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How the Commercial Real Estate Industry is using social media.
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How tHe CommerCial real estate industry is using soCial media
Jan Korb
RecruitingReputation Building
Competitive IntelligenceMarketing & Promotion
Thought Leadership
How businesses are using tHis teCHnology
top 10 Cre firms as listed by tHe tenant advisor
Colliers International – Twitter, LinkedIn, Widget, YouTube and Facebook
Cushman & Wakefield – (LinkedIn not listed on website)
Duke Realty Corp – (LinkedIn not listed on website)
The Inland Real Estate Group of Cos., – (LinkedIn not listed on website)
NAI Global – Blog, Facebook, LinkedIn & Twitter (YouTube channel, not listed on website)
Interstate Hotels & Resorts – Facebook (LinkedIn not listed on website)
CB Richard Ellis Group – Facebook, Twitter (LinkedIn not listed on website)
Campden Property Trust – Mobile site link
Mack-Cali Realty Corp – (LinkedIn not listed on website)
Pennsylvania Real Estate Investment Trust - (LinkedIn not listed on website)
Recruiting
RECRUITING
RECRUITING
Reputation Building
“Word. Of. Mouth.
End of story.”
Create something beneficial
to people and they’ll tell
everyone about it FOR you.”
Peter Shankman
Founder of HARO
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
A full 25% of Fortune Global 100 firms utilize Twitter, Facebook, YouTube and blogs.
* Sharing Company news (88%) * Providing Customer service (40%) * Promoting Deals (28%) * Recruitment (10%)
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
REPUTATION BUILDING
Competitive Intelligence
COMPETITIVE INTELLIGENCE
COMPETITIVE INTELLIGENCE
Marketing Promotion
MARKETING PROMOTION
CRE groups on LinkedIn
MARKETING PROMOTION
Broadcast/message board approach
MARKETING PROMOTION
Interacting with industry leaders
MARKETING PROMOTION
Engaged and Interactive
Thought Leadership
THOUGHT LEADERSHIP
Create content, interact and engage.
THOUGHT LEADERSHIP
Case Study
CASE STUDY
CASE STUDY
Tactics:
#1 Created a blog to join online conversation #2 Established an active Twitter account
#3 Created a LinkedIn Group and Facebook Fan Page
#4 Modified press release strategy for blogger coverage
#5 Promoted social media channels on company website and in email signatures
#6 Monitor metrics for success
CASE STUDY
Results:
After six months, the campaign resulted in:
• 10,230 unique blog page views in Q3• 280 Twitter followers• 141 members of their LinkedIn Group• 155% increase in unique web visitors
Leads by source:
• 55% inbound web• 23% trade shows• 20.5% email• 1.5% seminars
CASE STUDY
Next Steps
NEXT STEPS
Sign UpReserve your name in social media channels regardless how soon you plan on using it.
PopulatePopulate your accounts with your bio information and link to your corporate website.
LurkTest the waters by observing.You don’t have to interact right away.
ParticipateBegin by keeping your status updated with business-related happenings.
S = Set SMART Goals
E = Establish a Workflow
E = Engage and build relationships
D = Don’t forget your website
NEXT STEPS
Questions?
Twitter: @JanKorb or @BroadBasedFacebook, LinkedIn
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