Marketing Insight Solutions

Transform Customer Insights into Marketing Results

Because winning the loyalty of existing customers costs

much less than attracting new ones, smart companies seek

to outpace the competition by leveraging customer data.

But how smart is your information, really?

Do survey responses, for example, provide what you need to engage today’s customer in the nimble,

personal way that she’s come to expect? Survey data alone won’t do it, unfortunately – according

to Business Week, 80 percent of survey respondents describe themselves as “satisfied” or

“very satisfied” just before terminating their relationship.

Don’t bet the race on 20th century customer information – it takes 21st century customer insights

to bring your customer knowledge up to date and boost your marketing agility.

Average companies lose 10 to 15 percent of their customers per year. — Bain & Company

Customers Expect You

to Know Them – Isn’t it Time

You Were Introduced?

HoW WEll Do You REAllY KnoW…

> Why you can’t find enough qualified leads?

> Who are your most profitable customers?

> How customers use your services and distribution channels?

> Which communications channels your customers prefer?

> Why segmentation efforts have not yielded significant results?

Marketing Insight Solutions

Transform customer data into actionable insights to support profitable customer-centric

marketing strategies. understand what your customers’ behavior, characteristics and activities –

including financials, demographics, psychographics, product/service usage – really tell you,

then act upon this insight.

Customer Dynamics™: Achieve a comprehensive 360 degree view of your customers to accelerate acquisition, cross-sell and retention

Customer Segmentation InsightsTM: Identify new customer segments and achieve a deep understanding of existing customer segments; engage all of them more profitably

Channel Mix Optimization InsightsTM: Right customer, right offer, right time, right place

Profitability & Pricing InsightsTM: Grow your most profitable relationships, powered by Customer Intelligence; identify the pricing strategy that will maximize profitabilty for every product and every customer segment

“ Business analytics deliver a significant RoI, with an average

of $10.66 in benefits for every $1 spent.” — Nucleus Research

“�PNT�provided�analytic�horsepower��to�help�drive�a�significant�increase��in�generating�new�business.”

—Brent Kelly, Chief Marketing Officer, M&1

($60 billion financial services company in Milwaukee, WI)

Don’t bet the race on 20th century customer

information – it takes 21st century customer

insights to supercharge your customer

knowledge and boost your marketing agility.

PNT Marketing Services helps clients grow by transforming Customer Intelligence into strategies for forging deeper, more

profitable, and longer-lasting customer relationships. As a result, PNT has been distinguished for four years as a member of

the Inc. 5000, the fastest growing privately held companies in America. PNT’s solutions range from our Customer Intelligence

Assessment™, to our Customer Dynamics™ actionable marketing insights, to CARE™ (Customer Acquisition and Retention

Engine) our offer and fulfillment tool.

PNT MARKETING SERVICESTM | All Rights Reserved 2012

Partnership, not a Package

The greatest advantage PNT offers our clients is a consultative, collaborative partnership.

We don’t install off-the-shelf software and wish you luck as we walk away. Rather, we take our

clients’ unique business objectives as our own, design solutions to meet them, and stay with

clients through the nitty-gritty of operational execution.

With over two decades of experience, we know the questions to ask to accelerate your mastery

of Customer Intelligence. As we like to say, “Don’t buy the package, buy the results.”

“�The�winning�differentiator�is�no�longer�product�or�

price,�but�the�level�of�customer�engagement�relative�

to�the�competition.”

— Rama Ramaswami, Senior Editor, Economist Intelligence Unit

Customer Intelligence Accelerates Marketing Results

THE CHAllEngE: A global bank sought to grow its small business portfolio

ouR SoluTIon: Program design advice and execution using our solutions for data-driven direct marketing through the clients’ retail branch network

THE RESulT: Target market share grew 50 percent, from 16 to 24 percent

Don’t bet the race on 20th century customer information – it takes 21st century customer insights to supercharge your customer knowledge and boost your marketing agility.