37
ENTREPRENEURIAL JOURNALISM Adam Westbrook at the International Journalism Festival, Perugia Italy April 29 th 2012 for Media 140 #media140 r + $ = ?

Entrepreneurial Journalism at the International Journalism Festival 2012

Embed Size (px)

DESCRIPTION

Multimedia Producer, Film maker and writer Adam Westbrook talks through the ins and outs of starting your own microbusiness.

Citation preview

Page 1: Entrepreneurial Journalism at the International Journalism Festival 2012

ENTREPRENEURIAL JOURNALISM

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

r + $ = ?

Page 2: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What would you do if you knew you couldn't fail?

Page 3: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam westbrook

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

@AdamWestbrook | www.adamwestbrook.co.uk

Page 4: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam westbrook

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

@AdamWestbrook | www.adamwestbrook.co.uk

Page 5: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

A lessonFrom history

Page 6: Entrepreneurial Journalism at the International Journalism Festival 2012
Page 7: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Entrepreneurial journalism 101

Page 8: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

A lesson From history

THE NUMBER OF JOBS IN JOURNALISM:

THE NUMBER OF JOURNALISM STUDENTS GRADUATING:

/

-

Page 9: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Entrepreneurial journalism 101

IS FREELANCING ENTREPRENEURIAL JOURNALISM?

Page 10: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

ONE:CREATING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER

Page 11: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

TWO:PUBLISHING CONTENT IS EASIER, FASTER, CHEAPER THAN EVER

Page 12: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

THREE:BUILDING AN AUDIENCE IS EASIER, FASTER, CHEAPER THAN EVER

Page 13: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

FOUR:STARTING A BUSINESS IS EASIER, FASTER, CHEAPER THAN EVER

Page 14: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

THE AGE OFTHE ONLINE PUBLISHER

FIVE TRUTHS ABOUT THE AGE OF THE ONLINE PUBLISHER

FIVE:HAVING A JOB IS RISKIER THAN BEING AN ENTREPRENEUR

Page 15: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

What is Entrepreneurship?

CREATING A PRODUCT OR SERVICE

PEOPLE WILL PAY FOR IT

YOU HAVE A WAY TO MAKE MONEY

1

2

3

2

Page 16: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

convergence

What you love and are good at

What the worldwants

A great business idea

Hat-tip: Chris GuillebeauThe $100 Startup

Page 17: Entrepreneurial Journalism at the International Journalism Festival 2012

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

value

ARE YOU HELPING ANYONE?

Page 18: Entrepreneurial Journalism at the International Journalism Festival 2012

In treehouses

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 19: Entrepreneurial Journalism at the International Journalism Festival 2012

wiwt

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 20: Entrepreneurial Journalism at the International Journalism Festival 2012

Everything is a remix

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 21: Entrepreneurial Journalism at the International Journalism Festival 2012

matter

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 22: Entrepreneurial Journalism at the International Journalism Festival 2012

Med city news

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 23: Entrepreneurial Journalism at the International Journalism Festival 2012

Being entrepreneurial

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 24: Entrepreneurial Journalism at the International Journalism Festival 2012

Even newspapers Are doing it

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 25: Entrepreneurial Journalism at the International Journalism Festival 2012

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 26: Entrepreneurial Journalism at the International Journalism Festival 2012

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 27: Entrepreneurial Journalism at the International Journalism Festival 2012

So are you readyTo start a business?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 28: Entrepreneurial Journalism at the International Journalism Festival 2012

micro-business

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

ONE PERSON, WORKING FROM HOMEDOING WHAT THEY LOVE

A WEB BASED BUSINESS

MAKING ENOUGH MONEY TO SUPPORT THE LIFE THEY WANT

Page 29: Entrepreneurial Journalism at the International Journalism Festival 2012

micro-business

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

“DON'T BE INSECURE ABOUT AIMING TO BE A SMALL BUSINESS. ANYONE WHO RUNS A BUSINESS THAT'S SUSTAINABLE AND

PROFITABLE, WHETHER IT'S BIG OR SMALL, SHOULD BE PROUD”

JASON FRIED, REWORK

Page 30: Entrepreneurial Journalism at the International Journalism Festival 2012

The micro-businesschallenge

LAUNCH A MICRO-BUSINESSTHAT MAKES ENOUGH MONEY

TO COVER YOUR MONTHLY OUTGOINGS

FOR LESS THAN €100AND IN LESS THAN 30 DAYS

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 31: Entrepreneurial Journalism at the International Journalism Festival 2012

Next-generationjournalist

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 32: Entrepreneurial Journalism at the International Journalism Festival 2012

Video .fu

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 33: Entrepreneurial Journalism at the International Journalism Festival 2012

What do you needTo be entrepreneurial?

AN MBA?

EXPERIENCE IN ACCOUNTING?

VENTURE CAPITAL FROM SILICON VALLEY?

A DETAILED BUSINESS PLAN?

A COST-FLOW ANALYSIS?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 34: Entrepreneurial Journalism at the International Journalism Festival 2012

What do you needTo be entrepreneurial?

COURAGE & COMMITMENT

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 35: Entrepreneurial Journalism at the International Journalism Festival 2012

Is entrepreneurshipFor everyone?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 36: Entrepreneurial Journalism at the International Journalism Festival 2012

JOURNALISM NEEDS YOU

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140

Page 37: Entrepreneurial Journalism at the International Journalism Festival 2012

Where do youStart?

Adam Westbrook at the International Journalism Festival,

Perugia Italy April 29th 2012 for Media 140

#media140