CSR Group 3 Final

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    Orientation of CSR as a System/Process

    & Assessment Indicators

    Presented by

    Prabhdeep Singh Virdi (215

    Ankit Mehta (217

    Krutik Dedhia (218

    Atharva Oswal (219

    P. Balagopal (301

    Harbir Singh Banga (302

    Chirag Chauhan (303

    Aditya Vikram Cheema (304Rishabh Chopda (305

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    Table of Contents

    Introduction to CSR

    Drivers of CSR & Span of CSR

    Evolution of CSR

    Rise in CSR Industry

    Theoretical Positions

    Current Trends in CSR

    Dow Jones Sustainability Index

    FTSE4Good Share

    Impact Indicators

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    WHAT IS CSR?

    Corporate Social Responsibility encompasses the

    economic, legal, ethical and philanthropic

    expectations placed on organizations by society at a

    given point of time

    Corporate Social Responsiveness refers to the

    capacity of a corporation to respond to socialpressures

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    SOME FACTS

    While 94% of the companies believe that development ofCSR strategies can deliver real business benefits only 11%made any significant progress in implementing strategy inthe organization

    CEOs are failing to recognize the benefits of implementingCSR strategies despite increasing pressures to do so

    CSR programmes influence 70% of all customer purchasing

    decisions

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    EMERGING TRENDS

    Drivers are philanthropy, image building, employee moraleand ethics(in that order)

    CSR an extension of philanthropy

    Four models co-exist in India- the ethical model, the statistmodel, the liberal model and the stakeholder model

    CSR has now moved on from being a philanthropy to asystem/process.

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    Present Drivers of CSR

    Stakeholder Management

    Corporate Environment Management

    Consumer Pressure Risk Management & Sustainability

    Business Ethics

    Attracting Employees Personal Values

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    Drivers of CSR in Developing Nations

    Source: http://www.waynevisser.com/article_waynevisser_csr_drivers.pdf

    http://www.waynevisser.com/article_waynevisser_csr_drivers.pdfhttp://www.waynevisser.com/article_waynevisser_csr_drivers.pdf
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    The Broad Span of CSR

    At one end corporate policies required for

    Good management practice within and outsidethe organizations

    At the other hand

    Charitable activities

    ethical investments

    Environmental protection

    Former do not need any CSR defense

    Latter can be critical for a company

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    Rise of CSR Industry

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    Rise of CSR Industry

    Major contribution by consultancy giants like PWCand KPMG.

    Developed the concept of sustainability in the year

    1992.

    Sustainability-The goal of CSR is to embraceresponsibility for the company's actions and

    encourage a positive impact through its activities onthe environment, consumers, employees,communities, stakeholders and all other members ofthe public sphere and thus a sustainable business.

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    CSR EUROPE 1996

    Founded in 1996

    CSR Europe has been acting as a driver for corporate socialresponsibility among the European business community.

    The network brings together 64 major corporate members andreaches out across the continent through 18 national partnerorganizations with a total membership of more than 1500companies.

    Econsense - forum for sustainable development is an initiative ofleading German companies and that share a common vision onthe concept of sustainability and its integration into their businessstrategies.

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    CSR Europe Contd.

    The forum is designed to offer a platform for

    stakeholder dialogue.

    It addresses a wide range of companies and

    business networks, politicians as well as

    NGOs, the scientific community and the

    general public.

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    Evolution of voluntary codes

    Social Accounting-a concept describing thecommunication of social and environmental effects ofa company's economic actions to particular interestgroups within society and to society at large, is thus

    an important element of CSR.

    Social Auditing-The social audit is a businessstatement published every year to present a set of

    information about the social projects, benefits andactions addressed to employees, investors, marketanalysts, shareholders and the community at large.

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    Dow Jones Sustainability Index (DJSI)

    Tracks Performance of Companies that lead the field interms of Corporate Sustainability

    Sustainable Asset Management (SAM) Indexes GmbHpublishes and markets the indexes.

    The DJSI family consists of a set of geographically focusedindexes.

    Companies Generating Revenue from alcohol, tobacco,gambling, armaments & firearms, & adult entertainmentare excluded from the index.

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    Indices in the Family

    Dow Jones Sustainability World Indexes

    Dow Jones Sustainability World Enlarged

    Indexes

    Dow Jones Sustainability Europe Indexes

    Dow Jones Sustainability North America

    Indexes

    Dow Jones Sustainability Asia Pacific Indexes

    Dow Jones Sustainability Korea Indexes

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    Corporate Sustainability Concept Business approach to create long-term shareholder value

    by embracing opportunities and managing risks derivingfrom economic, environmental and social developments.

