Embed Size (px)
Citation preview
Curitiba 20.11.2012
is sustainable social innovation generating
a new aesthetic paradigm?
Ezio Manzini, DESIS Network
emerging qualities
social
innovationideas that work
in solving social problems,and do it in socially relevant ways
2012
? where are we now?
Community-supported agriculture, Bejing
hundreds of thousands of people, groups, organisations, facing difficult problems, are
experimenting original solutions
new media are reshaping the rangeof possibilities: unprecedented forms
of organization become possible
Social Innovation Europe, March 2011
new political awareness: politics look witha new interest to social innovation
the economic crisis is hitting harderchanging people’s motivations
and expectations: diffuse practices of alternative economies are emerging
NYC, Hurricane Sandy, 30 October 2012
catastrophic events, becoming more and more frequent, make everybody aware of the socio-technical systems fragility
30 October 2012Black New York
the old world is fragile
2012
“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”
World Social Forum, 2003.
a new world is appearing
Arundhati Roy
2003
“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”
World Social Forum, 2003.
a new world is appearing
Arundhati Roy
2012
today, November 2012,we can hear much more than a breathing
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
facing daily problems people invent viable solutions
they are active and collaborative people
socialinnovation
design for/with
collaborative peopleconsidering
people-as-asset
collaborativeresidents
Cohousing community, Berlin
co-housing
socialinnovation
“New ideas that work in meeting social goals”
The Young Foundation, 2006
collaborativeneighbors
neighborhood parties
New York City
community gardens
citizen-gardeners
Lower East Side, New York
circles of care
mutual helpers
social coop
collaborative work
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
organizational modelseconomic
modelspoliticalactions
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
what is missing?
qualityare new perceived qualities emerging?
people choose innovative solutions
because they like themthey search for new qualitiesthey generate new qualities
relationships
the quality ofmutual trust
PRODUCT SHARING
ACTIVE SHOPPING
LIST
E-STOP
WASHING RESTAURANT
MICRO-NURSERIES
work
the quality ofthe “well done”
scale
the quality ofhuman scale
places
the quality ofthe local-connected
time
the quality ofslowness
complexity
the quality ofhuman experience
disruptivequality
qualityto be produced
qualityto be consumed
quality war the war of time, places, works and relationships
the war betweentwo civilizations
qualityto be produced
qualityto be consumed
quality powerthe food example
food
food
fast-global
slow-local
Carlo Petrini / Slow Food The Slow Food ManifestoBra, 1989
“everyone has a fundamental rightto pleasure”
a great case of social innovation
a quality-driven revolution
vision
“everyone has a fundamental right to pleasure …
… and, consequently the responsibility to protect the
heritage of food, tradition and culture that makes this
pleasure possible”
action
food awareness on the demand side (through consumer-producer, the Convivia)
markets for high quality products, on the supply side (through local farmers, the Presidia)
vision “We consider ourselves co-
producers, not consumers, because by being informed
about how our food is produced and actively supporting those who produce it, we become a
part of and a partner in the production”
actionnew food networks
community supported agriculture
community-based planning(es. the Nutrire Milano Project)
a great case of strategic design
from vision to action, and vice versa
beauty?beauty will save
the world
Fyodor Dostoyevswky“The idiot”, 1868
beauty will savethe world
new paradigmnew design approach
the bigger the better
old paradigm
the more diverse and connected the better
next century
the more diverse and connected, the better
new paradigm
small, horizontal
large, vertical
resilient
fragile
people as partof the solution
people as partof the problem
to be satisfied
to be empowered
sustainablequality
unsustainable quality
to be co-produced
to be consumed
thank you!
desis-network.org
