator: Peter Cowley, Spirit Digital MediaPhilip Kearney, Chief Product Offi cer, Global GrindAdam Hertz, VP Search & Discovery, Myspace*Bart Becks, Founder & CEO, SonicAngel

* subject to fi nal approval




John Calkins, EVP Global Commercial & Digital Innovation, Sony Pictures Home Entertainment

Kent Steffen, President & General Manager, CSG Systems

Marc Siry, SVP Digita l products & Services, NBC Universal

David Ripert, Head of Content, US & Director of Global Partnerships, DailyMotion

Teemu Huuhtanen, Executive Vice President, Sulake Corporation Oy

Jamie Weissenborn, SVP Digital Media & Ad Sales, Sony Pictures Television

Lee Jacobsen, SVP Digital Publishing, Atari

Alex Barkaloff, Executive Producer, Lionsgate

Debra Kaufmann, MobilizedTV

Xavier Carillo Costa, CEO, Digital Legends Entertainment

Steve Banfi eld, SVP Production & Digital Strategy, Screen Life Games

Ian Atkinson, Director, Global Online Business Development, THQ

Mark Pannes, Director, HSBC Bank

Peter Stringer, Director, Interactive Media, Boston Celtics

Bill Young, MD, EA Ready, Electronic Arts

Greg Kampanis, SVP, Content & Operations, South Park Digital Studios

Peter Cowley, Spirit Digital Media

Leslie Cohen, SVP New Products & Services, Sony Music

Philip Kearney, Chief Product Offi cer, Global Grind

Paul Lance, Director of West Coast Operations, HarperCollins

Joe Morris, VP, Mobile & Online, Konami Digital Entertainment

Shalini Govil-Pai, Group Manager, YouTube

Gordon Bellamy, Executive Director, IGDA

Brian Ward, SVP Worldwide Studios, Activision Blizzard

Shawn Freeman, SVP & GM, Gamestop

Kenny Rosenblatt, CEO, Arkadium

George Zaloom, CEO, giantHello

Kenneth Locker, SVP Digital Media, Cookie Jar Entertainment

Cynthia Nieman, VP Digital, Mattel

Diane Charles, CCO, Intelligent Life Productions

David Lipsey, EVNN Digital Media Services

Jeff Cohn, SVP Technology & Facilities, Playboy Enterprises, Inc

Stan Scoggins, SVP Worldwide Marketing Assets, Universal Pictures

Michael Arrieta, CEO, Big Air Studios

Bart Becks, Founder & Co-CEO, SonicAngel

Michael Murray, Chief Digital Offi cer, Ryan Seacrest Productions

Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide

Jon Ferro, EVP Digital & On-Demand, Lionsgate

Paul Westhorpe, VP Sales & Strategy, Grupo Prisa

DCM West Speakers include:

2.00 The rights value chain: how can you maximize your rights online while ensuring all stakeholders are engaged and fairly represented?Reserved for our event sponsor

2.40 Piracy panel discussion: what do anti-piracy experts really want to see to beat illegal downloads?Ron Wheeler, SVP Content Protection, Fox*David Kaplan, SVP Anti-Piracy, Warner Bros*

3.20 Break

4.00 Panel Discussion: Kid zone - Monetizing content for children and tweensGeorge Zaloom, CEO, giantHelloKenneth Locker, SVP Digital Media, Cookie Jar EntertainmentCynthia Nieman, VP Digital, Mattel*

4.40 Audience/Closing Discussion: Prepare now or pay later - what future formats, content models and capacity requirements should you be ready for?Your chance to have your say. Join a panel of speakers from the conference to discuss key themes raised during DCM West. Grab a beer from the registration desk, unwind and get your opinions heard!

5.15 End of Conference


Get involved at DCM West 2011Get your products and services noticed at DCM West. From a keynote presentation to leading a specialist panel or getting noticed in the exhibition area, we can create the partnership package which will deliver strong business leads and brand awareness for you. Here’s what our past sponsors have to say:

The best part about DCM was the quality of contacts we made. Other events we have sponsored have had “watered down” or participants that we not a good match for our business. DCM was the perfect combination of high quality, well run, and super interesting.

Andy Monfried, Founder, Lotame

DCM brings together industry thought leaders on Digital Goods and Monetization – a must attend event!