    Leaders harness the market's potential for sustainabilityproducts and services while at the same time successfully

    reducing and avoiding sustainability costs and risks.

    As a result, investors are increasingly diversifying theirportfolios by investing in companies that set industry-widebest practices with regard to sustainability.

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    Corporate Sustainability Assessment

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    Assessment Criteria

    General

    Standard management practices and performance

    measures applicable to all industries,

    Corporate governance, human capital

    development, risk and crisis management, talent

    retention and labour practices.

    Forty percent of the assessment.

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    Assessment Criteria

    Industry Specific

    Challenges and trends affecting specific industries

    Reflect the economic, environmental and social

    forces driving the sustainability performance of a

    particular industry

    Sixty percent of the assessment

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    Dimension Criteria Sub Criteria

    Economic

    Corporate Governance Board structure

    Non-Executive Chairman/Lead Director

    Responsibilities and Committees

    Corporate Governance PolicyAudit Conflict of Interest

    Diversity: Gender

    Board Effectiveness

    Entrenchment provisions

    Senior Management Remuneration

    Risk & Crisis

    Management

    Risk Governance

    Risk Optimization & Risk Map

    Risk Review & Risk Strategy

    MSA: Risk & Crisis Management

    Codes of Conduct,

    Compliance, Corruptionand Bribery

    Codes of Conduct: Focus

    Codes of Conduct: Systems/ProceduresCorruption and Bribery: Scope of Policy

    Codes of Conduct: Report on Breaches

    Codes of Conduct/Anti-Corruption &

    Bribery: business relationships

    MSA: Codes of Conduct/Compliance/

    Corruption & Bribery

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    Dimension Criteria Sub Criteria

    Economic

    (contd.)

    Industry Specific Criteria Brand Management, Customer

    Relationship Management, Innovation

    Management, Gas Portfolio, Grid Parity,

    etc.

    MSA: Selected Industry Specific Criteria

    Environment

    Environmental Reporting Assurance

    Coverage

    Environmental Reporting; Qualitative Data

    Environmental Reporting; QuantitativeData

    Industry Specific Criteria Environmental Management Systems,

    Climate Strategy, Biodiversity, Product

    Stewardship, Eco-efficiency, etc.

    MSA: Selected Industry Specific Criteria

    Social Human Capital

    Development

    Human resource skill mapping and

    developing process

    Human Capital performance indicators

    Personal and organizational learning and

    development

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    Dimension Criteria Sub Criteria

    Social (Contd.)

    Talent Attraction &

    Retention

    Coverage of employees through predefined

    performance appraisal process

    Percentage of performance related

    compensation for each employee category

    Balance of variable compensation based

    on corporate and individual performance

    Corporate Indicators for performance related

    compensation

    Type of individual performance appraisal

    Communication of individual performance

    to upper management

    Payout type of total performance-related

    compensation

    Trend of employee satisfaction

    MSA Talent Attraction & RetentionLabor Practice Indicators Grievance Resolution

    Labor KPIs

    MSA: Labor Practice Indicators

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    Dimension Criteria Sub Criteria

    Social (Contd.)

    Corporate Citizenship

    and

    Philanthropy

    Group Wide Strategy financial focus

    Input

    Measuring benefits

    Type of Philanthropic activities

    Social Reporting* AssuranceCoverage

    Social Reporting; Qualitative Data

    Social Reporting; Quantitative Data

    Industry Specific Social Integration, Occupational Health &

    Safety, Healthy Living, Bioethics, Standard

    for Suppliers, etc.

    MSA: selected Industry Specific Criteria

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    Sources Of Information

    Company Questionnaire

    Most Important Source of Information & used to

    decide Score

    Filled by CEOs and Head of Investor Relations

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    Sources Of Information

    Company Documents

    Sustainability reports

    Environmental reports

    Health and safety reports

    Social reports

    Annual financial reports

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    Sources Of Information

    Media and stakeholder Analysis (MSA)

    Allows SAM to identify and assess issues that maypresent financial, reputational and compliance risks to

    the assessed companies.

    makes use of media coverage, stakeholdercommentaries and other publicly accessible sources.

    This information is currently provided byenvironmental and social dynamic data supplierReprisk.

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    Sources Of Information

    Contact with Companies

    SAM analysts personally contact individualcompanies

    to clarify any open points that may arise from theanalysis of the MSA, the questionnaire andcompany documents.

    Contact via telephone, company visits or meetings

    with the company This allows SAM to respond in due course to

    exceptional events.