O V E R V I E W

Use big data and predicitive analytics to target consumers with precision,

so you can easily acquire the patients most valuable to you.

Challenges of fi nding healthcare consumers

In the face of fi erce competition and a rapidly expanding digital marketplace, the healthcare consumer’s attention is everywhere. Health systems are challenged to understand where their marketing resources can have the greatest impact on their business to drive acquisition of new patients, and to encourage retention and loyalty for existing patients.

Why Healthgrades for consumer

relationship management?

• Predictive analytics and machine learning allow you to reach the right consumers to maximize return for your marketing investment.

• The Healthgrades consumer data cloud integrates our fi rst-party search, behavioral, and demographic data for over 270 million Americans.

• Integrated technology enables you to deliver an “always-on” experience, across channels, to achieve reach, scale, and connectivity with your consumers and patients.

• Business intelligence and encounter-data integration give you full transparency to consumer response, channel performance, and fi nancial returns for your media investment.

• Our omni-channel services team leverages the industry's most comprehensive best-practice database for targeting, strategy, and experience planning.

Predictive models, data, and insights

drive marketing results

Your communications are now spread across more media than ever before. Your budget has probably stayed the same.

Healthgrades CRM Solutions harness the power of big data and predictive analytics to target consumers based on health risk and predicted utilization, using the media and message that will be most eff ective in infl uencing consumer behavior. Leveraging billions of encounters and clinical concepts, and hundreds of millions of consumer response data points for 270 million consumers in America, Healthgrades marketing platform enables you to match the right consumer, service, and experience to target and reach the consumers you want, for maximum effi ciency and eff ectiveness.

CRM SolutionsConnect with consumers with maximum effi ciency, eff ectiveness, and reach

Learn more about how Healthgrades CRM Solutionshelp you connect with more consumers, more effi ciently.

855.665.9276 | healthgrades.com/hospitals

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Integrated technology drives

engagement at scale

To turn consumer targeting into consumer activation, you need to be able to reach the consumer with an integrated brand experience and relevant content, across channels, to support the entire consumer journey.

Healthgrades marketing platform integrates consumer relationship management, marketing automation, and web tracking and targeting so you can deliver comprehensive, integrated communications at maximum scale and effi ciency.

Because every marketing dollar counts, Healthgrades Business Intelligence supports full channel and program accountability by measuring and tracking consumer and behavioral response, media performance, conversion, and contribution margin.

Omni-Channel planning and measurement

Technology is only as eff ective as the practices it enables. Harnessing best practice requires continuous testing and measurement at scale related to segmentation, consumer behavior, and media performance by segment, service line, channel, and strategy.

Healthgrades’ Omni-Channel Planning and Measurement services represent the industry’s largest healthcare-exclusive repository of expertise, insight, and data-driven best practices.

Every year, our data scientists, marketing strategists, program managers, and creative teams deploy over 5,000 unique programs and over 50 million consumer communications in markets across America, creating continuous insight and benchmarks by tactic, channel, service line, and segment.

Our data-driven best practices and omni-

channel planning services support your

marketing strategy by:

• Identifying and sizing your most relevant business opportunities

• Targeting consumers and patients for your specifi c growth and retention strategies

• Identifying and developing segments and personas specifi c to those strategies

• Creating highly targeted and optimized channel-agnostic media plans to reach and engage those segments, based on predicted performance and returns

• Monitoring media and program performance to learn, adapt, and optimize