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Critical Success Factors for Community and Social Enterprise in Deprived Communities

Critical Success Factors for Community and Social Enterprise in Deprived Communities

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Critical Success Factors for Community and Social Enterprise in

Deprived Communities

Overview Background to the study Policy and literature review Results of online survey (Case studies) Results of interviews with local authorities Provisional conclusions

Background to the study Three key areas of focus:

Community enterprise; Deprived communities; Support needs

Methodology Policy & literature review Online survey Case studies Interviews with local authorities Workshop

Outputs Report Good practice guidance for local authorities

Policy & Literature Review 1 Definitions: Social Enterprise …

A business with primarily social objectives, whose surpluses are principally reinvested rather than to maximise profit.

Community enterprise … … as social enterprises but ‘they seek to benefit a particular

geographic area or community of interest’ … ‘a focal point for local people to identify the needs of their

local communities and to respond with the help of their own income-generating activities’ (CLG 2010)

Policy & Literature Review 2 Part of wider ‘third sector’ Increasing focus in relation to public service

delivery Recent focus on ‘community enterprise’ Support needs and Business Link

Policy & Literature Review 3 Critical success factors for social enterprise:

Pre-start up and early start up support Access to finance and funding Commissioning and procurement models Board membership and skills Shared vision Leadership succession Change in mindset

Online Survey Results

101 respondents …A community enterprise has been described as a type of social

enterprise that serves a particular geographic community. Does this describe your organisation or not?

Yes

No

Don't know

… few CICs or IPSsThinking now about your organisation’s legal structure or status,

what is it, is it a…? (tick all that apply)

0%

10%

20%

30%

40%

50%

60%

70%

80%Com

pany

Lim

ited

byG

uara

ntee

Reg

iste

red

char

ity

Com

mun

ityIn

tere

stCom

pany

Uni

ncor

pora

ted

asso

ciat

ion

Indu

strial

&Pr

ovid

ent

Soci

ety

for

the

Com

mun

ityIn

tere

stCom

pany

Com

pany

Lim

ited

bySh

ares

Indu

strial

&Pr

ovid

ent

Soci

ety

as a

Sole

tra

der

Frie

ndly

soci

ety

… otherwise very diverse: turnoverPlease indicate below your organisation’s approximate annual total

turnover or income from all sources.

No income (0)

£1 – £10,000

£10,001 - £25,000

£25,001 - £50,000

£50,001 - £100,000

£100,001 - £500,000

More than £500,000

… otherwise very diverse: ageHow many years has your organisation been running?

Less than 1 year

1-2 years

3-5 years

6-10 years

11-20 years

More than 20 years

Most grew out of grant-dependent community groups

Again, thinking back to when your social enterprise was set up, where did your initial resource come from?

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%G

rant

Don

atio

nset

c

Gua

rant

eed

cont

ract

from

anot

her

Don

’t kn

ow

Seed

-cor

nfu

ndin

g

Tra

nsfe

r of

asse

ts fro

mpu

blic

sec

tor

Loan

High level of community involvementIn which of the following ways do you involve the community in the work of your

organisation? (tick all that apply)

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%Pr

ovid

e vo

lunt

eering

oppo

rtun

ities

for

com

mun

itym

embe

rs /

use

rs

Rep

rese

ntat

ives

of th

eco

mm

unity

on

the

Boa

rd

Con

sult

with

com

mun

ity /

use

rsto

est

ablis

h ne

eds

Invo

lvem

ent of

the

wid

erco

mm

unity

/ u

sers

in s

ervi

cede

sign

Invo

lvem

ent of

the

wid

erco

mm

unity

/ u

sers

in s

ervi

cede

liver

y

Mem

bers

hip

orga

nisa

tion

Foru

m for

mem

bers

of th

eco

mm

unity

/ u

sers

to

influ

ence

deci

sion

s of

the

boa

rd Oth

er

Empl

oyee

ow

ners

hip

Non

e

Enablers of success …Please identify the top three Enablers to social and community enterprise

