Culture, Leisure and Sport

Cllr Peter Clarke

Pennine Lancashire Culture,

Leisure and Sport Group

Culture, Leisure and Sport

• Progress Update

• Key Timescales

- Plan developed by partners

- Consultation commenced

- Final and formal approval by Joint Leaders planned early 2011

The Plan

• Enables collaboration and efficient working between Local Authorities, other agencies and the private sector

• Importantly, will support Pennine Lancashire as a destination of choice and enable it to capitalise on its strengths

• Cycle Pennine Lancashire is an emerging theme as noted by Leaders in July

Cycle Pennine Lancashire

The Vision• “Pennine Lancashire will

be the premier cycling destination in the UK with a first class and inclusive network of people, places and support services”

The Concept• Integrated – an integrated solution based

on a network of providers, routes, venues, activities, clubs and groups.

• Accessible – is easily accessible for those living in and visiting Pennine Lancashire

• Exciting – is exciting in terms of its breadth and scale of offer and provides challenges for those that want them

• Engaging – is engaging for all with a range of interlinked activities and venues to encourage multiple, repeat visits

• Inclusive – is attractive to users of all backgrounds, interests, genders, ages, skills and abilities

The Concept• Shared – is shared by the local community and

visitors with all feeling a sense of pride and ownership in the brand and products within

• Green – minimises impact upon the natural environment and supports carbon reduction

• Sustainable – maximises opportunities for innovative capital funding whilst minimising future revenue drawn down

• Vital – plays a key role in the tourism, sporting, health, community economy and regeneration agendas for Pennine Lancashire and the wider Lancashire sub region

Methodology

• Establishing the baseline• Stakeholder workshop• Develop a stratified

integrated offer• Monitoring strategy• Branding strategy• Outline business case

The Baseline

• Defining the study area• Considering the policy framework• Understanding the population• Interpreting the geography• Reviewing the “infrastructure”• Assessing behaviour• Modelling propensity to cycle

The S

tudy Area

The Population

‘Population D

ensity’

‘Average A

ge’

‘Ethnicity’

‘Income’

‘Health D

eprivation’

‘Indices of Multiple

Deprivation’

The Geography

‘Slope A

nalysis’ – B

lackburn

‘Slope A

nalysis’ – B

urnley

Slope A

nalysis’ – H

yndburn

‘Slope A

nalysis’ – P

endle

Slope A

nalysis’ – R

ibble Valley

Slope A

nalysis’ – R

ossendale

‘Slope A

nalysis’ - PL

The Infrastructure

The Infrastructure:

‘Roads’

+’C

anals’

+ ‘N

ational Cycle

Netw

ork’

+ ‘LC

C C

ycling routes’

+ ‘B

ridleways’

+ ‘P

roposed cycling routes’

The Infrastructure:

‘Events’ - R

oad

‘Events’ +

Sky R

ide locals

‘Events’ +

Sportives

‘Events’ +

Tim

e Trials

‘Events’ +

BM

X

‘Events’ +

MT

B

The Infrastructure:

‘Venues’

+ ‘B

ike Shops’

+ ‘B

ike Clubs’

+ ‘C

ycle hire and instructors’

+ ‘C

afes & T

earooms’

+ ‘A

ccomm

odation’

+ ‘S

ports colleges &

Health clinics’

The Infrastructure:

‘Arts and C

ulture’ - P

anopticans

+ ‘C

inemas’

+ ‘R

egional Tourist

Location’

+ ‘O

ther Arts &

Culture’

+ ‘G

reen open space’

The Infrastructure:

Everything

Clusters

Behaviour

Car ow

nership

Cycle to w

ork trips

Distance travelled to

work <

5km

Distance travelled to

work <

10km

Cycle C

ollisions

Cycle C

ollisions - S

light

Cycle C

ollisions +

Serious

Cycle C

ollisions +

Fatal

Market segmentation, Sport England

• Built on ‘Taking Part’ and ‘Active People Surveys’

• Underpinned by socio-demographic variables• Data broken down in to 19 segments – from

Ben (A01) to Elsie & Arnold (D19)• Segments appended to the electoral roll so

for each segment able to identify the counts of actual names

Cycling segments

• For this study, broken down in to 4 cycling segments:

• ‘Unlikely’ Cyclists

• ‘Utility’ Cyclists

• ‘Potential’ Cyclists

• ‘Would be’ Cyclists

B10 D17 D19D18C12 C14 C16

A04 B09 C15

A01 B08A02 A03 B05

B07 B06 C11

C13

Market S

egments –

Unlikely cyclists

Market S

egments –

Utility C

yclists

Market S

egments –

Potential C

yclists

Market S

egments –

Would be cyclists

Key issues and opportunities• Centre(s) of cycling excellence• Networking of cycle related activity• Filling “Infrastructure” gaps• Encouraging networking• Sharing of resources• Realising opportunities• Partnership working• Common aims and standards

Governance - Hub and Spoke

CPLCycle

Pennine

Lancashire

Hospitality

Events

Clubs Business

Community

Public

Sector

Next steps• Development of:

– Network of high quality cycle routes– Supporting tea rooms/hotels/maintenance

centres– Linking all existing tourist attractions– Clubs to start and develop cyclists– World class event timetable– Accreditation logo to ensure high standard– Pennine Lancashire “One Place”– Support to tourism, economy and health

and well being

Thank You