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Data Analysis and Interpretation

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Table 1 Correlation between awareness of customers about IDBI bank & their AgeAGE 20-2525-30 30-35 35-40 40-45 45-50 50-60

NO. OF RESPONSE 25 46 34 23 21 22 24 55

60-ABOVE

Table 2: Perception Of IDBI As A BankTYPE OF BANK PRIVATE PUBLIC PRIVATE/PUBLIC DON'T KNOW RESPONSES 50 45 100 55

6050 40 30 20 10 0

NO. OF RESPONSE

A

20 -2 5 25 -3 0 30 -3 5 35 -4 0 40 -4 5 45 -5 0 50 60 -6 -A 0 BO VE

RES P ONS ES

RESPONSES

DON'T KNOW

PRIVATE PUBLIC

PRIVATE PUBLIC PRIVATE/PUBLIC DON'T KNOW

PRIVATE/PUB LIC

Table 3 : Rating Of Customers For IDBI Bank As A Good BankPARAMETER EFFICIENCY RESPONSES 75%

INTERNET BANKING/ATMs

25% 95% 33% 22%

PRODUCT RANGE NETWORK PHONE BANKING

22% 33% 75% EFFICIENCY INTERNET BANKING/ATMs PRODUCT RANGE NETWORK 95% 25% PHONE BANKING

Table 4: Market Shares In Chandigarh In Comparision To Competitors

BANK NAME SBI IDBI ICICI PNB HDFC HSBC OTHERS

% OF SHARE 30% 15% 25% 10% 5% 5% 10%

SBI 30% ICICI25% 20%

SBI IDBI IDBI ICICI PNB PNB OTHERS HDFCHSBC HDFC HSBC OTHERS

15% 10%

5%0%

% OF SHARE

Table 5: Factors Responsible For Performance Of BANK in CHD

PARAMETERS PRODUCT ADVERTISMENT MANPOWER NET-BANKING PHONE BANKING INVESTMENT SCHEME NETWORK

% OF SHARE 50% 5% 25% 2% 5% 10% 3%

60% P E R S E N T AG E 50%50% 40% 30% 20%

PRODUCT ADVERTISMENT MANPOWER 25% 10% NET-BANKING PHONE BANKING INVESTMENT SCHEME 3% NETWORK 5%

10% 0%

2%

5%

% OF SHARE PARAMETERS

TABLE 6 : Comparative Study With Major Competitors On Basic ParametersPARAMETERS/BANKS PRODUCT IDBI 20% ICICI 15% SBI 30% PNB 15% HSBC 10% CANARA BANK 10%

Composed by Munish

ADVERTISMENT MANPOWER

3% 10%

45% 50%

15% 2%

20% 3%

7% 25%

10% 10%

NET-BANKING

3%

50%

10%

12%

8%

17%

PHONE BANKING

10%

40%

5%

5%

30%

10%

INVESTMENT SCHEME

5%

25%

50%

10%

5%

5%

NETWORK

2%

40%

40%

5%

3%

10%

CREDIBILITY

20%

10%

40%

20%

5%

5%

COMPARATIVE GRAPHS60%50% 40% 30% 20% 10%

PRODUCT ADVERTISMENT MANPOWERNET-BANKING PHONE BANKING

0%

INVESTMENT SCHEME NETWORKCREDIBILITY

BANKS

TABLE 7: THE EFFECTIVENESS OF COMMERCIALS OF IDBI BANK

DAYS AFTER THE AD IS SEEN

POSITIVE RESPONSE

P ERCENTAGE ID BI IC IC I SB I0-5 days 67 43 6-10 days 11-15 days

PN B CA HS NA BC RA B AN K

100

Complied By Munish

more than 15 days

40

NO. OF P EOP LE RE ME MBERED THE AD

POSITIVE RESPONSE 120100 80 60 40 20 0

POSITIVE RESPONSE

0-5 days

6-10 days

11-15 days

more than 15 days

NO. OF DAYS AFTER AD

The credibility of IDBI bank is good in comparison to its competitors as GOI (Government Of India) is a major share

holder in the company.The financial recession has acted as a booster for public sector

banking business.IDBI bank has potential a tapped market in CHANDIGARH in

region and hence has an opportunities for growth.The products of IDBI bank has good credibility in the region

compare to its competitors.The advertisement of the bank was very effective from the firstday of its airing till the fifth day and there after it starts

declining.The initial balance for A/C opening is Rs, 5000/- and thats

why people are reluctant in opening the same.

