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Presentation for CREW (commercial real estate women) networking group. Using social media for business and branding.
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SOCIAL MEDIA FOR BUSINESSFEBRUARY 25 T H , 2010
DAVID BENJAMIN – RECRUITING & DIGITAL COMMUNICATIONS MANAGER
-THE SALES MATRIX
CREW Presentation
Agenda
Why you can no longer ignore social media’s impact
Branding – Why it’s important online & offline
Which networking sites & technology to consider
Creating a plan specific for the Real Estate industry
Discuss security issuesHow to implement your strategic planMeasurement and Analysis
Good old days Modern times
Communication shift has begun
We want our information in real-time
How do you currently stack up?
The gatekeepers have been removed
We’re in the information era
Branding – Why is it so important?
Brand Experience – Every touch point
Research tells us…
Networking Online
Industry specific forums
Grow your network
Demonstrate your expertise
Manage your recommendations
Leverage your relationships
Network face to face
Credibility is earned over time
Ready to start?
Which platforms should you choose?
Are you using LinkedIn for…
ProspectingNetworkingEstablishing expertiseGaining knowledgeDeveloping your brandBeing foundHelping others…and more!
Engaging with others is essential
Let others promote your work
Facebook shouldn’t be ignored
Consider a Fan Page
Listening is half the battle
Google Alerts
Google Analytics
Tracking Analytics
What are my security concerns?
Hackers can get into your social profiles if you are not careful. Tips to avoid – Tweetdeck, etc
If you are on the Internet, you have security risks. Getting involved in social networking doesn’t increase risk
Common sense helps 95% of the timeRisk/Reward – You have to chooseListening tools help being alerted to potential
problems
Other potential concerns…
Competition – Can they steal my connections or clients?
What if I’m wasting my time?
We don’t know everything, changing so fast
No blueprint to follow
Company policy restrictions
Technology limitations
Have a plan
Determine ‘Why’ you want to get involved
Do you have a history of seeing things through to the end?
Content and helpful information can be found all over the internet
Listen first, engage later
Seek help if you don’t have the technical ability or knowledge to implement your strategy
Set expectations and be consistent
Gaming the system
Authenticity is today’s ‘cool’
Create your strategy
Questions?
DAVID BENJAMIN [email protected]
WWW.THESALESMATRIX.COMWWW.DAVIDEBENJAMIN.COM
HT TP: / /WWW.L INKEDIN.COM/ IN/DBENJAMINTWIT TER:@DAVEBENJAMIN
(C)248.496.1880
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