Analysis and Interpretation Data 007

8/13/2019 Analysis and Interpretation Data 007

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M.B.A. Programme Bharati Vidyapeeth University

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ANALYSIS AND INT!P!TATI"N DATA

ANALYSIS "# $UST"M! SU!VY

Per%entage o& 'sers minera()pa%*aged drin*ing +ater.

Ans+er No. o& !espondents. Per%entage

Yes. 49 70 %

No. 21 30%

Total. 70 100%

49

21

Yes.

No.

In%ome Be(o+

,---

,---

/---

/---

0---

0---

1-2---

A3ove

1-2---

Tota( Per%entage

Yes 6 7 8 9 19 49 70%

No 11 5 2 2 1 21 30%

Total 100%

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6

11

7

5

8

2

9

2

19

1

0

5

10

15

20

Below 3000 3000-5000 5000-7000 7000-10,000 Above

10,000

Yes

No

The above table clearly shows that 70% of the respo!ets "se

#$eralpac&a'e! !r$&$' water ( 30% of the respo!et !o ot "se or have

yet ot "se! the #$eralpac&a'e! !r$&$' water. The res"lts are w$th$ the

sa#ple s$)e selecte!.

*"t of 70% "sers 22.8% are fro# 10+000 ,s. ( above $co#e 'ro"p. -

a#o' o"sers 17.1% are fro# below 3+000 ,s. $co#e 'ro"p.

/t clearly reveals that the $co#e $s a #aor factor wh$ch $fl"eces the

p"rchas$' !ec$s$o of #$eral.

.

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Y.M.I.M.4


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"%%asions to 3'y the minera()PD5

No. "&

!espondents

6

Travel 26 37.1%

otel 22 31.4%

oc$al f"ct$os 14 20%

*thers 8 11.5%

Tota( 0- 1--6

2622

14

8

0

5

10

15

20

2530

Travel Hotel Social

functions

t!ers

No. Of Respondents

-bove table shows that 55.3% of "sers p"rchase the #$eral water

wh$le travel$'. -! 29.8% !"r$' hotel$'. 12.8% of "sers p"rchase the

#$eral !"r$' soc$al f"ct$os.

That #eas the #ost potet$al area for #$eral $s the travel spots

s"ch as "s stops+ ,a$lwaystat$os+ r$vatetravels stop+ -t hotels (

resta"rats+ reta$l shops ( soft!r$&s stores at all to"r$sts spots.

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Brand +ise a+areness &or severa( 3rands o& minera()PD5.

Brand No. "&

!esponses

5itho't Aid. 5ith Aid.

$sler$ 50 71.4% 21.3%

a$ley 19 27.1% 9.2%

-"af$a 31 44.3% 19.1%

$ley 26 37.1% 16.9%

-N::;-N/ 18 25.7% 21.2%

* $s beef$t$' the $sler$ st$ll $s

case of awareess ( sales also. arle?s aother bra! a$lley has oly 27.1%

awareess.

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-N::;-N/ $s cotr$b"t$' 37.1% awareess w$tho"t a$! ( 16.9%

w$th a$!. Total awareess $s abo"t 54%+ b"t the sa#ple area $s local area for

-N::;-N/ . "t $t w$ll have less awareess $s other areas. -! th$s $s

!"e to lac& of a!vert$s$'. -! -N::;-N/ has to a!vert$se to $crease

awareess a#o' the pop"lat$o.

eps$?s -"af$a has 'ot #ore tha 44.3% w$tho"t a$!+ 19.1% w$th a$!

awareess. h$ch $s !"e to the$r a!s ( 'oo! a#e $ the #ar&et.

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A+areness a3o't SAN7VANI

Ans+er No. o& !espondents 6

Yes 27 38.57

No 43 61.43

Total 70 100.0

27

43

Yes

No

-bove table shows that 38.57% of respo!ets are aware to

-N::;-N/ . 61.43% of respo!ets ha! ot hear! the a#e of

-N::;-N/ pac&a'e! !r$&$' water bra!.

Th$s $s !"e to lac& of a!vert$se#et. -! th$s lac& of awareess !$rectly

affects the sale of the bra!. -#o' local tra!ers they w$ll be rea!y to sell the

-N::;-N/ + b"t the c"sto#ers !oes ot as& for $t+ s$ce $t $s a local

pro!"ct. o they sho"l! '$ve a!vert$se#et s"pport+ the the sell$' of

-N::;-N/ wo"l! beco#e easy.

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Brand +ise pre&eren%e o& %'stomers 8 their reasons.

9ood

3rand

name

:'a(ity

Ass're

Pa%

*ing

Nationa(

3rand

avai(a3(e

every+here

Taste 1.;

(iters

Any

+hi%h

is avai(

a3(e

Tota( 6

$sler$ 18 8 12 1 2 41 58.8%

a$lley 3 3 4.3%

-"af$a 2 1 1 2 6 8.6%

$ley 4 2 3 1 1 11 15.7%-N::

;-N/

1 5 2 8 11.4%

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bra! a#e ( 12% c"sto#ers prefer $t beca"se $t $s a co##o bra! ava$lable

everywhere.

