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TED CHAMBERLINPrincipal Analyst and Advisor
Marketing. Consulting. Research. These three pillars of success define nearly every organization in every location. The dilemma for most organzitations is that they don’t have the perspective or distance to analyze their own strategy and few shops can deliver objective guidance. Customshop strategies can. With backgrounds from Gartner, HP, Citrix and Qwest, Customshop strategies principals deliver customized solutions and guidance to address the totality of most organizations concerns to being successful.
And we do it in style from the lovely Rocky Mountains of Denver/Boulder, Colorado.
Simple-Effective-Custom
ABOUT custom shop strategiesDenver, co
skyline
R E S E A R C H
Research, publishing and speaking experience
30 + Magic
Quadrants
authored
85+ Conferenc
e presentati
ons delivered 350+
Research notes
authored
14k Individual
clients Inquiry
Sessions
C O N S U L T I N G
• Industry analysts provide strategic, un-biased guidance, competitive intelligence and market forecasting.
• Consultants help business improve performance by solving problems with proven processes.
• Custom Shop Consulting embodies a hybrid approach to consulting: thought leadership driven analysis wrapped around process laden deliverables.
Marketing-Consulting-Research
Not your typical consultancy
M A R K E T I N G
Our Methodology
Listen- Clients talk, analysts and consultants should listen. This is the most important tool in Ted’s arsenal.
Assess- We scale knowledge and experience to zero in on your needs, and strategize accordingly.
Develop-Fully customized deliverables, ready for your consumption and application.
Deliver- Collaborative presentations are delivered either on-site or via video/phone conference.
Technologies/Markets
Areas of Expertise
WholesaleCarrier NeutralCloud Exchanges
ColocationManaged Dedicated VPSEnterprise Application
Hosting IAAS PaaS SaaS
As a Service IP/Wireline
services SDN/NFV Hosted Voice Managed services
.
Networking
continuedAreas of Expertise
WholesaleCarrier NeutralCloud Exchanges
Wan Optimization
Managed Dedicated VPSEnterprise Application
Cloud Enablement/
Delivery ICANN TLDs ccTLDs
TLD Strategy Ecosystems Upnp Certification
.
Internet of Things
Under NDACLIENT LIST
Large global colocation provider- Defined a strategy for cloud performance, connectivity, storage, and architecture.
Cloud storage start up- Developed a go to market strategy, identified a managed service provider channel and initiated business development process meetings.
Domestic IP network provider- Created a roadmap to modernize their hosting and managed services portfolio.
Global public relations company- Assisted in refining a pitch for their client who operates a top-level domain registry.
Recent Projects
Global network carrier- Engaged in a competitive pricing study of infrastructure services.
Infrastructure provisioning portal- start up-Refined messaging, developed partner channels and identified a labs/accelerator environment.
Global private equity company- Revised existing investment research to convey more compelling tone.
Cloud identity access management provider- Helped to create their content marketing strategy with creation of compelling collateral, blog posts and webinar material.
Storage software provider-Created customized market forecast to enable stronger go to market motions.
Global systems integrator-Provided guidance around next generations IT as a service product management
Meet the teamAbout Us
Michael Herrera is the lead program and concept designer
Over the years, Michael helped develop and lead marketing and communications programs for some of the most innovative companies of the past few decades, including tech giants Qwest Communications, HP and SAP where he helped launch entire business units, provided M&A guidance and provided strategic counsel to the C-suites. On the smaller side, He’s helped launch and establish many start-ups and fast growing companies in the software, hardware and services industries. Along the way, Michael held senior positions as part of larger marketing and communications teams at some of the largest PR shops, including Burson-Marsteller Public Relations and Ogilvy Public Relations. Most recently, he was a founding partner of the Halo Agency, a boutique, marketing agency for start-ups and early stage tech companies. Michael and his family reside in the Mile High City – Denver, Colorado, where he writes and plays music when he’s not on his road bike attacking the nearby mountain passes.
Ted Chamberlin, Principal Advisor & Analyst Ted is the principal advisor & analyst for Custom Shop Strategies, a role that brings together his nearly 25 years of experience in and around the technology industry. at Gartner Research, the largest and most influential IT industry analyst firm. While at Gartner, Ted wrote many of tech industry’s go-to research reports on managed hosted services, cloud-based technology and the “as-a-service” market (anything else we need to add) and spoke to literally thousands of companies – from startups to Fortune 10 global brands – that relied on his expertise to guide their strategic directions and IT decisions. After Gartner, Ted held a senior product marketing roles in the Cloud Networking Group at Citrix, where he ran product marketing the Branch Repeater and Cloud Bridge products. Ted was the VP of Cloud Market Development at Coresite, where developed their Cloud go to market strategy and partnerships including the development of a Cloud services exchange with partners like AWS, Microsoft and TW Telecom Ted lives with his family at the foot of the mountains in Boulder, Colorado, where he takes full advantage of the outdoor lifestyle from the saddle of his road bike and keeps close watch on the New York Rangers and University of Denver hockey teams.
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