crni-O-181008

18/10/08ArchitectGeneralContractor:ObyOra‐Ïto/LH&R‐Allrightreserved‐Copyright08

ProjectCRNIIstriaCroaFaClient:KapitalKonzalFng

18/10/08ArchitectGeneralContractor:ObyOra‐Ïto/

LH&R‐Allrightreserved‐Copyright08





THENEWBRANDFORTOMORROW’SULTIMATELIVINGORWORKINGSPACEAnewconceptofbrandedlivingspaceanddesignedappliances:O.Thistrendyandexclusivecustom‐fiQedrangeofhighlydesignedlivingspace issignedbytheworldfamousdesignerofthenewgeneraFon,Oraìto.OmeetstheincreasingaspiraFonofpeopleforadifferentlifestyle,afeelingofexclusivity.

ORA‐ÏTOTHERISINGSTAROFDESIGNHehasmadeofhisnameadesignbrand incooperaFngwith theworld largest companies suchasToyota,Guerlain, Heineken, Louis VuiQon, Adidas, L’Oreal, Lanc™me, Clarins, CarFer, Christofle, T Mobile… As anarchitect, he has already built Paris most futurisFc night club CAB and has created Toyota’s worldwidearchitecturalstandards.HeiscurrentlyconceivingthenewflagshipofapresFgiousFrenchluxurybrand.

MUCHMORETHANARCHITECTUREANDDESIGN…ALIFESTYLEOurinnovaFveandacFveapproachcombinedwithnewideasandconceptsaswellasdedicatedbrandingiswhatwillgivetoeachprojectsomethingunique,exclusiveandatypicalandenhanceitsvalue.EachprojectwillbeapieceofdesignwhichwillmarkitsFmeandlast.Theend‐usersoftheprojectswillexperienceanewenjoyable lifestyle, as a result of our ability to listen to andunderstand their needs and expectaFons, ouraQenFontodetailsandourwillingnesstothinkoutofthebox.





BIOGRAPHYORA‐ÏTOORA‐ÏTOisthebrandandthenameoftheFrenchdesignerwho created at 19 the very fi rst virtual brand. Born in 1977, this self‐madeiconoclastedesignermadehimself known to theenWreworldat theendof the90’s with his unauthorised 3D parodies of products of internaWonally knownbrands such as Vui[on, Apple or BIC. Further to several arWcles in the press,ficWon became reality when people tried to find these virtual products in theshops and that the ORA‐ÏTO web site was flooding with commands. Thisachievementwastheseconddigitalpieceofarteveracqui‐redbytheModernArtNaWonal Fund (FNAC). In theParis of the 2000,ORA‐ÏTObecomes the youngestdesignerever in thebusi‐nessofdesignedproducts.HemanagestomakeofhisnamethetopdesignbrandworldwidethroughthecreaWonofproductsthatarenowreal,developingprojectscombiningdesign,architectureandcommunicaWonsinalltheacWvitysectors.In2002,heisawardedwiththeBestPackagingOscarforhisHeinekenaluminiumbo[leanditsoriginalwrappingcapsule.Hisaudacity,histalent, his new vision of the brands propels him rapidly in the limelightinternaWonallywithanimpressivelistofclientstoinclude,Adidas,legroupeAIR,Honda, Clarins, Toyota, Biotherm, Le‐vi’s, Davidoff, LG electronics, Guerlain,BallanWne’s,l’OréalProfessionnel,Sagem,Habitat,Christofle,Kerastase,Cacharel,Armani,LancômeouChristofle…AeerabathroomforSupergriffandakitchenforGorenje,ORA‐ÏTOconWnueselaboraWng theproductsofour futureenvironmentfor themost presWgious furniture and home equipmentmanufacturers such asZano[a,Cappellini,B&B Italia,Frighe[oouMa‐gis…FromanestheWcalpointofview, ORA‐ÏTO’s creaWons contain the codes of a new luxury understanding, a‐temporal, universal with the same minimalist ap‐proach: obvious shapes tounderstand inan instant resultofhisphilosophy thathenames“simplexity”,orthearWsWcabilitytogiveanobjectwithcomplexfuncWonsasimpleappearance.



VILLA«O»BYORA‐ÏTO

220‐250M2



Villa«O»byOra‐Ïto 16/10/2008ForKapitalKonzalFng















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crni-O-181008