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ISSUE # 001 2018

Creative Services ISSUE # 001 2018 - pmas.sgpmas.sg/wp-content/uploads/2018/03/PrintSingapore_2018_01_EB.pdf · • More than 1000 free design templates • Agent prepaid credits

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ISSUE# 0012018

MailhouseSolutions

50 Loyang Way, Singapore 508743Tel : +65 6544 0200 • Fax : +65 6544 1371 • Email : sales@fabulousprinters .com

Your ultimate communication solution provider.

Since 1995, we have consistently delivered our renowned services. We do beyond print.

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Fulfi lment

Fabulous_PMAS_Ad_170309.pdf 1 9/3/17 2:16 pm

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Features:• Mobile responsive B2C and B2B web-stores

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20page

ISSUE# 0012018

PRINT Singapore is published on a bi-monthly basis by the Print & Media Association, Singapore and distributed free of charge. The views and opinions expressed are those of the individual writers and do not necessarily coincide with those of PMAS. All information is published in good faith pertaining to their accuracy. PMAS will not accept any responsibility or liability resulting from the information published.

The current print run is 1,400 copies. Copies are distributed to PMAS members, companies engaged in printing, suppliers and service providers supporting the printing industry, publishing companies, advertising agencies, government bodies, educational institutions, libraries and overseas printing associations.

PMAS thanks all publications both local and foreign which have granted permission to reproduce articles in PRINT Singapore for the benefit of readers.

CONTENTSPMAS NEWS04 Seasons Greetings

06 PMAS Training Academy (SNEF Course Report)

08 PMAS Training Academy (NITEC Pre-press Course/SNEF Course)

48 New Members / Networking Event

MEMBER NEWS10 Fuji Xerox // 14 RHS Asia // 16 Canon // 18 Ricoh

20 HP // 34 Allegro Print // 36 Fuji Xerox Digital Awards

INDUSTRY NEWS

22 Heidelberg // 26 Muller Martini // 30 KBA // 33 Goss

EXHIBITION NEWS12 Bizlink Exhibitions

PAPER NEWS39 The Largest Media Debates Of Our Time (Two Sides)

FEATURED ARTICLES42 Marketing // 45 Growth In Digital Printing To Remain Strong Until 2024

46 Digital Printing Market To Reach $187.7 Billion by 2018

MCI (P) 133/09/2016

MANAGEMENTCOMMITTEE

PresidentMr. Lim Geok Khoon

Vice PresidentMr. Edwin Ng

Honorary SecretaryMr. Tan Jit KhoonHonorary Treasurer

Ms. Josephine LowAsst. Hon. Secretary

Ms. Genevieve ChuaAsst. Hon. TreasurerMs. Lee Ing Eileen

COMMITTEEMEMBERSMr. Dean Chong

Mr. Jay ChoyMr. William ChuaMr. Ho Wah Hoi

Mr. Daniel LeongMr. Simon Leong

Mr. Isaac LimMr. Kelvin LimMr. Alex Tan

PUBLICATIONSCOMMITTEE

Mr. Dean Chong (Chairman)Mr. William Chua

Mr. Peter ChiaMr. Jason Ong (Executive Director)

Mr. Frank Daniel (Editor)

Print Media Hub @ Paya Lebar iPark61 Tai Seng Avenue #05-14

Singapore 534167Tel: 6336 4227 / 6336 1401

Fax: 6336 0621Email: [email protected] / [email protected]

Websites: www.pmas.sg

Designed byKoodoo Creatives

[email protected]

Printed and Sponsored by: Ricoh Asia Pacific

Customer Experience CentreCover: Ricoh Pro VC60000

Text: Ricoh Pro C9110

Printed on:Cover: DIGIPRO Coated Gloss 250gsm

Text: MONDI DNS HS CF 90gsm

20page

ISSUE# 0012018

PRINT Singapore is published on a bi-monthly basis by the Print & Media Association, Singapore and distributed free of charge. The views and opinions expressed are those of the individual writers and do not necessarily coincide with those of PMAS. All information is published in good faith pertaining to their accuracy. PMAS will not accept any responsibility or liability resulting from the information published.

The current print run is 1,400 copies. Copies are distributed to PMAS members, companies engaged in printing, suppliers and service providers supporting the printing industry, publishing companies, advertising agencies, government bodies, educational institutions, libraries and overseas printing associations.

PMAS thanks all publications both local and foreign which have granted permission to reproduce articles in PRINT Singapore for the benefit of readers.

CONTENTSPMAS NEWS04 Seasons Greetings

06 PMAS Training Academy (SNEF Course Report)

08 PMAS Training Academy (NITEC Pre-press Course/SNEF Course)

48 New Members / Networking Event

MEMBER NEWS10 Fuji Xerox // 14 RHS Asia // 16 Canon // 18 Ricoh

20 HP // 34 Allegro Print // 36 Fuji Xerox Digital Awards

INDUSTRY NEWS

22 Heidelberg // 26 Muller Martini // 30 KBA // 33 Goss

EXHIBITION NEWS12 Bizlink Exhibitions

PAPER NEWS39 The Largest Media Debates Of Our Time (Two Sides)

FEATURED ARTICLES42 Marketing // 45 Growth In Digital Printing To Remain Strong Until 2024

46 Digital Printing Market To Reach $187.7 Billion by 2018

MCI (P) 133/09/2016

MANAGEMENTCOMMITTEE

PresidentMr. Lim Geok Khoon

Vice PresidentMr. Edwin Ng

Honorary SecretaryMr. Tan Jit KhoonHonorary Treasurer

Ms. Josephine LowAsst. Hon. Secretary

Ms. Genevieve ChuaAsst. Hon. TreasurerMs. Lee Ing Eileen

COMMITTEEMEMBERSMr. Dean Chong

Mr. Jay ChoyMr. William ChuaMr. Ho Wah Hoi

Mr. Daniel LeongMr. Simon Leong

Mr. Isaac LimMr. Kelvin LimMr. Alex Tan

PUBLICATIONSCOMMITTEE

Mr. Dean Chong (Chairman)Mr. William Chua

Mr. Peter ChiaMr. Jason Ong (Executive Director)

Mr. Frank Daniel (Editor)

Print Media Hub @ Paya Lebar iPark61 Tai Seng Avenue #05-14

Singapore 534167Tel: 6336 4227 / 6336 1401

Fax: 6336 0621Email: [email protected] / [email protected]

Websites: www.pmas.sg

Designed byKoodoo Creatives

[email protected]

Printed and Sponsored by: Ricoh Asia Pacific

Customer Experience CentreCover: Ricoh Pro VC60000

Text: Ricoh Pro C9110

Printed on:Cover: DIGIPRO Coated Gloss 250gsm

Text: MONDI DNS HS CF 90gsm

A4_Ad_03.indd 1 29/1/18 4:22 PM

04 ISSUE 001 2018 PRINT SINGAPORE

PMAS NEWS

The PresidenT , ManageMenT CoMMiTTee and seCreTariaT Wishes all

MeMbers and readers

a Happy and prosperous

CHinese new year

06 ISSUE 001 2018 PRINT SINGAPORE

pMasTraininG aCadeMy

pMas/sneF Courses:

WsQ es WorKPlaCe saFeTY & healTh PoliCies and

ProCedUres For The PrinTing and PUblishing indUsTries.

• The roles and responsibilities for safety.

• Identifying common hazards.

• Adopting correct control measures.

• Safety signs.

• Personal protective equipment.

• Dealing with workplace emergencies.

• Participative arrangements in managing

occupational safety and health.

pMas/sneF sHorT Courses:

pMas in partnership with the singapore national employers Federation (sneF) held a workshop on ‘wsQ es workplace safety & Health policies and procedures for the printing & publishing industries’ on 24th January 2018. 14 persons participated in the workshop held at the pMas Training academy. The following topics were covered:

PMAS NEWS

1) WSQ: Develop a Risk Management Implementation Plan (bizSAFE Level 2)

for the Printing and Publishing Industries - 19th to 20th March 2018

(2 days - 9am to 6pm) Fee: $321 - Subsidies available. Link to register:

https: //goo.gl/yRkJk1

2) Overview of Singapore Employment Laws for Managers – 20th April 2018

(1 day - 9am to 5pm) Fee: $267.50. Link to register: https://goo.gl/Qc57Ve

Fees quoted per head inclusive of GST. All courses are conducted at the

PMAS Training Academy

Océ varioPRINT140 / 130 / 115

NEWSPMAS

08 ISSUE 001 2018 PRINT SINGAPORE

pMas – iTe niTeC CoMpuTerised

pre-press CourseThe PMAS-ITE NITEC Computerised Pre-press course will

commence in May 2018. The course details will be circulated

to all Members once the Government funding is confirmed

by SSG/WSG. The course will be conducted once a week on

weekends over six months for each module.

Module 1: digital prepress Fundamentals.