/ case of -N::;-N/ 5% c"sto#ers prefer to b"y $t+ beca"se they

are ass"re! of -N::;-N/? "al$ty.

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Ana(ysis o& &a%tor ran*ed 3y the %'stomers d'ring p'r%hasing.

!an* Pri%e Pa%*aging $(arity Brand

name

Avai(a3i(ity Name.

1 2 8 26 32 11 ra!

a#e

2 9 16 13 12 27 @lar$ty

3 18 20 12 10 15 ac&a'$'

4 15 16 15 9 16 -va$lab$l$ty

5 26 10 4 7 1 r$ce

The above aalys$s shows that #aor$ty of c"sto#ers have '$ve f$rst

ra& to ra! a#e. That #eas people bel$eve $ pop"lar bra!+ seco! ra&

$s '$ve to clar$ty ( th$r! ra& to pac&a'$'+ ava$lab$l$ty 'ot the fo"rth ra&.

h$le pr$ce has 'ot f$fth ra&+ the c"sto#ers !o ot '$ve wh$ch #eas the

pr$ce. r$ce $s the least cos$!ere! factor a'a$st the bra! a#e ( clar$ty.

Th$s $!$cates that c"sto#ers are h$'hly cosc$o"s '$ve $#portace to

"al$ty rather tha pr$ce.

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Average ann'a( %ons'mption o& minera()pa%*aged drin*ing +ater among

respondents.

$ons'mption in

(itre)year

No. !espondents Per%entage

140 10 14.3%

4080 10 14.3%

80120 10 14.3%

120160 12 17.1%

-bove160 28 40%

Tota( 0- 1--6

14.30% 14.30% 14.30%17.10%

40.00%

0"00#

5"00#10"00#

15"00#

20"00#

25"00#

30"00#

35"00#

40"00#

1-40 40-%0 %0-120 120-1$0 Above1$0

Percentage

The above aalys$s shows that the 40% respo!ets have the h$'hest

a"al cos"#pt$o $ abov160 l$tresyear. -! 14.3% respo!ets have the

avera'e a"al cos"#pt$o .

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Per%entage pre&eren%e to di&&erent pa%*aging.

Ans+er Po(ythene

Bags.

More

than 1

(itre.

Less than

1 (itre.

Tota( Per%ent

Yes 14 21 17 52 74.3%

No 9 8 1 18 25.7%

70 100

14

9

21

8

17

10

5

10

15

20

25

/ol&t!ene Bas" 6ore t!an 1 litre" 8ess t!an 1 litre"

Yes

No

-bove aalys$s shows that 74.3% of respo!ets are rea!y to accept the

!$fferet pac&a'$'. / case of polythee ba's. 20% of respo!ets say that

they wo"l! accept the pr$ce. h$le 13.4% of respo!ets accept #ore tha 1

l$tre pac& or fa#$ly pac&s. 31.7% of respo!ets w$ll accept D l$tre pac&

beca"se #ost of the t$#e the water re#a$$' $ 1 l$tre pac& bottle. / D l$tre

they ca 'et ch$lle! pac&.

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35% of respo!ets sa$! that they wo"l! ot accept the polythee ba's

beca"seE $t wo"l! be !$ff$c"lt to !r$& or ha!le ( store the re#a$$' water

after !r$&$'.

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4.3% of respo!ets felt that the pr$ce of $sler$ was less as co#pare! to

other bra!s. eca"se $sler$ ( a$lley $s 1.2 l$tre wh$ch $s ava$lable for 12

,s.. -! others have 1 l$tre for 12 ,s.

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ANALYSIS "# T!AD!S SU!VY

Per%entage o& Brands Stored 3y Traders<

Brands No. "& Traders Per%ent

$sler$ 17 34%

a$ley 4 8%

-"af$a 9 18%

$ley 11 22%

-N::;-N/ 9 18%

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have alrea!y a 'oo! !$str$b"t$o etwor& of col! !r$&s+ !"e to wh$ch the$r

share $s $creas$'.

-N::;-N/ also 18% tra!ers who store the$r bra!s. /t $s 'oo!

eo"'h+ b"t ot 'reat. -s -N::;-N/ $s local bra! st$ll $s ot reache! at

reta$lers. Th$s $s !"e to lac& of sales force they have. They lost so#e or!ers !"e

to the$r proble#s $ serv$ce.

-#o' ew etrat *


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Per%entage se((ing pre&eren%e to vario's 3rands 3y traders 8 their

reasons.

Brand $'stome

r

Demand

Margin Servi%e

$redit

Made

Avai(a3(e

Tota( Per%ent

$sler$ 10 1 11 22%

a$lley 4 4 8%

-"af$a 2 1 1 1 5 10%

$ley 1 4 1 5 12%

-N::;-N/ 1 7 1 9 18%

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24

3

4

Margn !er"ce #redt Made $"aa&e

The above table reveals that the 22% of tra!ers '$ve sell$' preferece

to $sler$+ o"t of wh$ch 20% $s !"e to oly c"sto#ers !e#a!. The #ar'$

fro# $sler$ for tra!ers $s less as co#pare! to other bra!s they prefer $sler$

!"e to the c"sto#ers !e#a!.

