At Gathr Lab, we’re leveraging two decades of location data expertise to provide clear and actionable insights that empower clients—from agencies to brands to publishers and more—to make data-driven decisions on how to best connect with their most valuable audiences. We’ve been asking the questions that challenge the all-too-common “mystery and magic” in the programmatic advertising industry, and are answering back with new solutions rooted in data science.

The drive to challenge the status quo, foster innovation, and humanize complex data fuels us to give clients the clarity they want and deserve when it comes to understanding their current and potential customers. We’re bringing context to the blurred lines between real-world and digital behaviors with a scalable and anonymous solution for reaching and understanding the people that make your business move. Living Audience by Gathr Lab is here.

Built for scale and with anonymity, Living Audience is Gathr Lab’s audience management platform

that simplifies complex first- and third-party data tied to billions of devices. Uniquely,

clients can use either Mobile Advertising IDs or IP addresses to provide high-quality, actionable

location and audience intelligence that reveals how consumers truly engage with the world around

them. Delivered as a self-service or managed-service solution, Living Audience improves engagement

by allowing clients to build custom audiences at scale across any device; develop look-alike

modeling; and conduct bespoke audience analysis within one easy-to-use platform. Users also gain

newfound flexibility to push creative to their preferred programmatic activation partners or to

bring the data into their own environments.

We aren’t a black box. We think you should power up your data where it allows you to best serve your consumers. 50+ activation partners and easily accessible audience downloads.

We aren’t a media player. We won’t be grading our own homework. Instead, we work with the best in the business to deliver your creative to your highly-customized audience.

We don’t use cookies, emails, or bidstream data. We focus on the most valuable information with anonymity. Validated, compliant, fraud-filtered data for unrivaled best-audience creation.

It doesn’t have to be complicated to be effective. Living Audience is simple and straightforward, putting the power of audience creation in your hands.

high-quality data easy to use

custom audiences across any device

ultimate reachbuilt-in integrations

data integrity: unbiased, untapped and undisputed.

• Geography• Demographics• Interests and behaviors • POI

• Apps on devices• App usages• Device details

• Mobile data from 100+ countries across the world goes through the most stringent validation and compliance processes. • We demand GPS Lat/Long coordinates to be at least 5 decimal points, and our data scientists take care of deduplication, cleansing, and fraud-filtering.

• Over 100 predefined audiences are available to provide easy access to popular audience segments

• We use algorithmic machine-learning to identify the top unifying characteristics of your “best customer” audiences, allowing you to expand reach to similar users with our Look-alike audience tool.

• Deploy your audience to one of our 50+ programmatic activation partners. • Download your audiences to activate within your own digital environments• Gain deep quantitative and qualitative behavioral insights about your target audiences and campaigns.

• Choose to target your audience via Mobile ID or IP to your preferred activation partner or within your own environment.• Increased targeting flexibility

build your own audience based on

high quality data

pre-built audiences

look-alike modeling

built-in integrations and reporting

target via IP or mobile

data integrity: unbiased, untapped and undisputed.

Want to get a more in-depth analysis of a particular audience? Or of your own customers? Just contact your Gathr Lab representative and we can set up a custom study for you. Gain an invaluable understanding of “Real-life” behaviors and affinities of your target group.