0

5

10

15

20

25

30

35

40

45

50

Peo

ple

(e.g

. em

ploy

ees

and

volu

ntee

rs)

Man

agem

ent

com

mitt

ee o

r bo

ard

Ben

efic

iarie

s /

clie

nt /

com

mun

ity

Gra

nt f

or r

even

ue

Gra

nt f

or c

apita

l

Ski

lls /

tra

inin

g an

d de

velo

pmen

t

Cas

h flo

w /

liqu

idity

Acc

omm

odat

ion

Pro

cure

men

t op

port

uniti

es

Loca

l aut

horit

ies

PR

/ m

arke

ting

skill

s an

dkn

owle

dge

Inve

stm

ent

finan

ce

Con

sum

er u

nder

stan

ding

of

soci

alen

terp

rise

Bus

ines

s su

ppor

t (e

.g.

advi

ce)

Pro

cure

men

t sk

ills

and

know

ledg

e

Gov

ernm

ent

regu

latio

n an

d po

licy

Community enterprises Not community enterprises

People

Grants

Cashflow / contracts

Please identify the top three Barriers to social and community enterprise

0

5

10

15

20

25

30

35C

ash f

low

/ liq

uid

ity

Gra

nts

for

revenue

Gra

nts

for

capital

Govern

ment

regula

tion a

nd

polic

y

Investm

ent

finance

Consum

er

unders

tandin

g o

f

socia

l ente

rprise

Local auth

orities

People

(e.g

. em

plo

yees a

nd

volu

nte

ers

)

Pro

cure

ment

opport

unitie

s

Managem

ent

com

mitte

e o

r

board

Skill

s/t

rain

ing a

nd

develo

pm

ent

PR

/ m

ark

eting s

kill

s a

nd

know

ledge

Busin

ess s

upport

(e.g

. advic

e)

Pro

cure

ment

skill

s a

nd

know

ledge

Beneficia

ries/c

lient/

com

munity

Accom

modation

Community enterprise Not community enterprise

Barriers to success …

Money

Perceptions / structures

Dependency on public sector …What financial support have you sought in the last 12 months? (Tick all that apply)

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Gra

nt

Fund

ing

from

loca

l gov

ernm

ent

Don

atio

ns

Fund

ing

from

oth

er g

over

nmen

t bo

dy(e

.g. Cap

acity

Bui

lder

s, S

ocia

l

Fund

ing

from

the

lotter

y

Cha

rity

/vol

unta

ry o

rgan

isat

ion

Loan

fro

m fam

ily/b

usin

ess

part

ner/

dire

ctor

s

Ban

k ov

erdr

aft

Oth

er

Hav

en’t

soug

ht fi

nanc

e in

the

last

yea

r

Ban

k lo

an

Loan

fro

m a

Com

mun

ity D

evel

opm

ent

Fina

nce

Inst

itutio

n Shar

e is

sue

Selli

ng la

nd/b

uild

ings

Don

’t kn

ow

… even for social enterpriseWhat financial support have you sought in the last 12 months? (Tick all that apply)

0

10

20

30

40

50

60G

rant

Fundin

g f

rom

local govern

ment

Donations

Fundin

g f

rom

the lott

ery

Fundin

g f

rom

oth

er

govern

ment

body (

e.g

. C

apacity

Build

ers

, S

ocia

l In

vestm

ent

Busin

ess /

Futu

re B

uild

ers

)

Charity

/volu

nta

ry o

rganis

ation

Bank o

verd

raft

Loan f

rom

fam

ily/b

usin

ess p

art

ner/

directo

rs

Oth

er

Loan f

rom

a C

om

munity D

evelo

pm

ent

Fin

ance

Institu

tion

Haven’t s

ought

finance in t

he last

year

Bank loan

Share

issue

Selli

ng land/b

uild

ings

Don’t k

now

Community enterprise Not community enterprise

Tiny amounts of ‘normal’ business

finance

Variation in support preferences

Tiny amounts of ‘normal’ business

finance

Which of the following have you sought support from? (By support we mean advice, guidance, signposting, training etc.)

