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CURRICULUM VITAEProf.(Dr.) K.S. CHANDRASEKAR

[Dr.K.S.Chandrasekar is the Professor of IMK, one of the top 7 b schools among Indianuniversities and lives at KRA A18, Chettikulangara, Trivandrum]

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CURRICULUM VITAE

Dr. K.S.CHANDRASEKAR

Full name - Kumar Sreedevi ChandrasekarDate of birth - 31st July 1967Present position - Institute of Management in Kerala

University of Kerala, Trivandrum 695581Phone - (0471) 2301145Email - kscnair@gmail.comResidential address - KRA A18, Chettikulangara

Trivandrum 695001Phone - 914712476238/ 919447268840Marital status - Married, one boy (Rohan)Passport number - A1575081

Education :

Certificate of Proficiency in Entrepreneurship Teaching (CPET), IndianSchool of Business, Hyderabad, INDIA, 2007.M.S.(Psychotherapy and Counseling), IPMS, Mumbai, 2005 (percentage 72.5)D.Univ, Commonwealth Open University, Lugones, Asturias, SPAIN, 2002Ph.D. in Management, Alagappa University, Karaikudi, INDIA, 2001MBA (Distinction), School of Management, Bharathiar University,Coimbatore, INDIA specializing in Marketing, 1992 (percentage: 84.09)B.Pharm (Hons.), Birla Institute of Technology and Science (B.I.T.S), Pilani,INDIA, 1988 (percentage: 61.10)

Experience:Registrar (additional charge) of the University of Kerala from 16/11/2011till 24/04/2012.Head of the Department, Institute of Management in Kerala, University ofKerala from 01/04/2009 till 31/03/2012.Appointed as Dean, Faculty of Management studies, University of Keralafrom May 2011 till September 2012.Professor of Management, University of Kerala since August 2010.SBT Chair professor in Management, Institute of Management in Kerala,University of Kerala since 01/04/2008.Appointed as Chairman, BOS in Management, University of Kerala since12/05/2006Entrepreneurship coordinator- University Student Entrepreneurship Schemefor the University and affiliated colleges, University of Kerala since 31-01-2013.

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Coordinator, Entrepreneurship Development Cell, University of Keralafrom 12/01/2007 till 31/07/2009.Director, Centre for Management Education and EntrepreneurshipDevelopment (C-MEE), University of Kerala since 18/07/2006.Visiting Professor, Commonwealth Open University, Spain and UK since9/2/2002.Senior Lecturer in Management, Alagappa University, Karaikudi from20/2/1995 till 29/10/2002.Assistant Manager (Regional Management), Hindustan Latex Limited,Mumbai and Trivandrum from 10/2/1993 till 13/2/1995.Account Executive, Mediamate Communications, Trivandrum from6/6/1992 till 9/2/1993.Vice Principal, SA Raja College of Pharmacy, Tirunelveli from 4/1/1989 till31/7/1990

Total PG teaching experience : Eighteen yearsIndustrial experience : Two yearsTotal Post MBA experience : Twenty years

Distinctions/ Scholarships/ Other Qualifications/ Membership ofProfessional Bodies

Awards:

“Asia’s Best Professor in Marketing Management”, CMO Asia, Suntec,Singapore, 22nd July 2011The research paper on, “Bubble management using 4Q approach: Model forperformance budgeting” coauthored with Dr M Senthil of AlagappaUniversity was adjudged as the best paper among 65 presented during theNational seminar on Knowledge management at Kalasalingam University,Virudhunagar, Tamilnadu, 10th October 2009.Rm.Vallal Alagappar award 2009, Alagappa University, Karaikudi.Best Academic of the Year 2008, Amity University (India’s largest privateuniversity)Gold medal winner and awarded the Best Business Academic of the year2006, Indian Commerce Association, Andhra University, Vizag.Awarded National Merit Scholarship for the performance in Xth standard.Awarded the International Diploma of Honour for outstanding achievementsin Management education through distance learning by the AmericanBiographical Institute, USA.Won the best Account Executive award in Mediamate Communications, 1993.

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Editorial adjudications:

1. Adjudicated as a jury in the second AIMS International summer internshipCompetition, The Association of Indian Management Scholars, 112436 FM1960 W. PMB #140, Houston, TX 77065

2. Adjudicated as the Editorial reviewer for International Journal ofEconomics and Management, University of Putra, Malaysia.

3. Editorial review member- International journal of management (IJMT)4. Adjudicated as the Editorial reviewer for Journal of Ecology and Natural

environment (www.academicjournals.org)5. Undertook a global survey among college students’ attitude towards

globalization with Prof. Emanuel Gomez, Coventry University, UK.6. Adjudicated as the Editorial reviewer for International journal of Emerging

Business Issues, India7. Adjudicated as the Editorial reviewer of papers submitted for the ANZIBA

conference, New Zealand, 2006 www.vuw.ac.nz/anziba06.8. Editorial review member- Basic Research Journal of Social and Political

Sciences (BRJSPS) (www.basicresearchjournals.org)

Membership in Editorial Boards:

1. Member-Advisory Board, International journal of Emerging Business Issues,Coimbatore

2. Managing Editor, IMK journal of Management, University of Kerala3. Member- Editorial Board, “Management Trends”, a journal of the South

Gujrath University, Rajkot.4. Member-Editorial Board, “KEEGEE Journal of Commerce”, KG College,

Pampadi5. Member- Editorial Board, “B-Researcher”, Women’s Christian College,

Nagercoil6. Member-Editorial Board, “Vels journal of Management” Vels

University,Chennai7. Member, Editorial Board, i-manager’s international journal on Management

(JMGT), 2010-12.8. Editorial advisory board member, ASIA PACIFIC JOURNAL OF RESEARCH

IN BUSINESS MANAGEMENT (APJRBM)9. Editorial board member: International Journal of Emerging Business Issues

(IJEBI), sree venkateswara group, Coimbatore.10. Editorial Review committee member: African journal of Marketing (AJM)11. Editorial Review committee member: Journal of Ecology and Natural

Environment (JENE)12. Editorial Board member: Journal of Financial Services and Management,

Tamilnadu

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13. Editorial Board member: Caarmel Journal of Management Research, CaarmelEngineering College, Pathanamthitta, Kerala

Membership in Academic bodies:

Member- Consultancy Cell, University of Kerala since August 2011.Member-Academic council, University of Kerala since April 2009.Nominated to the Faculty of Management studies, University of Kerala fromMarch 2011Member- CSS committee, University of Kerala from 2009 to 2011.Member - AIMS International Directory of Indian Management EducatorsJoint Secretary –National HRD Network, Trivandrum chapter, 2005.Member, Board of studies in Management, Anna University, Chennai April2009- 2011.Member, Board of studies in Management (UG), PSG College of Arts andSciences, Coimbatore since March 2008Member, Board of studies in Management (CBCS), Periyar University, Salemsince May 2008Member, Board of studies in Management, Saveetha University, Chennaisince March 2008Member, Doctoral committee in Management, Kalasalingam University,Srivilliputhur since May 2008Member – Board of studies in Management, Sri ChandrasekarendraSaraswathi Vishwa Maha Vidhyala, Kanchipuram since March 2008.Member –Board of studies in MBA(CBCS), Periyar University, Salem, 2008-10Member- Board of Studies in BBA, PSG College of Arts and Science,

(Autonomus), Coimbatore, 2008-10Member- Board of studies in Management, Calicut University, 2008-10Member- Board of studies in Hotel management, Calicut University, 2008-10Member- Board of studies in Travel and Tourism, Calicut University, 2008-10Member- Board of studies in Management and Public Administration (PG),M.S.University, Tirunelveli, 2005-08.Member –Board of Studies in Management (CBCS), M.S.University,Tirunelveli, 2005-08.Member-Board of studies in Cooperation (PG&UG), Periyar University,Salem, 2004-07.Member –Board of Studies in Management, University of Kerala, 2003-06Academic Coordinator –MBA (DLP), University of Kerala since 2005.Research Board Advisor – The American Biographical Institute, NA, USA.Guest Faculty – Phoenix Online Learning Worldwide, USAChairman – Board of Question Paper setters in MBA in selected UniversitiesChairman – Board of Evaluation, MBA, MTA, University of KeralaMember –Doctoral Committee in Management studies, Sathyabama

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University, Chennai.Member –Board of Studies in Management (DDE), Pondicherry University,1998-2000.Special Invitee- Board of Studies in Management(DDE), Alagappa University,1999- 2000.Chairman- Academic Committee, Govt. UPS, Chettikulangara, Trivandrum.

Membership in Professional bodies:

Life Member- Indian Institute of Public Administration, New Delhi.Life Member- Indian Society of Training and Development, New Delhi.Life Member – Indian Sociological Sciences, New Delhi.Life Member- Indian Commerce Association, New Delhi.Life Member – National Institute of Personnel Management, Kolkatta.Life Member- Association of Indian Management Scholars International,AhmedabadLife member, Indian Higher Education (HEF)Life member, Association of Indian Management Scholars (AIMS)Member-Association of Pharmaceutical Teachers of India.Member – Indian Society of Professional Psychologists, Mumbai.Member- Trivandrum Management Association, Trivandrum.Member- Rotaract Club in School, Nagercoil, 1984.Member-Advisory Council, Human Resources Development of DigitalFantasy Pvt. Ltd, Trivandrum, 2003.Member- Executive Council, Kunnumpuram Residents Association,Trivandrum, 2004.Member – Training Division, Media mate Communications, Trivandrum

Visiting Faculty:

Lectured at :o School of Management and Business Studies, M.G. University,

Kottayamo MSN Institute of Management and Technology, Chavarao Jansons School of Business, Coimbatoreo Department of Management studies, Kannur University, Telicherryo School of Management, Bharathiar University, Coimbatoreo DC School of Management and Technology, Wagamono Ishan Institute of Management and Technology, Noidao Department of Management studies, Indraprastha university, Delhio GRG Group of Institutions, Coimbatoreo DJ Academy of Managerial Excellence, Coimbatore

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o Alagappa Institute of Management, Karaikudio AlAmma Iqbal institute of Management, Peringamala ando Balaji Group of Institutions, Pune

International Exposure:

Hosted a team of students and faculty from the Department of InternationalBusiness, Coventry University, UK from 3rd April till 10th April, 2011.International visitor to Srilanka for chairing two sessions in OrganisationalBehaviour and Management, ICSSL-08, International conference of socialsciences, University of Kelaniya, Srilanka on 18th to 20th December, 2007.International visitor to United Arab Emirates for presenting a paper on,“Marketing intelligence and its role in developing strategies- Case study ofIndia”, Al-Khwarazhimi College, Al Ain on 14th December 2006.International visitor to Kuwait for presenting a paper in the 2nd internationalconference on Managing Development on, “the need for assimilating thecompetitive advantage of FDI in ameliorating the standards of developingcountries in the WTO era – case study of India” at Kuwait University from12th December 2006 to 13th December 2006.Reviewed two research papers for the Australia and New ZealandInternational Business Academy (ANZIBA) international conference onManagement studies, Wellington, New Zealand, 16th to 18th November 2006.International visitor to Srilanka for presenting a paper in the 10th

International conference on Srilankan Studies on “SAARC obligations and itsimpact on Kerala with emphasis on Srilankan Influence” at University ofKelaniya, Kelaniya from 16th December to 18th December 2005.International visitor to Thailand and Singapore for presenting researchpaper in the 4th international conference on “Knowledge Management” atSiam University, Bangkok and for a collaborative assignment at SingaporeManagement University, Singapore from 27th September till 1st October 2005.Organised an international workshop on ICT based Women Enterprises incollaboration with Manchester University, UK during August/September2005 where there were participants from Costa Rica, Sudan, Nigeria,Tanzania, Zimbabwe, Pakistan, England Etc.Continuous interaction with the officials of Commonwealth Open Universityat UK on the academic content for the Management programmes.Interacted with Production and Marketing experts from Malaysia,Philippines and Australia during the tenure at Hindustan Latex Limited,Trivandrum.Organised a talk on Tackling Chronic Poverty by Prof. David Hulme,Professor of Development Studies, University of Manchester at Centre forManagement Development, Thycaud, Trivandrum on 23rd January 2006.

