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David F. HillPresident & CEOIDG International Publishing Services
Technology Publishing in Asia
International Data GroupInternational Data GroupThe World’s Largest Provider
of Information on Information Technology
•80 Countries•290 Publications•300+ Web Sites•? Electronic Newsletters•130 Events•Hundreds of Research Reports
Technology Publishing in Asia
IDG in Asia IDG in Asia –– 19 Countries19 Countries
1972 Japan1978 Australia1980 China1984 Hong Kong
Singapore1986 New Zealand
India1988 Taiwan1989 Korea
Malaysia
1990 PhilippinesThailand
1992 Vietnam1993 Pakistan1994 Indonesia
Myanmar1996 Bangladesh
Sri Lanka1997 Nepal
Technology Publishing in Asia
IDG in Asia IDG in Asia –– 19 Countries19 Countries57 57 MagazinesMagazines
Technology Publishing in Asia
IDG in Asia IDG in Asia –– 19 Countries19 Countries68 68 Web SitesWeb Sites
Technology Publishing in Asia
IDG in Asia IDG in Asia –– 19 Countries19 Countries59 59 EventsEvents
Technology Publishing in Asia
IDG in Asia IDG in Asia -- 19 Countries19 Countries
Research Offices in 13 Research Offices in 13 CountriesCountries
Technology Publishing in Asia
IDG Keys to Success in AsiaIDG Keys to Success in Asia
Technology publishing is a Technology publishing is a businessbusiness--toto--business business publishing activity that is nonpublishing activity that is non--political and beneficial to any political and beneficial to any economyeconomy
Technology Publishing in Asia
##8 8 AustraliaAustralia #32 Malaysia#32 Malaysia
#9 Singapore#9 Singapore #47 Thailand#47 Thailand
#11 Japan#11 Japan #48 Philippines#48 Philippines
#15 Hong Kong#15 Hong Kong #52 China#52 China
#16 New Zealand#16 New Zealand #53 Indonesia#53 Indonesia
#18 Taiwan#18 Taiwan #54 India#54 India
#19 Korea#19 Korea #55 Pakistan#55 Pakistan
IDG Keys to Success in AsiaIDG Keys to Success in AsiaMarkets with huge potentialMarkets with huge potential
Information Society Index RankingInformation Society Index Ranking
Technology Publishing in Asia
Constant focus on the readers who Constant focus on the readers who make buying decisionsmake buying decisions
IDG Keys to Success in AsiaIDG Keys to Success in Asia
Technology Publishing in Asia
Who is making the decision to purchase?
0%
10%
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50%
60%
70%
MD Senior Mgr IT prof Finance Dept Head
CRM
ERP
ASP
ISP
M-Commerce
Networking
Outsourcing
Servers
Who is responsible for evaluating brands?
-10%
0%
10%
20%
30%
40%
50%
60%
70%
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MD Senior Mgr IT prof Finance Dept Head
CRM
ERP
ASP
ISP
M-Commerce
Networking
Outsourcing
Servers
Technology Publishing in Asia
Technology Publishing in Asia
Who is responsible Who is responsible
for selecting the vendor?for selecting the vendor?
0%
10%
20%
30%
40%
50%
60%
70%
80%
MD Senior Mgr IT prof Finance Dept Head
CRM
ERP
ASP
ISP
M-Commerce
Networking
Outsourcing
Servers
Technology Publishing in Asia
0%
10%
20%
30%
40%
50%
60%
MD Senior Mgr IT prof Finance Dept Head
CRM
ERP
ASP
ISP
M-Commerce
Networking
Outsourcing
Servers
Who is responsible for approving purchase?
Technology Publishing in Asia
0% 10% 20% 30% 40% 50% 60% 70%
Exhibitions
Seminars
Resellers/Dealers
Colleagues/Friends
Bus/Mgt Mags
Trade Journals
Internet
IT Press
Primary Information Sources for Keeping Up-to-Date with IT
Technology Publishing in Asia
IDG Keys to Success in AsiaIDG Keys to Success in AsiaWe are not a We are not a ““PublisherPublisher”” anymoreanymore
Relentless focus on supplying readersRelentless focus on supplying readers’’needs needs with great information delivered any way they want itwith great information delivered any way they want it..
••PrintPrint••Web SiteWeb Site••EE--NewsletterNewsletter••Trade ShowTrade Show
•Research Report•Seminar
Technology Publishing in Asia
Answers for the Information AgeAnswers for the Information Age
International Data GroupInternational Data Group
