Curriculum vitae

Personal

Information

First/Last name Raluca Ramona Vasile Address Bucharest/ Romania, Amman4 Str., Bl4, scA, ap.32, sector1

Mobile phone +40721241027

Email raluca_vasile@yahoo.com

Birth date 22-November-1979

Gender Female

Work experience

Career level Senior-level (12 years+)

Work experience FMCG, IT, Automotive, banking, ONG

Management experience by domains

Net Income expectations

Marketing management & Brand Strategy, Integrated Brand Communications - 12 years Project & People Management- 5 years TBD

Personal skills

and competences

Foreign Languages

Skills

Expectations

German Advanced,Conversational,Business; English Advanced,Conversational,Business; (Certifications from Education Ministery and University of Economics/IKI Vienna,Goethe Institut) French - Medium; Italian - Medium; Spanish - Medium; Integrated Strategic approach of brand communications and marketing management MBA graduate City University Seattle Bellevue/WA (2011)

-360 Marketing Management (Brand Building, Strategic Positioning & Equity Management) -Branding/ Rebranding -Brand Strategy & Development -NPD, Innovation & launches of new brands -Market Research & Insight Generation -Experiential & Direct Marketing, In-store activations -Online & Digital Marketing -Route to Consumer & Market (Consumer Behavior to Purchase) -MarCom (PR, Adv. & Communications Campaigns/PR/social media/Crisis Communications/Sponsorships/Events) -Teams Building & Projects Management (up to 15 people) -Brand Communications Mix: online, offline, social media, digital and interactive Looking for a top management carreer opportunity in marketing communications/branding

MAIN ACHIEVEMENTS

SMARTBRAND & PARTNERS PROJECTS -2012-2014- Genpact European Rebranding (General Electric Division for process management)- office branding, activation campaign in 20 countries-40% employer engagement rate increase, 20% improvement of customer rate of referrals(recommendations) -2013-2014 In-Store activations for Zara Home, IL Passo, Suvari and Pandora stores in Promenada mall, collaboration on set-up of various activation events in Promenada mall (e.g. 1

st of June 2014-Academia de Joaca/kids event)

-2011-2013- Novensys office branding, new product brochures releases with strategic partners and activation in-store, digital and social media platform launch, cross sales campaigns, fidelity and acquisition campaigns, educational campaigns in universities. -2012- Launch Winter campaign Milka (Winter Edition, product rebranding) -2011- Launch in Romania, reseller quarter events for Deese AG Switzerland (cosmetics & food supplements industry) -2010-2013 Rebranding Raureni (top jams and preserves producer) after Oltchim privatization (corporate& product rebranding, launch event, retail stores rebranding, in-store activation, launch on international markets)

-2010: Cobranded event with BPM Wave-Metastorm: Business Process Reseller Event in Baltimore/ USA -2010: International Rebranding BMP Wave (former Edata Software company), Official Launch of BPM Wave International AG in Zurich/ Switzerland, Munich, Vienna, Singapore and Hong Kong (agency project) -2009- Rebranding Somaco (top prefab player) after takeover by Oresa Ventures (corporate& product rebranding, launch event, in-store activation events) CETELEM-BNP PARIBAS GROUP -2008,2009: Organization of DAVIS CUP Romania (intl. tennis championship- representing the official sponsor Cetelem/BNP Paribas Group; -2009: Launch of national campaign of TurboCredit Remat at Cetelem (in showrooms)-20% sales increase May-September -2009: Development Strategy for CNP loan- Personal Loan at Cetelem, cobranded programs with local hypermarkets for Cardulescu, Cora and Auchan fidelity shopping cards. -2008-2009: Launch Campaign of Mortgage Loan at Cetelem/BNP Paribas Personal Finance implemented in hypermarkets (Cora, Auchan, Dedeman, Obi, Hornbach)

-2009: Internal Contest Program (online platform) Most talented employers (project manager) -2008: Internal Newsletter launch and coordination (project manager) -2008: Anniversary event: 5 years Cetelem in Romania at the Royal Palace, welcome for international delegations and local strategic partners, jazz concert Anca Parghel,board speeches,press conference, etc.

-2008: Official launch campaign of the Car Loan at Cetelem (online and offline) in 20 partner show-rooms VOLKSBANK -2007: Organization of the Corporate Event at Volksbank 10years and 10000 clients in Romania BNP Group BMW GROUP -2004: Company Launch: Bavaria Leasing Leasing company of BMW Group Romania, dealer quarterly events, National Golf Cup organization(2004,2005,2006), International Official delegations from Munich coordination (participation to events at Allianz Arena in Munich, BMW Museum new models exhibition in Munich)

EXPERIENCE

Job Strategy & Innovation Director (Senior Brand Strategist)

Period 09-2009present

Name of the employer & Smartbrand Consultingtop integrated branding, communications and design agency

Activity Branding/rebranding projects coordination, PR, Communications, project& people management

