Data Protection Trends - Dell EMC€¦ · Data Protection Trends Bart ... IDC Tape Automation Worldwide ... 50% of IDC’s value of this software was subtracted each from EMC’s

1EMC CONFIDENTIAL—INTERNAL USE ONLY.

Data Protection TrendsBart VanhouttePractice Director EMEABackup Recovery Solutions


Data Protection Market Appearance

• Software & Tape• Same Players• Single digit growth• Similar Share• Little Differentiation• Why Change?


0%

2%

4%

6%

8%

10%

12%

2005 2006 2007 2008 2009 2010

Data Protection Market RealityTape Automation Revenue as % of External Storage Revenue

4.6%$1B

11.9%$2B

Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2010 2011 2012 2013 2014

Data Protection and Recovery Software

Purpose Built Backup Applicances

Tape Automation

Data Protection Market Trends

Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010; Purpose-Built Backup Appliance Market, 4/2011

Source: IDC

• Tape Marginalized• Disk-centric

solutions gain share• End-to-end designs

gain share

CAGR: –7.9%

CAGR: 16.6%

CAGR: 5.2%

$6.8B $9.7B


Purpose-Built Backup AppliancesOpen Systems + Mainframe

EMC

IBM

HP

Oracle

Quantum

Sepaton

FalconStor

Dell

Others

Source: IDC Purpose Built Backup Appliances, April 2011. Above: Worldwide Supplier Revenue, Total PBBA Market

2010 Total Market

$1.69B

EMC: 64.2%


Backup and Recovery Market Leadership

0

200

400

600

800

1000

1200

1400

1600

1800

EMC Symantec IBM Oracle Quantum CA

Data Protection & Recovery Software

Purpose-built Backup Appliances

Tape Automation (est.)

Source: IDC 2010 factory revenue worldwide for Tape Automation, Purpose-Built Backup Appliances (PBBA), Data Protection & Recovery Software (DPRS). Note: PBBA and DPRS both include Avamar software license revenue. To correct the summed chart, 50% of IDC’s value of this software was subtracted each from EMC’s PBBA segment and EMC’s DPRS segment.

$ M

illio

ns


What’s Driving This Trend?


Companies Are Looking to Redesign Their Data Protection Environments• Data growth

• Server virtualization

Digital Information Created and Replicated Worldwide

2,500

2,000

1,500

1,000

500

0

Exabyte

s

20122011201020092008

Source: IDC Digital Universe white paper, sponsored by EMC, May 2009

5-FOLD Growth

in 4 YEARS

VirtualServer

A

Virtual Server B

Virtual Server C

Old ParadigmPhysical Environment: Low overall

server utilization and plenty of

bandwidth for backup

New ParadigmVirtual Environment: High overall

server utilization and little bandwidth for

backup

20 percent resource utilization 80 percent resource utilization

100%

80%

40%

0%

60%

20%

CP

U U

tiliz

atio

n

100%

80%

40%

0%

60%

20%C

PU

Uti

lizat

ion

ServerA

ServerB

ServerC

ESXServer

HardwareShared Physical Resources


Impact of Data Growth• 5x Data Growth in 4 Years

• Has exponential impact on backup volumes– Backup data is 5x to 30x production – Daily, weekly, and monthly full backups kept for months or years– New requirements to keep more data for longer periods

• Rising Backup Costs – More to Backup– 60-70% of storage management effort is for Backup and Recovery.

• Rising Risk, Lower Reliability – More Tape Media, Drives, Robotics, Handling, Offsite

– 5-20% of B/R jobs fail nightly.– Relying on tape alone for data recovery is no longer a best practice.– 15% of a storage administrator’s time is spent on recovery operations.


Use Case: Global Telco PlayerTraditional Approach Being Stretched

• Very heterogeneous environment:

• Oracle, SAP, Microsoft and home-grown.

• UNIX and X86 from all vendors.

• Networker environment using 6 fully loaded tape silos.

• Volumes and operating expenses expected to double by 2013.

With Backup & Recovery Redesign

• Standardization of backup infrastructure on DataDomain.

• Opex-to-Capex transformation resulted in 50% opex reduction in year 1 and slower expense growth.

• Overall savings of $15m over a 5 year period.