Module 2: digital imaging

Module 3: page Composition

Module 4: image editing

Module 5: digital page imposition

Module 6: prepress output evaluation

HirinG oF TraininG rooMs

The TWo Training rooMs aT The PMas Training aCadeMY Can be hired For CorPoraTe Training,

MeeTings and evenTs. PMas MeMbers enjoY a 10% disCoUnT on QUoTed raTes. The raTes are:

weekdays: $40 per hour per room (minimum 2 hours) weekends: $50 per hour per room (minimum 2 hours)

Please call: 6336 4227/63361401

As a follow up to the KPMG Manpower Study…..PMAS is

organizing an outreach event for Members on 29th March

2018 at the PMAS premises. Five Consultants will make

upCoMinG eVenTs

driving bUsiness Model innovaTion

aMongsT sMe’s

presentations outlining their proposals to drive business

model innovation among SME’s:

1. decision processes international

2. Future Factory

3. orca design

4. singapore innovation & productivity institute

5. KpMG

Members will be informed by e-mail when the details are

finalized. After the event, Members can engage any of the

Consultants if they intend to undertake business model

innovation. Participating companies can apply for funding

from SPRING Singapore – subject to approval.

10 ISSUE 001 2018 PRINT SINGAPORE

MEMBER’S NEWS

pMas/FuJii XeroX LearninG series For

sMarT Business – 1sT WorKshoP’ on branding and design

For digiTal held on 16Th janUarY

The 1st workshop under the series - ‘Brand Strategy and Design

for Digital’ was held on 16th January 2018 at the PMAS Training

Academy. 22 people attended the 1st workshop.

Session 1: Brand Strategy – an interactive brand

experience workshop that provided insights and business

strategies for integration with design systems to generate new

revenue streams. The Speaker was Andy Xu (founder and brand

strategist of www.threeecollective.co. An experienced brand

strategist….he provided insights and strategies on the use of

design systems to increase business visibility.

Session 2: Design for Digital – focussed on sharing best

practices on how designers can go about designing collateral

and other design-related documents to leverage on the strengths

of digital printing technology. The Speakers were: Mr. Alex Kwok

(Innovation Specialist) and Kenny Chin (Colour Analyst) both from

Fuji Xerox Singapore. They shared the tools and best practices

needed for digital design and the way to achieve quality prints with

accurate and consistent colour.

PMAS in partnership with Fuji Xerox Singapore will be conducting a series of workshops ‘PMAS Learning Series for

Smart Business’. Focusing on 4 topics – Branding, Design for Digital, Selling Digital and Web to print…..the aim is to provide

the opportunity to learn about best practices, insights and technology to help printers to generate new revenue streams and stand out from competitors.

12 ISSUE 001 2018 PRINT SINGAPORE

EXHIBITION NEWS

prinTpaCK+siGn 2018: 18Th - 20Th jUlY 2018

singaPore’s MosT iMPorTanT TradeshoW For The PrinT, design,

PaCKaging and signage indUsTrY

PrintPack+Sign (PP+S), returns this 18th to 20th July at Marina Bay Sands

Singapore, with exhibitors using the show to launch new products and services

to the Singapore market. Organised by BizLink Exhibition Services Pte Ltd, a

subsidiary of Singapore Press Holdings, the three-day event will take place at

the Marina Bay Sands, Sands Expo and Convention Centre, Level 1 Halls B & C.

Recognised and strongly supported by the Print & Media Association, Singapore

Paper Merchants Association, Singapore Photographers Society and other

trade bodies, the annual PrintPack+Sign (PP+S) attracts representation from

Singapore’s printing and signage industry’s highest profile of dealers who

represent international machinery brands and media products.

International interest continues to be

strong, with PP+S 2018 attracting

overseas participation from China,

Thailand, Taiwan, Malaysia and

Philippines. Printers and sign-makers

will showcase their creativity and

capabilities through their end

products to corporate users from the

advertising, design, entertainment,

retail, education, F&B, healthcare, IT,

shipping & transport industries.

The 2017 edition was well-attended

by local and overseas buyers

from Philippines, Sri Lanka, India,

Indonesia, Malaysia, etc. Exhibitors

also reported an increase in the

quality of buyers with good prospects

of closing deals.

Over 12,000 trade visitors are

expected to attend the PP+S

NEWSEXHIBITION

13PRINT SINGAPORE ISSUE 001 2018

OFFIC XPOA S I A 2 0 1 8

aBouT THis eVenT - prinTpaCK+siGn (pp+s) 2018date: 18th – 20th July 2018

opening Hours: 18th July 2018, Wednesday: 11.00am – 7.00pm

19th July 2018, Thursday: 11.00am – 7.00pm

20th July 2018, Friday: 11.00am – 6.30pm

exhibition that will be held alongside the Office Expo Asia and Singapore Gifts &

Premiums Fair 2018.

Attendees can look forward to new launches, the Branding & Marketing Design

Suite with educational topics on branding, packaging and design, showcases

and demonstrations at this year’s PP+S. PP+S continues to serve as an

important business platform for effective networking, lead generation, clinching

deals, and meaningful educational takeaways. Mark your calendars for PP+S

2018. If you are interested to exhibit please contact Stanley Foo, Exhibition

Director at 6848 3958; [email protected]

Venue:

Marina Bay Sands

Sands Expo and Convention Centre

Level 1, Exhibition Hall B & C

website:

www.PrintPackSign.com

Concurrent events:

Office Expo Asia and Singapore Gifts &

Premiums Fair 2018

Source for corporate gifts; discover

office and printing, packaging, signage

solutions all under one roof.

Details at: www.OfficExpoAsia.com &

www.SGPFair.com.

NEWSMEMBER’S

14 ISSUE 001 2018 PRINT SINGAPORE

aLLCard, THe LeadinG Card soLuTions proVider

in THe pHiLippines, Goes onLine wiTH a B2B Card

orderinG pLaTForMTo streamline business operations

and improve productivity, Allcard has

adopted RHS Asia’s B2B web-to-print

solution to allow its corporate clients to

order cards from their own personalised

corporate web-store.

Allcard is one of Asia-Pacific’s leading

card providers, having established

itself as the trusted plastic card

manufacturer of top banks, retailers,

government institutions and universities

in the Philippines. Allcard produces

millions of cards a year for various

requirements: identification, access,

membership, rewards, insurance,

health and payment, including VISA and

MasterCard products.

Beyond card manufacturing, Allcard

has also established itself as a system

integrator and end-to-end solutions

provider. With an in-house software

development team and nationwide

hardware support capability, Allcard

has deployed turnkey solutions--from

loyalty systems, integrated campus time

and attendance, reloadable payment

cards and instant issuance.

“We’re alWaYs looKing For WaYs To enhanCe CUsToMer

valUe, and oUr organiC groWTh and exPansion inTo diversiFied

ProdUCT CaTegories is a Clear resUlT oF ThaT,”

according to Allcard CEO Allieta Cue. “Customer service is always of utmost

importance to us, and we feel that having an easy and convenient way to order

cards, especially for our strategic clients, is a brilliant way to maintain our position as

the partner of choice.”

The web-to-print system is cloud-based and can be accessed from desktop

computers or mobile devices on-the-go. Each corporate store is customised, and

only authorised employees of the company can log in to reorder. Users can choose

to personalise their own ID cards by filling in the variable fields, or simply upload an

excel spreadsheet of information into the system.

• Sample personalised B2B webstore for authorised users to login and order the products.

NEWSMEMBER’S

15PRINT SINGAPORE ISSUE 001 2018

Distributor of:

WEB-TO-PRINT SOFTWAREPHOTO COMMERCE SOFTWAREPRINT ERP & MIS SOFTWARE

Upon uploading, clients can preview

the sample PDF proof of every ID card

within seconds. This saves a lot of

time as users can immediately approve

the artwork on the spot, eliminating

the need for designers to chase after

artwork approvals.

As the HTML 5 designer studio does

not limit the type of product that can

be customised, anything that requires

• Users can preview variable data PDF proof of ID cards by uploading an excel spreadsheet into the system.

variable data printing can also be

produced instantly online. Aside from

cards, other formats such as marketing

letters are likewise possible, creating

flexibility for potential peripherals such

as card kit materials.

Allieta Cue adds: “We’re very excited

to launch this new service, and we’re

looking forward to giving our corporate

clients a personalised user experience

that also makes it easy to track the

progress and arrival of their card orders.”

Allcard’s new card ordering platform will be going live with selected corporate clients in March 2018.

NEWSMEMBER’S

16 ISSUE 001 2018 PRINT SINGAPORE

1000TH oCe CoLorsTreaM

Goes LiVe!

The Océ ColorStream® series is a fantastic success story. In just 7 years, customers have

purchased 1,000 ColorStream, making this series the world’s

best-selling continuous feed inkjet solution.

Millennial MilesTone

The ConTinUoUs Feed inKjeT PrinTer oF ChoiCe – WorldWide

The 1000th Océ ColorStream was acquired by the printing services arm of the

leading French bank Crédit Agricole Group. With two locations and a client base

that extends well beyond the Group’s own boundaries, CA Print wished to add

value to customer communications by delivering full-color printing. It chose the

Océ ColorStream 6000 Chroma – which replaces Ricoh and Nipson printers – as

an ideal solution to transition smoothly from b/w to full-color inkjet, exploiting the

CA Print is one of many organizations

worldwide who’ve chosen one (or

several) Océ ColorStream printing

systems to drive efficiency and flexibility

in production. Since its launch in

2010, the Océ ColorStream series has

been a resounding success, and in

fact, the take-up rate is accelerating:

just two years lie between the 500th

and the 1000th installation of the Océ

ColorStream’s competitive cost in full

color printing. The Océ ColorStream,

installed recently, is already fully

integrated, and well on the way to

helping CA Print with its challenge of

being color-ready by June 2018

NEWSMEMBER’S

17PRINT SINGAPORE ISSUE 001 2018

WhY The oCÉ ColorsTreaM is a Winner –

So why is the Océ ColorStream series such a

global best-seller? Above all, the series has proven its market leading uptime

even in the most complex production environments. Round-the-clock the production reliability, six days per week, was also one of the reasons given by CA Print for its choice of

the Océ ColorStream. On the operational side, the printer delivers prints with compelling economics and quality that are unmatched. Our customers cite not only the consistently great print quality of DigiDot® inkjet technology, but also the system’s versatility as a

major reason for their choice.

