Online customer discovery pathThe example of Four Seasons online

strategyArtigny Géraldine - Poirier Benoit - Medeiros Miguel - Filippi Cecilia

Positioning

• «A brand for luxury, diversified offer and customer satisfaction.»• Cohesive brand image online

empowered by visual impact and complemented by collaborators contribution for improvement.

Positioning

• «Perfecting the travel experience»• Family culture• «Authentic and elegant»• «Admired but not easily replicated »• First ranked digital IQ hospitality

group worldwide.

Customer engagement points

Site

You can browse either by location, dates.. « in a classical way » or by INTEREST

Social medias

Social medias linked on Four Seasons own site

Digital marketing

A magazine dealing with travel news and marketing the brand at the same time

Mobile

• Dedicated website for smartphones

• Apps are present for both Iphones and Ipads

We suggest you…

Four Seasons Wedding pagehttp://magazine.fourseasons.com/

weddings

THANK YOU