CUSTOMISED App for mobile phones app/Reds... · 2017-06-05 · CUSTOMISED App for mobile phones If you want to stay ahead of the game, get your app on your clients’ phones now

CUSTOMISED App for mobile phones If you want to stay ahead of the game, get your app on your clients’ phones now. Don’t

wait for the competition to do it first!

Creating apps for the Apple and Android phones used to be very expensive, but new technology has now made them relatively inexpensive. Using our

own app programmes we can customise the mobile app to suit your company. This way we can offer a very competitive price for an app.

Simple to use with FREE messagesThe app is easy to navigate and your company will be avail-

able through calls, messaging and social media.The many benefits are:

• FREE Push messaging, you can schedule messages to send off during the month

• FREE Offers – send out as many offers you want and schedule them to send off during the month• Sharing - new prospects on social media through Facebook, Twitter• Loyalty programmes and vouchers, easier than a credit card system• Information - all contact details and GPS where you stay• Social media - Facebook, Twitter etc.• Gallery - images of your products and services• Websites - direct link to product/service page• Online store – direct link to your website online store• Bookings – client to request a demo• Send a Request – client to send a message to you• Email messages – client to send an email to you• Branches – They have full functionality of sending

their own messages and offerings. • Analytics – global or by branch, calls, downloads,

push messaging etc.• It’s subliminal advertising with your app on the

cells!

Mobile Apps Make You Visible to Customers at All TimesThink about it – the average person spends so much

time on their phone, it’s the perfect place to enhance your visibility in front of your customers. This is especially advan-

tageous for small businesses who can easily use an app to put their logo in front of their customers every day.

Mobile Apps Create a Direct & Effective Marketing ChannelMobie apps can perform numerous functions. Regardless of it’s

functionality, one of the biggest benefits of having a mobile app is that it creates a direct marketing link with your target market. It connects you

directly and intimately with your customers. This makes mobile apps a great tool for small businesses.

Reds Advertising CC 35 Oudebosch Estate, Riverview Road, Broadacres, Sandton, Gauteng, Republic of South Africa.

P O Box 5291 Dainfern, 2055. Tel: +27 11 022 5117 Cell: +27 11 (0) 83 969 5976 email: [email protected] Website: www.redscommunications.co.za Copyright reserved. All designs are the property of Reds Advertising

Corporate Identity and StationeryCorporate Identity (CI) is a combination of color schemes, designs, words, etc., which a

firm employs to make a visual statement about itself and to communicate its busi-ness philosophy. It is an enduring symbol of how a firm views itself, how it wishes

to be viewed by others and how others recognize and remember it.

There are many elements which incorporate a CI such as: • Stationery

• Literature• Campaigns

• Online/website • Event branding

• Merchandising promotional items• Advertising

• Secondary brand co-branding • Co-branding with an offering

With a well constructed CI and a brand position strat-egy, the company will force a position in the market.

Corporate Logo design Bring Your Company Image to Life with a business logo design! We will create a custom logo design for your brand that is effective, unique and memora-ble. We’re fast, yet we take care of the little details too. You’ve dedicated a lot of time to building your business – let us quote an affordable logo design for you to bring its image to life!

Specialists in corporate identity design and logo design, we have hands-on experience in the follow-ing areas: property, finance, chemical development,

pharmaceuticals, food & beverage and logistics.

How to “Position and Re-position” your Brand

Positioning strategy is about where you compete and how you compete. The brand could be a product, service or the

organisation.

Positioning is normally done for a particular product and only uses two features from the product to analyse its position.

It is usually best to rely on positioning approaches when they are part of a broader analysis which, in turn, helps to ensure that the whole mar-

keting mix (personal sales, sales promotion, general advertising, public rela-tions and sponsorship) is positioned for competitive advantage.

Copyright reserved. All designs are the property of Reds Advertising


P O Box 5291 Dainfern, 2055. Tel: +27 11 022 5117 Cell: +27 11 (0) 83 969 5976 email: [email protected] Website: www.redscommunications.co.za

Marketing Materials - Brochures and Catalogues

Materials printed on any paper in any colour to increase brand equity and tools for personal selling such as brochures, presentation folders, flyers and stick-

ers and posters.

Corporate brochures and presentation folders are an excellent way of presenting your tenders and quotes. Not only will they enhance your

image but will also give the prospective client an insight into your company.

Stickers, Flyers, Calendars and PostersStickers can be produced in any size, shape and quantity.

Applications for these useful items include: promotion stickers, transfers, car stickers, food packaging labels and safety signs, etc.