Specialties: - Strategic Branding/ Rebranding Process Coordination (Audit, Strategy, Brand design: logo, tagline, brand manual/guidelines for integrated media, Digital branding, Insight generation for advertising) -International Rebranding Strategy, Communications Coordination & Business Launch in countries, such as: USA,EU,Asia and especially German speaking area (Germany, Switzerland, Austria) - Concept presentations and communication with both client and internal creative teams; pitch organization; third parties relationship; budget management - Brand Creation& Management (Concept/brand idea, Positioning, Brand platform, Brand manual, Brand Activation & Engagement campaign, Brand Communication. 360 Campaigns ATL+BTL) - Brand naming & packaging design coordination - Office branding, in-shop decoration, shelf communication, in-store sensory brand activations - Online Campaigns (Interactive websites/web apps, social media, SEO/SEM & Google adwords campaigns) Brands Portfolio: Milka, Fulga, Holcim, ING (in-store activations), Genpact (office branding, interior design, brand activation), Carlsrom/ Interbrew, Austral,Raureni (packaging,in-store, retail),Hereditas Wine (packging, in-store, export campaign), Novensys (office&product branding), Somaco(corporate rebranding,retail), Brewers Association, Soros Foundation and more...

Job Senior Brand Manager & Marketing Communications Manager

Period 2008-01 2009-09

Name and address of the employer

Cetelem IFN SA- Personal Finance Division of Group BNP Paribas France

The company has cca.800 employees.

Department Marketing

Job description Strategic brand communication and equity management for main business lines in the area of responsibility (mortgage loan, car loan, online personal loan, credit card, credit in shops); Brand awareness & Brands Portfolio Development & NPD Set-up/ coordination of integrated advertising campaigns ATL+BTL together with retail partners (offline and bigtime online):TV,radio,OHH, online & digital, Direct mailing, Cross Selling/CRM, etc Digital strategy & integrated online campaigns: Social Media, website optimization with Google tools: analytics,adsense, adwords, search ; web affiliation Retail Partners network affiliation strategic partnerships for cobranded programs Market surveys coordination (consumer satisfaction, behavior trends, NPD, brand/category audit) PR & Communication, CSR activities: press release, press monitoring, briefing,

relationship with media & PR agency; Internal communication responsibilities: internal newsletter release, marcomm newsletters, internal communication campaigns etc

Presentations and Events/Fairs Organisation (e.g. Davis Cup 2008, 2009 etc) Marketing plan/budget assessment & follow-up, media plan & media acqusition Coordination of junior brand managers

Job Corporate Marketing Manager

Period 2006-05 2008-01

Name and address of the employer

Volksbank Romania-Headoffice

Department Marketing/Channels Development

Job description Corporate Banking Products promotion and coordination of the corporate activity for over 20 branches in Bucharest,incl. support and participation to business meetings Marketing plan/budget,events organization Credit Package Concept Contract Negotiation/ Conclusion Competition analysis Developing relations with new corporate clients Administration of new&existing portfolios accounts

Job Marketing Communications Manager

Period 2004-03 2006-05

Name and address of the

employer Bavaria Leasing - Member of BMW Group Financial Institution for the Automobile Bavaria-dealer of BMW, MAN,Rover and Mini

Department Marketing

Job description The company has 25-50 employees. Set-up the corporate image strategy in line with the corporate image of BMW Group; Presentations and Events/Fairs Organisation Marketing plan/budget, media plan, press monitoring PR and foreign and domestic communication Product Development, Leasing offers ; market prospection/research Credit Analysis & Approval in the Credit Commitee Contract Negociacions/ Conclusions Managing relations with internal and external suppliers/strategic partners

Job Marketing & Sales Assistant

Period 2002-09 2004-03

Name and address of the employer

Porsche Leasing Romania/ Porsche Bank

Department Marketing

Job description The company has 50-100 employees. Responsible with the Press Cronicle/ Internal magazine and part of the PR activities. Business Communication German/ English and Reporting to the mother company in Austria. Dealing with A clients and third parties (banks, media, insurance companies, fleet clients). Preparation of reports (Sales,Marketing,Controlling) for the management board Organisational support for presentations and speeches for different events/ board meetings/ conferences. Marketing Budget; Events organization

Education and

training

2009-2011 MBA City University Seattle USA Global Marketing emphasis

Graduated June 2011 Strategic Brand Creation & Mg, Consumer Behavior, Applied Marketing,Channel Management + Mg Communications, Strategic & Managerial Finance, Financial Accounting, Intl. Law, Project Management,Org Behavior, Operations Mg, etc

Obtained diploma Master of Business Administration - Postuniversitary degree

Period 2002 - 2004

Institution Academy of Economic Studies - Management Faculty

City BUCURESTI

Major Management of Business Administration

Description (specialization) Sales Management; Disertation: Product Portfolio Diagnose

Obtained diploma University (graduate)

Period 1998 - 2002

Institution Academy of Economic Studies International Relations Faculty Department of Economic Studies in Foreign Languages (SELS - German Dep.)

2001 Study Scholarship at the University of Economics in Vienna

City Bucharest

Major Management - Business Administration

Description (specialization) Business Administration/emphasis Marketing (BWL)-German Department

Obtained diploma Highschool Diploma

Period 1994 - 1998

Institution "Ovidius" Highschool

City Constanta

Major Mathematics (Realschule)

Description (specialization) Mathematics-Physics-Foreign Languages Intensive (German&English)

Driving license

Yes, B category

Hobbies:

Travel, guitar, foreign languages, reading, arts, music/concerts, jogging, volleyball, interior/commercial design, nutrition and blogging Marketing & Branding, Business/Commerce, PC/Internet/ New technologies