CS-E5130 - Digital Business Management

1st Session Oct 1st, 2018O-P Mutanen, Olli Martikainen

Aalto Ventures Program

EIT Digital Master School

Teacher: Olli-Pekka Mutanen

CURRENT: Professional career and societal activity• Digital Operations Research Group, School of Science, Aalto University• Aalto Ventures Program, co-founder and lecturer• EIT Master’s Programme in ICT Innovation, Coordinator & responsible teacher • National Growth Forum (Finland), co-founder & member of the steering group• Industrial activities and lecturing related to technology based growth, ecosystems and business

BACKGROUND: Co-founder and CEO of IT, Media and Software firms (1991-2004)- MULTILIZER, Inc. 1998-2004, Co-founder, CEO and Member of the board

• The market leader in software globalization technology platform solutions for internationally operating enterprises

• Product awarded as The Best Globalization Technology of the Year in 2001, 2002 and 2003 in USA- HYPERHOUSE Group: 1995-2000, Co-founder, Director of projects

• HYPERHOUSE was among the top-three “new media" offices in Finland producing corporate wide multimedia solutions and internet services to the leading enterprises and organizations in Finland

- INNOVIEW Data Technologies 1991-2000, co-founder, CEO and member of the board• Development of software based technologies and solutions, e.g. image compression and archiving

technology solutions, multimedia development tools, POS systems, online based real estate solutions

CONTACT: fi.linkedin.com/in/opmutanen/, olli-pekka.mutanen@aalto.fi

Co-teacher: Olli Martikainen

CURRENT: Professional and societal activity• CEO Pikesta Ltd• Member of the Finnish Academy of Technology

BACKGROUND: • Professor in VTT, Aalto and Oulu Univ. 1988-2009 • Research director at Telecom Finland 1991-1997• Research fellow at ETLA 2002-2013• Dept. Manager at Nokia Research Center 1985-1987• Several positions in SMEs

1. Motivation: Why this course?2. Background: Innovation & Entrepreneurship

Education at Aalto University;3. Introduction: Basic information on the course;4. Theory part 1:Technological Innovations -

Theories and industry cases; Olli Martikainen5. Wrapping up: Q&A;

Agenda 1st of Oct, 2018

1. MOTIVATION

“Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body.

Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources.”

Management – WHY?

Source: Wikipedia, 2018

“Management involves identifying the mission, objective, procedures, rules and manipulation of the human capital of an enterprise to contribute to the success of the enterprise.”

• Performance Strategy Strategic Management.

Management – WHY?

Source: Wikipedia, 2018

DIGITAL TRANSFORMATIONDynamical change of the Business environment:

“Digital transformation is the profound transformation of business and organizational activities, processes, competencies and models to fully leverage the changes and opportunities of a mix of digital technologies and their accelerating impact across society in a strategic and prioritized way, with present and future shifts in mind.”

Digital Transformation – What?

Source: i-Scoop, 2018

• “In practice, end-to-end customer experience optimization, operational flexibility and innovation are key drivers and goals of digital transformation, along with the development of new revenue sources and information-powered ecosystems of value, leading to business model transformations and new forms of digital processes.”

• “However, before getting there it’s key to solve internal challenges as well, among others on the level of legacy systems and disconnects in processes, whereby internal goals are inevitable for the next steps.”

Digital Transformation (Cont’d)

Source: i-Scoop, 2018

A digital transformation strategy aims to create the capabilities of fully leveraging the possibilities and opportunities of new technologies and their impact faster, better and in more innovative way in the future.

11

Source: i-Scoop, 2018

MANAGING TECHNOLOGYORGANIZATIONS IN INCREASINGLY”DIGITAL” BUSINESS ENVIRONMENT

We’re talking about…

Comparison: SuperCell vs. Nokia

2. BACKGROUND

Growth Entrepreneurship Education in Aalto University

Aalto Ventures Program &EIT Digital Master Program, I&E Minor

Co-creative Entrepreneurship Education For All Aalto Students

AVP provides Aalto students with the inspiration, capability and network necessary to build new scalable businesses.

