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8/3/2019 Csr Ngo Final Group 6
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ROLE OF NGOS &
INTERNATIONAL
AGENCIES
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WHAT IS NGO?
legallyconstitutedorganization
created bynatural orlegal persons
operatesindependentlyfrom anygovernment.
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Its an organization which is
formally independent of the state and
private sector.
It Has its own constitutional identity
that doesnt seek profit for
individuals/members.
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VARIOUS TYPES OF NGOS?
Worldbank
OperationalNGO
Advocacy
NGO
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OPERATIONAL NGO
The main purpose of operational NGO is to design and
implement the development-related projects.
The scope of the Operational NGOs can be national,international or even community-based.
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ADVOCACYNGO
The main purpose of an Advocacy NGO is to
promote a specific cause. It makes efforts to raise
awareness and knowledge by doing various
activities like lobbying, press work and activistevents.
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LEVELS OF NGOS
Local, state and National Level
The energy resources institute (TERI)
Centre for science and the environment (CSE)
www.cseindia.org
Consumer unity & trust society (CUTS)
www.cuts.org
iVolunteer www.ivolunteer.org
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CONTD
International NGOs
The centre for Social Markets (CSM)
www.csmworld.orgPartners in Change (PIC) www.picindia.org
Business and community Foundation (BCF)
www.bdfindia.org
Greenpeace www.greenpeace.org
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registered under
societies
Registration Act,1860
Formed under
the Thrust Deed &
Income Tax Authority
Incorporated under
section 25of the
Companies Act,1956
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RIGHTAUTHORITY
Role of Charity Commissioner.
Points Inquired by Charity Commissioner:-
a. Whether a trust exist.
b. Mode of Successions.
c. Origin nature and object of trust.
d. Amount of gross average, annual
income and expenditure of trust.
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ATRUST DEED GENERALLY INCORPORATES:-
Name of the trust.
Name of trustees.
Name of beneficiary.
Name where its principal or other offices shall besituated.
Objects of trust.
Rights and duties of beneficiaries.
Mode and Method of trust.
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SOCIETY
Memorandum of Association
Rules and Regulations.
Consent letters of all the members of
managing committee.
Authority Letter.
An affidavit.
Declaration of Members.
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COMPANIES
Application.
Declaration by Advocate/CA.
Board of directors, promoters & their
position.
Assets and liabilities of organization.
Source of Income.
Brief description of work done.Declaration of each person making an
application.
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WHYPARTNER?
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SOCIAL RISKS
Unemployment.
Low wages.
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FINANCIAL RISKS
Shock of financial crisis.
Unpredictable market moves on currencies.
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SOCIAL
IBM-Upliftment of tribals in Sasan.
Indian Paint Industry-Making paints
more enviroment friendly.
Reliance:-Project Drishti.
NDTV-Greenathon.
Aircel-Save tiger.
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FINANCIAL
HSBC,MAX Newyork Life Insurance-Neasing of Carbon Footprints-Renewableenergy etc.
Financial sustainability.Economies of Scale.
Predominant position in sector.
Advance projects on a large scale.
Funding diversification for projects.Possess huge resources:-
Human,Material,Technical and Financial.
Blue chip stocks.
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RISKMANAGEMENT
Potential for Strengthening.
Promoting its own safety and protection.
Can act as a composite foil to
governmental efforts at holistic disastermanagement.
Provides independent validation.
Helping achieve a long term vision.
Addresses issues which cannot bemanaged on its own.
Sustainable and environment friendlyecosystem.
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STRATEGIC FIT
Degree to which an organization ismatching its resources and capabilities.
Evaluate current strategic situation.
Tangible:-1.Financial(Cash,Securities)
2.Physical(Location,Plant,Machinery)
Intangible:-1.Technology(patents,copyrights)
2.Human resources.
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NGOSAND CORPORATE SECTOR
Resource Mobilization.
Employee volunteering.
Support in kind infrastructure.
Issue/cause based.
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RESOURCE UTILIZATION
Study of social movements.
Acquire resources.
Mobilize people.
