Crematorium Introduce

7/31/2019 Crematorium Introduce

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Jos Miguel Andrade n 42009192

Ronald Valdez n 42009186

Escola Superior De Gesto De Idanha-A-Nova

Licenciatura Em Contabilidade e Gesto

Financeira

English BusinessCrematorium

Teacher: Cludia Bichinho


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1

Introduction

Description of Product/Service Name of business, Location and Numberof Employees

2 Market Research SWOT Analysis

Short-Term Goals And Long-Term Goals

3

Financial And Management Information Marketing And Sale Strategies

Conclusion


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In the framework of the curricular unitbusiness English framed in third year of thesecond semester of the course accounting andfinancial management

It was suggested to students that they do ajob that chose a particular product orservice as the objective:

-

- Description Of Product/Service

- Name of Business, Location And Number ofEmployees

- Market Reseach, SWOT Analysis, Short-Term goalsand Long- term Goals

-Financial and Management Information, Markentig

and Sale Strategies


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Cremation: This practice consists ofreduction of the body into ash. For that

purpose the ballot box is introduced into agas oven.

The oven temperature reaches 800 degrees,separating the ashes of the urn from theashes of the body. Once separated andcooled, the ashes are deposited in a pot andgiven to family.


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Name Of Company

The companys name will be NewMoon" and it will be dedicated tothe provision of funeral services forall types of people

Location

Our headquarters will be in the parish ofCastelo Branco in the county of CasteloBranco, in the district of Castelo Branco.

Number Of Employees

For implementation of our project, we havedecided to recruit eight employees withextensive knowledge, expertise andexperience in their respective areas.


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Justification of the choice of service

1

The idea ofestablishing a crematorium in the districtof Castelo Branco comes for the opportunity anddemand for this new alternative method in comparisonwith the traditional practices of burial of corpses

2

In Portugal, the average number of deaths per year is8330,750 out of them are cremated, since this practice isconsidered to be more ecological and cheaper.

3

We found that in more developed countries the rate ofcremation is about 90%. Taking this into consideration, weestimate that Portugal could achieve these values in thefuture, so we decided to pre-empt our future competitors


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Justification of the choice of location

Castelo Branco

CB

Castelo Branco

is located in theCentral Region, BeiraInterior South, andcounts with 30,649inhabitants.

A study conducted byDECO in 2006 consideredthis district of the countrythe second best as for thequality of life

is a strategic point ofcommunication, since itconnects Lisbon Europevia the A23, and Algarveto Bragana ItineraryPrincipal (IP2)


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Opportunities versus Threats

Opportunities:

- Increase the practice ofcremation

- Increasing lack of space incemeteries

- Preoccupation withenvironmental issues

- Cultural changes

-Change of mentality

-Good alternative to thetraditional methods

Threats:

-Little information

-Recent practice

Global economic crisis


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Strengths versus Weaknesses

- High initial investment

- Dependence onexternal funding

- Lack of experience inthe business sector

- Affordable price

- Quality of service

- Qualified manpower

- Good management

- Good Marketing Plan

Strengths

Weaknesses


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The company'sshort-term objectiveis to be a reference

of crematoryindustry in the

district of CasteloBranco throughexcellence of

innovativeservice provided

The long-term goalwould be to expandthis practice to all

districts of theinterior edge.


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- Outros:- Fonix;

- Zon Mobile

We will use the financing ofmedium/long-term leasing forfurniture and automobile, andthe partners-gerents will bringa significant share of their own

capital into the company.

FinancialInformation

For the company to be able to

function well in the initialphase, we also decided topurchase some office furnishingand at least two ovens forcrematorium among otherthings.

ManagementInformation


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Price

We willestablisha uniqueprice of195 EUR

for theservice ofcremation, whichweconsiderto be

affordable to all ofourclients.

Place

Thedistribution ofourservicewill beprovided incooperationwith

funeralagencies.

Pro

motion

- Officialhomepage on theInternet

Social

networks Local

radios

Newspapers

Mailings


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1 The practice of cremation is growing

almost everywhere in the world andpeople increasingly prefer this practiceover the traditional burial practices.

2 Currently the rate of cremation in Lisbonand in Oporto is around 70%. At this time

there are already 14 crematories inPortugal

3

We believe that within a few yearssomeone will invest in this line ofbusiness in the district of CasteloBranco, because it is a very attractivesector.

Documents

Crematorium Introduce