As you’re aware, the variety of simplex and duplex configurations are designed to fit

not just the customer’s current scenario, but to grow and adapt – from simplex to

twin, for instance – as requirements change. Speed is a flexible concept in the Océ

ColorStream world: the four members of the series output at speeds ranging from

48 to 127 m/min (324 to 1714 A4/min) or at 150 m/min Chroma, launched last year,

which also offers the ability to process lighter media, as well as heavier media and

higher ink coverages such as in book printing.

And of course the easy switching between monochrome and color is much valued

by customers, as is the slimline footprint: perfect for any space-constrained

environment. These flexible capabilities

are what makes the Océ ColorStream

series the solution of choice across

so many different applications and

industries: from transactional and

transpromo printing (such as the

applications of CA Print) to direct mail,

book and manual production, even

innovative applications such as game

boards. It can also print laminate liners

or wall coverings for indoor use. With

the Océ ColorStream 6000 Chroma we

have as well a workhorse and future

capable system!

ColorStream. The 500th installation, in early 2015, went to Cambridge Assessment,

the organization responsible for operating and managing Cambridge University’s

three exam boards.

The investment in two Océ ColorStream 3700 has clearly helped Cambridge

Assessment achieve its objective: like CA Print, Cambridge Assessment wished to

make a confident transition to inkjet printing in order to future-proof the business,

using the system’s ability to produce high volume in full color at competitive cost.

Also in 2015, Germany celebrated its 100th Océ ColorStream installation at GAD

eG, a renowned IT service provider to the banking sector. GAD eG (now Fiducia

& GAD IT AG) already had an impressive Océ ColorStream fleet at the time and

was delighted by the ability of the series to integrate easily into a high-security

environment. The fleet now delivers excellent print quality for the company’s

millions of communication items every year. There have of course been installations

worldwide: in February 2016, for instance, print service provider Docuprint installed

Argentina’s first-ever Océ ColorStream, a 3900 Z 4/4 model, in combination with

Océ PRISMAproduction workflow and output management system.ProdUCTion PrinTing leads The MarKeTOcé Production Printing Products

have been the innovative drivers of

professional digital printing for nearly

40 years. With a more than 40 per cent

share of the worldwide installed base of

continuous feed inkjet printers, Canon/

Océ is the undisputed market leader

in this segment. The Océ ColorStream

series has been a major contributor to

this record, and is clear testament to

Canon’s leadership.

And with the continuing stream of

innovations, such as our new Chromera

inks, we are not only proving our

outstanding development team,

but we are yet again putting our

customers ahead of the curve. As the

Océ ColorStream enters its second

millennium in terms of sales, we’d like

to thank the Canon regions with their

sales and services organisations and

everyone, who’s been part of the Océ

ColorStreams continuing success story:

the teams from R&D, marketing and

M&L in Poing.

NEWSMEMBER’S

18 ISSUE 001 2018 PRINT SINGAPORE

riCoH: sMarTer PrinTing, bigger bUsiness

Wins Tri-Win direCT gains digiTal sPeed, QUaliTY and FlexibiliTY

Marketers might be forgiven for overlooking the power of direct mail in this seemingly digital

age, but Tri-Win Direct doesn’t have to be reminded. Founded in 1996, the Dallas-based company has grown annually for 21 straight years by creating, producing and delivering

business-building postcards, self-mailers, snap packs and statements for its customers.

With annual revenue of $20 million, Tri-Win’s 10 percent yearly growth is a record owner

and President Scott Fish wants to maintain with a strategic focus on larger customers. But

Fish also recognizes the challenge: Large customers require cutting-edge technology, not

only to adequately fulfil massive print jobs, but also to ensure the sophisticated flexibility

enterprises demand. “People who really get it know that direct mail complements digital.

“It’s a multi-tiered approach to reach customers and drive them to websites.” says Fish.

But he acknowledged that his

two-decade record of year over- year

growth was threatened by older

technology - a reliance on offset printing,

a venerable technology that provides

excellent results sheet-by-sheet, but which

lags when greater volume, speed and

marketing flexibility become essential. A

printer upgrade became urgent.

MaKing WaY For The neW

Traditionally, Tri-Win’s large print runs relied

on customer “shells” - pre-printed paper

stock with customer images and text that

could not be changed from piece to piece.

These shells would be warehoused, then

later overprinted in black with a custom

marketing message, when needed.

Folding, inserting and mailing followed.

But to be price-competitive for its largest

customers, Tri-Win needed to buy and

store millions of shells. Further, in the

overprinting stage, its existing technology

prevented the use of any colour other

than black, and the relative slowness of

Tri-Win’s offset presses added another

constraint in satisfying the needs of high

volume customers.

For customers, there were cost and

marketing efficiencies to deal with. A

warehouse of pre- printed shells meant

they couldn’t be customized with different

NEWSMEMBER’S

19PRINT SINGAPORE ISSUE 001 2018

colours, new logos or revised branding.

When campaigns changed, the shells

either had to be used or be thrown

away. The problem was particularly

acute for clients with a large number

of retail locations, where customization

is a laborious, costly process. “One

of our customers is a large eyeglass

prescription company with 100

stores,” Fish says. “Every quarter,

they send 5,000 direct-mail pieces

to each of their stores, so that’s a big

500,000-piece run. But that means 100

plate changes to customize the pieces

for each location. It became slow and

expensive.” Fish turned to

Ricoh and its digital printing capabilities

for a solution.

a TeaM Challenge

“Scott had a pretty good understanding

of how he saw the market evolving,”

says Roger Serrette, Global Marketing

Manager at Ricoh. “He has a desire

to grow his business responsibly, yet

with innovation. He told us he needed

efficiency, but also the ability to be flexible

in a changing market.” Fish travelled to

Ricoh U.S.A. headquarters in Boulder,

Colo., and its Customer Experience

Center, for a first-hand look at Ricoh’s

digital inkjet solutions and to experience

real-time demonstrations.

Importantly, he was as interested in

forging an innovative partnership with a

new vendor, not just with a new printer.

“Scott really challenged us,” Serrette

notes. “He wanted ideas on how to work

with our technology better on the shop

floor, and he worked closely with our

service and planning team to make that

happen.” Fish opted to buy the new-to-

the market Ricoh Pro VC60000 — a high-speed, high quality continuous-feed inkjet

printer with built-in features that support marketing flexibility.

At first blush, Fish recognized the ability to eliminate cut-sheet or offset shells

or forms with unchangeable elements, and instead go for fully variable unique

documents in one continuous run. But with a little more investigation, he was able to

identify a feature of the Pro VC60000 that isn’t available on other current platforms in

the market place: near-offset quality. This feature allows him to extend his offerings to

everything from one-off, short-run variable DM applications, to catalogues and other,

typically static, work that relied on longer runs and high quality.

With the high quality and full on-the-fly variability, they could now respond to

targeted high-quality print delivery and eliminate costly archiving, warehousing and

obsolescence. “We just had a new customer in our shop for a tour, and it’s a big

customer - 50,000 pieces a day,” Fish says. “They’re in the financial world, and they

sometimes have changes even on the day of the mailing; things like a new phone

number or offer.

Fish adds “We couldn’t do that when dealing with shells. Now, they just contact

us, we make the change and send it to the VC60000. That’s printing with digital

flexibility. It’s better firepower, because every piece can be variable, unique and

all with great quality. And that means our customers get a better response from

their mailings. The VC60000 can print 45,000 letters per hour, but beyond speed

and customization, the costs are lower as well - 30 percent less for the customer,

compared to what they’re paying now”.

While customers are happy with the company’s new capabilities, Tri-Win is

ensuring its steady growth path with new business wins. Buying the $1.6 million

VC60000 has resulted in gaining several million dollars’ worth of new business as

a result, Fish says. “I would say that, after 15 months, we’re close to recouping our

costs,” he says.

CASE STUDY BY CHRISTOPHER HOSFORD

NEWSMEMBER’S

20 ISSUE 001 2018 PRINT SINGAPORE

Hp indiGo CusToMer appreCiaTion dinner

The evening commenced with a welcome speech by Mr. Oran

Sokol, Director and General Manager, HP Indigo Asia Pacific

& Japan. Mr. Sokol presented an overview of HP’s direction

for 2018, as well as the key milestone achievements and

new innovations of the HP Indigo business. This included the

hP indigo CUsToMers

Were TreaTed To an earlY Chinese

neW Year CelebraTion on

2nd FebrUarY 2018 To WelCoMe The aUsPiCioUs

Year oF The Wood dog.

Guests were treated to an 8-course prosperity set-dinner at Peach Garden Restaurant in

Miramar Hotel.

introduction of the new Fluorescent Colours (Green, Yellow

and Orange) as well as the latest developments of the HP

cloud based solution - Print OS.

