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CrossMedia and Video Marketing Ghetto meeting Riga 22.11.2016 Reigo Kimmel

CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Page 1: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

CrossMedia and Video Marketing

Ghetto meeting Riga22.11.2016

Reigo Kimmel

Page 2: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

2

Who am I?

Page 3: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

3

Producer in Baltics

https://www.youtube.com/user/UrbandPlayground2008

Page 4: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

4

Internet Marketing to Video Marketing

Page 5: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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What you want people to do?

Page 6: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Facebook 100 000

Page 7: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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CrossMedia and Transmedia Storytelling

Page 8: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Patterns of Interactive Storytelling

Page 9: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Patterns of Interactive Storytelling

Page 10: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Patterns of Interactive Storytelling

Page 11: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Patterns of Interactive Storytelling

Page 12: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Patterns of Interactive Storytelling

Page 13: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

13

Patterns of Interactive Storytelling

Page 14: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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Patterns of Interactive Storytelling

Page 15: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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What is YouTube?

= + +

50% 30% 20%

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GhettoTVLV YouTube

Page 17: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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GhettoTVLV statistics

Page 18: CrossMedia and Video Marketing - Videoturundus.ee · Since the audience can not influence the story, the storyteller is full control. ilf the audience likes the story it is almost

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