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Administrative experience:

Registrar, University of Kerala from November 2011 to May 2012.Dean, Faculty of Management studies from May 2011.Chairman, Board of studies in Business Management since May 2006.Head of the Department of IMK (overall 1400 students/ year) from April 2009to March 2012.Coordinator, Coordinator, Entrepreneurship Development Cell, University ofKerala frtom January 2007 to July 2009.Director, Centre for Management Education and EntrepreneurshipDevelopment (C-MEE), University of Kerala since July 2006.Head of the Department of IMK during March 2005.Organising committee member, 97th Indian Science Congress, 2010Organising committee member, XXXIII All India Accounting Conference,2010Coordinator, Refresher Course in Commerce and Management studies,Academic Staff College, University of Kerala 23/02/2006 till 10/03/2006.Initiated the process of inspection among the affiliated colleges for admissionto MBA programme, 2006.Academic Coordinator, IMK extension centre, ICM Poojapura, Trivandrumsince 2003.Academic Coordinator, MBA DLP programme, University of Kerala since2005.Regional Manager in charge of Maharashtra, Madhyapradesh, Gujarath andGoa during 1994-95.Chairman, Placement Committee, IMK, since 2002.Coordinator- PGP, IMK since 2002.Chairman, Distance Contact Programmes, Alagappa University atCoimbatore, Kochi, Chennai, New Delhi and Mumbai 1998-2002.Revised the regulations, scheme and syllabi for MBA and BBA degreeprogrammes of the University of Kerala during 2003, 2006 and 2009.Revised the regulations, scheme and syllabi for MBA(CSS) and offered a newcourse MBA(Tourism), Institute of Management in Kerala, University ofKerala during 2009.IMK is rated as one of the 7 best b-schools in the University system byCompetition Success Review, November 2009.IMK was rated as the best business school apart from IIM-K in Kerala as perAIMA- Business Standard survey, January 2003. IMK was listed in the A-Category business schools and is in the top 30 business school out of 800business schools in India as per their rating.Start up work in establishing two extension centers of IMK – IMK Alappuzhaand at Institute of Cooperative Management, Poojapura from 2003admission onwards. Responsible for the academic activities of the Poojapuracentre.

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Start up work in establishing MBA (Evening) programme at Institute ofManagement in Kerala, Trivandrum from 2003 admission onwards.Start up work in establishing MBA (Distance Education) programme forInstitute of Distance Education, University of Kerala from 2005 onwards.Start up work in establishing two extension centers of IMK – IMK Adoor andIMK- Kundara from 2009 admission onwards.Acted as a Moderator for the project presentations for the Refresher Course inCommerce and Management, November 2002.Restructured the following courses of other universities:

1. B.Com (Cooperation), Periyar University, Salem2. M.Com (Cooperation), Periyar University, Salem3. M.A (Public Administration), M.S.University, Tirunelveli4. M.B.A (CBCS), M.S.University, Tirunelveli5. M.B.A, SCSVMV University, Kanchipuram6. M.B.A, Saveetha University, Chennai7. M.B.A, Anna University, Guindy, Chennai

Consultancy Experience:

“Setting up of Kerala Construction Academy”, Ministry of Labour,Government of Kerala for Rs.2,25,000/-“Customer satisfaction survey”, SBT on national basisRs.3,85,000/- , October,2008.“Feasibility study for jewellery retailing in Thiruvalla, Palakkad andCoimbatore”, Bheema jewellers, November, 2004.“Human Resource Development system”, Digital Fantasy Communications,March 2003.“Campaign planning for SBT”, Mediamate Communications, January 2003.“Presentation techniques for social circle awards”, State Bank of Travancore,December 2002.“Market potential for Fork Lifts in Kerala”, KSIDC, December 2001.“Study on Handicrafts in Kerala”– Directorate of Industries and Commerce“Market study” – Kerala State Beverages Corporation Limited“Impact Assessment Studies of MORD, GOI at Tiruchirappalli andTirunelveli Districts of Tamilnadu”– Ministry of Rural Development, GOI.“Programme on Essential Knowledge & Skills for Corporate Governance” –MGP, Commonwealth Secretariat, Enterprise Reforms Committee and RIAB.

Foreign Universities visited:1. Rungsit University, Bangkok (delivered a lecture)2. Siam University, Bangkok3. Singapore Management University4. National University of Singapore

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5. University of Kelaniya (delivered a lecture), Srilanka6. University of Colombo, Srilanka7. Ruhuna University, Matara, Srilanka (delivered a lecture)8. University of Moratuwa, Srilanka9. Srilankan Institute of Information Technology, Colombo(delivered a

lecture)10. Marga Institute, Colombo, Srilanka11. Kuwait University, Kuwait.12. Gulf University of Science and Technology, Kuwait (delivered a talk)13. Al-Khwarazhimi College, Al Ain, United Arab Emirates

Principal Publications:

1. Books:

Product management – text and cases, Himalaya Publishing House,Mumbai (2001) and revised second edition (2011)Marketing management- Text and Cases, McGraw Hill Educationthrough Vijay Nichole publishing, Chennai (2010)Branding insights- Himalaya Publishing House, New Delhi (2011)Business Transformations – Excel Publishers, New Delhi ( 2011)Sales promotion- Text and Cases, Excel Publishers, NewDelhi (2011- inpress)Business Ethics and Corporate Governance, Excel Publishers, New Delhi(2010 – in press)Business environment- Text and Cases, John Wiley (2011-draft)

2. Chapters in Books:

1. “Green marketing practices of Automobile industries in Kerala”, GlobalEconomic Slowdown- opportunities and challenges, SP Bansal etal(Ed.) (ISBN:978-81-8457-364-0),2012.

2. “Sales promotion strategies for MSME: Theoretical perspectives”, Salespromotional strategies, VHNSN College, AA Magesan (Ed.) (ISBN:978-81-910426-5-8), 2010

3. “Women ICT based micro enterprises for women empowerment andpoverty eradication: A Kerala Experience”, Towards ManagerialExcellence –Challenges and Choices, P Dacid Jawahar (Ed.) (ISBN: 0230-33253-6),2011

4. Impact of marketing decisions on Production management, NewContemporary Production Management, Dr. M.Senthil et al, MicrochipComputer Network, Chennai.

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5. Renewable energy to the fore, Infrastructural development andFinancing, Dr.S.Ganesan, Kanishka Publishers, Delhi

6. Tourism policies in Indian and UK context, Tourism and SustainableEconomic Development, M.Sarangadharan et al., New CenturyPublications, Delhi.

7. “Areas of application of ICT for MSME- Literature review on WomenEntreprises”, Use of Information Communication Technology, VHNSNCollege, AA Magesan (Ed.) (ISBN: 978-9381723128)

8. “ICT micro enterprises in Kerala- Women empowerment throughdecision making and leadership qualities”, Use of InformationCommunication Technology, VHNSN College, AA Magesan (Ed.)(ISBN: 978-9381723128)

9. “ICT for MSMEs study on the international development with focus onIndian Pharmaceutical industry”, Use of Information CommunicationTechnology, VHNSN College, AA Magesan (Ed.) (ISBN: 978-9381723128)

3. Books Reviewed:

1. “Marketing Management – International Perspectives” – 4 Chaptersreviewed for publication, Vijay Nicole Publications, Chennai

2. “New Vistas: Challenges and Prospects- Women in Informal Sector”,Dr Edwin Gnanadhas etal, Novel Corporation, Chennai

3. “Exploring issues of Women in Unorganised Sector”, Dr EdwinGnanadhas etal, Novel Corporation, Chennai

4. Management working books published:

1. Marketing management, M.B.A, Alagappa University, 1997.2. Marketing Communication, Diploma in Sales Management, Alagappa

University, 1997.3. Advertising Management, Diploma in Sales Management, Alagappa

University, 1997.4. Promotional Management, Master of Marketing Management, Alagappa

University, 1998.5. Advertising and Promotional Management, Master of Marketing

Management, Pondicherry University, 1998.6. Anatomy, physiology and Pharmacology, Post Graduate Diploma in

Pharmaceutical Marketing, Pondicherry University, 1999.7. Paradigms in pharmaceutical Industry, Post Graduate Diploma in

Pharmaceutical Marketing, Pondicherry University, 1999.

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8. Pharma Product Management, Post Graduate Diploma inPharmaceutical Marketing, Pondicherry University, 1999.

9. Strategic Marketing Management, Master of Marketing Management,Alagappa University, 1999.

10. Sales Management, Bachelor of Marketing Management, PondicherryUniversity, 2000.

11. Advertising and Sales Promotion Management, Bachelor of MarketingManagement, Pondicherry University, 2000.

12. Consumer Behavior, Master of Marketing Management, AnnamalaiUniversity, 2001.

13. Product Management, M.B.A, Alagappa University, 2001.14. Strategic Management, M.B.A, Alagappa University, 2001.15. Sales Management, M.B.A, Alagappa University, 2002.16. Business Environment, M.B.A, University of Kerala, 2005.17. Human Resource Management, M.B.A, University of Kerala, 2005.18. Marketing management, M.B.A, University of Kerala, 2006.19. Product management, M.B.A, University of Kerala, 2006.20. Marketing management, M.B.A, Anna University, 2007.21. Strategic Management, M.B.A, University of Kerala, 2008.22. International marketing, M.B.A, University of Kerala, 2008.

5. Articles published:

I. International Publications: (38)

1. “Impact of green pricing on the green purchasing behavior of the customers ofAutomobile industry in Kerala”, Proceedings of 1st International conference on Marketingin emerging economies: An agenda for the next decade”, Punjab Technical University withUNC, USA, December 2012.

2. “Women ICT based Enterprises in Kerala: Analysis on Sales Performance, AgencySupport and Stakeholders Relationship”, i-manager’s journal on management, Vol.6, No.3, December 2011- February 2012.

3. “Indian Families- Use of ICT and its impact on major family decisions”, South AsianJournal of Marketing and Management Research, Vol.2, Issue 4 (April, 2012), ISSN- 2249-877X.

4. International journal of Business & Management Tomorrow, ISSN: 2249-9962(Online)2277-176X(Print)

5. “Integrated Mobile Marketing”, International journal of Modeling and Optimisation,IPEDR (ISSN: 2010-4626) (2012) © (2012) IACSIT Press, Singapore.

6. “A Test On Market Efficiency Of BSE Bankex: An Empirical Research”, InternationalJournal Of Research In Commerce And Management, Volume NO. 2 (2011), Issue No. 12(December), ISSN 0976-2183

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7. “Customer Awareness Analysis of Private Life Insurance in India- Learning fromKerala”, Journal of Marketing & Management, (Global Strategic Management Inc.,Michigan, USA), ISSN-2153-9715, Vol.2, pp. 18-29.