Example:-HECA Determines nature and magnitude of resources.
Who should be approached on what issue.
Success of funding proposals.
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EMPLOYEE VOLUNTEERING
Act of selflessly giving your life to something you
believe free of pay.
Example:-The Little Give,Toronto
Office is divided in 10 teams. Each participant donates 48 hours to help 10
local charities and non-profit organizations.
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GOVERNMENT - NGO COLLABORATION
FOR DISASTER REDUCTION AND
RESPONSE:
Immediate
Emergency foodrelief,
Temporary
shelter,
Emergencymedical aid,
Debris removaland habitat
Short term
Interim foodsecurity,
Restoration of
community assets,
Revival of schools,social
Mobilisation andgroup formation.
Long term
LivelihoodRestoration
Multi-purposecyclone shelters,
and
Community baseddisaster
preparedness.
1999 cyclone in Orissa
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CONTEMPORARY-STRATEGIES AND
TACTICS FOR PROMOTING CSR
Social Auditing and Reporting media exposure;
Social Responsibility dialogue with companies
Shareholder Activism
shareholder resolutions; Economic Pressure boycotts;
Government Regulationssupporting legislation;
Litigation bringing law suits; and
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WHY SHOULD CORPORATES ENTER
INTO CROSS SECTOR
PARTNERSHIPS?
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CROSS SECTOR PARTNERSHIP
1. CSR in public
administration
2. CSR inadministration-
business sector
relationships
3. CSR in
administration-society
relationships
4. Relational CSR
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PARTNERSHIP
NGO Sector has skills in the areas of
y mobilizing and motivating volunteers,
y networking,
y
advocacy campaigning andy generating financers and local people
Business contact with NGOs help in learning
community development skills
The Government ensures that the process of global
economic and social change is managed properly and
fairly
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PARTNERSHIP
Develop or implement CSR programmes by
involving other stakeholders
y Local Government, or NGOs
Cross sector partnerships are extremelybeneficial for those who are involved in it
y Eg. Excel Industries & MMC : Waste management
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PARTNERSHIP EXAMPLES
PARTNERSHIP AIMS PARTNERS
The Global Compact Promoting nine core
principles (e.g. human rights,labor, environment)
All UN Agencies, several
hundred companies, majorbusiness and labor groups,
NGOs
The Global for Vaccines
and Immunization
Increasing childrens access
to vaccines in poor countries
WHO, UNICEF, vaccine
producers
Business Partners for
Development
Focusing on natural
resources, water andsanitation, youth
development
Over 130 companies,
agencies and NGOs
Global e-Sustainability
Initiative
Promoting technologies that
save energy, reduce waste,
bridge the digital divide
Nine major IT companies, UN
agencies
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CAREAND STARBUCKS
WINNING TOGETHER
Fighting Global Poverty
y community support
y longer-term projects in education,
y
health care and small-business development. Investing in Communities
y improve agricultural practices
y civil society development
y water and sanitation
Helping Individuals
y Together, Starbucks and CARE have helped nearly 3
million people improve their lives.
http://www.care.org/partnerships/starbucks/index.as
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BENEFITS OF CROSS-
SECTOR PARTNERSH
IPS
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DIMENSIONS OF DEVELOPMENT
Job Creation & employmentopportunities
Personal Income levelEconomicDevelopment
Access to essential services and goods
Health care and treatment
Adequate nutrition Reduced Mortality rates
HumanDevelopment :
Health
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CONT.
Positive freedoms freedom to :
Peacefully associate and assemble
Organize political opposition andindependent trade unions
Speak freely and participate in publicdebates without censorship
HumanDevelopment :
Humanfreedom
Negative freedoms freedom from :
Forced or child labour
Judicial killings Unlawful detention
Torture, coercion and corporalpunishment
Human
Development :Humanfreedom
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CONT.
School enrolment
Literacy rateHumanDevelopment :
Education
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CONT.
