Embed Size (px)
Citation preview
Online customer discovery path The example of Four Seasons online
strategy
Artigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia
Positioning
• « A brand for luxury, diversified offer and customer satisfaction. »
• Cohesive brand image online empowered by visual impact and complemented by collaborators contribution for improvement.
Positioning
• « Perfecting the travel experience »
• Family culture
• « Authentic and elegant »
• « Admired but not easily replicated »
• First ranked digital IQ hospitality group worldwide.
Customer engagement points
Site
You can browse either by location, dates.. « in a classical way » or by INTEREST
Social medias
Social medias linked on Four Seasons own site
Digital marketing
A magazine dealing with travel news and marketing the brand at the same time
Mobile
• Dedicated website for smartphones &
• Apps are Present for Iphone and Ipad