8. “An Empirical Study on Marketing Orientation Employed by Life InsuranceCompanies in Kerala- India”, Journal of Marketing and Management, Global StrategicManagement Inc. Beverly Hills, Michigan USA, ISSN 2153-9715 Online Ed.: ISSN 2153-9723, Vol. 2 No. 2.

9. “Factors influencing the sale of insurance products in Kerala”, i-manager’sjournal of management, Vol5, No.3, December 2010- February 2011.

10. “Customer Awareness analysis of private life insurance in India- Learningfrom Kerala”, International journal of marketing and management research, Vol.2,issue 4, April 2011, ISSN 2229‐6883.

11. “Need assessment of emotional intelligence in business education”,International journal of Research in Commerce and Management, Vol.2(2011), Issue no.7 (July) (ISSN: 0976-2183)

12. “Soft drinks and ready to eat foods in Trivandrum – An empirical study”,ESRI journal, Vol.II (2011)(ISSN-0975-7635)

13. “The role of social institutions to make businesses socially andenvironmentally responsible: Identifying the boundaries”, Internationaljournal of Emerging Business, Vol.1, ISSN: 0975-8925.

14. “Factors influencing the sale of insurance products in Kerala”, i-managers’Journal of Management, Vol.5, No.3, December 2010- February 2011 (ISSN:0973-5054)

15. "The role of Information Communication Technology for womenempowerment and poverty eradication in Kerala”, Asia Pacific journal ofResearch in Business Management, Vol.1, Issue.2, November 2010 (ISSN:2229-4104)

16. “Integration of emotional intelligence in the teacher education curriculum”,in the compendium of abstracts, International conference on adaptability andresponsiveness in teacher education, Trivandrum, June 2010.

17. "The Impact of IT on organizational structure: The case studyof Damghan city in Iran", Journal of Business Administration, IBA, Universityof Dhaka, Bangladesh, ISSN 1680-9823.

18. “Customer awareness analysis private life insurers in India- Learning from Kerala”, Internationaljournal of Marketing and Management Research, Vol.2 (2011), Issue no.4 (April) (ISSN: 2229-6883)

19. “Impact of Advertising on the Entrepreneurial ventures”, faculty column,indianmba.com, December 2007.

20. “Marketing of Insurance Products in the Indian Context: Issues & Challengesin the Wake of Private Sector Participation", Knowledge zone journal,Coolavenues.com, April 2007.

21. “Indian insurance sector: $ 60 billion industry by 2010 and aperspective of life insurance distribution in India”, souvenir of 4th InternationalConference on Small and Medium Sized Enterprises, Greece, August 2007.

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22. “Houseboat Entrepreneurship in Kerala: Issues & Challenges”, Knowledgezone journal, Coolavenues.com, September 2007.

23. “Management of ICT in Higher Education in India – Upgrading standards toface international competition”, East African Journal of Information Sciences,July- December 2007.

24."Corporate social responsibility: Ethical conundrums with respect tomultinational corporations in India”, Asia Pacific Social Science Review,Volume 6, Number 1, June 2006.

25. “Entrepreneurship issues and challenges in Kerala and the role ofUniversity of Kerala in fostering an Entrepreneurial culture and the need forentrepreneurship education”,http://www.indianmba.com/Faculty_Column/FC489/fc489.html.

26.“Contemporary Issues in Insurance Management”,http://www.indianmba.com/Faculty_Column/FC381/fc381.html.

27. “Print media options for Insurance companies in Kerala”, Faculty column,indianmba.com http://www.indianmba.com/Faculty_Column/FC369/fc369.html

28. “The Subsidy Package Under Cluster Development for the SustainableGrowth of SSI Sector in Kerala”, Journal of Management, Coolavenues.com.http://www.coolavenues.com/know/gm/index.php3. 2006

29. “The Quest for Second Generation Entrepreneurs - The Need forIntrapreneurship”,Facultycolumn,indianmba.com.http://www.indianmba.com/Faculty_Column/FC290/fc290.html. 2006.

30. “Corporate Social responsibility – Ethical conundrums by MNC’s in India”,Proceedings of the 3rd International Seminar on Business Management, SreeJayawardhanapura University, Colombo, 2005.

31. “SAARC obligations and its impact on Kerala – With focus on Srilanka”,Proceedings of the 10th International Seminar on Srilankan Studies, Universityof Kelaniya, Kelaniya, Srilanka, 2005.

32. “ICT and Higher Education in Indian context”, Proceedings of the 4th

international conference on Knowledge Management, Siam University,Bangkok, 2005.

33. “Consumer Promotions: A Case Study of Cadbury's”, Marketing- KnowledgeZone, Coolavenues.com, 2005.

34. “Sustainable development of Tourism”, SAJOSPS, December 2004.35. “Marketing failures- lessons from Indian corporates”, Third Concept-An

international journal of ideas, April-May 1999.36. “Challenges facing Indian Pharmaceutical industry”, Third Concept-An

international journal of ideas, February 1999.37. “Trends in services Marketing”, Third Concept- An international journal of ideas,

January 1998.

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38. “Broadcast Media and the middle class”, Third Concept - An internationaljournal of ideas, August 1997.

II. National Publications: (110)

1. “A Comparative Study on Brand Loyalty in Global Softdrinks Markets: Case ofKenya and India Consumers”, PARIPEX Indian journal of research, Vol.2, Issue 2,February 2013 (ISSN: 2250-1991)

2. “Retail Boom- Revamping God’s own country”, Economic and Social Research Institutejournal, Vol4, No.1, January 2013 (ISSN: 0975-7635, CJ:03984)

3. “An empirical study on the financial soundness of IT industry in India using ‘Z’score model”, Caarmel Journal of Management Research, Vol.1, No.1, January 2013(ISSN: 2320-1088)

4. “ Customers attitude and willingness to pay for green vehicles- An application ofDummy variable regression”, Mirror journal, Vol.II, No.II, September 2012 (ISSN:2249-8117)

5. “A study on the environmental accounting practices of Automobile companies inIndia”, Managing the Future journal, Vol.2, No.2, July 2012 (ISSN: 0975-0045)

6. “An evaluation on performance of portfolios created from oil and gas sector”,Commerce and Management Explorer, Vol.2, No.2, July 1, 2012 (ISSN: 2230-9187)

7. “Experiential retailing as a strategic tool for retail store differentiation andbrand association- A conceptual approach”, SIES journal of management, Vol.8,Issue 1, March 2012 (ISSN: 0974-2956)

8. “Making managers”, Frontline, India’s National Magazine,Vol.29, Issue 01, Jan 14-279. “Global marine market and role of shrimp export from India”, Managing the Future,

journal of the PG Department of Commerce, BAM College, Thuruthicadu, Vol.2,No.1, January 2012 (ISSN: 0975-0045)

10. “Fisheries- a mitigating food source and its socio-economic impact in Kerala”, ESRIjournal (Journal of Economics and Social Research), Vol.3, January 2012 (ISSN: 0975-7635)

11. “Economic development- a case study of Kudumbasree samajra VKC model usingvalue chain approval”, ESRI journal (Journal of Economics and Social Research), Vol.3,January 2012 (ISSN: 0975-7635)

12. “Brand management of Ayurvedic pharmaceutical products in Kerala”, KEEGEESJournal of Social Science, Vol.4, No.1, January,2012, (ISSN: 0975-3621)

13. “Brand communication: Has “word of mouse” (viral marketing) superceded “Wordof mouth”? Case of youth target audience in Kerala”, Commerce and ManagementExplorer, Vol.2, No.1, January 1, 2012 (ISSN: 2230-9187)

14. “Relationship between Marketing and Buddhism- An analysis of eight foldpath”, Srusti Management Review, Vol.V, Issue-I, January 2012.

15. “Demographic and financial impetus among women ICT enterprises inKerala”, Commerce and Business Researcher, Vol.4, Issue 1 &2, July- December2011.(ISSN: 0976-4097)

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16. “Stress management among the employees in Manufacturing sector- A casestudy from Kerala”, Management Innovator, July- December 2011.(ISSN: 0974-6749)

17. “Entrepreneurship among Women in Kerala- Case study on technology as aresource mobilization and conception through Kudumbasree Initiative”, OorjaJournal of Management, Vol. 9, No.2, May-August 2011 (ISSN: 0974-7869)

18. “A study on the factors influencing the selection of insurance policies inKerala”, KEGEES journal of Social Science, Vol.3, No.2, July 2011 (ISSN: 0975-3621)

19. “An evaluation of ICT based projects in Kerala and its viability in other statesof India”, abstract of the doctoral dissertation by CS Siva Prakash, KEGEESjournal of Social Science, Vol.3, No.2, July 2011 (ISSN: 0975-3621)

20. “An insight into the international marketing of marine products from Kerala-A theoretical perspective”, Annamalai Journal of Management, Vol.5, Issue-1,February 2011,(ISSN: 0974-0406).

21. “Management programs: A study on the industry institution interaction inIndia”, HEF Indian journal of Higher Education, January- June 2011 (ISSN: 0976-1314)

22. “Entrepreneurial persona among women entrepreneurs-An Analysis”, Journalof B- Research, Vol.8, January- June 2011, (ISSN: 0974-5920)

23. “Women empowerment: ICT enterprises”, SCMS Journal of IndianManagement, Vol.VIII, No.1, January- March 2011, (ISSN: 0973-3167)

24. “Changing Roles of Women and the implications on retail strategies”, SrustiAcademy of Management journal, Special issue, April 2011.

25. “Experiential Retailing in the Indian context – A conceptual approach”, SrustiAcademy of Management journal, Special issue, April 2011

26. “Marketing of shrimp feeds in kerala- marketing mix analysis” SrustiAcademy of Management journal, Special issue, April 2011

27. “An insight into the brand management of shrimp feeds marketing”, SrustiAcademy of Management journal, Special issue, April 2011

28. :A study on the customer perception of green automobile companies in greenmarketing”, Management Innovator, January-June 2011.(ISSN: 0974-6749)

29. “Women empowerment: ICT enterprises”, SCMS journal of IndianManagement, January-March 2011, VolVIII, Issue no.I. (ISSN:0973-3167)

30. “Enterprise development and sustainability – Role of Entrepreneurshipeducation for women”, Organisational Management, Vol. XXVI, No.1, (ISSN:0975-699X), pp. 45-49.

31. “Issues on outsourcing knowledge”, Management dynamics, journal ofManagement, Alagappa University, Vol.2, No.2, July-December 2010.

32. “Role of Social entrepreneurs in bridging the Digital and Knowledge gap inKerala”, Review of Social Sciences, Vol.XI, No.1, January-June 2010. (ISSN:0974-9004)

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33. “Corporate Social Responsibility”, Proceedings of the UGC National seminaron Corporate Social Responsibility in the Unfolding Business Scenario, SGCollege, Kottarakkara, August 2010.

34. “Women technopreneurship in Kerala- Key challenges and suggestions”,Management trends, Vol.7, No.2, September 2010 (ISSN: 0973-9203)

35. Proceedings of the XXXIII All India Accounting Conference, University ofKerala, Trivandrum, November 2010.

36. “Life insurance marketing in India: The role of distribution channels”,Management innovator, Vol.3, No.2, July-December 2010 (ISSN: 0974-6749)

37. “Enterprise development and sustainability – Role of Entrepreneurshipeducation for women”, Organizational Management, Vol. XXVI, No.1, (ISSN:0975-699X), pp. 45-49.

38. “Awareness and opinion regarding the impact of deregulation of thepetroleum sector”, Management innovator, Vol.2, No.1, January-June 2009(ISSN: 0974-6749), pp. 77-82.