Flyers are a cost effective solution if you require high volume advertising and distribution. They can be print-ed in any quantity with a quick turnaround time. Ide-al for publicising new products, events, notices, etc. Sizes as from A6 to A3 in full colour single or double sided.

Posters are especially useful for promoting forth-coming events, exhibitions, etc. Ensure your post-ers stand out and make people aware of your advertising message by taking advantage of our design service..

Diaries and CalendarsWe supply bespoke and preprinted diaries with padded or hard covers. Many different types of

branding on the cover and tip-ins (inserted company profile or brochures.

We print bespoke calendars and overprint your company details on

preprinted calendars sheets prior to finishing.




Print AdvertsReds Advertising offers services to drive sales forward for internet, outdoor and print

advertising.

We create print adverts for maximum impact and awareness with the object of increasing your market share. “You don’t own your customers, rather you

borrow them from a competitive pool.”

Why print advertising is so effectiveTo understand why print advertising is so effective, we have to

understand what is happening in a reader’s brain.

Brain activity is, almost by definition, extremely complex. It is understandable that much advertising research has

not traditionally focused on understanding how the brain consumes different forms of advertising messages. How-

ever ‘how’ the brain engages in a particular task and how hard or taxing that particular task is, does have a number of effects on behavior - affecting, for instance, how easily or well something is remembered.

Some activities, such as reading, make the brain work hard. It forces the brain into problem-solving activity. When you read you have to think. What we ‘see’ for the time when we are reading is actually a perceptual construction of the brain. The brain reads in ‘gulps’ of information, picking up units of meaning from the page at an average rate of 4 times a second. During such a ‘fixation’, the eye only picks up useful information for an estimated 1/20 of a second. For the rest of the ‘fixation’ time, we are processing the information through the brain.

The very act of reading, then, has positive implica-tions in terms of how receptive a consumer will be to

a print message. Memory requires effort; therefore any task that requires effort is likely to enhance memory.

The heightened level of arousal/attention which is inher-ent in a reading activity has to have a profound effect on

the efficacy of advertising in print.

In terms of registering advertising awareness after just one ad-vertising exposure, print outperformed TV by 38%.

Print advertising is known to be a superb medium for branding.

Print ads must engage the reader’s attention because reading is so fast and selective, it can be hard to attract a reader’s glance.

Another factor is the ‘wear-out’ factor of print is high, far higher than TV. However, whilst we should be aware of not over-using any one print ad, we

should never sacrifice frequency of exposure to an advertising message.




Packaging Design and PrintProduct Labels: your ‘silent salesperson’

Reds Advertising will create a design for your packaging which will give buyers the relevant information to make the decision to purchase your product. If the

label jumps out with an attractive look it will grab their attention and, with clear and concise information, it makes the decision to buy your product

that much easier.

Labels also help build the brand and position the product in the market. The design of the label can materially affect its level of

preference by offering cues to the consumer such as the qual-ity of the product.

A strong company name will often transfer powerful asso-ciations to new products.

The label should create a spontaneous response to words that come to mind when shown.

Consumers interpret scenes in which a brand plays a role. The culture conveyed by the brand core, its personality and its self-projection all come into play when the consumer looks at your label.

The label on the product should be incorporated in the brand themes and effective selling, advertising and promotional campaigns will communicate the brand’s function and psychological values, trigger trial and reinforce commitment.

The label as a silent salesperson can effectively en-ter new market segments and increase brand usage.

The easiest and often the cheapest way to improve sales is to repackage your product so it will attract

the consumer’s attention. This also repositions your product and brand in the market thus improving market

share.

With new narrow web technology, lithographic, letterpress, flexographic printing and injection-mould labelling with ink

manufacturing the ways to design and print the label are limit-less. Labels can be used for all industries.

Labels are a cost effective way to measure and increase your market share with the added knowledge that they are selling the product for

you.




Sales Promotion Design and PrintStickers, Flyers, Calendars and Posters

Stickers can be produced in any size, shape and quantity. Applications for these useful items include: promotion stickers, transfers, car stickers, food packaging

labels and safety signs, etc.

Flyers are a cost effective solution if you require high volume advertising and distribution. They can be printed in any quantity with a quick turn-

around time. Ideal for publicising new products, events, notices, etc. Sizes as from A6 to A3 in full colour single or double sided.

Posters are especially useful for promoting forthcoming events, exhibitions, etc. Ensure your posters stand out and

make people aware of your advertising message by taking advantage of our design service.

Sales PromotionSales promotion is a blend of marketing activities and promotional items to intensify the efforts of your sales force, induce your intermediaries to stock and sell your products and to persuade your customers to purchase the offering within a specified, limited time period.

