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Expertise: P&L and technology management, marketing, operations, business development, advanced analytics, industrial automation, complexity sciences, competitive intelligence, and business ecosystems; social, systems, and life sciences. twitter.com/MelissaJarquinM Vancouver, Canada +1 778 927 3431 [email protected] MELISSA JARQUIN profile Seasoned corporate strategist, tech-savvy innovator, interdisciplinary leader. +Y accelerating exceptional results in blue chip and entrepreneurial, growth and turnaround, environments. Strong integrity and analytic competencies. Focus on socio-technical complexity and stakeholder-intensive sectors. Circle includes +K high-level contacts. Equipment / Infrastructure . Caterpillar . John Deer . . International Trucks . .Volvo.Goodyear-Dunlop. . Aena Airports. Construction & Eng. .M&S . SIMAN . CEMEX . . Altran . FCC . Airbus . . Cintra - Ferrovial . SNCF. Natural Resources -Energy . Repsol . British Petroleum . . Cairn . CLH . AEE Wind . . Enagas . eOn . Endesa . Gas Natural Fenosa . . Hemco . Greenstone . . Mineros, S.A. . Abengoa . . Amrop . Cepsa . Sonangol . +35 CAT Fin + SNV Clients Public Service & NGO . EU Single Market . . SNV Latam . EU Digital . . Bill & Melinda Gates F. . . City of Madrid . Vigo . . Xunta de Galicia . . Vasque Country . . Colombia . AMCHAM . .German Ch. of Commerce. Financial Institutions . CAT Financial Services . . Tangerine (ING) . . BBVA - Innovation . . American Express . . Citi Bank . La Caixa . . World Dev. Bank . . Interamerican Dev. Bank . + SNV Fin Clients IT & Telecommunications . IBM . NCR . Cisco . Google . Twitter . AT&T. SAP .MCI . .Claro-Telmex .EA . Orange. . British Telecom . Ericsson. .Telefónica . Oracle . Aruba. .Vodafone . Telia . Yoigo. .Wincord Nixdorf . Alcatel. . Deutsche Telecom . NBC. “We award Repsol the Energy Company of the Year-2015 award for its swift ability in strategy, demonstrated in dealing with the current scenario of low crude oil prices, and for the transformative growth operation undertaken with the acquisition of Talisman Energy. We also recognize its performance and its ability to add value. Repsol is a brave company with demonstrated strategic sense and great resiliency.” .- Imogen Dillon Hatcher, Platts Energy President. Global Energy Awards ceremony. professional experience Senior Strategy Advisor, Complex Sociotechnical Ecosystems Global, transitioning to Vancouver. - Present Mapped global social and geopolitical dynamics in machinery, metallurgical, oil & gas, petrochemical, defense and telecommunications -technologies, stakeholders, and equipment. Contributing to American industry and foreign trade. Steered exploratory research and business modeling for Noomi Labs’, AI solution for health practitioner training. Orchestrated incident response analytics and key stakeholder communications for Hemco (Mineros, S.A.). 1 of 2 Re-engineered B2B sales. Toped ranking, with -% in cash burn rates and : sales success ratio - direct negotiations. Steered large account sales cycle and catalyzed business growth in -domain specific- efforts. Secured ~ €M in new contracts, expansion to new territories and new -global- agency network partnerships. Participated in + public speaking engagements and + corporate training sessions. Lectured: Integrated Marketing Communications, Digital Media, and Business Analysis at The EU School of Economics, IESE, and CICE. Chief Strategy and Innovation Officer ATREVIA - INFORPRESS Madrid, Spain and 150 cities world-wide, to Drove strategic planning and transformative interventions for 200+ clients in complex, stakeholder-intensive, sectors. Devised Strategy, Innovation, Market Access, e-comm, Digital, and Advanced Analytics areas of practice. Led partnership building and global business development. Reached: % profit in first year, +% revenue and ~ industry awards by 2013. Strategy and Innovation Developed 37 data-enabled services. Steered product road-maps and life-cycle. Overlooked: intelligence , pricing, design, training, sourcing, go-to-market, sales support, operations, and P&L management. REPSOL: co-steered strategy for -’ plans with a focus on soft infrastructure, innovation, and sustainability. NI increased by +% by , despite fall in oil prices. Company pioneered first IoT project in Oil & Gas. Telefonica: provided thought leadership to -’ global transformation . Ranked “1st EU operator” by revenue (B€) in , with +M customers and +.% OIBDA of 21.2B€. Y: rolled-out of top IoT operator models. EU Digital Agenda, EU Digital Single Market, Energy Union and, Digitizing EU Industry: - Projected “The EU Observatory for Public Service Innovation”, a component of expected EU Innovation Directorate. - Orchestrated stakeholder dialogue on 2011 Daiichi plant accident, contributing to “Energy Union” policy and strategy. - Co-led debates on EU single market. initiatives propelled EU socio-technical infrastructure. Covered: industrial transformation, interoperability, technology, and policy -linking social, business, and tech ecosystems. Business Development and B2B - B2G Sales Leadership

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Page 1: CV_ Melissa Jarquin

Expertise: P&L and technology management, marketing, operations, business development, advanced analytics, industrial automation, complexity sciences, competitive intelligence, and business ecosystems; social, systems, and life sciences.

twitter.com/MelissaJarquinM Vancouver, Canada +1 778 927 3431 [email protected] JARQUIN

profileSeasoned corporate strategist, tech-savvy innovator, interdisciplinary leader. +��Y accelerating exceptional results in blue chip and entrepreneurial, growth and turnaround, environments. Strong integrity and analytic competencies. Focus on socio-technical complexity and stakeholder-intensive sectors. Circle includes +�K high-level contacts.

