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will be formalising new or improved crisis communication protocols
2 3
1 in 3
will look at reengaging teams around the organisational
purpose and strategy
will improve digital channels
will communicate / promote new permanent ways of working
and flexible working policies
73%
48%
47%
1
What does the future hold?
40%
The top 3 emotions felt by internal communicators...
Some communicators expect a direct impact on the IC team:
47% 40%
proud of themselves and
their team
stimulated by the
challenge
under pressure to
deliver
more valued than ever by
their employer
48%
agree this crisis is a chance for their team to prove its worth and influence the direction of
the business
say communicating a restructure or redundancies will be a top priority for the IC function as we move out of the
current crisis situation
say the COVID-19 crisis will have a massive impact on how they
operate as a function
say that talking about the long-term impact of the crisis on the organisation
has been high priority up until now
expect this to be a high priority in the next 6-8 weeks
believe the policies and actions they’ve adopted will have a long-term impact on
employee engagement
97%
18%
26% 74%
80%
Pride and excitement are fuelling IC professionals
Cure and prevention both on the to-do list post-crisis
75%
Employees receive more information than they can contribute
say a lack of measurement channels and analytics is holding them back.
It’s the third biggest obstacle to communicators right now
1 in 3 are helping line
managers collect and pass on feedback
Only
think this crisis is an opportunity for the IC team to develop a stronger connection with employees
say that enabling two-way communication is a high priority
(this figure was 50% before the crisis)
… but line managers have been pushed to the back of the queue
43%
of these are providing toolkits or comms packs
of these are providing or funding online comms training
said poor line manager communication skills were a challenge
In State of the Sector 2020*:
say supporting line managers is a high priority right now
Over the next 6-8 weeks 60% will give line manager support high priority – making it the 4th biggest priority overall
14% 41% Just
76%
will focus on this for the next 6-8 weeks77%
But there are some challenges:
of IC professionals are struggling with a lack of advance notice of
leadership decisions
Relationships with leaders are the second highest priority
believe their lack of involvement in decision making is a barrier to
the success of their activities
42% 35%
94%
33% Only
39%
What do we talk about?
70%*
... and some communicators are sharing financial wellbeing messages as well
say it will be a high priority to communicate wellbeing in the next 6-8 weeks – it is now the most important topic for communicators78%
of communicators were involved in the people agenda and employee experiencebefore the crisis
73% have been focusing on promoting health and wellbeing since the start of the crisis
92%
Mentalhealth
65%
Socialwellbeing
61%
Physical wellbeing
Employee wellbeing will take centre stage
How is it working?
52%48%
42%
of communicators say their digital setup has exceeded expectations
say their digital setup works, but isn’t seamless – and productivity may take a hit
state that a lack of e�ective digital channels is a key challenge right now
was planning on prioritising digital improvements throughout 2020
of communicators worldwide consider ine�ective digital channels one of the biggest barriers to success
of communicators are now committed to driving digital improvements
The State of the Sector 2020* showed
WFH setups: functional, but not perfect
As of Spring 2020:
peopleare working from home –
the right digital setup is crucial
Microsoft Teams
Sharepoint
Mobile messaging platforms
78% 94% 89%
The most popular tool
use it68%
use it58%
use it45%
Find it/them E�ective
1
23
1 in 3
39%
48%
Top three priorities for internal communicators
1 2 3Communicate wellbeing
Relationships with leaders
Communicate possible
long-term impact of the crisis
how are internal communicators responding to the COVID-19 pandemic?
A Gallagher Company
Communicating in a crisis:
7 in 10
A Gallagher Company
*The State of the Sector is the global definitive survey of the internal communications landscape. Get the latest report here: www.gatehouse.co.uk/stateofthesector.
The survey this infographic is based on had 135 responses. 68% of respondents were based in the UK, 8% in the USA and 8% in Australia, and the remainder were scattered across the globe.
Andy Macleod – [email protected] McDougall – [email protected] Nicholas Wright – [email protected]
Got any questions? Get in touch with the Gatehouse team!