Administrative capacity
Human resource development andorganizational strengthening forimproved administration of socialservices
PoliticalDevelopment :
State
Capacity to plan and implementprojects and ability to act as a
pressure group and gain influence Financial and human resources
Degree of freedom V/s co-optation,institutional capture and censorship
PoliticalDevelopment :Civil Society
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INTERVENTION
An intervention is a deliberate process by which
change is introduced into peoples' thoughts,
feelings and behaviors.
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L&T collaborated with DTK , an NGO for AIDS
awareness programme at the Powai plant.
Voluntary Counselling and Training centre at the L&T Health Centre
in collaboration with MADCS for employees.
Management trainee & students ofthe L&T Institute of Technology
contact workmen , transport
drivers, children of employees andimpart HIV/AIDS education.
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BPCL collaborated with Kripa Foundation ,
De-addiction center for the employees addicted to
alcohol.
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WORKPLACE INTERVENTIONS TO PROMOTE
SMOKING CESSATION
This guidance is for employers and NHS and
non-NHS professionals who have a role in
supporting smokers to give up
NICE public health guidance is a NGO basedon the working with NHS Department
towards the goal of public health
improvement.
The NIHS Department of Health asks NICE
organisations to work towards implementingpublic health guidance
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WHY
Smoking is the main cause of preventableillness and premature death in India
Smoking causes a wide range of diseases andconditions
Breathing secondhand smoke (passivesmoking) can affect the health of non-smokers
Smoking is estimated to cost the NICE inIndia up to Rs.7.5 billion a year
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From 1 July 2011 all employers in INDIA will berequired by law to provide smoke free workplaces
It will be an offence to smoke or knowingly permitsmoking in smoke free workplaces and in vehicles usedfor business
Failure to comply with the law will be an offence
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BENEFITS FOR EMPLOYERS
Reduced sickness absence
Increased productivity
Improved employee health Increased compliance with
smoke free legislation
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EG : MARKETPLACE INTERVENTION
Nestles , Nesquil milk power contained GE ingredients
which was not indicated in the label when sold in china.
Greenpeace has been campaigning globally to eradicate GE
ingredients from food products.
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Spectra is a voluntary development organizationinvolved in rural and development work in Alwar district,
Only 40% of males and 20% of females are literate.
Programme undertaken by SPECTRA include: Installation
of hand pumps for drinking water, sanitation, agriculturalimprovement, wastelands development, education through
eight schools
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Environment
Intervention
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CASE
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1.What Tox Tech Campaign. Phase out hazardous chemicals from
electronic products.
Companies to take responsibility ofentire product life cycle including end
of life stage.
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2.Why Environment
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E-WASTE
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PVC
PVC
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BROMINATED FLAME RETARDENTS
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THE PROTEST
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THE PROMISE
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THE RESULT
Wipro emerges the
world leader in
producing
greener electronic
products.
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3.HowVoluntary E-waste management
Free Recycling policy
Research to eliminate BFRsSpirit to protect the environment
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Community
Intervention
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Project Jyoti
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1.What
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AIDE ET ACTION
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CAP FOUNDATION
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MAHILA SEWA TRUST
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2.Why
To Bring benefits of technology to
women, youthand under privilegedcommunities.
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3. For whom
Community
UNSKILLED & SEMI SKILLED
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UNSKILLED & SEMI-SKILLED
WORKERS
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ARTISANS & CRAFTSMEN
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PEOPLE WITH DISABILITIES
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THE REFUGEES
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THE INVESTMENT
Rs 47 crores
since theprojects
inception in
year 2004
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THE SPREAD
20Statesand
Union
Territoriesacross India
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THE IMPACT
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1,60,000INDIVIDUALS
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JOBS
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WHAT IS EMPLOYEE VOLUNTEERISM
1. Corporations supportingcommunities and non-profitorganizations by establishingsystems that facilitate andencourage their employees to
volunteer. Employer-driven Employee-driven
2. In either case, a corporationis donating its employees time
and labor to a particular cause.3. It allows staff to improvetheir image as a good corporatecitizen
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GROWTH IN EMPLOYEE VOLUNTEERING
1. Until recently, employee volunteer
programs were viewed as an extension
of corporate philanthropy. Like much
CSR, they were conducted because they
were the right thing to do.
