Table 1 Correlation between awareness of customers about IDBI bank & their AgeAGE 20-2525-30 30-35 35-40 40-45 45-50 50-60
NO. OF RESPONSE 25 46 34 23 21 22 24 55
60-ABOVE
Table 2: Perception Of IDBI As A BankTYPE OF BANK PRIVATE PUBLIC PRIVATE/PUBLIC DON'T KNOW RESPONSES 50 45 100 55
6050 40 30 20 10 0
NO. OF RESPONSE
A
20 -2 5 25 -3 0 30 -3 5 35 -4 0 40 -4 5 45 -5 0 50 60 -6 -A 0 BO VE
RES P ONS ES
RESPONSES
DON'T KNOW
PRIVATE PUBLIC
PRIVATE PUBLIC PRIVATE/PUBLIC DON'T KNOW
PRIVATE/PUB LIC
Table 3 : Rating Of Customers For IDBI Bank As A Good BankPARAMETER EFFICIENCY RESPONSES 75%
INTERNET BANKING/ATMs
25% 95% 33% 22%
PRODUCT RANGE NETWORK PHONE BANKING
22% 33% 75% EFFICIENCY INTERNET BANKING/ATMs PRODUCT RANGE NETWORK 95% 25% PHONE BANKING
Table 4: Market Shares In Chandigarh In Comparision To Competitors
BANK NAME SBI IDBI ICICI PNB HDFC HSBC OTHERS
% OF SHARE 30% 15% 25% 10% 5% 5% 10%
SBI 30% ICICI25% 20%
SBI IDBI IDBI ICICI PNB PNB OTHERS HDFCHSBC HDFC HSBC OTHERS
15% 10%
5%0%
% OF SHARE
Table 5: Factors Responsible For Performance Of BANK in CHD
PARAMETERS PRODUCT ADVERTISMENT MANPOWER NET-BANKING PHONE BANKING INVESTMENT SCHEME NETWORK
% OF SHARE 50% 5% 25% 2% 5% 10% 3%
60% P E R S E N T AG E 50%50% 40% 30% 20%
PRODUCT ADVERTISMENT MANPOWER 25% 10% NET-BANKING PHONE BANKING INVESTMENT SCHEME 3% NETWORK 5%
10% 0%
2%
5%
% OF SHARE PARAMETERS
TABLE 6 : Comparative Study With Major Competitors On Basic ParametersPARAMETERS/BANKS PRODUCT IDBI 20% ICICI 15% SBI 30% PNB 15% HSBC 10% CANARA BANK 10%
Composed by Munish
ADVERTISMENT MANPOWER
3% 10%
45% 50%
15% 2%
20% 3%
7% 25%
10% 10%
NET-BANKING
3%
50%
10%
12%
8%
17%
PHONE BANKING
10%
40%
5%
5%
30%
10%
INVESTMENT SCHEME
5%
25%
50%
10%
5%
5%
NETWORK
2%
40%
40%
5%
3%
10%
CREDIBILITY
20%
10%
40%
20%
5%
5%
COMPARATIVE GRAPHS60%50% 40% 30% 20% 10%
PRODUCT ADVERTISMENT MANPOWERNET-BANKING PHONE BANKING
0%
INVESTMENT SCHEME NETWORKCREDIBILITY
BANKS
TABLE 7: THE EFFECTIVENESS OF COMMERCIALS OF IDBI BANK
DAYS AFTER THE AD IS SEEN
POSITIVE RESPONSE
P ERCENTAGE ID BI IC IC I SB I0-5 days 67 43 6-10 days 11-15 days
PN B CA HS NA BC RA B AN K
100
Complied By Munish
more than 15 days
40
NO. OF P EOP LE RE ME MBERED THE AD
POSITIVE RESPONSE 120100 80 60 40 20 0
POSITIVE RESPONSE
0-5 days
6-10 days
11-15 days
more than 15 days
NO. OF DAYS AFTER AD
The credibility of IDBI bank is good in comparison to its competitors as GOI (Government Of India) is a major share
holder in the company.The financial recession has acted as a booster for public sector
banking business.IDBI bank has potential a tapped market in CHANDIGARH in
region and hence has an opportunities for growth.The products of IDBI bank has good credibility in the region
compare to its competitors.The advertisement of the bank was very effective from the firstday of its airing till the fifth day and there after it starts
declining.The initial balance for A/C opening is Rs, 5000/- and thats
why people are reluctant in opening the same.
