Creativity and Innovation in Creativity and Innovation in Business & OrganizationsBusiness & Organizations

Presented byPresented by

Shane Sasnow ofShane Sasnow of

Forward MotionForward Motion

Definitions in a CycleDefinitions in a Cycle

Discovery (Big & Little)

Incubation

Creative Thinking

Breakthrough Ideas

Illumination

Creativity, Create, Creative

Creation/Invention (B&L)

Internal Verification

Distribution

External Verification

Innovation (B&L)

Why be a Creative or Innovative Why be a Creative or Innovative Organization?Organization?

Competitive advantage

Profit

Creative Leadership

Exponential Complexity

Organizational Buy in

The Parts of CreativityThe Parts of Creativity

The 4 P’sThe 4 P’s Product Product PersonPerson PressPress ProcessProcess

By Mel RhodesBy Mel Rhodes19611961

Product: The Raison d’etre for Product: The Raison d’etre for BusinessBusiness

What is a product?What is a product? What makes a product creative or innovative?What makes a product creative or innovative? How do you measure it?How do you measure it?

Amabile’s Consensual Assessment TechniqueAmabile’s Consensual Assessment Technique Besemer’s Categories of Product MeasureBesemer’s Categories of Product Measure Roger’s characteristics for acceptance of new Roger’s characteristics for acceptance of new

(innovative) products(innovative) products

How do you make a creative or innovative How do you make a creative or innovative product?product?

Creative or Innovate Product?Creative or Innovate Product?

Person: IndividualsPerson: Individuals

Who is creative?Who is creative?

Person: IndividualsPerson: Individuals

Characteristics of creative peopleCharacteristics of creative peopleRisk takers CuriosityTolerance for ambiguity Intrinsically motivatedHave a developed means to express their creativity

How does this relate to business?How does this relate to business?Intellectual property Improvement ideas in all areas

Person: IndividualsPerson: Individuals

Measurable creativity characteristicsMeasurable creativity characteristicsPersonality (what a person is like)Developmental events (biographical surveys)Cognition (mind function preferences)Sensitivity to problemsLevel & Style

FluencyFlexibilityOriginalityElaboration

Person: IndividualsPerson: Individuals

How to, and why, measure individual creative capacityHow to, and why, measure individual creative capacity

KAI (Kirton Adaptor Innovator) Torrance Test of Creative Thinking (TTCT)Four Sight

Idea Generation, Clarifier, Developer, ImplementerRemote Associative TestMBTI (Myers Briggs)

Person: IndividualsPerson: Individuals

How to improve individual creative capacityHow to improve individual creative capacity

Train in creativity tools, techniques, and methodsProvide resources (personal and professional)Provide opportunities for intrinsic motivationProvide a safe space for creative behavior

Person: Groups and teamsPerson: Groups and teams What is a creative team?What is a creative team? Why have them?Why have them? How and what do you measure?How and what do you measure? How to improve performance?How to improve performance?

FacilitationFacilitation Training Training Team developmentTeam development PracticePractice Common goalCommon goal Equal playing feildEqual playing feild

Person: LeadersPerson: Leaders How does creativity relate to leadership?How does creativity relate to leadership?

Key capacityKey capacity Organizational developmentOrganizational development Direction settingDirection setting Leadership style and organizational fitLeadership style and organizational fit

Press: The Context of CreativityPress: The Context of Creativity Internal pressInternal press External pressExternal press

Culture & ClimateCulture & Climate What is conducive for a creative organization?What is conducive for a creative organization?

Press: Positive CharacteristicsPress: Positive Characteristics Challenge Freedom Idea support Trust Dynamics Playfulness Debates

Risk takingIdea timeOrganizational encouragementSupervisory encouragementWork group supportsSufficient resourcesChallenging work

Negative characteristics•Conflict•Organizational impediments

•Workload pressure•Bureaucracy

Press: How to measurePress: How to measure

Organizational evaluations for creative climate

• Creative Climate Questionnaire by Goran Eckvall• KEYS by Theresa Amabile

Process: TypesProcess: Types

Generate creative output Functional parts of the organization

Process:ModelsProcess:Models

ModelsModels Prepare, Incubate, Illuminate, Verification Prepare, Incubate, Illuminate, Verification (Wallas)(Wallas)

Creative Problem SolvingCreative Problem Solving Goal, Wish, or ChallengeGoal, Wish, or Challenge Data CollectionData Collection Clarify the ProblemClarify the Problem Generate ideasGenerate ideas Select and strengthen solutionsSelect and strengthen solutions ImplementationImplementation

Arts based: such as improvisationArts based: such as improvisation Design thinkingDesign thinking Innovate Like Edison, Think Like DaVinciInnovate Like Edison, Think Like DaVinci

Process: Tools and TechniquesProcess: Tools and Techniques Framing and re-framing problemsFraming and re-framing problems Brainstorming (Brain writing, with Post-its)Brainstorming (Brain writing, with Post-its) Forced ConnectionsForced Connections Visually Identifying RelationshipsVisually Identifying Relationships ExcursionsExcursions Mind MappingMind Mapping Socio DramaSocio Drama TRIZTRIZ High Speed prototypingHigh Speed prototyping Challenging AssumptionsChallenging Assumptions Stream of ConsciousnessStream of Consciousness Synectics (Analagous and Metaphors)Synectics (Analagous and Metaphors) Idea management systemsIdea management systems Study unrelated areasStudy unrelated areas

Process: Measurement & Process: Measurement & ImprovementImprovement

Measurement is outcome based.Measurement is outcome based. Final product new and useful?Final product new and useful? The act of measuring a creative process can be The act of measuring a creative process can be

detrimental to positive outcomes.detrimental to positive outcomes. ImprovementImprovement

Learn and apply models, tools, and techniquesLearn and apply models, tools, and techniques Improve personal and team capacityImprove personal and team capacity Improve press (leadership)Improve press (leadership) Facilitation (be lead by a professional)Facilitation (be lead by a professional) Study unrelated processesStudy unrelated processes

Putting It All TogetherPutting It All Together

ProductProduct PersonPerson PressPress ProcessProcess

What is it?What is it? Why do it?Why do it? Who does it?Who does it? When?When? How do you How do you

measure it?measure it? How do you improve How do you improve

it?it?

Other considerationsOther considerations Creative EconomyCreative Economy Strategic InnovationStrategic Innovation Creative EcosystemCreative Ecosystem Cyclical Nature of Creativity:InnovationCyclical Nature of Creativity:Innovation

Thank you.Thank you.

Shane SasnowShane Sasnow

Forward Motion Forward Motion

www.shanesasnow.comwww.shanesasnow.com