39. “A study on problems faced by women technopreneurs in Kerala”,Management innovator, Vol.2, No.1, January-June 2009 (ISSN: 0974-6749), pp.83-95.

40. Proceedings of the National conference on Total Quality management inManagement education, Alagappa University, Karaikudi, March 2010.

41. Proceedings of the UGC National seminar on Corporate Social Responsbilityin the Unfolding Business Scenario, SG College, Kottarakkara, August 2010.

42. Proceedings of the XXXIII All India Accounting Conference, University ofKerala, Trivandrum, November 2010.

43. “Role of Social entrepreneurs in bridging the digital and knowledge gap inKerala”, Review of Social Sciences, January-June 2010 (ISSN: 0974-9004)

44. “A conceptual analysis on the stress management and the follow up inorganizations”, Management Innovator, January-June 2010 (ISSN: 0974-6749)

45. “Entrepreneurship as a remedy to counter recession and turbulent times”,abstract published in The Indian Journal of Commerce, Vol.63, No.2, April-June2020

46. “Life insurance marketing in India: the role of distribution channels:,Management Innovator, July- December 2010 (ISSN: 0974-6749)

47. “Role of Government in professionalizing water resources”, B-Researcherjournal, December 2010.

48. “Social entrepreneurship- the need of the hour”, Review of Social Sciences, July-December 2009 (ISSN: 0974-9004)

49. “Growth of Women's ICT Based Enterprises and the key Challenges”,KEGEES Journal of Social Science, Vol.II, July-December 2009.

50. “WTO, IPR and its impact on the Indian pharmaceutical industry”, abstractpublished in The Indian Journal of Commerce, Annual issue, 2009.

51. “Emotionally intelligent teacher”, Yojana, November 2009.52. “Management education in Kerala”, TMA Times, August-September 2009.

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53. “Issues in organisational structure of Damghan City, Iran: The influence ofinformation technology”, Kerala University Communicator, July 2009.

54. “Performance Assessment of Human Resource Functions among PublicSector Industrial Organizations under Manufacturing Sector in Kerala - ASystems Thinking Perspective”, Indian journal of Economic perspectives, June2009.

55. ““Integrated marketing communication –issues and challenges”, Manage –journal of management, January 2008.

56. “Issues in international branding – case study of India and Thailand”,Souvenir, International seminar on Branding, Kollam, October 2007.

57. “Action-Attitude model for global brand building- An insight for Indiancompanies”, The Indian Journal of Commerce, July-September 2007.

58. “Viewing Consumer oriented”, Kerala Calling, August 200759. “Toy retailing in the Indian context”, Journal of Management, Kakathiya

University, Warangal, July-December 2007.60. “Brand the Kerala products”, Kerala Calling, June 200761. “Joint Sales promotions in India- Innovations beckon”, The Indian Journal of

Marketing, May 2007.62. “Professional management education: evolution and its future in Kerala”,

Swarna Keralam souvenir, University of Kerala, 2007.63. “Strategies for Human Capital: Unearthing the talent through

Entrepreneurship Education and Awareness in Kerala", Journal ofEntrepreneurship, February 2007.

64. “Joint Sales promotions in India- Innovations beckon”, The Indian Journal ofMarketing, May 2007.

65. “Brand the Kerala products”, Kerala Calling, June 200766. “Action-Attitude model for global brand building- An insight for Indian

companies”, The Indian Journal of Commerce, July-September 2007.67. “Viewing Consumer oriented”, Kerala Calling, August 200768. “Issues in international branding – case study of India and Thailand”,

Souvenir, International seminar on Branding, Kollam, October 2007.69. “Toy retailing in the Indian context”, Journal of Management, Kakathiya

University, Warangal, July-December 2007.70. “Professional management education: evolution and its future in Kerala”,

Swarna Keralam souvenir, University of Kerala, 2007.71. “Allan variance and its relevance in decision making”, Management Trends,

January- July 2007.72. “Influence of Subsidy on the livelihood of people in Kerala”, SRM

Management Digest, January- July 2006.73. “An appraisal of Export promotion programmes in Kerala- The need for

conerted effort”, Review of Social Sciences, Vol.VII, No.1, January – June 2006.74. “Customer Perception And Experiences For Improving Quality Of Services In

KTDC Hotels”, Oorja Journal of Management, July 2006.

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75. “Cluster development- an innovative approach”, Kerala calling, June 2006.76. “Entrepreneurship for the modern world”, Review of Social Sciences, January –

June 2006.77. “FMCG- Consumer promotions in the confectionary market”, Management

Researcher, Vol. XI, No.3&4, January- June 2005.78. “Managerial insights into Delegation and decentralization in organizations”,

Dreamz Souvenir, MSN Institute of Management and Technology, Chavara,May 2005.

79. “Economic Impact of Tourism –Use of multiplier effect as a tool for Kerala”,The Journal Of Business Studies, Vol.2, No.1, December 2004.

80. “Problems and prospects of Eco-tourism”, The Journal Of Business Studies,Vol.2, No.1, December 2004(abstract).

81. “Management Education in India – opportunities galore”, Deepika Campus,November 2004.

82. “A study on Personal effectiveness of Managers with respect to Motivationand Self Confidence”, The Journal Of Business Studies, Vol.1, No.1, July 2004.

83. “Health tourism – relevance and importance of Kerala as a destination”,Review of Social Sciences, January –June 2004.

84. “A Comparative Theoretical Analysis Between Organisational DevelopmentAnd Advanced Behavioral Sciences”, Oorja, IIIM Journal of Management and IT,January- April 2004.

85. “Customer Relationship Management as a tool in Marketing – a point toponder”, Management Researcher, Vol.X, issue.3&4, January – June 2004.

86. “An insight into product deletion practices in the Indian Context”, SCMSJournal of Indian Management, Vol.1, Number 1, January –March 2004.

87. “Growth of Telecom Services in India”, Zoomer, Journal of Department ofManagement Studies, N.M. College, Marthandam, September 2003.

88. “A Study on Personal Effectiveness of Managers with Respect to Motivation& Self Confidence”, Review of Social Sciences, July 2003.

89. “A study on creativity as a critical success factoring organizationalexcellence”, Management Researcher, Vol. IX, issue 3&4, January –June 2003.

90. “Technology and Entreprenuership opportunities in the globalised scenario”,NIPM Silver Jubilee Souvenir , September 2002.

91. “Advertising campaign planning in the Indian context”, ManagementResearcher, January- March 2001.

92. “Effective brand building in the global context”, Management Researcher,,April-June 2001.

93. ” Pricing paradigms in the Indian context”, Indian Journal of Marketing, May-June 2001.

94. ” A prognosis on the micro management programmes in the managementcurriculum”, Indian Journal of Management and Strategy, April-June 2001.

95. ” Pricing paradigms in the Indian context”, Indian Journal of Marketing, May-June 2001.

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96. ”Market segmentation key to services”, Indian Management-An All IndiaManagement Association (AIMA) journal, December 2000.

97. ” Indian rural entrepreneurship”, HRD times, December 2000.98. ”Distinctive capabilities for success in the pharma market”, Pharma Business, 3

November 2000.99. “Rural marketing to the fore in the pharmaceutical industry”, Pharma

Business, 24 November 2000.100. “Event management- jostling for focus”, HRD times, January 2000.101. “Does size matter in the pharmaceutical industry?”, Express Pharma pulse,

15 June 2000.102. “Recruitment advertising- Print as a powerful media”, Indian journal of

Management and Strategy, January-March 1999.103. “NBFC’s – Building castles in the thin air?” Management Researcher,,

January –March 1999.104. “Technology impetus”, HRD times, April 1999.105. “The management of Human errors”, HRD times, September 1998.106. “The paradox of pricing services”, MSPI Management Review, March-April

1998.107. “Training and development in the Pharmaceutical industry”, Indian

journal of Pharmaceutical Education, Dec’96-Feb’97.108. “Planning and structuring sales”, Brand summit special edition, The

Hindu-leading Indian national daily newspaper, 19 February 1997.109. “Employee turnover- Reasons and trends”, Indian journal of Management

and Strategy, April-June 1997.110. “Techno-management programme for the technically qualified”,

Management Researcher, July- December 1997.

Conference Papers:

Advisory board membership in conferences:

1. “International conference on synchronizing management theories andbusiness practices: Challenges ahead”, Annamalai university in associationwith Putra Intelek International college, Malaysia, 27th-29th July 2012.

2. National conference on Manufacturing and Logistics Management, MalaviyaNational Institute of Technology, Jaipur, 8-9th March, 2013.

Session chair/ special address in international seminars: (14)

1. Inaugural address on, “Sustainable marketing-challenges”, Internationalconference on sustainable marketing strategies-issues and challenges 2012”,

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Department of Management studies, MS University, Tirunelveli, 24th August2012.

2. Special address on “New dimensions in Marketing” during the Internationalseminar “Shifting paradigms in Business” VHNSN College (Autonomous),Virudunagar, 23rd July 2012.

3. Key note address during the ICSSR sponsored International seminar on“Financial inclusion: Beyond the dimensions”, MSNIMT, Chavara, 24th

February 2012.4. Valedictory address during the International Workshop on Graph products:

Structure and Algorithms, Department of Futures studies, University of Kerala,Trivandrum, 8th February 2012.

5. Chaired the Track-6, Marketing at the International seminar on Managementchallenges, Hotel Beach Orchid, MSNIMT, Chavara, 23-24 November 2009.

6. Chaired two sessions in “Organisational behavior and management” at theInternational conference on social sciences, University of Kelaniya, Srilanka, 18-20 July 2008.

7. Chaired all the sessions of “Customer Relationship Management”international seminar at Kesavan Memorial Hall, Kollam on 8th May 2008.

8. Chaired a session on Development, Civil Society and Third Sector:Managerial Implications in the International seminar on Development,planning and management, Kannur University, 9-10 March 2008.

9. Chaired a session on Challenges before Global marketers in the Internationalseminar on Development, planning and management, Kannur University, 9-10March 2008.

10. Chaired all the sessions on Lustre 08: International conference held at Co-BankTowers, Trivandrum, 19th January 2008.

11. Chaired the paper presentations on, “Systems thinking in management”,International seminar on systems thinking in management, M.G.University,Kottayam, 9th January 2008.

12. Chaired a session on “Media and advertising”, International seminar onAdvertising, MSN Institute of Management and Technology, Chavara at KesavanMemorial Hall, Kollam 27th April 2007.

13. Chaired a session at the international conference on Brand management, UITIMK CME, Adoor at Hotel Nila Palace, Kollam, 5th October 2007.

14. Chaired a session on “Strengthening Extension education”, Internationalconference on strategies for strengthening Adult, Continuing Education andExtension in the 21st Century, University of Kerala, 30-31 August 2006.

Paper presentations in international seminars: (37)

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1. “Future of Accounting education in India- Prognosis and implications”, 35th

International seminar on Accounting Education and Research, IAA- Rajkot branch,Saurashtra University, Rajkot, Gujarat, 5th and 6th January 2013.

2. “Integrated mobile marketing”, Conference on Economics, Business and MarketingManagement, CEBMM 2012, Singapore (paper accepted)

3. “Model to explain the process quality satisfaction- loyalty in Banking industry”,Third Annual Global Business, IT and Management for Economic Developmentconducted by Global Strategic Management Inc. USA & Madonna University USAand Bangalore University, India ,22nd -24th October 2011.