Types of sales promotions

• Internal Sales Promotion - increase turnover.

• Sale promotion to distributors - introduce new or improved products and to increase shelf space.

• Point Of Purchase - would include - coupons, shelf talkers, mobiles, aisle displays, dump bins, on-pack-stickers, posters, roll-up banners, flags, bunting etc.

• Specialty advertising - T shirts, calendars, pens, diaries.

• Trade Shows - captive audience.

• Sampling & Couponing • Premiums - a free give away to

encourage customers to purchase the offering.

• Contest and sweepstakes


Reds Advertising CC35 Oudebosch Estate, Riverview Road, Broadacres, Sandton, Gauteng, Republic of South Africa.


E-marketing & CD CataloguesE-mail Newsletters

Make them interesting with good high resolution images - encourage feedback and contributions. Producing your own newsletter is an excellent way of giv-

ing information, building an image of friendliness and trust, canvassing opinions (and being seen to do so) and advertising your own services.

Follow the basic rules of AIDA, concentrating on the first two issues

of Attention and Interest, unless you seek a direct response. If possible, when you are committed to the concept and wish to

upscale, get some professional design input for the general layout, graphics and banner artwork.

Online Brochures, CD Catalogues and Dupli-cating

Squeeze every ounce of marketing potential from your online presence. We create brochures and catalogues using the information from your website.

Interactive brochures bring together all the tradi-tional appeal of a printed brochure with new and stimulating ways to really engage with potential customers. What looks like a conventional booklet bursts into a rich variety of on-page text, images, video and audio. An interactive experience under the reader’s control.

While printed brochures gather dust in the store room, interactive brochures are constantly avail-able around the globe, around the clock.....




CMS Website Design TemplatesIn today’s modern marketing world with all its clutter, it has become more and more

important to niche market your services/products and what better vehicle is there than the world wide web (www).

Update your website yourself with a Content Management System CMS

A Brief OverviewIf your website is your store-front (or front-end), then your content

management system is your back office (back-end).

In the past, if you wanted to update the content on your com-pany website, you either had to learn how to do web program-

ming or hire a web developer again to update your content.

Today, however, businesses have the opportunity to up-date the content of their website from any internet-con-

nected computer in the world at any time. They do this with their own Content Management System with easy -to-follow templates.

Website design and optimization as a package pres-ents probably the most cost effective and measur-able way to spend your advertising rands.

Search Engine OptimizationSearch engine optimization (SEO) is essential to your web-site promotion. If searches can not locate your site using a search term which relates to what you are selling than there will be no internet sales.

You can have the best website but if it’s not opiti-mised then it’s like fishing with the best rig but without any bait. SEO puts the bait on the hook!

88% of all Internet browsers use search engines to find what they are looking for. Your website enables you to take precise aim at only those clients who want

your services. If you think about it, this is a very im-portant point, as all your spending on your website is

targeted.

Objective: to establish & maintain page 1 ranking on search engines (SE) such as Yahoo and Google, for key-

word phrases with a high search probability relating to your line of business (LOB)

Statistics

To measure is to know. It is crucial to monitor and understand user activity on a website, if it’s going to be of any real value to its owner.

Monitoring traffic statistics is an essential part of SEO. Statistics which comprise of the number of unique visitors, hits, page views, normal vis-

itors, keywords actually used, confirm the extent of how your web-site is being accessed.




Outdoor Advertising & SignageOutdoor is often part of a brand’s multi-media communication strategy, incorporating

most candidate media. Outdoor is able to play an integral role in the media plan, by using the following:

• Banners and flags

• Billboards

• Vehicle curtains

• Vehicle signage from small decals to full vehicle graphics

• Building wraps

• Construction wraps

The Role of Outdoor AdvertisingThe rationale for the use of the medium ranges from cost-effectiveness to optimal reach to unparalleled fre-quency. It is able to draw huge audiences, at a fraction of the cost of other media.

The reach of Outdoor advertising compares favour-ably with other media (Billboards last 4 -8 months).

Fashion advertising on billboards is used very effec-tively to create awareness and increase sales.

On average, a person travelling on the road will see your billboard for about three seconds. The mes-sage should be short and to the point with more on images than on text.

Text must be written on the billboard large enough to be read easily.

The latest technology now available is such that one can create incredibly eye-catching advertisements.

Placement is extremely crucial to your success of the campaign. The human eye will rapidly fixate on an out-

door ad sign to help pass time and avoid boredom. Thus said, positioning ads at bus stops, busy intersections

and/or along highways prone to high volume can be in-genious.