-N::;-N/ also has 18% preferece of tra!ers. *"t of wh$ch 14%

$s oly !"e to 'oo! #ar'$s. -! 4% !"e to c"sto#er?s !e#a! ( 'oo!

serv$ce.

/ts overall preferece reasos cos$!ere! 48% of tra!ers preferece $s

!"e to #ar'$. -! 14% !"e to 'oo! serv$ce ( ava$lab$l$ty. h$ch $s the &ey

area+ beca"se there $s sl$'ht !$fferece $ #ar'$s betwee -N::;-N/ (

others. /f they ca prov$!e the 'oo! serv$ce they w$ll 'et that preferece of

tra!ers.

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Per%entage o& %'stomers demand &or vario's 3rands.

Brands No. "& Peop(es Per%ent

$sler$ 32 45.7%

a$lley 3 4.3%-"af$a 12 17.1%

$ley 3 4.3%

-N::;-N/ 2 2.9%

*


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"t o oe #e!$cal store fo"! who has sales #ore tha 36 l$tres!ay.

That #eas hotels ( 'eeral stores are #ost potet$al areas for

#$eral.

Di&&erent s%hemes on the 3rands.

No. "& Bott(es #ree Pri%e

$sler$ 12 2 120

60 12 550

-"af$a 12 2 96

25 5 480

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Per%entage trader@s pre&eren%e to vario's s%hemes

S%hemes No. "& Traders Per%ent

Net rate 14 28%

Cree bo< 12 24%

oth 24 48%

Tota( /- 1--6

28%24%

48%

0#

5#

10#

15#

20#

25#

30#35#

40#

45#

50#

.et rate ree bo* Bot!

Percent

The above table reveals that 40% of tra!ers #ay prefer ay sche#e+ they

caot !$st$'"$sh betwee the sche#es.

35.7% of tra!ers prefer et rate sche#es. These are the tra!ers who have

sales below 12 l$tres!ay at #ost. o they prefer et rate.

24.3% of tra!ers have the sales #ore tha 36 l$tres!ay. They p"rchase

bo< sche#es beca"se they 'et #ore #ar'$ as co#pare! to et rate. -! also

!"e to bo< sche#es they always have stoc& $ the$r stores.

The bo< sche#es are also beef$c$al to -N::;-N/ also beca"se $t

w$ll $crease pro!"ct$o ( $vetory also ca re!"ce.

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$ategory o& %'stomers p'r%hasing the minera()pa%*aged drin*ing +ater.

$ategory No. "& Peop(es Per%ent

ta!ar!$'h @lass 36 51.4%

:!"cate! B$!!le @lass 14 20%

oth H-llI 20 28.6%

Tota( 0- 1--6

51%

20%

29%

0#

10#

20#

30#

40#

50#

$0#

Stanar>Hi!

;lass

9ucate

6ile ;lass

Bot! ?All@

Percent

/ past $t was cos$!ere! that #$eral water was oly h$'hclass peoples

ee!. "t th$s ass"#pt$o $s va$sh$'+ as 20% of c"sto#ers are #$!!le classor 28.6% fro# both classes.

Th$s $s 'oo! s$' for #$eral $!"stry+ beca"se $t wo"l! $crease

the cos"#ers.

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"pinion o& traders a3o't the SAN7VANI .

Margin :'a(ity 8

Pa%*ing

Servi%e 8

$redit

Not

Avai(a3(e

Tota( Per%ent

Aoo! 5 9 3 0 17 34%

etter 2 6 4 0 12 24%

a! 2 1 4 0 7 14%

Not

ava$lable

0 0 0 14 14 28%

Tota( /- 1--6

52 2

9

6

1

3

4

4

0

0

0 14

0

5

10

15

20

oo Better Ba .ot available

Margn )*at+ , Pac-ng !er"ce , #redt Not $"aa&e

The above table reveals that 34% of tra!ers are sat$sf$e! fro#

-N::;-N/ . *"t of wh$ch 28% are s"re abo"t $ts "al$ty ( have 'oo!

pac&$'. 14% are feel$' that $t has 'oo! #ar'$. 16% are sat$sf$e! w$th the

serv$ce.

"t 4% tra!ers #ostly fro# ara! were ot sat$sf$e! w$th #ar'$. They

felt $t was local pro!"ct+ so #ar'$ #"st be #ore. 8% of tra!ers #ostly fro#

atara are ot sat$sf$e! w$th the serv$ce of -N::;-N/ .

28% of tra!ers say that the pro!"ct $s ot yet #a!e ava$lable.

alespersos are ot reache! to that tra!er.

Documents

Analysis and Interpretation Data 007