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Dan-Mihail DIMOFTE
11 Elena Vacarescu StreetBl. XXI/3, Ap.11
Bucharest, RomaniaCell: +40 726 378 [email protected]
Professional Experience
November 2004- Present
Flair Communications & Marketing Solutions S.R.L.
Owner/Marketing Facilitator
Offering consultancy on marketing communication, project based:
Bucharest, July 2014 Present, CBRE Real Estate Consultancy S.RL.
Marketing Consultant
Communication strategy and planning
Sofia, December 2013 - July 2014, SODA Communications Ltd
Business Director
Establishing the Business Model
Strategy & Planning for Bulgar Tabac brands: GLOBAl, VICTORY, EVA
Bucharest, June 2013 - September 2013, Greentek Lighting S.R.L.
Marketing Consultant
Packaging & Listing LED Bulbs for DIY
Bucharest, February 2013 - May 2013, Publicis - Dialog/GPCSB SA
New Business & Campaign Design Consultant
Events, National Consumer & Trade Marketing Promotions, Loyalty programs/CRM , POSM/Visibility kit for retail
Bucharest, May 2012 - November2012, Next Advertising S.R.L.
BTL Director
Events & consumer promotions, 121 communication, Retail & Shopper marketing
Bucharest, June 2011 - April 2012, Mediapost Hit Mail S.R.L.
New Business & Campaign Design Consultant
Data base management & Marketing, SMS, E-mail, On-line, Drop Mail Bucharest, June 2009 - July 2010, Media Mall S.R.L.
Executive Director
Media Shop & TV Network Development - Realitatea TV local stations
Iasi, January 2008 -May 2009, DTZ Echinox East S.R.L
Managing Partner
Arena Residential Project
Iasi, August 2006 - December 2007, Polifonic S.R.L.
Station Management & Marketing Consultant
Radio Guerrilla Iasi
Iasi, May 2006 - June 2008, Exclusive Comp S.R.L.
Event management & Sponsorship Romanian Fashion Week 2006, 2007, 2008
Brussels, January 2005 - April 2006, Roadbook S.P.R.L.
Management & Marketing Consultant
Clients portfolio: Philip Morris International
L&M Transglobe World Tour Marlboro Adventure Team - Winter PromotionOctober 2003 - November 2004
Leo Burnett & Target S.A.
Bucharest, BTL Director
Responsible for developing the BTL structure within the agency; selecting and coaching the managers
Clients Portfolio: Philip Morris (Marlboro, Parliament, L&M), BBAG (Bucegi, - local beer brand), Western Union, Publimedia (Playboy Magazine), P&G (Always, Head & Shoulders - project basis)
September 1997 - October 2003
141 Romnia S.R.L, BTL/Marketing Services Agency
Bucharest, Client Services Director
Responsible for creative concept, strategic thinking, mechanism and selecting the media channels to support the promotions.
Recruiting and preparing the managers, executives and freelancers which are working on a project basis.
Clients portfolio: British American Tobacco (Viceroy, Derby, Lucky Strike), PSI (Love Plus), BH (Ciuc Beer), Allied Domecq (Finlandia, Ballantine's, Jack Daniel's, Gavanes), Fox Kids TV, Wella (Design), GSK (Fluarix, Twinrix)
March 1994 - March 1997
Hit Media Investments S.A. - Share Owner
Iasi, HIT Radio - 94.9 FM, Program Director
Employing, selecting and preparing of the editors or air personalities
Acquiring new radio programs, local or foreign
June 1993 - March 1994
Polirom S.A. - Polirom Printing and Packaging Factory
Iasi, Public Relations/Marketing Assistant
In charge with the company's image and with mass-media relations
Contacting the company's clients and new business
June 1990 - March 1993
Vox T Radio
Iasi, Air Personality - DJ
Founder member of the first private radio station located in Iasi
Music editor and commercials production
Collaborations in the Media Field
June 1992 - April 1997
Romanian National Television
Iasi, Territorial Studio
Program Editor, Presenter
Editing & presenting entertainment weekly programs: Glasnost Chart, Hit Parade, Good Morning from Iasi, One Step to the WeekendOctober 1992 - February 1993
GIP Press
POPCORN, Music Magazine
Music Editor
Music editor of the first Romanian edition
Educational Background
1988 - 1992
Student in Textiles, Technical University Gheorghe Asachi
1992 - 1993
Student in Psychology, Petre Andrei University, Iasi
2001 - 2006
PR & Communication, National School for Political and
Administrative Studies
Professional Training and Seminars
April 2004
Power of Partnering, Philip Morris International & Leo Burnett, Germany
June 2004
L&M International Workshop, PMI & Leo Burnett, Hungary
September 2003Leadership & Coaching, TMI Romania
June 2003
Change Management, TMI Romania
June 1999
Bates Centrade Saatchi & Saatchi - Budapest, Hungary
Account Management Skills training
October 1998141 USA
In house training at the 141 head quarter offices from New York
September 1998Broadcasting Journalism, USA
Program offered by USIA
Personal Details
Good communicator, open-minded, inventive, close to people, easy going, a self-starter and a very honest partner. I read with pleasure a humoristic novel of manners. I always enjoy playing soccer, basketball or swimming. Very good command of English, both written & spoken, beginner of French and Romanian is my mother tongue.