Dakon / GRGProposition Overview27th Jan 2015

dakon Introduction

• Overview• Company Aim• Offerings• Technology

dakon Overview

• Dakon is a young, privately owned British company that designs and delivers end-to-end customer engagement programmes. 

• We bring traditional values of acknowledgement, appreciationand the personal touch into the digital era.

• We create habits and influence profitable customer behavioural

change. 

dakon Company Aim

To create a holistic solution that truly unites brands with their customers and fosters long lasting, engaging and profitable relationships

dakon Offerings

• We offer 3 technology solutions and 2 business packages

– Solutions• Complete Customer Engagement Programme• Customer Insight (Social Engagement and Social Heroes)• Social Conversation Management

– Additional Packages• Helping Hand for Start-Ups• Business Builder for SME

dakon Helping Hand for Start Ups (vc channel)

• The package includes:

• Design and Build a responsive design web and mobile site• Creation of Social Media pages• Customer Acquisition program• Pre-launch and launch viral campaign• Automated Outbound Social Media Distribution• Aggregated Social Commentary Overview• Customer Engagement elements including campaign templates, simple one currency

loyalty program design and operation, reward management and provision• Press Release creation and distribution

dakon Business Builder for SME

• The package includes the provision of:

• Customer Acquisition and Retention program• Profile Enrichment• Viral marketing campaigns (1 per quarter)• Automated Outbound Social Media Distribution• Individual and Aggregated and Social Commentary Overview• Inbound Social Conversation Management• SME Engagement Program including flexible campaign design and rich feature library

managed bespoke campaigns, loyalty program design (redeemable and non-redeemable reward currencies, tiers, customer and data driven trigger definition, reward management and provision) flexible business rules engine, gamification, lifestyle and support for Corporate and Social Responsibility

• Press Release creation and distribution

dakon Core id: Platform

Multi device UI

Common ServiceseMail/SMS/Diagnostics/Audit/Translations/Localisation

Role Based Access Control & Security Management

Customer Management(Single View/Profiling/Tiering)

Customer Support

Event Processing

Reward Recommendation & Selection

Contextual Advertising(Provider specific Up-sell/Cross -sell)

Programme Microsites

Feedback and Ratings

Gaming Integration

Analytics & Reporting

Rewards Management

Cloud Infrastructure ManagementStorage/CPU Dashboard and Provisioning

Programme/Campaign Management

Customer Segmentation

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Social Network Integration

Alerting & NotificationMessagingCustomer /Group Distribution

Thank You