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CUES Golden Mirror Awards:
Website
In January 2011, Goldenwest began the process to redesign the existing public website that was originally launched in 2007.
Our objectives included providing our members and guests with a more valuable and user-friendly online resource for financial tools, loan applications and credit union news. Measuring the success of the project is monitored by tracking traffic to the site, time spent on the site, and loan applications originating from the site.
In September 2011, the new public website was launched for our members and guests at www.gwcu.org.
Home PageFeatures
Contact Us
Search
Rates
Apply for a Loan
Find a Branch or ATM
Online Branch Access
Financial Education
Repos/REOs
Index
Important Info
Goldenwest researched the most popular features in our old site, and added convenience features requested by members and employees, to create the homepage for our new site.
Additional Home Page Features
Scrolling over main product categories on home page provides more product detail via pop-ups.
Option to view stock market updates.
Links to social media sites: Facebook, Twitter, YouTube and the President’s blog.
Become A Member
Become A MemberNew website feature allowing guests to apply for Goldenwest membership online.
About GoldenwestNew Site: About Goldenwest
;Old Site
Quarterly Newsletter
Media Releases
Branch LocationsNew Site: Branch Locator Old Site
New Feature: Locators with Maps
Branch Location Detail
Branch Locations:Each branch is featured on its own web page with a photo, map, branch hours, and services available.
ATM Locator
ATM Locations:All Goldenwest ATMs and Co-op Network ATMs are searchable on the Branch/ATM locator page.
President’s Blog & Twitter Feed
New Feature: President’s Blog and Twitter Feed
Members can follow Kerry Wahlen, Goldenwest President/CEO, on his Twitter feed at @GoldenwestCUCEO.
Auto CenterNew Site: Auto Center Old Site
New Feature: Loan Calculators
Online Loan ApplicationsNew Site: Online Applications Old Site
New Feature: 30 Minute Guarantee
Repos & REOsNew Site: Repos & REOs Old Site
The “repo” page is the second most visited section of our website, averaging more than 13,000 visits each month.
General Visit StatisticsOctober 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011
• Page views went up 2.88%
• Pages per visit went up 9.60%
• Average visit duration went up 32.57% (03:42 vs 02:47)
• Bounce rate went down -8.85%
• New visitors went up 1.91%
Search Engine OptimizationOctober 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011
• Totals visits from search engines went up from 12.91% to 22.48% of total traffic.
• The site’s Google rank for the phrase “Credit Union in Utah” went from non-existent to first page (currently in 8th position)
• Traffic from Google went up 7.85%
• Traffic from Bing went up 12.61%
New Search FeatureOctober 1, 2011 to April 23, 2012
• Unique users: 7,807
• Unique searches: 9,986
New Branch/ATM LocatorOctober 1, 2011 to April 23, 2012
• Page views: 6,397
• Total searches: 85,974 (includes people moving around on the map)
Loan ApplicationsOctober 1, 2011 to April 23, 2012
• 1,105
• Didn’t track loan applications on old site
Contact RequestsOctober 1, 2011 to April 23, 2012 vs. October 1, 2010 to April 23, 2011
• Old Site: 691
• New Site: 411
The new Goldenwest website was designed and produced in-house in a collaborative effort by the marketing and IT departments.
Previous Goldenwest websites were designed/produced by an ad agency.
Estimated cost savings by bringing the website project in-house was $50,000 for the initial design, and another $10,000 annually for upkeep/maintenance.