4. “An Empirical Study on Marketing Orientation Employed by Life InsuranceCompanies in Kerala- India”, Third Annual Global Business, IT and Management forEconomic Development conducted by Global Strategic Management Inc. USA &Madonna University USA and Bangalore University, India ,22nd -24th October2011.on 23rd October 2011.

5. Presented a paper titled, “Emotional intelligence and business ethics”, XXXIIIAll India Accounting conference and international seminar on accountingeducation and research, Indian Accounting Association, Kerala branch,November 13th-14th, 2011.

6. Presented a paper titled, “Emotional intelligence and conflict managementstyles: A study among nurses”, International conference on managerialchallenges in contemporary business, The Oxford collge of BusinessManagement, Bangalore, September 29th to 30th, 2011.

7. Presented a poster paper titled, “The study of banking system customerssatisfaction: A case study of selected Iranian banks”, , Sixth internationalmultidisciplinary conference: Knowledge in NewMillennium, 14th-15th

January 2011, Mysore.8. Presented a paper titled,” Introspection on the state of management

education in India- Issues and problems”, International conference inReengineering Management education, Karnataka state open university,Mysore, 8th -9th April 2011.

9. Presented a paper titled, “Women ICT based micro enterprises for womenempowerment and poverty eradication: A Kerala Experience”, FifthInternational conference on Management Research, 12th-13th February 2011,BIM, Trichy.

10. “Integration of emotional intelligence in the teacher education curriculum”,International conference on adaptability and responsiveness in Teacher Education,Trivandrum, 19th June 2010.

11. “Reverse brain drain and methods of leveraging in an advanced emergingeconomy”, Annual symposium on Managing across boundaries: decisionsand performance in different institutions and cultural environments, Academyof International Business, Australia and New Zealand chapter, Flinders University,Adelaide, 8th November 2010.

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12. “Energy conservation programmes in India in ameliorating the societalstandards: a case study of Kerala”, International conference on social sciences,University of Kelaniya, Srilanka, 18-20 July 2008.

13. “Quality of work life among women entrepreneurs in Kerala”, Internationalconference on social sciences, University of Kelaniya, Srilanka, 18-20 July 2008.

14. “”Evaluation of satisfaction among second generation entrepreneurs inThiruvananthapuram and Kollam districts of Kerala”, Internationalconference on social sciences, University of Kelaniya, Srilanka, 18-20 July 2008.

15. “Women entrepreneurs and economic development: opportunities andchallenges”, International seminar on Development, planning andmanagement, Kannur University, 9-10 March 2008.

16. “Emotional intelligence and conflict resolution in the workplace”,International seminar on Development, planning and management, KannurUniversity, 9-10 March 2008.

17. “Marketing and its role in second generation enterprises in India”,International seminar on Development, planning and management, KannurUniversity, 9-10 March 2008.

18. “Indian insurance sector : $ 60 billion industry by 2010 and a perspective oflife insurance distribution in India”, paper presented in the 4th InternationalConference On Small And Medium Sized Enterprises, Athens Institute ForEducation And Research, Greece, 6-9 August 2007.

19. “Designing curriculum framework for international diploma in educationalplanning and administration”, Commonwealth of Learning, Vancouver, Canada atTrivandrum, December 2006.

20. “The need for assimilating the competitive advantage of FDI in amelioratingthe standards of developing countries in the WTO era – case study of India”,2nd International conference on Managing Development, Kuwait University,Kuwait city, December 2006.

21. “The change face of public sector in India- transitions and reforms ofHindustan Latex Limited, Trivandrum” accepted for presentation in theInternational seminar on Public sector reforms at St.Petersburg University,St.Petersburg, Russia (invited with visa- presented in absentia), December 2006.

22. “Role played by Private Insurance Players in fostering Competition in India-growth Opportunities and Survival”, 2nd international conference onReviewing the Past for Reshaping the Future -Addressing the Root Causes of Conflict and Environmental Hazards, EasternUniversity, Srilanka, December 2006 (presented in absentia).

23. “Influence of XI plan on the management of continuing education”,International seminar on Adult and Continuing Education, University ofKerala, Trivandrum, November 2006.

24. “Marketing of insurance products in the Indian context- problems andchallenges”, International conference on service industry: challenges and

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opportunities, Waljat colleges of Applied Sciences, Muscut, Oman, September2006.

25. “Reverse Supply chain practices in the Indian pharmaceutical industry”, 15th

International Conference on Management of Technology, "East Meets West:Challenges and Opportunities in the Era of Globalization", Tsinghua University,Beijing, P.R. China, May 2006. (presented by Dr.M.Senthil, co-author)

26. “Indian MNC's - the future predators in the globalised environment”, French-Australian Workshop on Globalization, Mauritius University, January 2006(paper accepted in absentia).

27. “SAARC obligations and its economic impact on Kerala with emphasis onSrilankan influence”, 10th International seminar on Srilankan Studies,University of Kelaniya, Kelaniya, Srilanka, December 2005.

28. “ICT in Higher Education – Knowledge management to the fore inameliorating standards”, 4th International Conference on KnowledgeManagement, Siam University, Bangkok, Thailand, October 2005.

29. “Competency mapping – intricacies in evaluation”, International Conferenceon Management principles, policies, processes and practices in the XXIcentury, Jansons School of Business, Coimbatore, May 2005.

30. “Ecotourism impacts in balancing Tourism potential”, International Seminaron Tourism and its fallouts, KITTS, Hotel Mascot, Trivandrum, January 2005.

31. “Problems and prospects of Eco-tourism”, International Conference onTourism, University of Kerala, Trivandrum, December 2004.

32. “Relevance of Tourist influence and its impact from U.K”, InternationalConference on Tourism, University of Kerala, Trivandrum, December 2004.

33. “Economic Impact of Tourism –Use of multiplier effect as a tool for Kerala”,International Conference on Tourism, University of Kerala, Trivandrum,December 2004.

34. “Influence of Malayalam films in promoting tourism potential of Kerala”,International Conference on Tourism, University of Kerala, Trivandrum,December 2004.

35. “Retailing sector in India – sway towards MNC’s?” International Conferenceby AIMS international at Indian Institute of Management, Bangalore, December2003.

36. “Global challenges facing the Indian pharmaceutical industry”, InternationalConference on Business and Management, Nirma institute of Management,Ahmedabad, Gujarat, January 1998.

37. “The need to understand the marketing characteristics by an Indian MNC”International Management Research paper contest, IIFT, New Delhi and JIMS8M, New Delhi, September 1997.

II. National:

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Awards won in National seminars: (2)

1. The research paper on, “Bubble management using 4Q approach: Model forperformance budgeting” coauthored with Dr M Senthil of AlagappaUniversity was adjudged as the best paper among 65 presented during theNational seminar on Knowledge management at Kalasalingam University,Virudhunagar, Tamilnadu, 10th October 2009.

2. Won the Best Business Academic of the year 2006 and the gold medal fromamong 514 papers for the paper titled, “Chandrasekhar Action Attitude(CAA) model for global brand building- an insight for Indian companies”,59th All India Commerce Conference, Andhra University, Visakhapatnam,December 2006.

Key note and special addresses in National seminars: (52)

1. Key note address on “Financial inclusion”, National seminar on Financialinclusion for Inclusive development, Ayya Nadar Janaki Ammal College,Sivakasi,15th March 2013.

2. Key note address on, “ICT for MSME- critical issues”, National seminar onthe use of ICT for MSME, VHNSN College, Virudhunagar, 1st March 2013.

3. Key note address on “Green marketing- An assessment and prognosis”,National seminar on Green marketing, Parks College (Autonomous), Tiruppur,Tamilnadu, 8th February 2013.

4. Presidential address during the “National workshop on Researchmethodology for SC/ST students” sponsored by ICSSR and University ofKerala, 28th January2013.

5. Invited lecture on, “ Fundamentals of Research”, National workshop onResearch methodology for SC/ST students”, sponsored by ICSSR, Universityof Kerala, Trivandrum, 17th January 2013.

6. Invited lecture on, “ Research problem formulation”, National workshop onResearch methodology for SC/ST students”, sponsored by ICSSR, CochinUniversity of Science and Technology,Kochi 17th January 2013.

7. Invited lecture on “Trends in National and International retailing”, Nationallevel seminar on emerging trends in retail sector, Cooperative Institute ofManagement and Technology, Monvila, Trivandrum, 27th November 2012.

8. Special address on “Prospects of Multi level marketing”, National Workshopon Multi level marketing, Advanced Management College, Bangalore, 1st June2012.

9. Valedictory address during the National Techfest- Aura2012, BM College ofEngineering, Sasthamkotta, 25th February 2012.

10. Presidential address during the National workshop on paradigm shift inManagement research, Institute of Management in Kerala, University ofKerala, 25th February 2012.

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11. Valedictory address at the National seminar on Financial reforms andBanking operations, UGC-SAP Department of Commerce, University ofKerala on 24th February 2012.

12. Keynote address on “ Marketing competence for the domestic players”,National seminar on Paradigm shift in marketing strategies- A game plan fordomestic players for 21st Century, Government College for Women,Trivandrum on 8th February 2012.

13. Inaugural address on “The learning and teaching of classical Tamilliterature”, National seminar on Learning and Teaching of Classical TamilLiterature, Department of Tamil, University College, Trivandrum on 8th

February 2012.14. Valedictory address at the National seminar conducted by the UGC-SAP

Department of Commerce, University of Kerala on 4th February 2012.15. Inaugural address on, “The need for training the trainers”, Indian Society for

Training and Development, Trivandrum chapter on 25th August 2011.16. Key note address on “Recent trends in Marketing”, Workshop on

Contemporary issues in Management, Kalasalingam University, Krishnankoilon 17th August 2011.

17. Chaired a technical session I: Management issues, National conference onManagement and Entrepreneurship, Anna University of Technology,Madurai, 14th April 2011.

18. Key note address on “Changing marketing environment and the strategies totackle the same”, National seminar on Marketing, Srusti Academy ofManagement, Bhubaneswar, April 2011

19. Special address on, “The importance of branding”, National workshop onEntrepreneurship, KSCSTE, Trivandrum, April 2011.

20. Technical session speech on “Importance of Branding in Marketing”,Workshop on Intellectual property rights for entrepreneurs, KSSTM, PMG,Trivandrum on 31st March 2011,.

21. Thematic address on “Communication skills” in the National conference on“Enhancing skills” held at Asan Memorial College of Arts and Science,Chennai on 2nd February 2011.

22. Thematic address on “Sales promotion strategies for the MSME’s”, Nationalseminar on sales promotional strategies for MSME, VHNS Nadar College,Virudhunagar on 22nd December 2010.

23. Key note address on “Industry- academia partnership in education”, ProjectManagement institute, Kerala chapter, 17th December 2010.

24. Technical session address on “ Marketing excellence”, Trends-2010 seminarseries, SN College, Varkala, 14th December 2010.

25. Delivered the Presidential address on “Entrepreneurship in Kerala”, Nationalseminar on Entrepreneurial scene in India, IMK Alappuzha, 10th November2010.

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26. Presented a paper on “Emotional intelligence and business ethics”, XXXIII AllIndia Accounting conference, University of Kerala, 13th November 2010.

27. Key note address on “Retailing in the International context vis a vis India”,National seminar on Retail management in India: Opportunities andchallenges, Marian College, Kuttikanam on 15th September 2010.