AVP Offering for students

Freshmen orientationThought Leaders’ TalksSlush volunteer training

CoursesAVP MinorWorkshops

Aalto EcosystemAlumni & MentorsNetworking Global ProjectsStudy trips

Inspiration

Capability

Network

Aalto Entrepreneurial Ecosystem

v

Inspiration – Thought Leaders’ Talks

Kristo Ovaska, co-founder of AaltoES and Smartly.io

v

Workshops are organized every two weeks, open to anyone who wants to learn

Capability – Workshops

v

Startup Experience is a course for teams starting their own startup. The teams work on both developing their customer offering and the company that can deliver the offering and make profit

Capability – Startup Experience

v

Network – Study trips, Urban Challenge

A 10-day-long study trip to New York City and Philadelphia with former US Ambassador Bruce Oreck. One key take away is that Finnish community in the US is there to provide support and networks for students and their business.

v

It is about being out of your comfort zone. Students learn that they are capable of much more than they thought, and that they need to learn to be comfortable with being uncomfortable. AVP provides creative courses to students.

Network – Study trips, Urban Challenge

“This program is the best learning experience available in Aalto. Great group, excellent content & an attitude of doing.”

Henri Sipilä, Aalto BIZ

“Entrepreneurial Leadership was an intense & comprehensive course for anyone who will become a leader”

Antti Karvanen, Aalto ARTS

“Aalto Fellows was probably the most educational course of my University studies so far.”

Heikki Koponen, Aalto SCI

AVP to become a role model globally

Many international universities wish to collaborate with AVP as their role model for the entrepreneurship education

avp.aalto.fiFacebook: Aalto Ventures Program

#eitdigital16

http://www.eitdigital.eu/

Innovation and Entrepreneurship (I&E) Educationat EIT Digital Master and Doctoral Schools

About EIT Digital

• Pan-European Vibrant Ecosystem of Innovation Hotspots

• Leading European organisation for innovation and education in ICT

• Over 130 partner universities, research centres and companies all over Europe

• Fostering innovative technology and entrepreneurial talent for economic growth and quality of life in Europe.

• EIT Digital educates a new generation of ICT thought leaders, innovators, and knowledge workers by providing excellent technical programs with deeply embedded innovation and entrepreneurship education.

• New name EIT Digital as of 1 June, 2015 (formerly EIT ICT Labs)

ElectivesTechnical Common Base

Industry-based thesis work

Technical Specialisation

I&E Study

Thematic Summer Schoolswith I&E project

Business Development Lab

I&E BasicsElective I&E

course

MS I&E Education, 30 ectsIn 14 Entry universities and 18 Exit (as of end 2016)

1st yearat Entry University

2nd yearat Exit University

CS-E5120 - Introduction to Digital Business and Venturing (3 ECTS), Autumn I

Innovation & Entrepreneurship Minor (1st year)

Introduction & motivation to Business & Venturing studies in the digital business environment.

A holistic picture of a technology businesses organization and what founders and managers need to consider.

Integrated experience into entrepreneurship as an ‘acting’ member with a ‘real’ role in a startup team.

Go-to market process planning for growth-oriented high technology SMEs in various stages of their int’n processes.

CS-E5130 TU-E4100CS-E5120 CS-E440

ENGAGEMENT TODIGITAL BUSINESS

DIGITAL BUSINESS MANAGEMENT

ENTREPRENEURSHIP“IN REAL”

GLOBALIZING W/TECH FIRMS

CS-E5130 – Digital Business Management (4 ECTS), Autumn II

TU-E4100 - Startup Experience (9 ECTS), Spring III-IV

CS-E5140 - Global Business in the Digital Age (4 ECTS), V

Period I-II Period I-II Periods III-IV Period V

3. COURSE INFORMATION

Basic course information, CS-E5130

• Period II, 4 ECTS;• Language: English;• Lectured on Thursdays, 1.11.2018-5.12.2018 at 10:15 -

12:00 in lecture halls TU1, T1 (C202), and T2 (C105 );• Online modules related to course domain;• Exercises: One (1) individual assignments on the course

domain, one (1) group assignment on analyzing real business case;

• Assessment: The course is assessed based on course assignments. Participation in lectures firmly supports completing the course;

Welcome – enjoy the ride!

THANK YOU!SEE YOU AT THE NEXT LECTURE, NOV 8TH AT 10:15 (HALL T1)