This can be a big advantage when you have a business you want to draw traffic to right off a particular highway exit, or

you have a showroom just down the road. You can also use bill-boards in areas where reaching people is difficult.

Another added benefit is that many people travel the same route re-peatedly, as they commute to work each day. This means that they see

your billboard regularly, which makes it more likely to stick in their minds.




Exhibition DesignAn exhibition is a powerful medium because it specifically targets an audience in one

convenient place attracting national and international buyers. It empowers the visitor with the current and future technology trends. Technological conver-

gence and economical necessity are the drivers which dictate time-deprived decision makers who want solutions immediately.

It’s a showcase in the hub of business areas, where like-minded peo-ple can meet with their peers to share knowledge, discuss new

ideas and trends with other professionals and creates a forum where buyers can see and feel their products.

Portable exhibitions

The portable backdrop unit is a unique easy-to-set-up mod-ular advertising display unit. The display material can be

either material or magnetic display panels which are fas-tened vertically magnet to magnet. It’s simple and pre-cise and ready in 15 minutes. It has its own carry case which has castors for easy transportation.

We can supply a wrap around graphic for the carry case which can be used as a counter to make the stand complete. The system comes with 2 halogen lights. We also supply fold away full colour fabric banner walls with Velcro for easy interchangeable graphics. Lightweight and made to 2x2 or 2x3 me-ters in full colour.

Modular exhibitions

A system which grows with your needs. We supply a full range of accessories which you can build any stand up to 6 meter towers, including ceilings and showcases. Flush fitting panels allow for seamless graphics.

Customized exhibitionsState-of-the-art exhibition stands. When you have

something important to say, you need to create the right image and accurately reflect your corporate goals.

Whether you are coping with restricted space, looking to make an impact, need a sophisticated design, or want to

create a moody product presentation – Reds can give you a world of unlimited possibilities.

Stretch Sets - A unique way to change spatial perceptions by forming three-dimension backdrops, décor items or contained ar-

eas that awaken the imagination of its viewers.

Available in almost every shade, from subtle pastels through to the full colour spectrum of vibrant colours, the modern and dramatic Stretch Sets

add an element of magic, inspiring audiences and performers alike.




Corporate Gifts and ClothingOn Line Corporate Gifts and Clothing. See PRICES and STOCK while you shop and order

on line.

Whilst it is important to introduce new products every year, our overriding re-quirement to ensure that we supply you with good quality items at a fair

price, is never forgotten.

On Reds website we feature over 1000 unique gifting products which include Eco-Lifestyle, Writing Instruments, Folders & Notebooks,

Bags, Drinkware,Office Accessories, Tools, Leisure & Outdoor and Novelties.

The Clothing Collection features the widest range, which in-cludes T-Shirts, Golf Shirts, Lounge Shirts, Leisure Wear,

Sweaters & Fleece,Jackets, Trousers, Kiddies, Hospitality, Work Wear, Safety and Head Wear and NIKE GOLF.

Promotional items: an exceptional sales toolPromotional products work well because the same people see them repeatedly and new people are al-ways coming into contact with the products. They deliver a lower cost per impression than any other media.

Out of 2000 respondents, 90% confirmed that they own promotional products. On average they use them and contact the advertiser once a day.

Pens, pencils, USB sticks and key rings are the items most likely to be carried around in briefcase, work folder or hand bag. Writing instruments are still the most frequently used item.

Research has shown that many people have more positive views of companies after they have received

promotional items. The majority of people, 61%, also report that they are encouraged to look into products of

the company after receiving promotional items. Receiv-ing a gift has a positive effect on recruiting new custom-

ers.

Many receivers keep their products for up to 2 years! Busi-ness gifts are the palpable “thank you” for your clients and

employees. People appreciate the gesture. This is confirmed time and time again as a result of research. It’s not about the price

tag on the product, it’s about the gesture and the message commu-nicated.

Reds Communications, a registered retail supplier with many warehouse importers, has the corporate gift and clothing solution for you!




Reds Advertising CC

35 Oudebosch Estate,

Riverview Road, Broadacres,

Sandton, Gauteng,

Republic of South Africa.

P O Box 5291 Dainfern, 2055

Tel: +27 11 022 5117

Cell: +27 11 (0) 83 969 5976

email: [email protected]

Websites: www.redsadvertising.co.za

www.redsgiftsandclothing.co.za

Copyright reserved. All designs are the property of Reds Advertising CC

Documents

CUSTOMISED App for mobile phones app/Reds... · 2017-06-05 · CUSTOMISED App for mobile phones If you want to stay ahead of the game, get your app on your clients’ phones now