28. Valedictory address on “Corporate social responsibility”, National seminaron Corporate social responsibility, SG College, Pulamon, Kottarakkara on 13th

August 2010.29. Key note address on “Placement scenario in India and the need for graduates

to improve communication skills”, St Xaviers College, Tiruneveli 13th July 2010.30. Key note address on “Emerging activities in education for Rotarians”, Rotary

Club of Kayamkulam, 31st July 2010.31. Key note address on, “TQM in management education: issues and

challenges”, National seminar on TQM in Management education, AlagappaUniversity, Karaikudi, March 2010.

32. Invited lecture on, “FDI in Indian- Lessons drawn”, National seminar onForeign Direct Investment, SVN College, Madurai, February 2010.

33. Inaugural address on “Learning to learn- skills needed for graduates”, UGCSupported State Level seminar on “Learning to learn”, Scott Christian college,Nagercoil, February 2010.

34. Resource person for the Beautician and Beauty parlour management courseby ED Cell on “Introduction to Marketing”, January 2010

35. Key note address on “Entrepreneurship for the new generation”, Nationalseminar cum workshop on Entrepreneurship, PRIST University, Thanjavur,December 2009.

36. Presidential address during the National seminar on Competency Tracing ofBrand Kerala, Condor Convention centre, Changanaserry, December 2009.

37. Invited lecture on, “Second generation women entrepreneurs”, Nationalseminar on Women entrepreneurship, Women’s Christian College, Nagercoil,September 2009.

38. Special address on, “Rural entrepreneurship – issues and challenges”,National workshop on rural entrepreneurship, Parasakthi College for Women,Courtallam, Tamilnadu, April 2009.

39. Key note address on, “IT applications in Management”, National seminar onIT applications in Management, Anna University, Tirunelveli, Tamilnadu, April2009.

40. Theme presentation on, “The rise of medical tourism”, UGC SponsoredNational seminar on prospects of health tourism in Kerala, Mannaniya Collegeof Arts and Science, Pangode, March 2009.

41. Invited lecture on “Indian middle class- lessons for the Indian corporate”,UGC sponsored National seminar on Business and sustainable environment,PG Department of Commerce, Iqbal College, Peringammala, February 2009.

28

42. Invited lecture on “FDI in retailing in the Indian context”, National Seminaron FDI in retailing, St. Xaviers’ college (Autonomous), Tirunelveli, February,2009.

43. Invited lecture on “Rural marketing challenges”, Seminar on Challenges inMarketing, Adhithanar College of Arts and Science, Tiruchenthur, January 2009.

44. Invited lecture on “FDI in retailing in India vis a vis other countries”,National seminar on the impact of the entry of multinational corporations inthe retailing scenario in Kerala, Government College, Attingal, November 2008.

45. Invited lecture on “Future of marketing in India”, National workshop onMarketing and Finance, TocH institute of Engineering and Technology,Ernakulam, October 2008.

46. Key note address on “Research publications”, National seminar onmanagement research, Annamalai University, Chidambaram, March 2008.

47. Special address on “Banking sector in India – issues and challenges”,National seminar on Banking and insurance, VPM College, Srivilliputhur,March 2008.

48. Key note address on “Small retailers in Indian Retail- implications for India”,National seminar on Retailing, Panampilly Government Arts College,Chalakkudy, February 2007.

49. Key note address on “Education and Women empowerment”, Nationalseminar on Women Empowerment, Govindammal Arts College for Women,Tiruchendur, January 2007.

50. Delivered a key note address on, “Women Entrepreneurship and itssignificance to society”, National seminar on Women Entrepreneurship, AllSaints College, Trivandrum, 27th September 2006.

51. Delivered the valedictory address, National seminar on WomenEntrepreneurship, All Saints College, Trivandrum, 28th September 2006.

52. Delivered a key note address on “Professionalism and Globalisation –opportunities and threats for Company secretaries”, All India CompanySecretary’s meet, Mascot Hotel, Trivandrum, 25th July 2006

Session chair in National seminars: (14)

53. Chaired a technical session on “Green marketing challenges”, Nationalseminar on Green marketing, Parks College (Autonomous), Tiruppur, Tamilnadu,8th February 2013.

54. Chaired a technical session on Marketing strategies and Consumer behavior,National seminar on Marketing, Srusti Academy of Management, Bhubaneswar,April 2011.

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55. Chaired a technical session on Management at the national conference onEntrepreneurship and Management (NCEM 2011), Anna University ofTechnology, Madurai, CED- TN and Technoforum, Tamilnadu Chamber ofCommerce and Industry Auditorium, Madurai, 18th March 2011.

56. Chaired a technical session on “Corporate governance, business ethics andGST”, Pre seminar session of XXXIII All India Accounting conference, SenateChamber, University of Kerala, 6th November 2010.

57. Chaired the session on “Value based management”, National seminar onValue based management, Mangalam Management studies, Hotel Windsor Castle,Kottayam, 04 December 2009.

58. Chaired two sessions in “Competency tracing of brand Kerala”, Nationalseminar on Competency tracing of brand Kerala, Condor convention centre,Changanaserry, 01 December 2009.

59. Chaired a session on “Banking”, National seminar on recent trends in serviceindustries, VPMM College of Arts and Science, Krishnankoil, Srivilliputhur,March 2008.

60. Co-Chaired a session on, “Ethno tourism and culture”, National seminar onEthno tourism, Kerala Institute of Travel and Tourism Studies, Trivandrum,February 2007.

61. National seminar on emerging trends in Advertising, TKM Institute ofManagement, Hotel Residency Tower , Trivandrum, 4th April 2007.

62. National seminar on Cross border acquisitions and Mergers, Indian CompanySecretaries Association, Hotel Muscat, Trivandrum, 30th November 2007.

63. Chaired the sessions on Knowledge management in National seminar onKnowledge management, UIT-CME, University of Kerala, Kollam, November2006.

64. Chaired the session on Marketing in the National Seminar on ManagementResearch, GRG School of Management, Coimbatore, January 2006.

65. Chaired a session on “Issues in Eco-tourism” at the National Seminar on“Issues and Trends in Eco-tourism Development in India”, KITTS,Trivandrum, January 2006.

66. Chaired all the sessions of the National seminar on “ Retailing – The IndianContext”, MSN Institute of Management and Technology, Chavara, December2005.

Research paper presentations in National seminars: (54)

67. “Green retailing as a sustainable strategy for Indian retailers”, Nationalseminar on Green marketing, Parks College (Autonomous), Tiruppur, Tamilnadu,8th February 2013.

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68. “Green marketing- A pragmatic approach with respect to sustainablemarketing”, National seminar on Green marketing, Parks College(Autonomous), Tiruppur, Tamilnadu, 8th February 2013.

69. “Life Insurance Marketing in India-The role of distribution channels forpromoting financial status of India” in the National seminar on Financialinclusion organized by NABARD at S.D College Alappuzha sponsored byNABARD and organized by planning forum Kerala on 29th October 2010.

70. “Entrepreneurship as a remedy to counter recession and turbulent times”,62nd Annual Indian Commerce Association conference, MDS University,Ajmer, October 10, 2009.

71. ““Emotional Intelligence In The Business Curriculum”, National Seminar onthe theme India 2050: Vision & Strategy, Albertian Institute of Management, Kochi,5 September 2009.

72. “Medical tourism: An opportunity on a platter for India”, National seminaron Managing Economic recession: functional strategies revisited”, SrinivasInstitute of Management studies, Pandheswar, Mangalore, April 3, 2009.

73. “WTO, IPR and its impact on the Indian pharmaceutical industry”, 61st annualIndian commerce association conference, Nagpur, December 26, 2008.

74. “Second generation entrepreneurs”, National seminar on emerging trends inentrepreneurship, Scott Christian college (Autonomous), Nagercoil, December 13,2008.

75. “Recent trends in Banking in India”, National seminar on recent trends inservice industries, VPMM College of Arts and Science, Krishnankoil,Srivilliputhur, March 15, 2008.

76. “Management education in India- Trends and Challenges”, 60th All IndiaCommerce Conference, Osmania University, Hyderabad, December 27-29, 2007.

77. “A study on the impact of marketing on entrepreneurial ventures”, Nationalseminar on promoting entrepreneurship at the gross root level in theliberalized era: challenges and dimensions, Pondicherry University, March 29and 30, 2007.

78. “Toy Retailing in the Indian context”, National seminar in emerging trends inindian retailing-problems and prospects, Kakathiya University, Warangal,March 28, 2007

79. “Advertsing industry and the role of creativity”, National conference onchallenges to globalization and strategies to overcome them, MNM JainEngineering college, Chennai, March 8, 2007.

80. “Marketing intelligence and its influence on organizations”, National seminaron Marketing, IMK, Kollam centre at Hotel Sudharsan, Kollam, 21st April 2007.

81. Presented a paper on, “Marketing intelligence in Indian context”, Nationalseminar on Marketing, NI College of Arts and Science, Kumarakoil, 23rd March2006.

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82. “Branding of Retail sector – Indian experiences”, National Seminar onManagement Research, GRG School of Management Studies, Coimbatore, January2006.

83. “SERVQUAL- A potent tool for service quality – case study of State Bank ofTravancore”, All India Commerce Conference, Kashi Vidhyapith, Varanasi,December 2005.

84. “Innovations in Consumer Response – Marketing and Operations Focus”,National Seminar on Innovations in Management, IMK Extension centre,Poojapura, November 2005.

85. “Globalisation and the Consumer Movement” (in Malayalam) NationalSeminar on Malayalam, University of Kerala, Trivandrum, November 2005.

86. “Customer Relationship Management and Operations Management inTourism industry in Kerala”, National Seminar on Destination Branding andTourism potential, IMK Extension Centre, Alappuzha, October 2005.

87. “An evaluation of characteristics of second generation entrepreneurs- casestudy of Trivandrum and Kollam Districts”, National seminar on emergingtrends in Management, VLB Janakiammal College of Engineering, Coimbatore,October 2005.

88. “Marketing of life insurance products in Kerala – A case study of Kottayam”,National seminar on emerging trends in Management, VLB JanakiammalCollege of Engineering, Coimbatore, October 2005.

89. “Introduction to marketing research and application of statistical tools”,Workshop on Statistical Computations using softwares, M.S. University,Tirunelveli, February 2004.

90. “Emerging priorities and challenges in Institute perspective”, Nationalseminar on strengthening industry-institute interaction, M.S. University,Tirunelveli, February 2004.

91. “WTO and its impact on the Indian pharmaceutical industry”, NationalSeminar on Globalisation, Institute of Technology, Mayyil, January 2004.

92. “Marketing intelligence”, National seminar on Business intelligence, SriRamakrishna College for Arts and Science for Women, Coimbatore, January 2004.

93. “Globalisation and its impact on the Indian Manufacturing sector”, Nationalseminar on Globalisation, Institute of Technology, Mayyil, January 2004.

94. “Empirical research for legal profession”, Workshop on Legal Challenges,Kerala Law Academy, January 2004.

95. “The impact of globalisation on Indian manufacturing sector”, Nationalseminar on Globalisation and Entrepreneurship, Erode Arts College, Erode,December 2003.

96. “The rationale for the development of rural and agricultural sector in India”,Seminar on the potential sectors for investment in agriculture and ruraldevelopment in Kerala, Institute of Cooperative Management, Trivandrum,August 2003.

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97. “The need for research in Marketing”, National level Workshop on MarketingVs public Service for Transmission and Programme Executives of All IndiaRadio, Prasar Bharathi Corporation, Trivandrum, March 2003.

98. “Modern marketing strategies”, Seminar on Management, as part of theManagement Week organised by the British Library at Trivandrum, March2003.

99. “Management profession and communication skills in the Internet Era”,National Seminar on Commerce Education in the new Millennium, KannurUniversity, December 2002.

