Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Daily SunscreenA conceptual design by

Lily Cheng

Design ChallengeTo use social media to build habits around daily sun

protection.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Daily Sunscreen

Persuasive Purpose• To remind the “sun-exposed” to use sun protection daily.

Industrial Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

• Checks email before leaving the house• Cares about social media (twitter)• Exposed to more than 30 minutes of sun daily

(or otherwise motivated)• Needs to be reminded to wear or bring

sunscreen on a daily basis• Target: Students in the field

o Bio96b @ Jasper Ridgeo EarthSys 180b @ Stanford Farm

• Target: Off-campus students commuting by bikeo Dead Houseso Other?

• Larger Stanford Community

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Forgetting sunscreen - a student’s life

Classes are scattered throughout the day. If it’s a nice day, I have lunch on the campus lawn. It’s a popular place to be ...

Most days, I’m on the computer first thing in the morning, sometimes before I even get out of bed. Then I do my morning “stuff”. I don’t usually think about sun burn when I get dressed.

Most days I’m running late by the time I leave. I often forget things I need later in the day, like sunscreen.

I commute by bike. It takes me 15 minutes. I don’t usually leave until 11AM or later. Sun exposure is not on my mind.

And that’s when I really wish I had worn or brought my sunscreen!!

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Daily Sunscreen Tracker

Goal: track sunscreen use for 10 days using email or online form. 

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• Daily morning email asks: Will you wear sunscreen today? o Includes daily UV indexo Average Burn-time

• Clicks through to Wufoo formo Primes you to consider sun protectiono Focus on specifics: what time? how?

• OR reply by email - directly

• Responses published on twitter @dailysunscreeno Social reinforcement

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• Priming (Leventhal, Singer & Jones 1965)o Specific information e.g. what time?o Visualization e.g. what will you do instead?

• Social normso imitation e.g. twitter feed

• Triggerso Routine - morning email time

• Informationo Daily local UV indexo Average Burn-time

• Incentiveo Weekly Prizes

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Results of User Testing

• 7 users tried the form and signed up for daily emails, first prizes given.

• Most users said “I don’t intend to use sunscreen”

• Variable response rate

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• Not automated (emails, UV index etc.)• No individual reports (only via twitter)• Does not address ACCESS• Does not address HOW

o routines, when etc - up to user• Not Simple

o Takes more timeo Email = Junk Mailo Too many technologies

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Other form factors or ID possibilitieso Facebook integration - still exploring o Txt messaging - automated responseo Online Sun “dairy” - fill it out/check it offo Rituals

Morning bathroom dressing leaving the house

• Other features and interactionso Prizes (external motivator) - implementedo “Burn” time (shocking information) -implementedo X% of users are wearing sunscreen today etc (social information)o Summary email/report

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• Explore integration tools• Design campaign info and launch• Fine tune email messages and form factors

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Thanks!

• Please try Daily Sunscreen at http://bit.ly/trackyoursun

• Your feedback is appreciated!

• Questions, comments? Contact Lily - clily (at) stanford (dot) edu, or leave a twitter message @dailysunscreen

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

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How well does the design match the design brief?

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How viable/convincing is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

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How well does this document communicate?

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Bonus Points

How insightful is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

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