This was followed by a country update by Country Manager,

Darrence Chua. Guests were also treated to a touch of

traditional Chinese art with an onsite calligrapher-skillfully

brushing up personalized couplets for the guests.

The evening finished off with the presentation of special

recognition awards for the following categories:

1) Most improved page Growth

2) Most improved Lifespan

3) Best supplies Lifespan

4) Best innovation award

The Million Impression Club for Indigo users who achieve

at least an average monthly print volume of 1,000,000

impressions were also inducted at the dinner.

Mr Oran Sokol also presented a cheque of $25,000 to

PMAS President, Mr.Lim Geok Khoon – being the second

payment under the MOU for financial support to the PMAS

Training Academy.

NEWSMEMBER’S

21PRINT SINGAPORE ISSUE 001 2018

22 ISSUE 001 2018 PRINT SINGAPORE

INDUSTRY NEWS

CONT’d

speedMasTer XL 106 FroM HeideLBerG

unMaTCHed in produCTiViTy and

eFFiCienCy

The 2,000Th sPeedMasTer xl 106 reCenTlY leFT The ProdUCTion line in WiesloCh-WalldorF and is noW being insTalled aT jaPanese CUsToMer ToYaMa sUgaKi.

With this, Heidelberger Druckmaschinen AG (Heidelberg) is celebrating another

milestone for this Peak Performance class press. Packaging printer Toyama Sugaki,

based in Toyama in Japan with 270 employees, is taking delivery of a seven-color

Speedmaster XL 106 with coating unit and extended delivery. It specializes in

packaging for the pharmaceutical and cosmetics industries.

Toyama Sugaki likes the short

makeready times, the perfect print

quality, and the high production

speed of the new press. The

Speedmaster XL 106-7+L with

anniversary cover on the printing unit

will be inaugurated with a certificate

on site by Heidelberg Japan and the

customer. It will be the company’s

second Heidelberg press alongside a

Speedmaster SX 74-4-P-H chosen by

the customer for its machine fleet.

SUCCESS MODEL ADAPTABLE

TO INDIVIDUAL CUSTOMER

REQUIREMENTS

The Speedmaster XL 106 has proven

itself in industrial commercial and

packaging printers, label printers, and

web-to-print printers, which like the

wide range of configuration options in

the 70x100 format class. Heidelberg

is the market and technological leader

here. 70% of the presses are used by

commercial printers, and 30% are used

by packaging printers.

NEWSINdUSTRY

24 ISSUE 001 2018 PRINT SINGAPORE

The press has been consistently enhanced in consultation and

in field tests with customers, and is setting industry leading

standards in terms of productivity and flexibility. For example,

today with maximum automation and integration into digitized

processes it is achieving output that would never have been

thought possible before.

This is made possible by Heidelberg’s Prinect printing and

media workflow in combination with the unique Push to

Stop operating philosophy, where the operator only needs to

intervene to stop the process. As a result, the autonomous

press room is becoming more and more a reality, significantly

increasing customers’ productivity and profitability. With the

Speedmaster XL 106, up to 90 million printed sheets per year

are realistic.

ALWAYS MORE AND MORE PRODUCTIVE

The Speedmaster XL 105 was introduced at drupa 2004,

and the 1,000th printing unit was celebrated at Graphitalia

in Italy back in 2006, followed by the 2,500th printing unit

for Benson Box in England in 2007. New features like

the perfecting device, AutoPlate XL, and double coating

applications were successfully presented at drupa 2008,

leading to the 1,000th Speedmaster XL 105 being sold

to Colordruck Baiersbronn in Germany in 2011. Further

developments like a perfecting rate of 18,000 sheets per

hour, a new 106 format, and new washing concept were

NEWSINdUSTRY

premiered at drupa 2012, and the press was renamed the

Speedmaster XL 106.

This was followed in 2014 by the sale of the 10,000th printing

unit to Sim‘Edit in France. At drupa 2016, the press was

presented with Hycolor Multidrive, AutoPlate XL 2, Prinect

PressCenter XL 2, and a new design. As well as many other

awards, the Speedmaster XL 106 won the German Design

Award that year, and was therefore recognized for its user

friendliness and benefit to the customer.

The next milestone is just around the corner, with the 15,000th

Speedmaster XL 106 printing unit due to be shipped shortly.

NEW GALLUS LABELMASTER LAUNCHED IN CHINA

At the beginning of December last year, Heidelberg China

and Gallus Shanghai jointly organized in the Print Media

Center in Shanghai a launch event for the Gallus Labelmaster

in China. Around 160 guests from label print shops in China

and Region Asia as well as media journalists attended the

event. They were able to watch live demos of the Gallus

Labelmaster in label production and experienced a new

height in leading label printing.

“We are extremely optimistic about the future development of

packaging and label printing in China”, explains Benny Huang,

CEO of Heidelberg China. “In recent years, with an increasing

• The Acket-Speedmaster _ XL _ 106_6LYYL

NEWSINdUSTRY

25PRINT SINGAPORE ISSUE 001 2018

middle class and accelerating urbanization processes, there

are more and more specific requirements on packaging and

label. It is our duty to continue providing high quality products

and services for packaging and label print shops in China.”

Asia has become the fastest growing label market in the world.

It is expected that by 2019, the Asian label market will have

increased by 5.5%, in which the growth rate of self-adhesive

labels will reach 6.3%.

“Owing to the higher cost of raw materials and labor today, print

shops are paying more attention to productivity”, describes

Teddy Jiang, General Manager of Gallus Shanghai. “At the

same time, influenced by consumers and branding goods

manufacturers, packaging and label printing is moving towards

short run, multiple orders and product diversification.“

Since entering the Chinese market nearly ten years ago, Gallus

has sold over 100 machines. Together with Heidelberg China

Gallus will introduce their machines to more Chinese customers.

The new Gallus Labelmaster has set a new benchmark in 17

inch label printing. Already now, only three months after the

market launch, there are more than 20 presses installed in foreign

countries and customers’ feedbacks are positive.

• Benny Huang (right), CEO of Heidelberg China and Teddy Jiang, General Manager of Gallus Shanghai

GaLLus LaBeLMasTer: PreMiere in China

The Gallus Labelmaster is a label printing press platform designed for the label and packaging market. It features a special platform design

and can be configured by customers to meet their own specific requirements.

With its open interfaces and Heidelberg platform development know-how for offset presses of Heidelberg, this machine series represents a highly secure investment and enables users to respond flexibly to future

changes in the market.

The new Gallus Labelmaster for label printing thus builds on the successful, tried-and-tested design principle of Speedmaster offset printing

presses from Heidelberg.

NEWSINDUSTRY

26 ISSUE 001 2018 PRINT SINGAPORE

open House aT Frey pLus:

loWer CosTs and healThY sleeP ThanKs To “hilde” and “heKTor”

At the open house event at FREY

PLUS in Ulm, the Frey agency and

Muller Martini impressed the audience with the benefits of the MailLiner

direct marketing system including

FlexPack.

The brochure sorting machine with 28 feeders and the bundle building system take

care of picking the unaddressed advertising and thus of the work mail carriers have

to perform manually. At the gathering line of the MailLiner, one of the inserts is used

as a cover and folded using an air blade – a Muller Martini innovation.

The gathered insert sets then enter the FlexPack. Since there was a risk of

bottlenecks at peak times, the Frey agency invested in a second machine. Giving

“Hilde” a partner in the form of “Hektor”, as the employees call their MailLiners,

creates additional redundancy in the production system, a major benefit with

the huge time pressure in this business, “which allows me to sleep far more

peacefully”, says Managing Director Markus Springe.

Thanks to additional information provided by the Muller Martini specialists after

the live demonstration, a comprehensive picture underlining the stable process

was presented at the open house event. One Muller Martini customer, the

• The two “Hilde” and “Hektor” MailLiners attracted great attention at the open house event at Frey Plus.

technical director of a business with

two ProLiners and twelve feeders

each and mostly using newspapers

as carriers of inserts, summed up

the demonstration: “The system

certainly proves that inserts can be

picked without the involvement of

newspaper delivery personnel.” The

MailLiner would be an investment in an

additional untapped business segment

for his company. The company will

examine the MailLiner and the options

that may become available if the

system is procured.

CONT’d

The Future is Automated.

Finishing 4.0

The Vareo is the ideal perfect binder for print fi nishing specialists and printing plants that use conventionalprinting modes or are engaged in digital printing. The three-clamp perfect binder with a mechanicalperformance of up to 1,350 cycles per hour provides maximum fl exibility.

Photo books, personalized catalogs and high-quality brochures can be produced cost-effectively thanks to short setup and production times,which are indispensable for ultra-short and one-copy runs. This allows you to produce high-quality books within a short period of time, with the very fi rst book having fi rst-class quality.

Müller Martini is Finishing 4.0

There is a demand for innovative print-fi nishing solutions for the digital

and offset printing of long and short runs.

With Finishing 4.0 Muller Martini will underline the major importance of

digital networking and end-to-end touchless workfl ow, from printing to

distribution. Muller Martini is leading the way in fi nishing with the seam-

less integration of its solutions. Muller Martini – your strong partner.