0

5

10

15

20

25

30

35

40

Indiv

iduals

work

ing f

or

oth

er

third s

ecto

r

org

anis

ations

Council f

or

Volu

nta

ry S

erv

ice o

r

equiv

ale

nt

Local auth

ority

Local S

ocia

l E

nte

rprise N

etw

ork

Busin

ess L

ink

Oth

er

busin

ess a

dvic

e s

erv

ice p

rovid

ers

Oth

er

govern

ment

agency

Consultants

Socia

l E

nte

rprise C

oalition

Co-o

pera

tives N

ort

h W

est

Develo

pm

ent

Tru

st

Associa

tion

Com

munity M

att

ers

Community enterprise Not community enterprise

Support needs: bidding, influence, efficiencyHow would you rate the support available to help your organisation to do the

following?

0102030405060708090

100

Net

wor

k w

ith o

ther

org

anis

atio

ns

Shar

e re

leva

nt in

form

atio

n

Acc

ess

trai

ning

App

ly for

fun

ding

Wor

k to

geth

er w

ith o

ther

orga

nisa

tions

to

deliv

er s

ervi

ces

Bus

ines

s pl

anni

ng

Find

peo

ple

(em

ploy

ees,

volu

ntee

rs)

Gro

w y

our

orga

nisa

tion

Hav

e sp

ace

to o

pera

te (

e.g.

office

spa

ce)

Wor

k w

ith o

ther

org

anis

atio

ns to

influ

ence

loca

l dec

isio

ns

Acc

ess

mar

ketin

g an

d PR

adv

ice

Fina

ncia

l man

agem

ent

Acc

ess

lega

l adv

ice

Find

tru

stee

s /

man

agem

ent

com

mitt

ee

Iden

tifyi

ng e

ffici

enci

es /

sav

ings

Bid

for

con

trac

ts

Very satisfied

Fairly satisfied

Fairly dissatisfied

Very dissatisfied

Don’t know

Interview Findings

Local authorities General level of awareness of social

enterprise but significant variation in policy / strategy and support

Recognition that community enterprise had ‘further to travel’ in order to achieve financial viability

Clear and detailed understanding of support needs: issues with targeting and delivery

Regional agencies Social enterprise is a key priority within

RS2010 Significant support programmes through

Business Link, NWDA ISUS, ERDF, Capacitybuilders

Not targeted at community enterprise?

Initial Conclusions

Community vs Social Enterprise Key differences between community and social

enterprise Origins / Focus Access to finance Access to support

BUT both demonstrate surprisingly high levels of dependency on grants and public sector funding and lack of access to enterprise finance

Regional variation or social enterprise myth?

Turning Points and Transition Most community and social enterprises have their

roots as community groups depending on grants The change to an ‘enterprise’ model often hangs on

a ‘turning point’ to move away from grant dependency

Vision and leadership – people factors - are critical in this process

Transition would appear to be slow and / or limited as levels of grant-dependency remain high

Finance Financial issues remain the main barriers to success Grants remain the dominant source of finance for

community and social enterprises … and the first place to which people turn

Few use more commercial sources of finance such as bank loans – lack of awareness / desire? Lack of access?

Problems with commissioning and procurements models

Awareness, size, bureaucracy

Support Cycle Need for greater co-ordination between providers to

meet varying support needs at different stages: Pre-start up / turning points – mentoring / CVS Building capacity & business planning – mentoring /

SE infrastructure organisations Commissioning & contracting – local authorities /

SE infras. organistions Business growth – Business Link / SBS

General Prospects All political parties recognising the need for:

Reduction in grant-dependency (there is no money) Transformation in public service provision (there is no

money) Role of community ‘hubs’ in strong neighbourhoods

Community and social enterprise seen as a panacea BUT …

Mismatch between need, capacity and desire Seen as ‘cheap alternatives’ Support / capacity-building seen as an easy ‘cut’

Ed Coxippr north

[email protected]