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Distracted Driving U.S. Federal Initiatives
Amy Schick, MS, CHES Office of Impaired Driving and Occupant Protection
Distracted Driving Defined
NHTSA broadly defines driver distraction as anything that can take visual, manual or cognitive resources away from the driving task.
Distraction occurs when drivers divert their attention from the driving task.
Three Types of Distraction:
Visual - Eyes off the road
Manual - Hands off the wheel
Cognitive - Mind off the driving task
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Distracted Driving Problem
In 2010, an estimated 3,092 motor vehicle fatalities were distraction affected.
The percentage of drivers holding cell phones to their ears while driving stands at 5%. This rate translates in 660,000 vehicles driven by someone using a hand-held cell phone at a typical daylight moment in 2010.
Distracted Driving Equal Opportunity Problem
Driver Distraction impacts: •Men and women
•People of all ages
•All Vehicle types
People of all ages are using a variety of hand-held devices, such as cell phones, mp3 players, personal digital assistants, and navigation devices, when they are behind the wheel.
Data Unknowns and Limitations
While the numbers are significant, they may not state the true size of the problem
Documentation of distraction can be complex
Distraction incidence is not consistently recorded across the U.S., as there is variation in both the data collected on Police Accident Reports (PARs) and the quality of police reporting
Inconsistencies between self reported behaviors vs. behaviors reported to authorities
Improved Reporting and Data Collection
NHTSA is taking steps toward to align driver distraction reporting in PARs in a pending revision of the Model Minimum Uniform Crash Criteria (MMUCC). These revised guidelines are being developed in cooperation with State officials and are expected to be published in the spring of 2012.
In addition to using PARs, NHTSA uses a variety of other methods to collect information on driver distraction, including intensive on-scene crash investigations as used in the NHTSA’s National Motor Vehicle Crash Causation Study, simulator studies, and naturalistic driving studies (Strategic Highway Research Program-2).
Growing Popularity of Cell Phones About 302 million Americans owned cell phones in 2010,
compared to only 1 million in 1987.
The National Health Interview Survey found that nearly one in four households were wireless only (no land line), up nearly 2 percentage points from the year before.
The popularity of text messaging has increased to 2 trillion in 2010, a 31% rise.
Multiple media service (MMS) increased 64% since 2009 to 56.6 billion annually. MMS allows users to send videos, pictures and text pages. At the same time, minutes of use increased to 2.2 trillion.
National Phone Survey on Distracted Driving Attitudes and Behaviors
The survey found that 18% of drivers said they have sent text messages or e-mails while driving; about half (49%) of those 21 to 24 years old reported doing so.
More than half believe that using a cell phone and or sending a text message/e-mail makes no difference on their driving performance, yet as passengers, 90% said they would feel very unsafe if their driver was talking on a handheld cell phone or texting/e-mailing while traveling with them.
One-third of drivers 18 to 24 years old feel they can take their eyes off the road for 3 to 10 seconds or more before driving becomes significantly more dangerous.
Relative Risk
Most crashes involve a relatively unique set of circumstances that make precise calculations of risk for engaging in different behaviors very difficult. Available research does not allow us to precisely determine what is the riskiest behavior. Different studies and analyses have arrived at different relative risk estimates for different tasks. However, they all show elevated risk when the driver is distracted.
Greater Exposure = Greater Risk
NHTSA Driver Distraction Program Plan
NHTSA has implemented a multi-year Distraction Plan and Research Agenda that will further examine driver communications and entertainment devices, including cell phones, and will also continue to monitor the research of others on this subject.
Distracted Driving Initiative 1
Improve the understanding of the problem: Improve police reporting, analyze additional crash data, continue observational, awareness, hazard anticipation, and naturalistic studies, etc.
Distracted Driving Initiative 2
Reduce workload from interfaces: Develop test procedures to evaluate in-vehicle and nomadic devices. NHTSA will release voluntary Driver Distraction Guidelines that apply to
in-vehicle device tasks performed by the driver through visual-manual means.
Proposed Distraction Guidelines for Automakers On Feb. 16th the US DOT proposed the 1st of 3 phases of guidelines
to encourage automobile manufacturers to limit distraction risk for in-vehicle electronic devices
The guidelines recommend criteria manufacturers can use to
ensure system or devices provided in their vehicles are less likely to distract the driver with tasks not directly relevant to safely operating the vehicle
The guidelines are geared towards light vehicle rated less than
10,000 pounds gross vehicle weight The proposed guidelines will apply to communications,
entertainment, information gathering and navigation devices
Distraction Guidelines for Automakers
The proposed phase 1 of the distraction guidelines include recommendations to:
◦ Reduce complexity and task length required by the device ◦ Limit device operation to one hand only (leaving the other hand to
remain on the steering wheel) ◦ Limit individual off-road glances required for device operation to no
more than 2 seconds in duration ◦ Limit unnecessary visual information in the drivers field of view ◦ Limit the amount of manual inputs required for device operation
Distraction Guidelines for Automakers – Public Comment Period
The Phase 1 guidelines are available in the U.S. Federal Register.
There will be a 60 day comment period and NHTSA will also hold public hearings on the proposed guidelines to solicit public input. These hearings will take place in March and will be held in Los Angeles, Chicago and Washington, D.C.
Distracted Driving Initiative 4
Recognize risks and consequences: Assess the effect of high-visibility law enforcement and targeted media campaigns.