VareoPerfect Binder

Muller Martini (Singapore) Pte LtdPhone: +65 6276 0656Fax: +65 6276 3475www.mullermartini.com/sgMuller Martini (Hong Kong) LimitedPhone: +852-2877 8820 Fax: +852-2877 8128www.mullermartini.com/hk

NEWSINDUSTRY

28 ISSUE 001 2018 PRINT SINGAPORE

For Helmut Demmler, Production and

Logistics Manager at Presse- und

Verteilservice Baden-Württemberg

GmbH in Geisingen-Gutmadingen, one

thing is clear, “If I had one wish, I would

immediately opt for the MailLiner.” His

team largely does the sorting manually.

In particular, the Connex Data and

Process Management System would

efficiently address the fragmented

circumstances that prevail in the

distribution area on the Upper Rhine

and in the Black Forest.

At Markus Springer’s presentation, one

aspect in particular made the visitors

to the open house event sit up and

take notice: Because the Muller Martini

solution enables his Frey agency to save

several hundred thousand euros a year,

the investment is recouped after less

than three years. Springer emphasizes

that, “Muller Martini was not the cheapest

solution. But the collaboration has been

excellent and we are continually working

together to optimize planning and

processes. We chose precisely the right

partner at the time.”

Roman Bückle, who experienced

how everything went at first hand as

Head of Logistics, takes the same

line. “I’m very calm and relaxed now.

The heads of production are so well in

control of things that we are improving

every week.” For Bückle, the entire

process was akin to a master stroke,

which he had to deliver. The mere fact

that “field tests” had to be conducted

initially in rented premises constituted

a logistical challenge. Since the new

hall, which was specially erected,

has been equipped and brought on

stream, routes have become shorter

and processes are running smoothly.

Looking back on the course of the

project, Roman Bückle emphasizes one

aspect in particular:

• Briefing the participants at the Open House at Frey Plus

The team spirit among everyone involved at Muller Martini, on the one hand, and at

Frey agency on the other. “This was not a matter of two companies operating, but

merely “Team Hilde” that overcame the challenges jointly and in close collaboration.

It was a challenging time, but it was incredibly good fun.” And there is one more

thing Bückle doesn’t want to forget to mention, “Muller Martini’s response to our first

inquiry was very impressive. They didn’t have an off-the-shelf project, but a solution

was presented only a couple of weeks later.”

Markus Springer is convinced: “Within five years, households will be able to choose

what brochures they want delivered at a click of the mouse button. By investing in the

MailLiner, we are prepared for the future.” Finally, he called on his industry colleagues

not to miss the opportunity and also gave a recommendation, “Muller Martini will

bring you forward.”

Bernd Sauter, Managing

Director of Muller Martini

Germany, was delighted

to accept the bouquet of

flowers and passed on his

message to the sector that,

“the MailLiner is a highly

efficient solution for direct

marketing without a carrier.”

NEWSINDUSTRY

29PRINT SINGAPORE ISSUE 001 2018

MUller MarTini and KolbUs seT The sTraTegiC CoUrse For Their FUTUre

Muller Martini takes over the perfect binding and bookline business from Kolbus.

This includes also the service and spare parts business for all Kolbus bookbinding

systems installed worldwide. Kolbus sets the focus on the packaging and case

making business, parts manufacturing and the foundry business.

Bruno Müller, CEO of Muller Martin said “Structural change has changed the

graphic arts industry in recent years. Our market has become much smaller and

versatile at once. Customers need innovations on a regular basis, which have to

be financed with lower sales quantities. Above all, our customers benefit from

the efficiency gains bringing together the bookbinding activities.

CONTINUED PRODUCTION IN RAHDEN - The bookbinding business of Kolbus is transferred to

the new business unit Müller Martini Buchbinde-Systeme GmbH, which will be integrated into the Muller Martini group with all

dedicated employees as an independent factory with domicile in Rahden. Kolbus will remain under the direction of CEO Kai

Büntemeyer. With 900 employees, Kolbus sets the focus on the packaging and case making business, parts manufacturing and

the foundry business.

Kai Büntemeyer is convinced that with this step Kolbus creates good opportunities for a successful future: “In recent years, the

packaging market was growing consistently. We see a good potential and will vigorously expand our current activities in this

business. There are also very good perspectives in the segment of component manufacturing for sophisticated mechanical

engineering companies including Müller Martini Buchbinde-Systeme GmbH and Kolbus Luxury Packaging.”

The market changes are directly affecting our customers, which are

faced with new business models like digitization. By combining the potentials

for success like personnel, know-how, technology and

infrastructure of the two companies, Muller Martini

can provide the market with innovative solutions in the

long term. “This secures the future of the softcover and hardcover business of both the customers and the two machine manufacturers – and thus also jobs in the graphic arts industry”.

About Kolbus - Kolbus GmbH & Co. KG, whose establishment goes back to the year 1775, has its headquarters in the

eastwestfalien town of Rahden and has three more sites in Gerabronn (Baden-Württemberg), Krostitz (Saxony) and Kalamazoo

(Michigan). In the future, Kolbus will produce a large spectrum of case makers and machine modules for tight packaging from

cardboard and paper – especially for the luxury goods market. Kolbus also has an ultra-modern factory with foundry and metal

working and has been a supplier of the high technology machine construction in Germany and other countries for many years.

MACHINE PORTFOLIO AND KNOW-HOW REMAINS - The know-how of the Kolbus machine

portfolio is taken over, backed up and further developed by Muller Martini. The approximately 250 Kolbus employees from the

bookbinding department will be taken over by Muller Martini in Rahden at the same employment conditions. The staff in the

packaging and case maker segments will continue to work for Kolbus.

NEWSINDUSTRY

30 ISSUE 001 2018 PRINT SINGAPORE

prinT & posTpress innoVaTion days in

radeBeuLworLd reCord:roTarY die-CUTTing aT 17,000

sheeTs Per hoUrBetween 29th

November and 1st December, KBA-Sheetfed

invited international print and finishing

specialists to a series of Print & Postpress

Innovation Days at the company’s

facility in Radebeul near Dresden.

Over 250 participants from 30

countries took the opportunity to gather

information on the latest automation

solutions for commercial, label and

packaging printing, as well as innovative

postpress solutions.

• Ralf Sammeck, CEO of KBA-Sheetfed

Ralf Sammeck, CEO of KBA-Sheetfed and member of the executive board of Koenig

& Bauer AG, welcomed the guests with a highly informative opening address, during

which he spotlighted both the group’s new brand image and the future visions of

Koenig & Bauer. Sascha Fischer, Head of Product Management, then spoke in

more detail about the further development of innovative solutions for an increasingly

automated printing process.

Sascha Fischer, Head of Product Management, presented a host of new automation

and measuring system features, including faster plate changing, expanded

functionality for the Rapida LiveApp, further content serving autonomous printing and

new LED-UV dryers. That already begins with a new generation of plate changers

with significantly reduced change times in half, medium and large formats, alongside

the ability to load plates without prior bending of the rear edges.

NEWSINDUSTRY

31PRINT SINGAPORE ISSUE 001 2018

CONT’d

New measuring system options such

as Print Check and PDF Check make

use of a single, common camera

system and guarantee absolute

inspection and control precision.

LED-UV dryers for Rapida sheetfed

offset presses are now manufactured

by KBA-Sheetfed itself, are even

more finely adapted to the Rapida

press series and thus offer even

greater drying performance across

all format classes, including also

large formats. Autonomous printing

with ErgoTronic AutoRun is about to be

raised to a new level.

Sascha Fischer said

“The future belongs to AutoPrint”

– not least because the system will

soon be able to program a complete

job changeover itself, without any need

for operator input. And the Rapida

LiveApp, finally, is already in practical

use in the field, with a further expanded

scope of features: The info panel with

press status display and print job

information, the maintenance manager

and the consumables tracking module

have been complemented with stock

management controls and PressCall

Mobile, a communication tool with chat

functions for service and

operator support purposes.

The first presentation highlight was on

a six-colour Rapida 106 coater press

with inline cold foil module and reel

sheeter: Reel-fed printing of in-mould

labels at 15,000 sheets per hour,

and then fast conversion to different

substrates from a pile.

• Dirk Winkler and Sascha Fischer presented autonomous printing with ErgoTronic AutoRun on two eight-colour Rapida 106 perfector presses for 4 over-4 production with subsequent coating: A series of six

product sections was printed with automated makeready on a conventional and an LED-UV press.

high PerForManCe and aUToMaTion

in PraCTiCeDuring the subsequent practical session, Dirk Winkler, Head of Print Technology,

demonstrated the printing of labels and folding cartons on a six-colour Rapida 106 coater

press with reel sheeter and a Vinfoil Micro cold foil module. The focus of his presentations

was placed on the benefits of low-migration LED-UV production, the simple flexibility to

incorporate cold foil application, and high-speed production at 20,000 sheets per hour

both on reel-fed IML film and on cardboard and self-adhesive label substrates from a pile.

On two eight-colour perfector presses for 4-over-4 production with subsequent coating,

Winkler and Fischer provided impressive proof of the performance capabilities of the

Rapida technology in commercial printing with conventional and LED-UV inks. The

conventional press ran six sections of the latest customer magazine Koenig & Bauer

Report, with fully automatic management of the entire job sequence by ErgoTronic

AutoRun. As soon as the defined run length was reached – in this case 500 sheets – the

next makeready process began automatically. PrintCheck and PDFCheck provided for

continuous quality monitoring.