Equipment / Infrastructure. Caterpillar . John Deer .

. International Trucks . .Volvo.Goodyear-Dunlop.

. Aena Airports.Construction & Eng.

.M&S . SIMAN . CEMEX .. Altran . FCC . Airbus .

. Cintra - Ferrovial . SNCF.

Natural Resources -Energy. Repsol . British Petroleum .. Cairn . CLH . AEE Wind .

. Enagas . eOn . Endesa .Gas Natural Fenosa .

. Hemco . Greenstone .. Mineros, S.A. . Abengoa .. Amrop . Cepsa . Sonangol

. +35 CAT Fin + SNV Clients

Public Service & NGO. EU Single Market .

. SNV Latam . EU Digital .. Bill & Melinda Gates F. .

. City of Madrid . Vigo .. Xunta de Galicia .. Vasque Country .

. Colombia . AMCHAM ..German Ch. of Commerce.

Financial Institutions. CAT Financial Services .

. Tangerine (ING) .. BBVA - Innovation . . American Express .

. Citi Bank . La Caixa . . World Dev. Bank .

. Interamerican Dev. Bank . + SNV Fin Clients

IT & Telecommunications. IBM . NCR . Cisco . Google . Twitter . AT&T. SAP .MCI ..Claro-Telmex .EA . Orange.. British Telecom . Ericsson. .Telefónica . Oracle . Aruba.

.Vodafone . Telia . Yoigo..Wincord Nixdorf . Alcatel.. Deutsche Telecom . NBC.

“We award Repsol the Energy Company of the Year-2015 award for its swift ability in strategy, demonstrated in dealing with the current scenario of low crude oil prices, and for the transformative growth operation undertaken with the acquisition of Talisman Energy. We also recognize its performance and its ability to add value. Repsol is a brave company with demonstrated strategic sense and great resiliency.”

.- Imogen Dillon Hatcher, Platts Energy President. Global Energy Awards ceremony.

professional experience

Senior Strategy Advisor, Complex Sociotechnical Ecosystems Global, transitioning to Vancouver. ���� - Present

Mapped global social and geopolitical dynamics in machinery, metallurgical, oil & gas, petrochemical, defense and telecommunications -technologies, stakeholders, and equipment. Contributing to American industry and foreign trade.

Steered exploratory research and business modeling for Noomi Labs’, AI solution for health practitioner training.

Orchestrated incident response analytics and key stakeholder communications for Hemco (Mineros, S.A.).

1 of 2

Re-engineered B2B sales. Toped ranking, with -��% in cash burn rates and �:�� sales success ratio - direct negotiations.

Steered large account sales cycle and catalyzed business growth in -domain specific- efforts. Secured ~ €�M in new contracts, expansion to � new territories and � new -global- agency network partnerships.

Participated in +�� public speaking engagements and +�� corporate training sessions. Lectured: Integrated Marketing Communications, Digital Media, and Business Analysis at The EU School of Economics, IESE, and CICE.

Chief Strategy and Innovation Officer ATREVIA - INFORPRESS Madrid, Spain and 150 cities world-wide, ���� to ����

Drove strategic planning and transformative interventions for 200+ clients in complex, stakeholder-intensive, sectors. Devised Strategy, Innovation, Market Access, e-comm, Digital, and Advanced Analytics areas of practice. Led partnership building and global business development. Reached: ��% profit in first year, +���% revenue and ~�� industry awards by 2013.

Strategy and Innovation

Developed 37 data-enabled services. Steered product road-maps and life-cycle. Overlooked: intelligence , pricing, design, training, sourcing, go-to-market, sales support, operations, and P&L management.

REPSOL: co-steered strategy for ����-’�� plans with a focus on soft infrastructure, innovation, and sustainability. NI increased by +��% by ����, despite fall in oil prices. Company pioneered first IoT project in Oil & Gas.

Telefonica: provided thought leadership to ����-’�� global transformation . Ranked “1st EU operator” by revenue (��B€) in ����, with +���M customers and +�.�% OIBDA of 21.2B€. Y����: rolled-out � of � top IoT operator models.

EU Digital Agenda, EU Digital Single Market, Energy Union and, Digitizing EU Industry:

- Projected “The EU Observatory for Public Service Innovation”, a component of expected EU Innovation Directorate.

- Orchestrated stakeholder dialogue on 2011 Daiichi plant accident, contributing to “Energy Union” policy and strategy.

- Co-led �� debates on EU single market. ��� initiatives propelled EU socio-technical infrastructure. Covered:industrial transformation, interoperability, technology, and policy -linking social, business, and tech ecosystems.

