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TRAACSA:Fabrication by the Numbers

EXECUTIVE SUMMARYWhat is structural fabrication? It is an artform, it is an important part of our global infrastructure and most of all it is a marketplace - filled with businesses all vying for their piece of the action. Many enter the marketplace as second or third generation family businesses; others enter it due to a long standing history and experience within the industry; but for a select few it is a well calculated business decision. Getting into the steel business is tough if it’s not already in your blood. Using sharp business intuition and a skill for crunching the numbers, Eduardo Haas and the team at Traacsa are writing their own story of success within the steel fabrication industry. A “Top Down” Approach to Structural SteelEduardo Haas, Managing Director of Traacsa, started his career as a business administrator. Proud owner of a CFA (Chartered Financial Analyst) certification, Eduardo traded his career as a financier for industrial manufacturing when he began a dealership selling an assortment of industrial roofing products. 28 years later, Traacsa - a premier structural steel fabricator near Mexico City, Mexico was born.

Just as many miscellaneous fabricators or ornamental metal fabricators have evolved into structural steel fabricators, the scenario is similar at Traacsa. Patrons of Eduardo’s roofing products would ask if he could perform structural steel work for them. After years of turning these

CUSTOMER NAME: Traacsa

INDUSTRY: Structural steel fabrication for the industrial and commercial industries

LOCATION: Mexico City, Mexico

CHALLENGE: Needed new CNC machinery in order to take on larger projects

SOLUTION: Installed the Advantage-2 drill line

RESULTS: Traacsa is able to complete 500-600 tons of heavy structural steel in a single week & successfully completed projects over 12, 000 tons in 6 months

L to R: Miguel Valdes and Eduardo Haas of Traacsa

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potential structural steel patrons away, Eduardo decided to take an all new look at the structural steel industry. This new business unit allowed Traacsa to offer a more comprehensive package for the customers. By providing both roofing and structural steel products; customers received more value from their trusted business partner.

Traacsa started small - performing structural steel modifications on site. In 1995 the firm invested in 100,000 square meters (approximately 1 million square feet) of property in order to expand the business. Simultaneously, they turned portions of this land that they were not using into an industrial park to generate additional sources of cash flow for the business. With both the roofing company and real estate firm generating revenues, it was time for the structural steel unit to do its part.

Structural Steel - A Place to GrowEduardo had stated, “the structural steel sector of our business has had plenty of room to grow. From our initial projects which were quite small to the large projects we are capable of doing today. We are now doing bridges, malls, high rises and more. We recently executed a job that was a 12,000 ton shopping mall in just 6 months. This is due to our Peddinghaus machinery.”

Eduardo’s CFA background helps him assess the numbers behind a project. It’s about creating revenue; and the only way to do this is to reduce costs. Traacsa’s first investment in automation came from a European manufacturer. After a bad experience accessing parts and service, Eduardo and his team searched for an alternative. After speaking with industry experts from throughout the world, it became evident that Peddinghaus was a provider that not only offered technology, but also back up and support.

Having invested in Peddinghaus machinery initially in 2006, Eduardo has experienced the value of a Peddinghaus partnership, “Peddinghaus’ office in Monterrey is a great help when it comes to service and support. Having local technicians and assistance is very important when it comes to selecting machinery. Beyond service support, spare part availability is very important.”

When Traacsa was looking at their future, it became obvious that new technology was needed to tackle bigger bids. Having been satisfied with their existing Peddinghaus machinery, Eduardo consulted his trusted advisors at Peddinghaus Latin America.

With their new Advantage-2 drill line, Traacsa increased productivity to 500-600 tons per week.

The FPB-1800/3C plate processor is just one of many machines that Traacsa employs from Peddinghaus.

The BDL-1250/9B drill line helps Traacsa complete large projects.

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Stepping into Bigger Shoes - Traacsa Now Competes on a Whole New LevelBy investing in the latest drilling technology, Traacsa has increased production to 500-600 tons of heavy structural steel in a single week. With this new equipment, Traacsa has bid on bigger jobs, and successfully completed projects in excess of 12,000 tons in as little as 6 months. “The speed of our new drill line compared to our original one is 2 to 1. The majority of our structural steel is processed on this machine now. While we currently run 2.5 shifts for a big mall project we have taken on we are producing over 2,000 tons a month. The most we have processed was 2,400 tons in a single month. We could have not done this without our Peddinghaus machinery.”

Using their latest machinery, Traacsa is quickly making a name for themselves within the Mexican steel fabrication community. Their keen insight for cost reduction and productivity are what will keep them on the leading edge of fabrication for many years to come.

FOR MORE INFORMATION

To learn more about Peddinghaus Corporation visit:www.peddinghaus.com

PRODUCT LIST: ▪ Beam Drill Lines ▪ Angle Masters ▪ Plate Processing ▪ Coping Machines ▪ Thermal Cutting ▪ Automated Layout Marking ▪ Structural Band Saws ▪ Ironworkers ▪ Material Handling

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