The LED-UV press produced six sections of the new Koenig & Bauer image brochure

and, to conclude, a pencil box on folding carton board. Here, too, job changes were

initiated automatically once the run length was reached, and the press subsequently

returned to production without manual intervention. It was only the necessary substrate

change for the last job which required manual intervention on the part of the operator.

NEWSINDUSTRY

32 ISSUE 001 2018 PRINT SINGAPORE

Mario Gerber, Senior Sales Manager for postpress solutions, introduced the rotary

die-cutter Rapida RDC 106 as a “game-changer for the die-cutting process”. He

explained the design features which are shared with a Rapida printing press and the

various process steps which can be implemented in the individual towers.

Mario Gerber spotlighted some of the unique benefits of the Rapida RDC 106,

such as ultrafast makeready and unrivalled production speeds. These range

from die-cutting and hole punching for in-mould and other label applications,

via embossing, creasing, cutting and stripping for the processing of packaging

products, through to tailored variants for commercial users.

The machines offer cutting outputs of up to 15,000 sheets per hour, depending on

the substrate and the required contours, and can thus match the speed of a modern

sheetfed-offset press. Productivity is increased by up to 300 per cent for label

applications, and folding carton producers can also look forward to a 65 per cent

increase in efficiency.

The visitors were able to witness this superlative die-cutting performance for

themselves during practical demonstrations on two Rapida RDC 106 rotary die-

cutters. The four-unit machine began with a job requiring the creasing, cutting

and stripping of a folding carton for pharmaceuticals. At the end of production,

• World record: Die-cutting at 17,000 sheets per hour

the machine was converted within

just a few minutes for a completely

different job, namely the pencil box

printed during the morning session.

Subsequent blanking was done

offline on a Master Blanker from

Laserck with a throughput of up to

20,000 sheets per hour.

The printing and die-cutting results –

here with an IML film – met with great

interest from the attending specialists.

The single-unit Rapida RDC 106

rounded off the day by processing the

in mould and self-adhesive labels which

had been printed on the six-colour

Rapida 106 with coater and cold foil

module. Despite the tricky job change

from classic die-cutting to kiss-cutting,

the machine was back in production in

next to no time. As the final highlight of

the show, the Rapida RDC 106 then ran

the self-adhesive label production at the

world record speed of 17,000 sheets

per hour.

UlTiMaTe die-CUTTing PerForManCe

NEWSINDUSTRY

33PRINT SINGAPORE ISSUE 001 2018

peopLe’s daiLy CHooses Goss To

ManaGe LaTesT press MoVe

Goss were selected by People’s Daily as

the original manufacturer of the Universal

75 press model to project manage the

entire job, which took twelve weeks

to complete. Goss engineers project

managed and supervised the relocation

of the six-tower Universal 75 and worked

together with People’s Daily employees

and local teams to provide the most

cost-effective solution for the company.

Ian Buckley, General Manager at Goss

UK, comments, “Goss has a long

relationship with People’s Daily. We

listened to what they wanted and put

together an economical solution using

Goss’ knowledge and engineers to

supervise the technical aspects of the

move and ensure a smooth transition

for the company.”

The People’s Daily is the leading

newspaper in China and is published

worldwide with a print circulation

of three million. As well as Chinese,

editions are published in English,

The People’s Daily, the largest newspaper group in China, has completed a major press relocation of its

Goss Universal 75 press to a new, state-of-the-art printing facility in Beijing.

Japanese, French, Spanish,

Portuguese, Russian, Arabic, Tibetan,

Kazakh, Uyghur, Zhuang, Mongolian,

and Korean.

The Universal 75 consists of six

towers, two folders and six reel

splicers and will continue to be u

sed to produce high-quality

newspaper products for the Chinese

market.As well as the relocation,

the Goss Universal press has been

upgraded with a blanket wash system

and Goss will provide control

system integration.

Goss’ OEM expertise enables them

to undertake complex reconfiguration

and relocation projects including

additions to existing equipment with

minimal disruption, which often make

the most sense in the fast-changing

market of print. Goss can also enhance

and upgrade equipment at the same

time, ensuring press or post-press

equipment performs reliably and at

highest possible quality.

The upgrade on the M130 sixteen-page web press system will include an ink fountain

upgrade which consists of the more responsive one-piece ink key motors and

potentiometers which are less costly and easier to replace than previous generation

ink keys.

Scott Derouin, Goss Sales Manager – Northeast, says, “The combination of the

mechanical upgrade to the ink fountain and replacement of the ink fountain

electrics provide Catamount Color the gateway for improved presets, and the

use of the closed-loop color system will reduce make-ready time and waste, run

waste, and produce a superior quality printed product over the length of run.”

Goss reCeiVes order For M130 press upGrade aT

CaTaMounT CoLorGoss has received an order for an M130 press upgrade at Catamount Color with the goal of improving efficiency, reducing waste and enhancing color consistency.

NEWSMEMBER’S

34 ISSUE 001 2018 PRINT SINGAPORE

annuaL aLLeGro prinT-GLasGow

sCHooL oF arT prinT produCTion Tour

Allegro Print Executive Directors, Merlyn Tay & Ho Yeow Liang:

“ We started this initiative three years ago with the purpose

of inspiring young professionals and future generations to

join the print media industry - it could be a career option for

them. We want to change the stigma that you need a certain

specialization or technical skill-set to be part of the print media

industry. We also want to put across that creative expression

exists, and it is thoroughly expressed and appreciated through

the design and creation of printed materials.”

On 25th January 2018, final year design

communication students from the Glasgow School of Arts (GSA) were once again invited to a print

production tour organised by Allegro Print and

PMAS at the Print Media Hub in Tai Seng.

• PMAS Executive Director, Mr. Jason Ong briefing the students

• Allegro Print Executive Directors, Ms. Merlyn Tay and Mr. Ho Yeow Liang making their presentation to the GSA Students and Teachers.

NEWSMEMBER’S

35PRINT SINGAPORE ISSUE 001 2018

This is the second year that Allegro Print and PMAS have

organised the visit to PMAS, Allegro Print and IGT Systems.

This program exposes the students to the practical aspects

of the print media industry. It also provides an opportunity

for the students to get an insight of the two different learning

perspectives about the print media industry.

IGT Testing systems located within the PMAS premises, does a great job to teach students how certain inks

react differently on a variety of print substrates. Allegro Print on the other hand, provides an excellent overview of the pre-production, production and finishing techniques.

GSA Co-ordinator, Michael Tan: “We’d like to thank Allegro’s

Directors Merlyn and Yeow Liang for their continuing support

of our students. This is the third year that GSA has worked

• Visit to the production and finishing facilities

with them to give the students valuable insights and a

comprehensive understanding of printing processes, material

choice and book production techniques - which they are

otherwise unable to learn from schools.

Hopefully, this program will continue to be part of the student’s

curriculum - as they will be able to draw upon this knowledge

when they join the workforce. We would like to take this

opportunity to thank PMAS and IGT Systems for their effort to

make this possible”

• Visit to IGT Systems

NEWSMEMBER’S

36 ISSUE 001 2018 PRINT SINGAPORE

FuJi XeroX announCes winners oF 10TH annuaL

piXi awards 2017 - aWarding innovaTion and exCellenCe

in digiTal-PrinTingFuji Xerox Asia Pacific Pte Ltd announced the 45 winning

entries of its PIXI (Printing Innovation with Xerox Imaging)

Awards 2017. The 10th anniversary of this annual competition

recognized innovation and excellence in digitally-printed work

from users of Fuji Xerox solutions across the region – with

entries from the countries and areas: Australia, China, Hong

Kong, Japan, Korea, Malaysia, New Zealand, Singapore,

Taiwan, Thailand and Vietnam. Four Singapore companies

won awards at PIXI Awards 2017:

PIXI Awards 2017 attracted 236 entries in 26 categories,

with the introduction of two new categories -the 5th Colour

Award and the Digital Label and Packaging Award. In line with

current digital-printing trends for image quality value-add,

the 5th Colour Award evolved from the innovative use of 5th

colour toner such as gold and silver. The Digital Label and

Packaging Award category was introduced to recognize the

remarkable work in this growing segment.

Winners will be showcased in the Fuji Xerox Integrated

Customer Experience Center (ICEC) and regional Graphic

Communications industry events. For an opportunity to

receive further acknowledgement for their pieces, Fuji Xerox

Asia Pacific submits all entries into the Asian Print Awards, a

competition for printers in the region.

An independent expert panel of printing industry professionals

selected the winners. Evaluation criteria: print quality,

appropriate use of digital technology, degree of innovation,

business effectiveness and overall aesthetics. Importance is

placed on the balance between quality of the digital prints and

delivery of desired results with Fuji Xerox solutions.

This Year, The “besT in shoW” Was aWarded To beijing Zhong xian

TUo Fang sCienCe and TeChnologY

develoPMenT Co., lTd. For Their sUbMission oF The arT ColleCTions oF

beijing oPera MasTer Mei lanFang, Using The

xerox® igen® 150 Press.