100. “Corporate governance in the Indian pharmaceutical industry”, NationalSeminar on Commerce Education in the new Millennium, Kannur University,December 2002.

101. “Interactive home shopping- a prospect in electronic market place”,National conference on impact of information technology in industry andeducation, University of Kerala, Trivandrum m, November 2001.

102. “Impact of information technology in marketing communication”,National conference on impact of information technology in industry andeducation, University of Kerala, Trivandrum, November 2001.

103. “Choice based credit system- use of information technology for creatingniche”, National conference on impact of information technology in industryand education, University of Kerala, Trivandrum, November 2001.

104. “Problems and prospects of Indian software industry in the wake ofglobalisation”, National seminar on Globalisation in the Third millennium,Alagappa University, Karaikudi, April 2001.

105. “Global options and strategies for the Indian software industry”, Nationalseminar on Globalisation in the Third millennium, Alagappa University,Karaikudi, April 2001.

106. “Strategic options for the Indian advertising industry- post liberalisation”,National seminar on strategic options for Indian industry in the postliberalisation era, Alagappa University, Karaikudi, February, 2001.

107. “Imbroglios in Infrastructure in the Indian context”, National seminar onDevelopment of infrastructure –Directions for the new millennium, Universityof Kerala, Trivandrum, September 2000.

108. “Pros and Cons of Private sector participate in infrastructure in India”,National seminar on Development of infrastructure –Directions for the newmillennium”, University of Kerala, Trivandrum, September 2000.

109. “Problems and prospects of rural entrepreneurs”, National seminar onInstitutional Support to Entrepreneurial Development”, Department ofCommerce, Nehru Memorial college, Trichy, September 2000.

110. “Power shortage in India-Renewable energy to the fore”, NationalSeminar on infrastructure development and financing, Alagappa Institute ofManagement, Alagappa University, Karaikudi, April 2000.

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111. ”Global marketing and the Indian Pharmaceutical industry”, NationalSeminar on management challenges and strategies for the new millennium,University of Kerala, Trivandrum, Kerala, July 1999.

112. “Technology strategy for IT companies in the new millennium”,National Seminar on management challenges and strategies for the newmillennium, University of Kerala, Trivandrum, Kerala, July 1999.

113. “Strategic thrust on the effective brand building in the global context”Conference on globalisation, Alagappa University, Karaikudi, Tamilnadu,March 1998.

114. “Strategies in technical Entrepreneurship development to meet the LPGchallenge” Conference on development of Technical Entrepreneurship,S.G.G.S. College of Engineering, Nanded, Maharashtra,June 1997.

115. “Techno MBA’s – Prospective Entrepreneurs” Conference onentrepreneurial thrust in Management Education, Alagappa University,Karaikudi, Tamilnadu, December 1996.

116. “Media explosion and its impact on the growing middle class in theIndian Context”, Seminar on recent trends in Sociology, Kerala sociologicalSociety, Trivandrum, Kerala, December 1996.

117. “Developing global brand equity- lesson for the Indian MNC’s”,Conference on Globalisation, Kirloskar institute of Advanced ManagementStudies, Harihar, Karnataka, December 1996.

118. “Social marketing – a case study of Hindustan Latex Limited,Trivandrum”, Seminar on Services Marketing, Department of ManagementStudies, S.V. University, Tirupathi, Andhra Pradesh, December 1995.

Lectures delivered at the Academic Staff Colleges:

1. “Recent trends in retailing”, Refresher course in Commerce and Managementstudies, University of Kerala, August 18, 2011.

2. “Panel discussion on entrepreneurship”, Refresher course in Commerce andManagement studies, University of Kerala, 2010.

3. “Retailing revolution”, Refresher course in Commerce and Management studies,University of Kerala, December 12, 2008.

4. “Marketing insights for dairy professionals”, Refresher course in Dairy andVeterinary sciences, Gandhigram Rural University, Dindigul, November 21,2008.

Research Profile:

“A Comparative evaluation of Trimester Vs Semester Pattern of ManagementEducation in India” – University Grants Commission - Minor ResearchProject, 2001.

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“Focus on Management education – emerging scenario” – University GrantsCommission grant for XIII Refresher course in Commerce and Management,Academic Staff College, University of Kerala, December 2001.“Emerging trends in Indian economy –2004” – University Grants Commissiongrant for XVI Refresher course in Commerce and Management, AcademicStaff College, University of Kerala, March 2004.“Strategic Marketing management in Indian Pharmaceutical Industry” –Commonwealth Open University, U.K.“Strategic management in the Indian Pharmaceutical industry –Focus onmarketing strategies”, Ph.D. thesis unpublished, Alagappa University,Karaikudi.“A comparative study of Kudumbasree and Janasree to eradicate poverty inthe state of Kerala”, UGC for Rs.5,13,000 (awarded in 2012)Following research projects completed as External Expert for Centre forManagement Development, Trivandrum:

“A study on Customer Service”, State Bank of Travancore,Trivandrum.

“Feasibility of Biotechnology project for Ernakulam District”,Committee on Science, Technology and Environment, Governmentof Kerala.

“Labour and Occupational status of Women in Kerala”, KeralaState Women’s Commission.

Applications for Major Research projects:

1. UK –India Educational Research initiative joint proposal with CoventryUniversity for conducting a Masters programme on Global supply chainmanagement for £ 9,260 (Rs.8,00,000).

2. “Reducing Growth, Poverty and Inequality: China's Role and Impact inBrazil, India, and South Africa”, joint project with Coventry Universitybid submitted to GDN, UK for $ 1,64,000 ( Rs.73,80,000)

Ph.D. in Management awarded at University of Kerala: 18

Courses Launched Through Distance Education Mode

1. Master of Business Administration through Institute of Distance Education,University of Kerala from 2005 onwards.

2. Framed the rules and regulations, syllabi of I and II year Master ofMarketing Management programme of the Alagappa University, Karaikudi.

3. Framed the rules and regulations, syllabi of I and II year Diploma in SalesManagement programme of the Alagappa University, Karaikudi.

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4. Coordinated the conduct of the personal contact programmes of theseprogrammes at various centers across the country.

5. Framed the rules and regulations, syllabi of the Post Graduate Diploma inPharmaceutical Marketing programme of the Pondicherry CentralUniversity, Pondicherry.

5. Conducted classes for the programme across the country.6. Framed the rules and regulations, syllabi of the Bachelors Degree in

Marketing Management of the Pondicherry Central University, Pondicherry.

Workshop/ MDP’s/Seminars Developed and Conducted,Organised:

List Of Workshop/ MDP’s/Seminars Developed and Conducted:

1. Conducted a training programme on “Human Resource Development”,Directorate of Ports, Government of Kerala, Trivandrum, 23rd August 2012.

2. Conducted a training programme on “Building team work in anorganization”, Deshabhimani Publications, Trivandrum, 8th November 2011.

3. Conducted a training programme on “Importance of Branding in Marketing”,Awareness programme for Entrepreneurs on IPR, Priyadharsini Hall,Trivandrum, 31st March 2011.

4. Developed seminar series for the students of Management and Tourism since2010 admission onwards at IMK, Trivandrum.

5. Organised a national seminar on “Entrepreneurial scene in India”, HotelPrince Alappuzha, 2nd December 2010

6. Organised a national seminar on “Intellectual property rights in India”,Priyadarsini Auditorium, 10th November 2010

7. Organised national level workshop on “Statistical packages for researchersand management games”, 3rd December to 5th December 2010, Institute ofManagement in Kerala, Trivandrum.

8. Organised a national seminar on “Green management”, PriyadarsiniAuditorium, 15th December 2010

9. Organising committee member, 97th Indian Science Congress10. Organising committee member, XXXIII All India Accounting Conference11. AICTE SPONSORED STAFF DEVELOPMENT PROGRAMME ON

REVITALISATION IN MANAGEMENT TEACHING, 26-5-2008 TO 4-6-2008 ATMSN INSTITUTE OF MANAGEMENT AND TECHNOLOGY,CHAVARA

12. One day training programme on “Rural marketing” as a part of UGC-SAP ofSchool of Business and Management studies, MG University, Kottayam on17th March 2011.

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13. Workshop on Marketing and Customer relationship management, Beauticiancourse, Entrepreneurship Development Cell, University of Kerala,Trivandrum, March 2010.

14. Held a session on “Research publications” during the Faculty DevelopmentProgramme, “Excellence in nurturing managerial skills: innovativeapproaches” on 4 December 2009, for teachers in Management Institutes inKerala, M.G. University, Kottayam.

15. Conducted a training on “HR & Entrepreneurship”, National Institute ofPersonnel Management, Trivandrum chapter, 29th July 2009.

16. Conducted a training on “Retailing in the International context – learning forIndian Retailers”, Department of International Business, Pondicherry CentralUniversity, Pondicherry, January 2009.

17. Conducted an one-day training programme on “Case study as a tool ofmanagement learning”, Bhavan’s Royal Institute of Management, Ernakulam,November 2008.

18. Conducted a training on “Marketing for MSME” at Hotel Horizon,Trivandrum Management Association, Trivandrum, November 2008.

19. As Programme director, conducted a one month training programme fornewly inducted executive trainees of M/s Hindustan Latex Limited,Poojapura, July 2008.

20. “Marketing intelligence in the new era”, Special lecture at Xavier VignanJyothi Institute of Management and Technology, Hyderabad, 30th January2007.

21. Delivered a series of lectures on Advertising to the Media students of DCSchool of Media, Kazhakuttam, April 2006.

32. Delivered a lecture on, “Marketing innovations”, Cosmic Business School,Newdelhi, March 2006.

33. Delivered a lecture on, “Marketing issues and challenges”, School ofBusiness Management, GGS Indraprastha University, Newdelhi, March 2006.

34. Delivered a lecture on, “Marketing for the 21st Century”, Ishhan Institute ofManagement Technology, Noida, March 2006.

22. “Marketing models”, One day national training programme for faculty andprofessionals, DJ Academy of Managerial Excellence, Coimbatore, 9th

November 2006.23. “Branding and its significance to Management”, One day training for the

MBA students of Department of Management Studies, Kannur University,Telicherry on 12th February 2005.

24. “The role of services in the Indian economy”, one day training programmefor the students of MBA programme of MSN Institute of Management andTechnology, Chavara on 14th May 2005.

25. “Time management – the need of the hour”, Three days District RotaryConference on Leadership, Hotel Residency Tower, Trivandrum on 4th June2005.

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26. “Customer Relationship in the new era”, Refresher course in Commerce andManagement studies, University of Kerala on 8th June 2005.

27. Conducted a National seminar on “Intellectual property rights andBioinformatics”, Institute of Management in Kerala at Centre forManagement Development, 18th March 2005.

28. “Marketing and Public Relations”, Induction Training programme for theofficers of Kerala Industrial Infrastructure Development Corporation(KINFRA), 1st and 2nd August 2005.

29. “Marketing challenges in the new millennium”, Training programme for theFaculty of Management studies, School of Business Administration,Annamalai University, 16th August 2005.

30. “Innovative Marketing strategies”, One day training programme for the MBAStudents of Sri Sairam Engineering College, Leo Nagar, Chennai, 27th

September 2005.31. “Organizational Concepts and Organizational Development”, Lecture

delivered to the MBA and M Com students of Pioneer KumaraswamyCollege, Nagercoil, 28th Ocotber 2005.