Business Development and B2B - B2G Sales Leadership

Page 2: CV_ Melissa Jarquin

MELISSA JARQUINtwitter.com/MelissaJarquinM Vancouver, Canada +1 778 927 3431 [email protected]

EDUCATIONHARVARD UNIVERSITY Executive Business Program, HES ����

ITESM - TECH MONTERREY Msc. Marketing, Advertising & Communications ����

AMERICAN UNIVERSITY / UNAN BA. Business Administration / Medical Sciences - Tech Research. ����

Director of Marketing - US and Central America CORPORACION ROBERTO TERAN G. ���� - ����

Overlooked P&L, business development, sales, marketing, PMO, sourcing, and SLA. Represented the company in industry events and policy negotiations. Influenced �� deals, a ��.�% EBITDA margin, a ��.�% Operating Margin, and a ��.�% ROE.

Director of Marketing Operations - US , LATAM and CARICAM regions. IBM GLOBAL NETWORK SERVICES ���� - ���6

Sourced �� new carrier service agreements. Reduced costs by ��% and improved deployment time by ��%.

Commissioned negotiator for NAFTA’s telecommunications chapter, as appointed VP of industry association AIN.

Orchestrated marketing across divisions: Construction (John Deere), Automotive (Volvo and Renault), Pharmaceuticals, Distribution, Retail, B2B and B2G, and DotCom, Network and Connectivity Services. Built strategic alliances with rising brands. Steered new market access and go-to-market for brands like Microsoft, NCR, Oracle, Tripp Lite, HP, IBM, etc.

Director of Fin. Services - Central America CATERPILLAR FINANCIAL SERVICES, NIMAC, MATRA ���� - ����

Oversaw financial services operations in Central America. Analyzed and negotiated ~$��M in credit agreements. Assisted +�� clients in financial, strategic, and capital planning. Provided sector-specific intelligence to better shape portfolio offinancial services and to round-up a competitive service offer in the region. Achieved leading market positioning.

Assoc. Regional Marketing Manager - The Caribbean, Central and South America NABISCO ����-����

Led regional branch of committee formed by Nabisco, Walmart, Procter & Gamble, IBM, SAP, and Manugistics to develop CFAR. The standard for data and process-enabled interventions in collaborative strategy, planning, demand and supply management, execution and analysis. Company reached global market leadership, $��.�B revenue, and $�.�B profit by ����. By ����, +��� adopters had doubled efficiencies and reached ~��% improvements in satisfaction.

Team developed POP, mobile, e-commerce and extranet platforms -and first beta of dynamic fleet management solution.

Market Operations Officer -The Americas SNV, NETHERLANDS DEVELOPMENT SERVICE / SIM Group. ���� - ����

Public-private strategies.+���� clients worldwide. Verticals: power, infrastructures, mining, agriculture, water and sanitation.

Drove turnaround of portfolio in The Americas. Reached clear leadership and ��% of �-year revenue forecast after first year.

Director of Market Operations -LATAM Region TELIA SONERA - AMÉRICA MÓVIL - TELMEX - CLARO. ���� - ���� Telia

Sonera pioneered 3G, 5G (with Ericsson) and industrial IoT. América Móvil has +���M subscribers in 18 global locations.

Steered strategy, R&D, marketing, P&L, and intelligence; knowledge, transition, and risk management in cross-border M&A. Articulated planning and tactical efforts between business and engineering teams, impacted operations and go-to-market. Influenced unprecedented profit of ��.�% and ��.�% ROE. By ����, EBITDA margins reached industry record of ��.�%.

Managed $��M budget. Achieved ��% increase in spend performance while keeping quarterly closings within plan. Led

PMO: VAS, Agile, Web, Fintech, KM, analytics, BI and ERP. Pioneered solutions with Teradata,SAP, Siebel and Ericsson.

Competitive and Analytic Intelligence

Integrated methods to distill actable insights from complex - data intensive- ecosystems (hypersystems). Received ���� EU Silver SABRE Innovation Award, for framework to boil down complexities and identify critical interventions in board and managerial level decisions.

Benchmarked +�� vendors. Yearly reports covered: enterprise, intelligence, strategy, and analytic solutions.

SPECIALIZATION APPOINTMENTS - BRIEF Selection

“IoT: Product and Service Design”, UC SAN DIEGO-Qualcomm“Emerging Tech., Smartphones to IoT”, YONSEI UNIVERSITY“GEOINT: Geospatial Intelligence”, U. OF EDINBURGH“Articial Intelligence Planning”, U. OF EDINBURGHIoT, Enabling Tech & Arch. - SAP, Microsoft,IBM,Qualcomm, Alcatel, etc

“Business Analysis, Data Sciences”, DUKE UNIVERSITY“Systems Thinking in Public Health”, JOHN HOPKINS UNIVERSITY“Game Theory for Strategy Building” , STANFORD / UBC“Scaling: Strategy and Execution” , U. OF NORTHWESTERN“Process Mining and Data Science”, EIDHOVEN U. OF TECH

LANGUAGES: English and Spanish (Fluent) , French (Proficient), Portuguese and Italian (Basic).

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