Steve Ford, General Manager, Production Sales and Marketing,

Fuji Xerox Asia Pacific said “Fuji Xerox Asia Pacific is delighted

to celebrate its 10th consecutive year of PIXI Awards. Our two

new categories this year have expanded the opportunities for

our partners to showcase their outstanding work in 5th colour

application and digital labels and packaging. It is inspiring to

see how our latest technologies and services are manipulated

to create such innovative offerings, especially for the label and

packaging market. This remarkable work fuels our anticipation

for continued strong market growth.”

iSuccess Digipress Pte Ltd (PMAS Member) – 2 awards Dreamweavers Ptd Ltd

Kepmedia International Media Pte Ltd Fontcraft PrintingPte Ltd

NEWSMEMBER’S

37PRINT SINGAPORE ISSUE 001 2018

piXi awards 2017 winners:

objects awards Winners’ namesCountries and

areas

books and Manuals

1st Ma King Kee diazo Printing and Co., ltd.

hong Kong

2nd blue star Print victoria australia

2nd regal Printing limited hong Kong

brochures1st Pronto direct Pty ltd australia

2nd regal Printing limited hong Kong

Catalogues1st Pronto direct Pty ltd australia

2nd neo digital Co., ltd. Thailand

leaflets, Flyers1st dong-a Korea

2nd Papermate (Thailand) Co., ltd. Thailand

Point of sale Materials

1st gMW Creative Prints Malaysia

2nd enviro Print group Pty ltd. australia

Calendars Winner dg3 asia limited hong Kong

Photo books1st Changchun second xinhua Printing

Co., ltd.China

2nd skopi Korea

Multi-piece Productions

1st hanaoka Co. ltd. (Kimono shop) japan

2nd alpha Print llP singapore

Cards and invitations1st Paperista Co., ltd. Thailand

2nd dreamweavers Pte ltd singapore

direct Marketing Winner direct Mail and Marketing australia

Menus1st isuccess digipress Pte ltd singapore

2nd neo digital Co., ltd. Thailand

2nd M.i.W group Company limited Thailand

self-promotion1st isuccess digipress Pte ltd singapore

2nd Mailshop new Zealand

2nd direct Mail and Marketing australia

NEWSMEMBER’S

38 ISSUE 001 2018 PRINT SINGAPORE

objects awards Winners’ namesCountries and

areas

art reproduction1st beijing Zhong xian Tuo Fang science

and Technology development Co., ltdChina

2nd guangzhou da Yang graphic digital Printing Co. ltd.

China

Magazines1st neo digital Co., ltd Thailand

2nd orangebox limited new Zealand

digital and offset Together

1st Kepmedia international Pte. ltd. singapore

inkjet - book Printing Winner Yeolim CandP Korea

5th Colour awards1st orangebox limited new Zealand

2nd Pronto direct Pty ltd australia

2nd Copy and Paste sdn. bhd. Malaysia

industry - education Winner Ultimate Print sdn bhd Malaysia

digital Packaging1st Kyoshin Paper and Package japan

2nd bUM-a Printing Korea

digital labels

Winner hung Kuan Printing co., ltd. Taiwan

1st ondemand Printing ltd. japan

2nd Fontcraft Printing Pte ltd singapore

2nd FU-Ze Printing co., ltd. Taiwan

environmental award 1st nets Printwork sdn. bhd. Malaysia

2nd Wolfidea Press Malaysia

digital Proofing Winner Chengdu smartec Co., ltd. China

best in show award beijing Zhong xian Tuo Fang science and Technology development Co., ltd

China

Note 1- InfoTrends forecasts that the print value—the billings from digital label converters among their customers—will reach

USD 1.185 billion in 2020, reflecting a 21 percent compound annual growth rate from 2015.

Note 2- Fuji Xerox ICEC features a complete suite of Fuji Xerox printing portfolio and end-to-end solutions. The 3,600 square

meter facility in Bangkok provides customers with one-stop access to varied skillsets, applications testing and

knowledge acquisition in print and communication in a collaborative environment.

piXi awards 2017 winners:

39PRINT SINGAPORE ISSUE 001 2018

PAPER NEWS

THe LarGesT Media deBaTes

oF our TiMe: wHiCH CHanneL THe ConsuMer

preFers: prinT or diGiTaL.

By saM upTon

As any good marketer will tell you,

print and digital both have a secure

place at the communications table.

They both have advantages that

benefit the consumer, whether it’s the

convenience of online shopping and

accessing information quickly, or the

tactile pleasure of browsing through a

print catalogue or reading a physical

book. But there remains a question of

which medium the consumer prefers

for which activity.

To answer this question, Two Sides

commissioned a global survey in

June 2017, which asked over 10,700

consumers in ten countries about

their preferences and habits when

it comes to reading print and digital

communications. What they found

was a significant preference for

print in recreational reading, such

as books, magazines, news and

catalogue shopping, while computers

(laptops or desktops) were

preferred when it comes to reading

transactional documents such as bills

and statements.

This is a debaTe ThaT doesn’T jUsT aFFeCT The

MarKeTing, PUblishing and adverTising indUsTries;

it has an effect on every industry that needs to communicate with its customers, from

banks and utility companies sending out bills and statements, to hospitals and doctors

posting personal health information. It’s a debate that takes in elements of economics,

market forces, neurology, anthropology and the age-old discussion of consumer choice.

Looking at UK consumers in particular, the largest percentage for popularity is with reading print magazines, with 78% of all respondents preferring to read their favourite title in its paper form, while print books came close, with 73% enjoying curling up with a literal page-turner. Newspapers (62%) and product catalogues (56%) also proved popular in print, with the nearest digital format, the laptop, a long way behind for each (13% and 21% respectively).

NEWSPAPER

40 ISSUE 001 2018 PRINT SINGAPORE

The results also demonstrated that

print magazines, books and catalogues

are preferred over their digital cousins,

with printed books read by 52% of

UK consumers at least once a week

(compared to 25% reading a book on a

digital device) and 39% reading a print

magazine at least once a week (versus

19% reading the digital version).

However, when considering behaviour,

print isn’t the number one choice across

the entire spectrum of media. Digital is

preferred over print for the consumption

of news, with 42% getting their daily

news from a digital device (compared to

29% reading a newspaper). Digital also

has the edge with marketing messages,

with 13% of UK consumers reading their

marketing emails every day and 11%

reading addressed advertising mail.

oF CoUrse, iT’s noT UnKnoWn For PeoPle To sTaTe a

PreFerenCe bUT behave in a diFFerenT WaY, so TWo sides Then

asKed aboUT The resPondenTs’

reading habiTs.

NEWSPAPER

41PRINT SINGAPORE ISSUE 001 2018

Firstly, the economics of digital communication mean that consumers receive

huge amounts every day when compared to print, especially when it comes

to marketing messages. This can lead to digital fatigue and a sharp drop in

engagement with advertising.

The significant difference in engagement between print and digital has been seen in a

number of studies, most notably the work done by Readex Research, who found that

despite the tremendous impact digital has had on marketing in the past decade, it’s

made no difference to how well print ads are noticed and read by consumers – and

in some cases it’s actually improved.

Screen fatigue’ has been cited as one of the reasons why UK e-book sales plunged

by 17% in 2016 to its lowest level since 2011. Conversely, the sales of print books

in the UK are now at a five-year high. “There is generally a sense that people are

now getting screen fatigue from so many devices being used, watched or looked at

in their week,” said Stephen Lotinga, chief executive of the Publishers Association.

“Print books provide an opportunity to

step away from that.”

Meanwhile, people are starting to

recognise that there’s a marked

difference to the understanding and

retention of information when reading in

print and in digital. In a global study by

American linguistics professor Naomi

Baron, students in the US, Slovakia,

Japan and Germany were asked what

they preferred to read, and a whopping

92% said physical books.

“I believe that the possibility and

likelihood of distraction is too high when

it comes to online learning tools,” said

Steven Hernandez, a student at Arizona

State University.

As well as a lack of distraction,

neuroscience has found that print

provides higher comprehension and

recall, stimulates emotions and desires,

and drives sensory involvement leading

to greater impact. Taking all this into

account, the resilience of print in an

increasingly digital world doesn’t seem

so surprising.

To download the global report, as well

as the Key Findings from the UK survey,

go to www.twosides.info/Survey2017

As any good marketer will tell you,

print and digital both have a secure

place at the communications table.

They both have advantages that

benefit the consumer, whether it’s the

convenience of online shopping and

accessing information quickly, or the

tactile pleasure of browsing through a

print catalogue or reading a physical

book. But there remains a question of

which medium the consumer prefers

for which activity.

BuT TaKen oVeraLL, THese resuLTs poinT Towards ConsuMers sTiCKinG wiTH prinT CoMMuniCaTions, -

despiTe THe onsLauGHT oF diGiTaL ConTenT and BiG Businesses

TryinG To sTeer THeM Towards iT.

This resilienCe oF PrinT Can be PUT

doWn To a nUMber oF reasons.

42 ISSUE 001 2018 PRINT SINGAPORE

FEATURE ARTICLES

deFininG MarKeTinG For THe 21sT

CenTury

Industrial revolution was the start point of the old economy with focus on producing

massive quantities of standardized products. This mass product was important

for cost reduction and satisfying large consumer base, as production increased

companies expanded into new markets across geographical areas. The old economy

had the organizational hierarchy where in top management gave out instructions

which were executed by the middle manager over the workers.

