D5040 Assembly 2010

Risk Risk Management Management

& Crisis & Crisis Media Media

ManagementManagement

D5040 Assembly 2010

Dates to RememberDates to Remember

District Conference District Conference Prince Rupert -May 13-16, 2010

DGE Installation Dinner DGE Installation Dinner Pacific Institute of Culinary Arts June 26, 2010

District Foundation Dinner District Foundation Dinner – Keynote Speaker RI President Ray Klinginsmith Sept 29, 2010

D5040 Assembly 2010

D5040 Assembly 2010

What type of Rotary What type of Rotary events, projects or events, projects or activities are a risk activities are a risk

to your Rotary to your Rotary Club?Club?

D5040 Assembly 2010

Potential Rotary Risk Potential Rotary Risk

Sexual assault of a youthSlip and fall at Rotary eventFood poising at Rotary event Fraud or theft of Rotary fundsKidnappingAccidents – Drunk drivingDiscrimination or harassmentViolence

D5040 Assembly 2010

Why People Take RisksWhy People Take Risks

D5040 Assembly 2010

Rotary Risk IdentificationRotary Risk Identification

D5040 Assembly 2010

Dealing with Rotary RiskDealing with Rotary Risk

Identify the risksIdentify the risks 

Analyse the risksAnalyse the risks 

Evaluate the risksEvaluate the risks 

Manage the risksManage the risks

D5040 Assembly 2010

Rotary Risk AssessmentRotary Risk Assessment

HIGHHIGH ImpactLow Likelihood

HIGHHIGH ImpactHIGH HIGH

Likelihood

Low ImpactLow Likelihood

Low ImpactHIGH

Likelihood

Likelihood of risk occurringLikelihood of risk occurring

Imp

act

of r

isk

occ

urr

ing

Imp

act

of r

isk

occ

urr

ing

D5040 Assembly 2010

D5040 Assembly 2010

D5040 Assembly 2010

Top Signs You’re In A CrisisTop Signs You’re In A Crisis

The media are knocking at the doorRumours are afloatNews may leak at any timeRotary’s reputation is at stakeLives are threatenedOpponents and even some friends are criticizing actions

D5040 Assembly 2010

3 Step Response3 Step Response

D5040 Assembly 2010

When a Crisis Develops When a Crisis Develops

Step 1Step 1

Convene a crisis media team (YEO officer, DG, PDG, lawyer, Media Professional)Gather all the factsOffer timely internal briefings

D5040 Assembly 2010

When a Crisis Develops When a Crisis Develops

Step 2Step 2

Identify a Rotary spokespersonTell clubs/Rotarians not to commentWhen media calls, refer them to crisisteam or the spokespersonContact RI immediately, if there is apotential for national/internationalinterest

D5040 Assembly 2010

When a Crisis Develops When a Crisis Develops Step 3Step 3

Respond to media calls quicklyStatement expressing Rotary’s positionHonesty state the factsNothing is “off the record”Monitor media/web activitiesDon’t speculateWhen you don’t know the answer, tell the truth, say “I don’t know”

D5040 Assembly 2010

Messages That Messages That WorkWork

ActionAction

D5040 Assembly 2010

Questions to ExpectQuestions to Expect

What caused the incident?What is the Rotary policy?Will there be an investigation?What is being done to mitigate the risk?Has this happened before? If so, when?

D5040 Assembly 2010

SpokespeopleSpokespeople

D5040 Assembly 2010

Remember: Remember:

ActionsActions

speak louder speak louder

than wordsthan words