State Text Messaging Bans
OH
RI
MD
AK
Primary Enforcement (all drivers)
Secondary Enforcement (all drivers)
Novice Drivers Only
PR
AR
DE
NJ
VA UT
WY
TN
WA
OR
NC
NY MN
DC
LA
IL
CT
CO CA
ME
VT NH
MA
PA
WV
SC GA
FL
AL MS
TX
OK NM
HI
AZ
NV
ID
MT ND
SD
NE
KS
IA
MO
WI MI
IN
KY
Distracted Driving Laws
All Driver Hand-held Cell Phone Bans in the U.S.
Except for Maryland, all these laws are primary enforcement— An officer may cite a driver for using a handheld cell phone without any other traffic offense taking place. *30 States and D.C. ban all cell phone use by novice drivers.
California
Connecticut
Delaware
Hawaii
Maryland
Nevada
New Jersey
New York
Oregon
Washington
District of Columbia
Virgin Islands
Distracted Driving High Visibility Enforcement Demonstration
In 2009, NHTSA initiated distracted driving demonstration programs in two communities to test whether a high visibility enforcement (HVE) model could reduce two specific instances of distracted driving -- talking or texting using a hand-held cell phone.
Syracuse, New York, and Hartford, Connecticut, conducted the demonstrations.
The demonstrations spanned over four waves: (March 2010, July 2010, October 2010 & March/April 2011)
Click It or Ticket Model
The approach used in distracted driving demonstration project was based on the proven Click It or Ticket (CIOT) model. This model involves aggressive enforcement activities that are
readily apparent to motorists.
The enforcement activity is coupled with paid and earned media developed to alert the public of the enforcement with the end goal being deterrence.
These techniques have been highly successful in increasing
safety belt use and reducing impaired driving nationwide in the past decade.
Evaluation
Before and after each wave, NHTSA conducted observations of driver cell phone use and collected public awareness surveys at driver licensing offices in each test and comparison site.
Albany, New York, served as the comparison area for Syracuse. Bridgeport and Stamford, Connecticut, were selected as control areas to match the demographics of the three Hartford area cities.
No media was purchased in the control sites and law enforcement officers continued their usual enforcement activities without special emphasis on cell phone laws.
Observational Surveys
Cell phone use observations were taken at 15 sites in each intervention area, plus 15 sites in Albany, NY 15 in Stamford, CT and 7 sites in Bridgeport, CT.
Sites were selected from road segments based on traffic volume estimates. The main goal of site selection was to capture the bulk of the traffic streams in the given area.
Distracted Driving Demo Final Results (Hartford, CT)
Observed Hand-held Phone Use
The percentage of drivers observed holding their phones to their ears decreased from baseline to the end of the fourth wave.
The reduction was significantly greater in Hartford (from 6.8% to 2.9%) than the control site (from 6.6% to 5.6%).
These changes represent a 57% drop in observed cell phone use for the Hartford site compared to a 15% drop at the control site.
Distracted Driving Demo Final Results (Hartford, CT)
At the end of each individual
wave, observers counted significantly fewer Hartford drivers manipulating their phones compared to the beginning of each wave.
Overall there was a significant decrease in observed phone manipulation, from 3.9% to 1.1% in Hartford. This represents a 72% decline.
There was no significant difference in observed cell phone manipulation in the control sites, from 2.8% to 2.4%.
Observed Phone Manipulation (texting/dialing)
Distracted Driving Demo Final Results (Syracuse, NY)
Fewer drivers in Syracuse were
observed holding cell phones to their ears at the end of the fourth wave (from 3.7% to 2.5%). This 32% decrease was statistically significant.
In the control site, there was also a significant 40% reduction in observed hand-held cell phone use from 5.0% to 3.0%.
Observed Hand-held Phone Use
Distracted Driving Demo Final Results (Syracuse, NY)
Syracuse showed an overall
decrease of 32% in observed phone manipulation from the baseline to the end of the fourth wave (2.8% to 1.9%).
Albany’s observed rate of manipulating a phone while driving was much higher than Syracuse at the baseline period.
Observed Phone Manipulation (texting/dialing)
What We Learned…
Awareness about cell phone use and texting was remarkably high.
The messaging campaigns were successful in disseminating enforcement message.
Enforcement was strong; police in both sites issued a large
number of tickets in both sites, many times above previous benchmark levels.
Officers are developing best-practices for enforcement (e.g.,
observing texting violations is difficult for an officer who is standing on the side of the road but successful from higher observation points or SUVs, developing easy to use reporting forms).
What We Learned…
“…Good laws coupled with tough enforcement can reduce deadly distracted driving behavior” – Transportation Secretary Ray LaHood
Behavioral Approach
Public Awareness Campaign Federal Employee Texting Ban Federal Ban on Texting for Commercial Truck Drivers Sample Law to Prohibit Texting While Driving FRA Distracted Operator Final Rule PHMSA Texting Rule
“Every time we climb
into the driver’s seat, we all have a responsibility for keeping our roads
safe by putting away cell phones and other
distractions.”
- Transportation Secretary Ray LaHood
NHTSA will build upon the success of the community-based pilot
demonstration projects and will evaluate its widespread application by initiating two high visibility enforcement distracted driving campaigns on a larger “statewide” level.
NHTSA is collaborating with FMCSA to incorporate commercial motor vehicle components into the statewide demos.
NHTSA is conducting a 2nd National Distracted Driving telephone survey of a randomly selected sample of drivers ages 16 and older. The survey will assess and monitor attitudes, beliefs, and behaviors related to distracted and unsafe driving practices. The results will be compared to the baseline survey conducted in Fall 2010.
Next Steps
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Thank you
For more information visit:
www.distraction.gov
Amy Schick Email: [email protected]
Phone: 202-366-2764