Benefits:•Improves operational efficiency•Eliminates missed communication•Increases customer retention•Reclaimed revenue by bringing back lost souls•Promotes and solidifies brand awareness

Marketing Database

OEM/Other Data Feeds DMS

Service RemindersService mailersSell Parts & AccessoriesAd hoc service reminders

Direct MailDirect Mail

Service mailersE-NewslettersE-BrochuresVehicle is ready

Standard E-mailStandard E-mail

OEM supplied videoDealer introductionProduct featuresService departmentCustomer satisfaction

Video E-mailVideo E-mailSales satisfaction surveyService satisfactionPermission marketingConsumer preferencemeasurements

E-mail SurveysE-mail SurveysLive Agent callDay or eveningService follow upSales communications

Live CallLive Call Accumulate pointsDealer designates pointsNo dealer effort neededLoyalty cardsIntegrated with personalized webpage's

Loyalty Loyalty ProgramProgram

Service remindersService follow-upRecorded in Dealer or celebrity voice

Telephone MessagingTelephone Messaging

OEM brandedService appointmentsCustomer surveysLanding PWP

Personal Web PagesPersonal Web Pages

Customer First– The Only Completely Integrated Customer First– The Only Completely Integrated SolutionSolution

Thank you for Purchase

Day 1

Thank you for Purchase

Day 1

Process Repeats Itself

Sample Customer Contact Path

Welcome to Service

Day 7

Welcome to Service

Day 7

Service Reminder

14 days before due date

Service Reminder

14 days before due date

Reminder Call

1 Day before appointment

Reminder Call

1 Day before appointment

Service CSI

24 Hours after service visit

Service CSI

24 Hours after service visit

Overdue Service Reminder

14 days after due date

Overdue Service Reminder

14 days after due date

Email/ Automated Call

Live Call

Vehicle Purchase

Appointment Confirmed?

YES

Appointment Confirmed?

NO

Customer Show?

YES

Follow up call from dealership

1 day later

Follow up call from dealership

1 day later

Lost Souls Marketing

Dealership or PBS

(12 months since last visit)

Lost Souls Marketing

Dealership or PBS

(12 months since last visit)

Declined Service Worksheet

Declined Services Worksheet

Dealership Name Dealer XYZManager's Name Barney

Average number of RO's per month 750Percentage of RO's that would receive an inspection 85%Average number of Inspections per month 638Average number of additional recommended services per inspection 2Estimated number of additional recommended services per month 1275

Percentage of additional services declined 45%Total numbers declined service per month 574Average cost of a declined service 300.00$

TOTAL POTENTIAL REVENUE FROM DECLINED SERVICES 172,125.00$

Potential recapture with marketing plan & Incentives 15%

ESTIMATED SERVICE REVENUE INCREASE WITH MARKETING PLAN 25,818.75$ Profit Margin on Customer pay 59%POTENTIAL MONTHLY PROFIT 15,233.06$

Lost Souls

Unique Video Email

Program utilizes video emails to inform and educate the customer

Unique to Customer First!

Dealership has option of recording videos with personal dealership touch

SAMPLE VIDEO EMAILS:

Declined Service Personal Web Page Why Service at the Dealership?

On-Line, Available 24X7, Print Them, Email , Download into ExcelDealer Reports- Screen Shots