Embed Size (px)
DESCRIPTION
Brand Journalism workshop 14-15th April 2011 was an international event organized by Media education CEE
Citation preview
The Mechanics
WordPress.org
Steps
1. Register a domain name or URL, such as YourCompanyNews.cz.
Steps
2. Website hosting, the Internet portal for your site. Recommend: Hostgator.com.
Mechanics
3. Download WordPress for free from WordPress.org. Install and activate.
4. Develop a site custom look or theme. Recommend: Solostream.com
Email: [email protected]
Mechanics
5. WordPress “plugins” or special features to power search engine optimization (SEO), social media, display video, visitor interaction & traffic.
Mechanics
WordPress Plugins
• SEO - SEO Smart Links & Google XML Sitemaps.
• Social media - AddThis.
• Visitor connection - Contact Form 7
• Traffic monitor - Woopra.com & Google Analytics
6. News style editorial content, updated regularly.
- Original news stories
- Photos and visuals
- Video using YouTube.com
- Live newsfeed, Twitter, social media
Mechanics
7. Register and become active at social media sites.
Twitter.com
StumbleUpon.com
Facebook.com
others ...
Mechanics
7. Promote the site.
Email signatures
Tell friends, associates
Include in all marketing
Inform the media
Mechanics
The Mechanics
