O V E R V I E W

When your services are used appropriately, you can optimize profi tability in

the competitive volume-to-value economy — all while positively aff ecting

outcomes and maximizing your market share.

Customer RelationshipManagementNow more than ever, your hospital needs to keep patients and populations compliant and healthy

Acquire and retain high-value patients

Healthgrades customer relationship management

(CRM) enables hospitals to identify, selectively

target, and actively engage healthcare consumers

with our easy-to-use internet-based application.

Our dynamic and customizable graphic- and data-

rich dashboards allow you to see information you

need to see, the way you want to see it.

From the CRM application you’ll learn whom to

target and the best time to send communications.

Our strategic marketing team will recommend the

ideal message to send your target, using the best

multichannel method.

Superior ROI begins with the best data.

Healthgrades takes your patient and internal data

sources, and then combines consumer and market

data to determine the most accurate, useful data to

establish and expand personal healthcare rapport

with patients and nonpatients alike.

We make your data actionable by maximizing your

databases, market information, and thousands

of data points and then run them all through our

business intelligence platform. This will decipher and

share information in a manner that makes sense

for your specifi c hospital.

We’ll show you whom to target and where to best

spend your budget. You’ll have easy access to the

aggregate information that runs directly from the

CRM application.

Understand your market.

Healthgrades analysis will give you a better picture

of market trends and market needs, so you can

understand the best strategy to employ.

We look at outcomes of the data to fi nd the most

successful strategy based on service lines, not

specifi c markets, and always in aggregate so the

data provided is useful and actionable. In addition,

leverage the full power of the Healthgrades CRM

database to deliver unprecedented market insight

using the built-in planning and forecasting tool.

Understand current market penetration by service

line, forecast future opportunities, and evaluate

build, buy, or partner strategies.

P D C | h e a l t h g ra d e s. co m /h o s p i t a l s

Healthgrades has been helping hospitals manage their populations’ health for more than 15 years.

Remove the guessing game

Why use Healthgrades predictive models?

Healthgrades predictive models will help manage your population’s

health and fi nd the patients and consumers you need to engage —

with fewer wasted dollars.

Our consumer and patient models are built just for hospitals.

All Healthgrades CRM clients have access to our powerful predictive models.

They identify at the individual level to discover health risk trends that drive cost.

Healthgrades predictive models are more precise than common cluster codes. Non-healthcare-specifi c

models fi nd only household information and do not fi nd health risks or health trends; they also do not identify

people at the individual level.

Healthgrades predictive models identify those most likely to need your services and tie into your CRM

application to establish a line of communication to both acquire and retain at-risk patients. You’ll be able to

identify and communicate with patients ahead of their needs, to drive appropriate utilization and more value

to your hospital.

Harness the science to engage the right patients, with the right message, at the right time, using the right

communication channel.

Healthgrades predictive models are HIPAA-compliant.

Manage your population’s health.

As your hospital’s demands are changing due to the

move to value-based care and toward Accountable

Care Organizations, your hospital needs to adopt or

refi ne population health management strategies.

By using our industry-leading predictive models,

your hospital’s clinical and marketing teams will be

able to better predict who is most likely to incur

higher rates of care — across more than 250 disease

and cost categories, at the individual level.

Engage patients and consumers with

multichannel communications.

Healthgrades multichannel campaigns use

evidence-based data to deliver the information

your audience needs. We’ll also help you determine

the best time to send it and which communication is

likely to perform best.

Whether you reach your target through direct mail,

social media, health risk assessments/HealthTools™,

landing pages, paid search, email, or other digital

communications, Healthgrades has the technology

and solutions to help you deliver communications

that are most relevant to your audiences.

P D C | h e a l t h g ra d e s. co m /h o s p i t a l s

Before Healthgrades recommends a multichannel

campaign, your data is scrutinized and analyzed.

Our analysis utilizes your market information and

thousands of data points to reach a cost-eff ective

recommendation that demonstrates all potential

opportunity in the market and illustrates maximum

investment by service line, as well as determining

the right channel to generate a positive ROI.

Measure everything.

Healthgrades measures the ROI impact of every

single communication. The CRM dashboard provides

simple visualization and navigation, allowing hospital

marketers, strategic analysts, and executives to

see and interact with relevant information in real

time, so they can track and measure campaign

performance and gain timely insights into untapped

market opportunities.

Integrated clinical quality metrics

Healthgrades CRM integrates nationally recognized

healthcare quality performance reporting. Health

Eff ectiveness Data and Information Set (HEDIS)

measures, Physician Quality Reporting System

(PQRS) measures, Accountable Care Organization

(ACO) measures, recommendation statements

developed by the U.S. Preventive Services Task

Force (USPSTF), and select regionally based

measures have all been incorporated and made

available to segment targeted patient populations,

comparing care compliance to benchmark standards.

Meet your strategic advisors

Only Healthgrades provides hospitals with a

comprehensive team to create, monitor, and

share eff ective, accountable solutions with

measurable results.

• Account management — Our account

team works closely with our clients on

day-to-day activities to help them

solve their growth, engagement,

and quality challenges.

• Data scientists — Along with our market

analysts, Healthgrades data scientists

provide you with the insight to analyze

your past, optimize your present, and

make strategic decisions for the future

of your hospital.

• Marketing managers — Our marketers

identify your target customer segments

and develop communication strategies

that reach the audience you need for

appropriate utilization and alignment.

• Creative Services — The award-winning

in-house team of experienced creative

leaders, graphic designers, and copywriters

at Healthgrades delivers your message to

the right person at the right time.

Craft marketing strategies that deliver “right person, right time” communications designed to infl uence

healthy behaviors and drive appropriate usage.

Learn more about how Healthgrades solutions can engage and align patients and physicians.

855.665.9276 | healthgrades.com/hospitals

© Copyright 2016 Healthgrades Operating Company, Inc. All rights reserved. | MCPM7083_HG_PDC_0616

Options for Healthgrades Customer Relationship Management

Gain even more power with these additionally available solutions:

HealthTools™

Our online interactive personal health assessment tools are designed to engage current and potential

patients, capture user information for follow-up, provide education, and drive action, so consumers

can make better health choices. HealthTools supports the connection to CRM with real-time HIPAA-

compliant data integration. You’ll be able to capture response data directly to your Healthgrades CRM

database, and then expand what is known about your population.

Physician Relationship Management

The Physician Relationship Management option helps build and refine physician networks aligned

to strategic needs of the hospital. Know who is loyal to your hospital versus a splitter, understand

referral and clinical procedure activity, and document interactions and observations through mobile

contact management.

Identify and engage patient populations with the greatest health risk to improve clinical outcomes while driving down your cost of care.