Summary: Senior Marketing executive with 20 years experience in IT industry. Highly organized and results oriented manager with great ability to multitask in order to achieve multiple goals. Key expertise areas:

Successful Go-to Market and Demand generation strategy in close alignment with internal (sales teams) and external stakeholders (customer & partners).

Business Development. Fluent in English and Spanish. Experience: Ciber. October 2016 Business Development Executive A global IT consulting company with some 5.500 employees and offices across North America, Europe and Asia/Pacific. For more than 40 years, Ciber has delivered the technical savvy and IT solutions that help businesses achieve strategic goals.

Identification of potential customers.

Identification and development of new business opportunities for customers.

Participation in the definition of strategic business objectives for the customer.

Preparation of commercial proposals in conjunction with the Business Development area.

Development and retention of customer relationships. SAP Spain. November 1995 – December 2015 SAP Spain, a subsidiary of SAP SE, the world leader in enterprise applications in terms of software and software-related services.

SAP Spain

January 2011 – December 2015 (5 years) Madrid, Spain. Marketing Manager Responsible for the planning, development and implementation of integrated marketing programs in Line of Business Cloud: Human Resources, Customer Engagement & Commerce, Procurement and Supply Chain, including demand generation, lead management, pipeline building, sales acceleration and awareness.

Ángel Ibarra Cuenca 48 years old

Álvarez Cienfuegos, 40, Torrejón de Ardoz, Madrid Phone: +34 619 743 465

E-mail: aic170768@gmail.com LinkedIn: https://es.linkedin.com/in/angelibarracuenca

Working with different stakeholders inside and outside the organization to deliver the appropriate plan for the marketing contribution to sales.

I coordinated with partners (large, medium and small) to:

Define their business plan.

Identify new business opportunities.

Design and execute marketing activities (events, online and offline campaigns, success

stories, videos, press release) to improve sales.

Generate and manage Leads.

Manage Pipeline.

Manage Budget (MDF’s).

I worked with the EMEA marketing team to adapt international campaigns (online and offline) to the Spanish market.

Main objective: to help the sales team to achieve their goals through marketing actions such as local and international events, networking activities, social media campaigns, direct marketing campaigns, sponsorship, etc.

Results: in this area, during 2015 I obtained 166% of pipeline generation and specifically for Cloud 185%. Main activities: for Spain market unit I was in charge of organizing and managing the main international SAP events like SAPPHIRE Orlando 2013, 2014 and 2015, SAPPHIRE Madrid 2011 and 2012, SuccessConnect (SuccessFactors main event in Europe) Amsterdam 2014 and Rome 2015 and SAP Select 2014. In order to improve the visibility of the SAP brand in the market I managed the relationships with the following organizations and associations:

Marketing and Sales: Asociación de Marketing de España, Asociación Española de Economía Digital, Observatorio de eCommerce.

Human Resources: AEDIPE (Asociación Española de Dirección y Desarrollo de Personas), Observatorio de Recursos Humanos, Equipos & Talento.

Procurement: AERCE (Asociación Española de Responsables de Compras, Contratación y Aprovisionamientos).

Logistic: CEL (Centro Español de Logística)

SAP Spain

January 2003 – December 2010 (8 years) Madrid, Spain. Industry Marketing Manager Responsible for the planning, development and implementation of integrated marketing programs for Consumer Products, Retail, Services, Utilities and Telco industries, including demand generation, lead management, pipeline building, sales acceleration and awareness. Working with different stakeholders inside/outside the organization to deliver the appropriate plan for the marketing contribution.

Main objectives: to help sales teams for the industries mention above to achieve their goals through marketing actions such as local and international events, networking activities, online campaigns, direct marketing campaigns, sponsorship, etc. Main activities: for the Spain market unit I organized and managed the main SAP Event in Europe (SAPPHIRE) always achieving customer attendee targets: Vienna (210), Paris (260), Berlin (300) and Frankfurt (350).

SAP Spain

January 2001 - December 2002 (2 years) Madrid, Spain. Reference & Success Marketing Manager I created, implemented and managed SAP’s worldwide Reference Customers Program in Spain. I acted as the link between the Marketing and Sales departments and the customer carrying out activities to promote SAP solutions such as:

Organization of visits at national and international level for customers and prospects.

Development of success stories.

Advertising campaigns.

Recording customer videos.

Promotion and development of press releases and user interviews.

SAP Spain

January 1999 – December 2000 (2 years) Madrid, Spain. Alliance Manager My role focused on:

Maintaining alliances with some of the leading consulting companies and hardware manufacturers to help SAP to reach its revenue targets.

Communicating the new products and services provided by SAP.

Development of training materials.

Contract management

SAP Spain

November 1995 – December 1998, (3 years and 2 months) Madrid, Spain. Marketing Specialist

I managed Marketing Information System and events to generate leads and demand.

I produced print advertising campaigns and marketing collateral, and developed success stories.

Education ESIC, Business & marketing school:

Marketing in Social Media (2011)

Marketing trends in technology companies (2008)

Bachelor degree in Marketing and Commercial Management (1988 - 1993)