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Chapter 5 Conclusions and Recomandations

Consumers of Chandigarh have good awarenesslevel about IDBI bank as well as about its

services and products.The advertising campaign has successfully been able to increase the market share of IDBI in

Chandigarh.The modern days technology like internet banking, phone banking, used by IDBI bank for providing banking services has sent positive

signals in the mind of consumes.The network of IDBI in Chandigarh is lagging behind a little than its competitors like ICICI

bank and HDFC bank.It can be distilled from data that IDBI bank has good market share as compared to its competitors considering the amount of resources deployed by

them in the market.

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Recommendations

Since there is only two branches of IDBI bankand only three ATMs in Chandigarh, so it is necessary for IDBI bank to open more branches and install more atms to serve the vast market of

Chandigarh especially.Its also increasingly becoming aessential for the bank to leverage the aftermath of financial crisis

worldwide with local urgency.More resources should be allocated in the market of Chandigarh as there is big untapped market in Chandigarh, so it becomes necessary for IDBI

bank for taking an edge over the competitors.A short advertising campaign in Chandigarh has produced good results in a short span of times, so to gain long term benefits is very necessary for IDBI bank to carry on this campaign with more

intensity.

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Besides opening more branches it should alsolook for opening some extension counter or ATM bank sites in Business areas as well as in

shopping areas.As Government is the majority share holder in the shares of IDBI bank, which makes this bank more reliable than other private banks, this thing can be used in the favour of IDBI bank by making people aware about this fact and winning

their faith.

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Appendix: Questionnaire

NAME AGE. .SEX: MALE/FEMALE ADDRESS:.. .. CITYPIN CODE.. .. CONTACT NO. .1. DO YOU KNOW ABOUT IDBI BANK LTD.?

YES 2. IDBI BANK IS A PRIVATE BANK PUBLIC BANK

NO PRIVATE/PUBLIC BANK DONT KNOW

3. RANK THE IDBI BANK ON THE FOLLOWEING FEATURES (RANK 1 FOR BEST AND 5 FOR WORSE ON 1 TO 5 SCALE) EFFICENCY MANPOWER INTERNET BANKING/ATMs NETWORK PRODUCT RANGE PHONE BANKING 4. YOU WOULD LIKE TO BE A CUSTOMER OF BANK BECAUSE 5. YOU WOULD NOT LIKE TO BE A CUSTOMER BANK BECAUSE6. NAME THE BANK WHICH COMES IN YOUR MIND AT VERY FIRST AND WHY? . 7. DO YOU THINK IDB IBANK IS A SAFE PLACE FOR YOUR MONEY? YES NO 8. DO YOU THINK IDBI BANK NEED MORE ADVERTISMENT? NO YES 9. YOUR LEVEL OF SATISFACTION WITH IDBI BANKVERY SATISFIED SATISFIED NORMAL DISSATISFIED VERY DISAT. PNB

10. IF YOU WILL HAVE OPTION AGAINEST IDBI BANK YOU WILL GO FOR SBI ICICI OTHER 11. DO YOU REMEMBER THE COMMERCIAL OF IDBI BANK? YES NO 12. WHEN DID YOU LAST SEE THE ADVERTISEMENT OF IDBI BANK? 0-5 DAYS BACK 6-10 DAYS BACK11-15 DAYS BACK MORE THAN 15 DAYS BACK

13. DO YOU KNOW WHERE IS THE BRANCH OF IDBI LOCATED IN CHANDIGARH? 14. IDBI BANK LTD. IN CHANDIGARH IS EFFECTIVE BECAUSE. 15. IDBI BANK LTD. IN CHANDIGARH IS NOT EFFECTIVE BECAUSE.

16. IDBI BANK LTD. IS A GOOD BANK FORSERVICE PEOPLE PERSONS POLITICIANS ALL OF ABOVE 17. NAME IDBI BANK LTD. GIVE BLUE-PRINT IN YOUR MIND OFHIGH NETWORK HI-TECH BANK

BUSINESS GENERAL PUBLIC

FINANCILALLY EFFICIENT BANK CUSTOMER FRIENDLY

OTHER (PLEASE SPECIFY).

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References

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Idbi.com Google.com Indian Financial Systems Indian History of Banking DNA Newspaper Times of India Hindustan times IBA Journal IDBI Annual Report Corporate Brochures Customer Reviews Studies on Banking Behaviour Economic Times Dainik Bhaskar The Tribune Indian Express

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