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Chapter 5 Conclusions and Recomandations
Consumers of Chandigarh have good awarenesslevel about IDBI bank as well as about its
services and products.The advertising campaign has successfully been able to increase the market share of IDBI in
Chandigarh.The modern days technology like internet banking, phone banking, used by IDBI bank for providing banking services has sent positive
signals in the mind of consumes.The network of IDBI in Chandigarh is lagging behind a little than its competitors like ICICI
bank and HDFC bank.It can be distilled from data that IDBI bank has good market share as compared to its competitors considering the amount of resources deployed by
them in the market.
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Recommendations
Since there is only two branches of IDBI bankand only three ATMs in Chandigarh, so it is necessary for IDBI bank to open more branches and install more atms to serve the vast market of
Chandigarh especially.Its also increasingly becoming aessential for the bank to leverage the aftermath of financial crisis
worldwide with local urgency.More resources should be allocated in the market of Chandigarh as there is big untapped market in Chandigarh, so it becomes necessary for IDBI
bank for taking an edge over the competitors.A short advertising campaign in Chandigarh has produced good results in a short span of times, so to gain long term benefits is very necessary for IDBI bank to carry on this campaign with more
intensity.
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Besides opening more branches it should alsolook for opening some extension counter or ATM bank sites in Business areas as well as in
shopping areas.As Government is the majority share holder in the shares of IDBI bank, which makes this bank more reliable than other private banks, this thing can be used in the favour of IDBI bank by making people aware about this fact and winning
their faith.
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Appendix: Questionnaire
NAME AGE. .SEX: MALE/FEMALE ADDRESS:.. .. CITYPIN CODE.. .. CONTACT NO. .1. DO YOU KNOW ABOUT IDBI BANK LTD.?
YES 2. IDBI BANK IS A PRIVATE BANK PUBLIC BANK
NO PRIVATE/PUBLIC BANK DONT KNOW
3. RANK THE IDBI BANK ON THE FOLLOWEING FEATURES (RANK 1 FOR BEST AND 5 FOR WORSE ON 1 TO 5 SCALE) EFFICENCY MANPOWER INTERNET BANKING/ATMs NETWORK PRODUCT RANGE PHONE BANKING 4. YOU WOULD LIKE TO BE A CUSTOMER OF BANK BECAUSE 5. YOU WOULD NOT LIKE TO BE A CUSTOMER BANK BECAUSE6. NAME THE BANK WHICH COMES IN YOUR MIND AT VERY FIRST AND WHY? . 7. DO YOU THINK IDB IBANK IS A SAFE PLACE FOR YOUR MONEY? YES NO 8. DO YOU THINK IDBI BANK NEED MORE ADVERTISMENT? NO YES 9. YOUR LEVEL OF SATISFACTION WITH IDBI BANKVERY SATISFIED SATISFIED NORMAL DISSATISFIED VERY DISAT. PNB
10. IF YOU WILL HAVE OPTION AGAINEST IDBI BANK YOU WILL GO FOR SBI ICICI OTHER 11. DO YOU REMEMBER THE COMMERCIAL OF IDBI BANK? YES NO 12. WHEN DID YOU LAST SEE THE ADVERTISEMENT OF IDBI BANK? 0-5 DAYS BACK 6-10 DAYS BACK11-15 DAYS BACK MORE THAN 15 DAYS BACK
13. DO YOU KNOW WHERE IS THE BRANCH OF IDBI LOCATED IN CHANDIGARH? 14. IDBI BANK LTD. IN CHANDIGARH IS EFFECTIVE BECAUSE. 15. IDBI BANK LTD. IN CHANDIGARH IS NOT EFFECTIVE BECAUSE.
16. IDBI BANK LTD. IS A GOOD BANK FORSERVICE PEOPLE PERSONS POLITICIANS ALL OF ABOVE 17. NAME IDBI BANK LTD. GIVE BLUE-PRINT IN YOUR MIND OFHIGH NETWORK HI-TECH BANK
BUSINESS GENERAL PUBLIC
FINANCILALLY EFFICIENT BANK CUSTOMER FRIENDLY
OTHER (PLEASE SPECIFY).
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References
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Idbi.com Google.com Indian Financial Systems Indian History of Banking DNA Newspaper Times of India Hindustan times IBA Journal IDBI Annual Report Corporate Brochures Customer Reviews Studies on Banking Behaviour Economic Times Dainik Bhaskar The Tribune Indian Express
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