2. Today more than 90 percent of Fortune500 companies have employee volunteer
programs to leverage the power of
service and volunteering in the
corporate sector.
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BENEFITS OF ALIGNING EMPLOYEE
VOLUNTEERISM WITH BUSINESS STRATEGY
Internal
benefits
Developrelevant
leadership
and work
skills Encourage
teamwork
Employee
retention
External
benefits
Enhancecorporate
reputation
Rapid
response tolocal crises
Leverage
philanthropic
resources
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CHALLENGES AND RISKS
1. Window dressing :-Risk that program is implemented,
but not supported on the ground
level.
2. Potential inability for a
corporation to control its
employees:-A corporation must look at all of the
risks that are inherent
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RISKS
3. Not everyones personalneeds can be
accommodated :- Some employees may not want to
volunteer for a particular cause,
or at all.
Should companies accommodate
employees that choose to
volunteer their time to political
or religious organizations?4. Miscommunication :-Need to be clear in communicating
with non-profits about the
expectations for how employees are
to contribute
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EXAMPLES OF EMPLOYEE VOLUNTEERING
1. OTIS elevators motivates its employees to work
with mentally challenged.
2. Tata group of companies encourages its
employees to participate in community
development activities.
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WHAT IS CROSS SECTOR PARTNERSHIP?
Alliances between
parties drawn for
example, from
businesses,government and civil
society, that
strategically
aggregate theresources and
competencies of each
to resolve a specific
roblem/challen e.
PARTNERSHIP AIMS PARTNERSPromoting ten core All UN Agencies, several
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The Global Compact principles (e.g. human
rights, labor, environment)
hundred companies, major
business and labor groups,
NGOs
The Global Alliance for
Vaccines andImmunization
Increasing childrens access
to vaccines in poorcountries
WHO, UNICEF, vaccine
producers
Business Partners for
Development
Focusing on natural
resources, water and
sanitation, youth
development
Over 130 companies,
agencies and NGOs
Information and
CommunicationsTechnology Task Force
Promoting universal access
to information andcommunications
technologies for
development
UNEP, ITU, leading
telecom companies
Global e-Sustainability
Initiative
Promoting technologies
that save energy, reduce
waste, bridge the digital
divide
Nine major IT companies,
UN agencies
Investment Advisory
Council for Least
Developed Countries
Increasing foreign
investment in least
developed countries
UNCTAD, major
multinational companies
Prince ofWales
InternationalBusiness
Leaders Forum
Programs/projects focusing
on corporate social
responsibility
About 80 major companies,
government in
developing/transitional
economies:Developed by Origo Social Enterprise Partners
A
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DOES THIS MAKEANYDIFFERENCE
PERSPECTIVE: YES
Important Mechanism For Addressing Critical
Sustainable Development.
Transparency
Clear And Measurable Outcomes
Clarity
Collaboration
Consistency
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PERSPECTIVE: NO
Lack Of Understanding
Insufficient Partnership Skills
Lack Of Government Support
Most Partnerships Are Non Strategic Related Driven By Outcome And Not Process
Are not Monitored Or Evaluated
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CHANGING
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CHANGING
LANDSCAPE
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In 2007, a market analysis was done to identify
the challenges in partnering.
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NGO-PERSPECTIVE
poverty globalization
Irresponsiblebusiness-
greenwashing
Lack ofdisclosure ofCSR issues
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BUSINESS PERSPECTIVE
Source of fundsUnaware about business
context the processes
Bound to Ideology-
necessary evil
Inability to recognizeresponsible/irresponsible
business
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NGO
Extra Work/Cost
Credibility
Co-option
Bureaucracy
Business
Waste ofTime
Information
Leakage
Legal Risks
Revenues/profits
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FINAL THOUGHT
Money talks too much
Building trust
Lack of awareness and knowledge
CSR compliance- As a cost of Doing normal business
Bibli h
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Bibliography :
http://www.care.org/partnerships/starbucks/index.asp www.blendedvalue.org
www.iser.uaa.alaska.edu
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THANKYOU!!!