SME INSIGHTS SUMMER SCHOOL- HEALTH &

WELLBEINGJoão Bocas

SESSION OUTLINE

My Experiences

Group Discov

ery

Business

Essentials

Fun Bit

YOUR AMBITION ….

?

WHAT’S ENTREPRENEURSHIP …

MY EXPERIENCES

• START UP WORLD .

• SUCCESS IS NOT AN EVENT……IS A PROCESS .

• FAILURE ( DOESN’T EXIST ) …..I CALLED IT LEARNING – EXPERIENCE . ( FAILURE IS A STEPPING STONE TO SUCCESS )

• ALONE YOU ARE NOT GOING VERY FAR …..FACT .

• BE TRUE TO YOURSELF .

GROUP DISCOVERY ….

THE EXERCISE :

- IN GROUPS - THINK ABOUT THE MOST IMPORTANT CHARACTERISTICS / SKILLS NEEDED BY AN ENTREPRENEUR

RESILIENCE

EXPECT THE UNEXPECTED…

BUSINESS ESSENTIALS• AVOID ASSUMPTIONS …..THEY KILL BUSINESSES

• VALIDATE YOUR IDEA…. ( PRODUCT / MARKET FIT ) ( TALK TO YOUR CUSTOMER ….ASK THEM QUESTIONS ABOUT THE PROBLEM….HOW MUCH ARE THEY WILLING TO PAY …..WOULD THEY USE ?

• 3 ESSENTIALS :

1. DESIRABILITY ( DOES ANYONE REALLY WANT IT ? ) 2. FEASIBILITY ( IS IT POSSIBLE TO MAKE IT WORK I.E. TECHNICAL POINT OF VIEW ) 3. VIABILITY ( IS GOING TO MAKE MONEY ? WHAT’S THE OBJECTIVE ? WILL IT PERFORM ?

• MAKE SURE THAT YOU ARE IN A MARKET THAT YOU KNOW ABOUT IT AND MOST IMPORTANTLY – YOU LOVE

FUN BIT….

Thank you , Merci , Danke , Dank Je, Tak , Gracias, Obrigado, Kiitos, Spasibo, Tack…

E-mail : joao@digitalsalutem.com Twitter : @SelfCareGuru

Linkedin : www.linkedin.com/in/joaobocas Phone : +44 ( 0 ) 7731983936