13
Presenta(on Title: GSM and satellite – the other radio technologies for M2M Presented by: Shane Murphy VP & General Manager KORE Wireless Asia Pacific @CommsConnectAus #comms2014 COMMS CONNECT 2014

Shane murphy

Embed Size (px)

DESCRIPTION

The other radio technologies - why GSM/3G can be complementary and profitable when used with PMR systems. M2M covers a huge variety of applications and technologies. GSM-based M2M gets a lot of publicity these days as it is seen as the ubiquitous solution for large rollouts, but other radio technologies are often used in critical applications. There are multiple instances where GSM and PMR are bedfellows and largely it is only the PMR industry that has the sophistication and technical expertise to drive these applications. GSM carriers and app developers struggle to think outside of their own niche, whereas LMR system providers have always had to do a large chunk of their own engineering and development, often taking on the true partner role with their customers, developing on and with them in tandem. When used in applications that have some or all of these criteria, it is as many times essential as nice to have multiple technologies driving your comms: - where one mode does not provide the coverage that you need - where critical public or personal safety issues are involved - where multiple backup overlays are required because the data is very important and timely Applications designed for areas like: - mining - where GSM coverage is patchy at best and PMR is much more effective in a pit - environment - where delays and breakdowns can cost tens of thousands of dollars or more per hour, where remote-controlled machinery is becoming more common - personal safety - like lone worker devices - building and home security - where multiple network paths are now required to achieve the best security ratings and therefore the lowest insurance premiums - are ideally suited to dual- and multimode technologies The side benefit of these is that GSM/satellite as an add-on can provide an additional income stream to PMR suppliers as the network providers will pay ongoing revenue shares. Shane Murphy, Vice President and General Manager, KORE Wireless

Citation preview

Page 1: Shane murphy

Presenta(on  Title:  GSM  and  satellite  –  the  other  radio  technologies  for  M2M  

Presented  by:  Shane  Murphy  -­‐  VP  &  General  Manager  KORE  Wireless  Asia  Pacific  

@CommsConnectAus   #comms2014   COMMS  CONNECT  2014  

Page 2: Shane murphy
Page 3: Shane murphy

Cellular  vs.  Land  Mobile  

• Ubiquitous  coverage  

• Volume  produc(on  

• Global  roaming  

• Customer  familiarity  

•  IP  based  at  core  

Page 4: Shane murphy

Ubiquitous  Coverage  

•  GSM  covers  around  97%  of  popula(on  (8%  of  land  mass)  

•  3G  covers  up  to  98.5%  of  popula(on    (over  15%  of  landmass)  

•  In-­‐building  coverage  

Page 5: Shane murphy

Global  roaming  

Wireless  networks  are  globally  ubiquitous    Today's  market  is  a  global  one.  

Build  once  deploy  everywhere.  

Page 6: Shane murphy

Volume  ProducKon  

•  Value  priced  hardware  +  lots  of  manufacturers  =  Choice  

•  Constantly  reducing  hardware  size  

•  Sophis(cated  op(ons    

Page 7: Shane murphy

IP  Core  •  2G  is  IP  based  speeds  up  to  80Kbps.  CSD  s(ll  available  in  some  cases.  

• Networks  are  increasingly  data  focused.  Built  for  purpose.  

•  3G  is  IP  based  data  comms  at  speeds  up  to  40Mbps  

•  LTE  is  all  IP.  

Page 8: Shane murphy

The  Limits  of  Cellular  

•  Voice  

•  Immediacy  

•  Dedicated  bandwidth  

• Ongoing  costs  

•  In  plant  

Page 9: Shane murphy

Satellite  

•  Truly  Global  Coverage  

•  IP  or  message  based  

•  Smaller  Antennae  

•  Hardware  prices  dropping  

•  Air(me  fees  leveling  out  and  reasonable  

Page 10: Shane murphy

What's  in  it  for  me?    

• Ongoing  income  -­‐  new  revenue  stream  

•  Pain  relief    

•  Expansion  of  services  offering    

Page 11: Shane murphy

No  Conflict  

•  Horses  for  courses  

•  2  way  works  and  works  well  where  it  is  suited.  Cellular  is  the  same.  

•  Cellular  is  not  a  threat  to  your  core  business  it  is  an  extension  to  it.  

•  It's  about  data  Comms,  not  voice.    

Page 12: Shane murphy
Page 13: Shane murphy

www.comms-­‐connect.com.au  

Conference  materials  available  soon  at  

COMMS  CONNECT  2014  @CommsConnectAus   #comms2014