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Data Gathering Techniques Samples and Surveys

Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

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Page 1: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Data Gathering Techniques

Samples and Surveys

Page 2: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

2 Types of Data

1. Numerical 2. Categorical

Page 3: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Numericalexamples include things likehow many, height, weight,

salary, etc

Page 4: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Categoricalexamples include things likewhat kind,what type,what color,etc

Page 5: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Population

all members of a set

Page 6: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Sample

Part of a Population

If you determine a sample carefully, the statistics for the sample can be used to make general conclusions about the larger population.

Page 7: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Sampling Types

Methods used to select samples • Convenience• Self-selected• Systematic• Random

Page 8: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Convenience Sample

select any members of the population who are conveniently and readily available

Page 9: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Self-selected sample

select only members of the population who volunteer for the sample

Page 10: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Systematic sample

order the population in some way, like alphabetically, and then select from it at regular intervals

Page 11: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Random sample

all members of the population are equally likely to be chosen

Page 12: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

BiasA systematic error introduced by the sampling method.A sample has a bias when a part of a population is overrepresented or underrepresented

Page 13: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Identify the sampling method.Determine if there is any bias.

A newspaper wants to find out what percent of the city population favors a property tax to raise money for local parks.

A newspaper article on the tax increase invites readers to express their opinions on the newspaper’s website.

Page 14: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Identify the sampling method.Determine if there is any bias.

A newspaper wants to find out what percent of the city population favors a property tax to raise money for local parks.

A reporter interviews people leaving the city’s largest park.

Page 15: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Identify the sampling method. Determine if there is any bias.

A newspaper wants to find out what percent of the city population favors a property tax to raise money for local parks.

A survey service calls every 50th listing from the local phone book.

Page 16: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Identify the sampling method.Determine if there is any bias.

The students planning the junior class party want to know what kinds of pizza to buy. They ask the pizza restaurant what kinds sell the most.

Page 17: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Study Methods

another way to collect sample information is to perform a study

observationalcontrolledsurvey

Page 18: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Observational study

measure or observe members of a sample in such a way that they are not affected by the study

Page 19: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Controlled experiment

Divide the sample into 2 groups.Impose treatment on one group but not on the other “control” groupThen compare the effect on the treated group to the control group.

Page 20: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Survey

Ask every member of the sample a set of questions

Page 21: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

analyzing study methods

Which type of study method is described in each situation?Researchers randomly choose two groups from 10 volunteers. Over a period of 8 weeks, one group eats ice cream before going to sleep, and the other does not. Volunteers wear monitoring devices while sleeping, and researchers record dream activity.Should the sample statistics be used to make a general conclusion about the population?

Page 22: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

analyzing study methods

Which type of study method is described in each situation?

Students in a science class record the height of bean plants as they grow.

Should the sample statistics be used to make a general conclusion about the population?

Page 23: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

analyzing study methods

Which type of study method is described in each situation?

Student council members ask every 10th student in the lunch line if they like the cafeteria food.

Should the sample statistics be used to make a general conclusion about the population?

Page 24: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

analyzing study methods

Which type of study method is described in each situation?

A pharmaceutical company asks for volunteers to test a new drug to treat high blood pressure. Half the volunteers will be given the drug, and half will be given a placebo. The researcher will monitor the blood pressure of each volunteer.Should the sample statistics be used to make a general conclusion about the effectiveness of the drug in the larger population?

Page 25: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Designing a survey

SPORTS During the 2008 Olympic Games, a U.S. swimmer won more medals than any other swimmer in history. What sampling method could you use to find the percent of students in your school who recognize that swimmer from a photograph.

Page 26: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

survey question

SPORTS During the 2008 Olympic Games, a U.S. swimmer won more medals than any other swimmer in history. What is an example of a survey question that is likely to yield information that has no bias?

Page 27: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

ADDITIONAL PROBLEMS

GIVE TYPE OF SAMPLING METHOD

DOES THE SAMPLE HAVE A BIAS?

Page 28: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Politics

A political candidate wants to know what percent of his constituency favors a Referendum A on an upcoming ballot election. His staff asks each person who comes into the candidate’s office for 3 days whether they support Referendum A.

Page 29: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Management

The manager of a grocery store wants to determine what percent of shoppers use store coupons.He asks every 10th shopper who passes through the store’s door for the next week if he or she intends to use a store coupon on his or her visit.

Page 30: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

study method? use stats?

Scientists study the effects of the phases of the moon on the levels of low tide and high tide in 200 coastal cities in the U.S. for a period of 12 months.

Page 31: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

study method? use stats?

A pet food company randomly chooses two groups of 20 puppies for a study. One group eats a new brand of dog food and the other group eats an off-brand of dog food for a period of 4 weeks. Researchers record muscular and skeletal growth rates in both groups.

Page 32: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

study method? use stats?

For a class project, students in Health class ask every tenth student entering the school if they eat breakfast in the morning.

Page 33: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

NCFE type question

To determine the most popular brands of tea consumed by Americans, a survey is conducted in a busy downtown location at lunch time.

Which of the following is NOT a potential bias in the sampling method?

Page 34: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

least biased

a. Urban office employees are not representative of the general population.

b. The results could be influenced by national brand teas available in the area.

c. A lunchtime survey does not reflect peoples’ tastes at other times of the day.

d. The survey must include call-in and online responses.

Page 35: Data Gathering Techniques Samples and Surveys. 2 Types of Data 1. Numerical 2. Categorical

Take note of samples and surveys used in different places.

math is everywhere