Upload
angela-warner
View
220
Download
0
Tags:
Embed Size (px)
Citation preview
Critical Linkages: Strengthening Clusters in Urban and Rural Oregon
Sheila A. MartinInstitute of Portland Metropolitan
StudiesPortland State University
Oregon’s Food and Beverage Industry
Percent of Personal Income from Farming, Ag Services, Fishing, and Forestry
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
Perc
en
t of
Pers
on
al In
com
e
Oregon Statewide Metro Nonmetro
Natural Resources Dominance falls
Percent of income from Natural Resources and Information Industries
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Farming, Forestry and Fishing Computers + Information
Information Industries on the Rise
Income From Ag Products
Food Industry Employment Occurs Throughout Oregon
0
5,000
10,000
15,000
20,000
25,000
30,000
Crop Production Food Manfucturing Beverage Manufacturing
Metro NonmetroSource: Oregon Employment Department, QCEW
Oregon Forest and Wood Products Industry
0
5000
10000
15000
20000
25000
30000
35000
Forestry and Logging Wood Product Manufacturing
Metro Nonmetro
Wood Sector Employment Spans Metro and Nonmetro Counties
Source: Oregon Employment Department
Rural Oregon Depends on Forest Income and Employment
Source: E.D.Hovee 2004
Food Cluster Map
Differentiation: Organic Certification
Oregon Certified Organic Acreage (Thousands)
31
45.4
59.2
83.3
0
10
20
30
40
50
60
70
80
90
2004 2005 2006 2007
Source: Center for Sustaining Agriculture and Natural Resources, WSU
Oregon Organic Farmgate Sales ($Million)
33.736.3
52.1
61.8
$0
$10
$20
$30
$40
$50
$60
$70
2003 2004 2005 2006
Oregon Farms with Organic Acreage
287 295
360
400
0
50
100
150
200
250
300
350
400
450
2004 2005 2006 2007
Differentiation: Forest Certification
Photos: OSU Extension
Differentiation: Direct Marketing
Differentiation: Direct Marketing
Upgrading Food and Forest Clusters
• Change transactions to interactions
• Differentiate • Integrate customers into
the development process • Focus on quality
A Recipe for Success: Oregon Pear 75 1 ounce Oregon pear brandy 1/2 ounce fresh lemon juice 1/2 ounce simple syrup 4 ounces Oregon sparkling wine Peach Bitters (optional) Slice of dried Oregon pear, for garnish
Mix pear brandy, lemon juice and simple syrup in a cocktail shaker. Pour into a champagne glass. Fill with sparkling wine. Add a dash of bitters and garnish with dried pear.
Source: Adapted from www.kathycasey.com/liquid_kitchen