32. “New trends in Career Guidance, Students Counselling and Placement”,Orientation programme for University and College Teachers on CareerGuidance/Students counseling and placement, University of Kerala, 29th

October 2005.33. “Effective marketing of Kudumbasree.org, resume writing and interview

techniques”, Training programme for the employees of placement portal ofKudumbasree across Kerala, Trivandrum, 8th November 2005.

34. “Introduction to Marketing Research and application of statistical tools”, Oneday Workshop at Department of Management Studies and Department ofStatistics, M.S. University, Tirunelveli on 25th February 2004.

35. “Innovation in Management education- the need of the hour”, UGC refresherprogramme in Management, Annamalai University, 17th December 2004.

36. “Leadership strategies in competitive markets”, one day seminar atDepartment of Management Studies, Noorul Islam College of Engineering,Thuckalay, 12-02-2003.

37. “Globalisation and Work culture”, one day workshop organised byTravancore Foundation, Trivandrum on 16-05-2003.

38. “BBA Course restructuring”, two day workshop on Reviewing andRestructuring the BBA Curriculum organised by U.I.T, University of Kerala,Trivandrum, 19th &20th May 2003.

39. “Public Enterprises Management Programme for the Senior officers”,Management Development programme for Senior officers of Kerala basedpublic Sector, Centre for Management Development, Trivandrum, June 2003.

40. “Interpersonal Relations”, one day Management Development Programmefor the Institute of Cooperative Management, Trivandrum on 07-06-2003.

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41. “Management Career for the Information Technologists”, one day Workshopfor Mount Xion Engineering College, Kadamanitta, 15-07-2003.

42. “Prognostic Marketing Strategies”, Presentation conducted at the RefresherCourse in Commerce and Management Studies, Mahatma Gandhi University,Kottayam on 21-08-2003 and University of Kerala on 31-08-2003.

43. “Management Challenges in the twenty-first century”, one day workshopconducted for the students of University Institute of Technology,Neyyattinkara on 29-08-2003.

44. “Marketing management, survey techniques, costing and pricing”, two daystraining programme for SC/ST entrepreneurs for KITCO at Trivandrum on3rd and 4th September 2003.

45. “Emerging specializations in Consumer oriented marketing strategies”, UGCrefresher programme in Psychology, Annamalai University, 17th October2003.

46. “Marketing orientation”, Two days training, Nirmal Webtec, 5th and 6th

January, 2002.47. “Trends in Services Marketing”, one day workshop for the students of School

of Management, Annamalai University, Annamalai Nagar, 16-08-2002.48. “Entrepreneurship Development Programme – Marketing and Operations

Focus”, Entrepreneur Programmes of the Government of Kerala, Centre forManagement Development, Trivandrum, September 2002.

49. “Emerging role of marketing in the Indian economy”, one day trainingprogramme for the students of MBA, Department of Management Studies,Kongu Engineering College, Erode on 11th September 2001.

50. “Promotion Strategies”, Two days MDP, Thermofab Engineers, Chennai on22nd and 23rd September 2001.

51. “Market segmentation”, Two days MDP, E-Funds Software DevelopmentCentre, Chennai on 13th and 14th October 2001.

52. “Negotiation skills and sales strategies”, Two days MDP, Shri Bhagyam AutoDie Castings, Coimbatore on 15th and 16th December 2001.

List Of International Seminars/ Workshops Organised:

1. Organised an one day international collaborative workshop on “Effectivemanagement teaching using e-reources”, Coventry University and Universityof Kerala, IMK Hall, 20th April 2011

2. Conducted an international seminar on “Management of R&D, Innovationand S&T institutions with a strategic perspective” at Senate Chamber,University of Kerala, 5th April 2011.

3. Conducted a joint lecture series along with Coventry University, Senatechamber, University of Kerala, 7th April 2011.

4. Conducted an international seminar on Management challenges and issues,Hotel Beach Orchid, MSNIMT, 23rd and 24th November 2009.

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5. Conducted an international seminar on “Japanese management principles”,Hotel Regent Lake palace, Chavara, 24th October 2009.

6. Organised “Customer Relationship Management” International Seminar atKesavan Memorial Hall, Kollam on 8th May 2008.

7. Organised Lustre 08: International conference held at Co-Bank Towers,Trivandrum, 19th January 2008.

8. Organised an international seminar on “Emerging Asia- Contemporary issuesand Dilemmas”, August 30, 2008, International seminar at Contour Backwaterresort, Changanaserry.

List of National seminars conducted:

9. Organised a national seminar on “Entrepreneurial scene in India”, HotelPrince Alappuzha, 2nd December 2010

10. Organised a national seminar on “Intellectual property rights in India”,Priyadarsini Auditorium, 10th November 2010

11. Organised national level workshop on “Statistical packages for researchersand management games”, 3rd December to 5th December 2010, Institute ofManagement in Kerala, Trivandrum.

12. Organised a national seminar on “Green management”, PriyadarsiniAuditorium, 15th December 2010

13. Conducted a national seminar on “Competency mapping of brand Kerala”, 1st

December 2009, Concor Convention Centre, Changanaserry.14. Conducted a national seminar on “Resilience in turbulent times- challenges in

marketing" 25/08/2009 at C Kesavan Memorial Town Hall, Kollam.15. Conducted A National Level Workshop On "Business Ethics And Leadership"

On 04/10/2008 At C Kesavan Memorial Town Hall, Kollam.16. Conducted a national seminar on “Visionary management in the new era",

18th September 2009 at City centre, Varkala.

Major workshops/ refresher courses conducted:

AICTE sponsored Faculty development programme for MSN Institute ofManagement and Technology (affiliated college) for 14 days during 2008.Induction and initiation into managerial talents for the Engineeringrecruits of HLL Life care limited during February 2011Induction and initiation into managerial talents for the Engineeringrecruits of HLL Life care limited for 35 days during 2008Refresher course in Commerce and Management studies, AcademicStaff college, University of Kerala during 2006, 2007 and 2008Seminar on Project Management in association with CAD centre,Trivandrum, IMK, Trivandrum on 11th August 2003.

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Seminar on the emerging role of agriculture in the Indian economy andits fallout on entrepreneurship, Institute of Cooperative Management-IMK extension centre, Poojapura on 28th July 2003.One day workshop on “Personality Development” at IMK extensionCentre, Alappuzha on 16th June 2003.Two day inter school meet to nurture the Managerial potential of schoolchildren at IMK extension centre, Poojapura on 28th and 29th September2003.Talk by Mr.M.Ayyappan, Managing Director on the Challenges inmarketing, IMK palayam campus on 29th September 2003.Organised a National seminar on “Channels in IT and beyond”,Vyollopalli Samskrithi Bhavan, Trivandrum for IMK 18th December 2003.Organised a National inter collegiate Management meet named, “Mania”during August 2004 & September 2005.Organised a National seminar on “Banking sector reforms in the newera” on 22nd April 2004.Conducted a National seminar on “Intellectual property rights andBioinformatics”, Institute of Management in Kerala at Centre forManagement Development, 18th March 2005.Organised an International Workshop on "Developing Women's ICT-Based Enterprises", Mascot Hotel, Thiruvananthapuram, from 30 Augustto 1 September 2005.Organised a National seminar on “Destination Branding and AlliedServices in Tourism”, IMK Extension centre, Alappuzha at PagodaResorts, September 2005.Organised a National seminar on “Innovations in Management”, IMKExtension centre, ICM Poojpura at Hotel Residency Tower, October 2005.Organised a National Seminar on “Retailing in the Indian Context”, MSNInstitute of Management and Technology, Chavara at Hotel Nila Palace,Kollam, December 2005.Organised a National seminar on “Knowledge management” at HotelNila Palace, Kollam, November 2006.“ Placement strategies” for the Principal’s workshop on placementstrategies, CACEE, University of Kerala, October 2006.“Customer Relationship managment”, Hindustan Latex Limited, Gurgaon,Newdelhi, March 2006.“Marketing insights”, NI Engineering College, Kumarakoil, February 2006.“Customer Relationship Management in Banking sector”, Trainingprogramme for the newly promoted Grade IV managers of State Bank ofTravancore at the Training centre, Trivandrum on 9th February and 15th

February, 2006.

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List Of Workshops/MDP’s/ Seminars Attended:

REAP International Online Conference, Assessment Design for LearnerResponsibility, May 29-31, 2007.Workshop on quality improvement in research, University of Kerala,September 28-29, 2007.One day National seminar on Schooling in India: Development ofEducational alternatives for the twenty first century at Trivandrum on 29th

April 2004.“Search engine optimization”, Webcasting conducted by Insight Expressin collaboration with Marketingprofs.com on 19th November 2004.“Killer web content: Make the sales and build the brand”, Webcastingconducted by Insight Express in collaboration with Marketingprofs.comon 8th December 2004.“Blogs: What every marketer needs to know now”, Webcasting conductedby Insight Express in collaboration with Marketingprofs.com on 20th

December 2004.Workshop on Reviewing and Restructuring BBA Curriculum ofUniversity of Kerala on 19th and 20th May 2003 as Expert Board Member.Two day policy workshop on organic sustainability of Kerala – a globalmodel at Poabs Organic Estates Nellyampathy, Palakkad on 23rd and 24th

August 2003.“Using Market Feedback to Develop the Most Effective MarketingMessages." Webcasting conducted by Insight Express in collaborationwith Marketingprofs.com on 18th September 2003.National seminar on Emerging trends in Commerce Education, Universityof Kerala, Trivandrum on 2nd November 2002.National Seminar on Administrative reforms organised by the Ministry oflabour in Trivandrum, March 2001.Refresher courses in Management studies sponsored by U.G.C. atAlagappa University and University of Kerala during 1999, 2001 & 2003.Seminar on emerging trends in Hospital management at the IndianHospital Association Premises, Salem, 2000.Case workshop for management faculty at Alagappa Institute ofManagement, Karaikudi, 1997.Understanding global aspects of marketing Management DevelopmentProgramme at Anna Institute of Management, Chennai, 1996.Public Speaking and Sales Management workshops at Hindustan LatexLimited, Trivandrum, 1993.

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CONTRIBUTIONS AS DEAN- FACULTY OF MANAGEMENT STUDIES

Approved the scheme and syllabus of the following courses:1. B.Sc (Hotel Management and Catering Technology)2. BHM (Hotel Management)

Involved in the faculty selection and training in the affiliated collegesexcept College of Engineering, Trivandrum

CONTRIBUTIONS AS CHAIRMAN- BOARD OF STUDIES INBUSINESS MANAGEMENT

Structured the scheme and syllabus of the following courses:1. B.Sc (Hotel Management and Catering Science)2. BHM (Hotel Management)3. BBA (Business Administration)4. MBA (Full time and Part time)5. MBA (Distance Education)6. MBA (Evening scheme)7. MBA (Travel and Tourism)8. M.Phil (Management)

Conducted admission regularities check in all affiliated colleges Involved in the faculty selection and training in the affiliated colleges

except College of Engineering, Trivandrum

CONTRIBUTIONS AS COORDINATOR-MBA IDE

Launched MBA (Distance Education) through Institute of DistanceEducation, University of Kerala, Trivandrum since 2006.

Upgraded the course from Three years to Two years from 2009. Conducted entrance examinations to MBA (IDE) since 2006. Organised contact classes at Trivandrum, Kollam and Alappuzha Conducted soft skills training and seminars for the MBA students Overseen the project report preparation and presentation of 143 MBA

students Prepared study materials on:

1. Business Environment2. Human Resource Management3. Marketing Management4. Product Management5. Strategic Management6. International Marketing

Involved in timely completion of the examinations and course work