Impact of Virtualization• Dynamic environment causes increased

complexity:– VM sprawl creates protection challenges: – Server consolidation creates high server

utilization leaving little bandwidth for backup

– Clone/snap based solutions dramatically increase storage requirements

• Virtual Data Centers raise expectations:– Cloud Computing/ IT as a Service drives

Higher Availability, more Flexibility.– This results in smaller Backup Windows

which means “less time”.– This reduces RTO/RPO which means

“quicker recovery, less downtime”.


Use Case: Global IT Services Firm Reactive Approach - Traditional backup is good enough

• Discovered that traditional backup was causing operational issues –backup windows, restore SLA’s, VM/ESX server sprawl, bloating costs and manage complexity.

VMware deployment stopped until backup redesign was completed

Unexpected delays in the infrastructure build-out for cloud services

With Backup & Recovery Redesign

Saved $9m over 3 yrs; $3m used to fund VMware expansion

30% increase in VM to ESX server ratio; greater utilization

98% reduction in backup data

Improved SLAs for backup and recovery

Reduced operator staff from 60 to 10

9 month project including 3 month POC

Converted a problem into a huge win

Phase2 – 30-70% Two data centers 2,000+ ESX servers 200+ new servers/mo. 17 VM per ESX NetBackup & Tape Staff of 60 operators


What’s Enabling This Trend?


Deduplication Has Changed Everything

Source: Gartner DCC: "The Enterprise Storage Scenario: Future-Proofing Your Investment" Session (December 2009)


How Can You Benefit?


Data Protection Ecosystem Evolution

App / ServerUtilities

StorageUtilities

BackupFrameworks

1) Protect to Tape

SnapshotsReplication

NetBackupNetWorker

vSphereRMAN

Other MainframeIBMi


Conventional Backup – Classic Tape-Centric

1 TB30 TB+

$

$

$

$

$

Server

Offsite Storage

Primary Storage

Backup/mediaServer

TapeLibrary

5$ -> 5$/TB



2) Cache to Disk, then Protect to Tape


StorageUtilities

BackupFrameworks

Other


NetBackupNetWorker

vSphereRMAN

MainframeIBMi


Tape Augmentation – Still Tape-centric

2TB60 TB+

$$

$$

$$

$$

$$

Improvements:• Backup & recovery performance• Operational costs• Reliability

StagingDisk

Backup/mediaServer

TapeLibrary

Offsite Storage

Server

Primary Storage

$

11$ -> 5.5$/TB



3) Consolidate Protection to De-duplicated Disk


StorageUtilities

BackupFrameworks

Other


NetBackupNetWorker

vSphereRMAN

MainframeIBMi


Disk-centric, Deduplicated Storage and Replication – Still Classic Architecture

6 TB+

$$$ $$$

Improvements:• Backup & recovery performance• Operational costs• Reliability• Media costs• Scalability

TapeLibrary

Offsite StorageDedupe Storage

Backup/mediaServer

Server

Primary Storage

$$$ $$$

$$$

$

16$ -> 5.3$/TB 3TB



3) Consolidate Protection to De-duplicated Disk


StorageUtilities

BackupFrameworks

Other


NetBackupNetWorker

vSphereRMAN

MainframeIBMi


Disk-and-Network Centric Redesign

10 TB+

Improvements:• Backup & recovery performance• Operational costs• Reliability• Media costs• Scalability• Network costs

Dedupe Storage

Dedupe Replica

Server

Primary Storage

WAN

DedupeOnly

$$

$$$ $$$

$$

4TB 10$ -> 2.5$/TB


Deduplication storageBackup software

Conventional(Tape-centric)

Transformational(Disk-centric)

Backup/MediaManager

Onsite Backup Storage

Disaster RecoveryStorage

Application BackupClients

VTL/Tape

Tape TapeNetWorker

NetWorker

NetWorker Data Domain

Avamar

Data Protection Advisor

Disk Library

Home

DB

Redesign: Backup Frameworks

Data Protection Management

Backup Software

Backup Software

Backup Software Deduplication Storage

Deduplication backup software and system

VTL


THANK YOU

Documents

Data Protection Trends - Dell EMC€¦ · Data Protection Trends Bart ... IDC Tape Automation Worldwide ... 50% of IDC’s value of this software was subtracted each from EMC’s