Carl-Olav Schieble, UK MD, Paypal

The event was great, as usual. We would welcome the chance to get on the agenda again.

Jeff Whatcott, SVP Marketing, Brightcove

Associate SponsorsCSG’s Content Direct solution empowers content creators, aggregators and distributors to easily and effectively market, monetize and manage content and customers. Content Direct is offered as either a set of software services or as

an integrated solution, and allows content companies of all sizes to increase the value and return of every content transaction. The solution supports virtually all content types and commerce models, marketing promotions, advertising management, partner management, fi nancial management, reporting, analytics and syndication. Content Direct is a complete solution and is integrated with leading digital ecosystem providers. For more information, visit our website at www.csgsystems.com/contentdirect.

ioko designs, builds and runs digital media platforms for Media and Entertainment companies worldwide. ioko offers a unique combination of cutting edge software,

application development and dedicated managed services. This means our customers benefi t from a fl exible, tailored solution that increases the speed and reduces the risks and costs associated with the launch and management of M&E technology platforms. Systems integrated and managed by ioko enable the delivery of digital media across broadcast, broadband and mobile networks to televisions, computers, games consoles and mobile phones. The company powers the portals and platforms of many media organizations – providing entertainment to millions of users around the world. www.ioko.com

Make sure you stay up to date with DCM and what our speakers are up to:

Join over 1200 of your peers around the world – search groups for ‘Content Monetization’

Check out our Twitter feed @ClarionDCM. Use the conference hashtag to stay in touch or comment: #DCMW

See what DCM West speakers and attendees are up to worldwide at www.dcm-west.com

Entrance/Exit

Entrance to Conference Hall

Coffee and

lunch station

DCM West Exhibition Floorplan Available

Reserved

Sold

Association partners Media Partners



Registration Page

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Benefi t from our excellent group discounts:*

For group bookings of three or more delegates call +44 (0)20 7067 1867 or email [email protected]

Registration fees and session selection

Book by 8th April save up to $400

Book by 27th May save up to $200

Book after 27th May

Media & Entertainment Content Owners 2 day Conference

$700.00 $800.00 $900.00

Other2 day Conference

$1,500.00 $1,700.00 $1,900.00

VAT will be charged at the appropriate rate where applicable

A limited number of FREE passes are available for qualifying media & entertainment content owners* Email [email protected] to apply.

Terms and conditions of registration:What is included in the fee? Access to all presentations and networking opportunities All food and refreshments during the conference sessions (excludes evening meals)

All post conference presentation slides and notes for training purposes Access to international subject matter experts Access to exhibition room On-site assistance with networking Pass to attend the hosted drinks reception (where applicable)Group Discounts*Discounts only apply for content owners and aggregators. All delegates must be registered and paid for together. Group discounts cannot be used in conjunction with any other discount.When do I pay?To qualify for discounted rates, all registrations must be made and paid for by the due date. On receiving your completed registration form, we will send an offi cial confi rmation and invoice within 3 days. Payment of the full delegate fee is due 14 days from the invoice date, or immediately with registration if the booking is made within one month of the event. In the event that payment has not been received before the start of the event, delegates will be refused entry. We recommend you check with your fi nance department that payment has been made before travelling to the conference. Cancellation policy:Cancellations made within 48 hours of receipt of the completed registration form will be eligible for a full refund. Cancellations received in writing more than one month prior to the start of the event will be refunded less a 50% cancellation fee. Cancellations received in writing within one month of the start date of the event will receive no refund and registrants will be liable for payment of 100% of the invoiced amount. A substitute delegate can be named at any time before the event starts and no fees will be applied to this.Important notes:This booking form constitutes a legally binding contract. It may be necessary for reasons beyond the control of Clarion Events to change the content and timing of the programme, the speakers, the date or the venue. In the unlikely event of the programme being cancelled, Clarion Events will issue a credit note or make a full refund but disclaim any further liability. By submitting your details, you agree to the use of your personal information as set out in our privacy policy www.dcm-west.com

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Date: ..................................................................................Please note the booking form must be authorized before we can proceed with the registration

*Subject to verifi cation and at the discretion of Clarion Events

Documents

DCM West Brochure