In contrast, the new economy has seen the buying power at all time thanks to the

digital revolution. Consumers have access to all types’ information for product and

services. Furthermore, standardization has been replaced by more customization

with a dramatic increase in terms of product offering. Purchase experience has also

changed as well with the introduction of online purchase, which can be done 24 × 7

with products getting delivered at office or home.

Companies have also taken advantage

of information available and are

designing more efficient marketing

programs across consumers as well

as the distribution channel. Digital

revolution has increased speed of

communication mobile, e-mail SMS,

etc. This helps companies take faster

decisions and implement strategies

more swiftly.

Marketing is the art of developing,

advertising and distributing goods

and services to consumer as well as

business. However, marketing is not

just limited to goods and services

it is extended to everything from

places to ideas and in between. This

brings forth many challenges within

which marketing people have to take

strategy decisions. And answer to

these challenges depends on the

market the company is catering to, for

consumer market decision are with

respect to product, packaging and

distribution channel.

For business market, knowledge and

awareness of product is very essential

for marketing people as businesses

are on the lookout to maintain

or establish a credential in their

respective market. For global market,

marketing people have to consider

not only culture diversity but also be

careful with respect to international

trade laws, trade agreement, and

regulatory requirements of individual

market. For non for profit organization

with limited budgets, importance

is related to pricing of products, so

companies have to design and sell

products accordingly.

Marketing philosophy employed by

any given company has to be mix

The 21sT CenTUrY has seen The advenT oF The neW eConoMY, ThanKs

To The TeChnologY innovaTion and develoPMenT.

To understand the new economy, it is important to understand in

brief characteristics and features of the old economy.

ARTICLESFEATURE

43PRINT SINGAPORE ISSUE 001 2018

adaPTing MarKeTing To The neW eConoMY

of organization interest, consumer

interest and societal interest. In

production philosophy, companies

focus is on numbers, high production

count, which reduces cost per unit and

along with mass distribution. This kind

of concept is usually making sense in

a developing market where there is the

need of product in large numbers.

The product philosophy talks about

consumers who are willing to pay an

extra premium for high quality and

reliable performance, so companies

focus on producing well made products.

The selling concept believes in pushing

consumers into buying of products,

which under normal circumstance,

they would be resistant. The

marketing concept believes consumer

satisfaction, thereby developing and

selling products keeping focus solely

on customer needs and wants.

The customer philosophy believes in

the creation of customized products,

where in products is design looking at

historical transaction of consumers.

The last philosophy is the societal concept

which believes in developing products,

which not only generate consumer

satisfaction but also take into account

wellbeing of society or environment.

Digital revolution and 21st century

have made companies fine tune the

way they conduct their business.

One major trend observed is the

need of stream lining processes

and systems with the focus on cost

reduction through outsourcing.

Another trend observed in companies

is, encouragement to entrepreneur

style of work environment with glocal

(global-local) approach. At the same

time, marketers of companies are

looking forward to building long term

relationship with consumers. This

relationship establishes platform

understanding consumer needs and

preference. Marketers are looking at

distribution channels as partners in

business and not as the customer.

Companies and marketers are making

decisions using various computers

simulated models.

To summarize 21st century marketing

is challenge, which is to keep up pace

with changing time.

CoMpanies in 21sT CenTury HaVe To adapT To eVer CHanGinG

enVironMenT. aT presenT, CoMpanies represenT a Curious MiX oF oLd as

weLL as THe new eConoMy.

A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it rather hard way. Companies have to choose elements from old and new economy wisely as to build a

business model which would bring value to the company.

Technology revolution, globalization and market deregulation factors are among many

sculpting the new economy. These 3 factors interact with each other at different levels

creating the driving force for the new economy. The old economy was full of analog

devices, which were running on a continuous signal wave, for example, gramophone

records. In today’s world systems and devices are running on digital technology where

information is carried in ones and zeroes. However, this digital information cannot be

exchanged between devices without connectivity through wire or wireless networks.

This connectivity is achieved through intranet, extranet and internet.

ARTICLESFEATURE

44 ISSUE 001 2018 PRINT SINGAPORE

However, some of the players developed online portals to offer

their products and services which in turn de-stabilized new online players. some of the old players were successful with

help of their brand strength and poor business models of pure

online players.

In the old economy focus was only on standardization,

mass production and singular marketing policy.

However, with the amount of information available in the

new economy, companies are best at understanding

consumers. This better understanding has led to

customized products, a shift from standardization.

However, this customization has its drawbacks not only for

companies but also for customer.

Companies find it difficult to maintain the cost level for

customized products to register profit. Customization is

impossible for products, which require complex industrial

engineering. Customer does not know real product

appearance until it fully completed and also return policy is

not there in customization.

The new functioning of economy has changed the way

companies approach their business. Companies are

looking forward to expanding across market segments to

get maximum market share while keeping focus strictly

on customer needs. For these companies are making

organizational changes where departments are developed

to manage a segment rather than a product.

Companies are looking forward to developing consumer

based brand equity to foster long term relation. Companies

are coming up with products, which perform superior than

consumer expectation there by creating a strong brand while

the earlier branding task was accomplished through advertising.

Companies are treating employees, distribution channel, and

suppliers as their business partner and not customer.

Since companies have changed the way they function in

the new economy, it is imperative that marketing practices

also adapt. As consumers are looking forward going online

for major of their purchase, businesses are looking towards

electronic commerce (e-commerce) as a way forward.

Research has shown online users usually buy music,

software, books, apparel, etc. rather than goods like

automobiles, house, etc.

Business buyers are also coming online as well as

suppliers, thereby substantially reducing the establishment

cost. E-Commerce has also open doors for customer

to customer relation through social networking and

community forums, in which experience and discussion

are done with respect to products. Through internet

consumers are able to provide faster feedback to

companies with respect to products and services.

As businesses are moving online, the focus shifts to

developing of web sites to provide reliable and correct

experience to consumers. Web site design, maintenance

and security are of paramount importance for creating a

favorable impression on consumer. Online marketing and

advertisement have got prominence in this internet age.

Re-produced from Management Studies Guide

inTerneT alloWed PlaYers liKe

Yahoo, aMaZon, ebaY To oFFer ProdUCTs liKe MUsiC, booKs, aPParel, eTC. direCTlY To CUsToMers.

This move de-stabilized the traditional distributors and

retailers causing some to shut down their business.

ARTICLESFEATURE

45PRINT SINGAPORE ISSUE 001 2018

GrowTH in diGiTaL prinTinG To reMain sTronG unTiL 2024

The total digital printing market will

reach 225% of the 2013 value by 2024,

according to a new market report by

Smithers Pira. In 2013, the digital print

market was worth $120.9 billion in

constant 2012 dollar values, or $131.0

billion in current dollar terms that take

into account inflation and currency

exchange rate fluctuations.

This is the equivalent of 1.13 trillion A4

size prints manufactured by print-for-

profit service providers and packaging

converters. The total digital market will

reach 225% of the 2013 value by 2024,

according to a new market report by

Smithers Pira. The new market study,

The Future of Digital Printing to 2024,

examines the global digital print market

until 2024. The report includes details

of the key trends driving the industry

as well as technology forecasts for the

upcoming decade.

Digital print is growing because it allows

print suppliers to improve the levels

of service they offer to customers, as

well as opening new opportunities and

helping them to make money. Increasing

versioning and personalisation helps

make print more targeted to end users

which is increasingly important as the

digital world continues to become more

and more connected.

The maturing of Big Data with

technology able to identify potentially

valuable customers is a very powerful

tool, and digital print will be used as

a communication channel for this

output. Digital print will also exploit

many new opportunities for high value

short runs and move increasingly into

labels and packaging.

According to the report,

electrophotography is the major

contributor to the digital market.

However, inkjet is the sector which is

growing more rapidly. Inkjet is forecast

to overtake electrophotography after

2019, and by 2024 inkjet will account

for 56% of the value and 53% of the

digital print volume.

Digital print is used in many diverse

applications, and innovative print

suppliers are developing new

opportunities all the time. According to

the report, there are some drawbacks

of digital, which tend to be associated

with unit cost and productivity. However,

these limitations are becoming less of

an issue as capabilities are is steadily

increasing; inkjet is now able to deliver

8,000+ A4 prints per minute in the

Timsons T-Press, the equivalent of

30,000 B1 duplex prints per hour.

There is also less choice of paper and

substrate stocks with digital printing,

however more paper companies are now

supplying suitable grades while some

printers apply primers to their materials.

Additional limitations exist in the colours

that can be printed, although some

equipment suppliers have introduced spot

colour capability with metallic and some

specialist fluorescent toner capability.

In terms of future forecasts, the

report states that over the next ten

years or so, the most dynamic area

for change will be in the fields of

packaging. Cartons, rigids, flexibles,

metal and corrugated are sectors

that will take up digital production

methods. Future growth predictions for

printed packaging are all positive with

increases in volume and value, with no

substitution for electronic versions.

Digital print is being used even beyond

the graphics and packaging sectors.

These applications include textiles,

ceramic tiles, flat and round glass,

decorative laminates, automotive

applications, electronic and photovoltaic

products, bio-medical and many other

promotional/miscellaneous items.

The Future of Digital Printing to

2024 is available now for £3,950.

To find out more about the report

and how your company can benefit

from a global usage licence, please

contact: Sean Walsh (US) T: +1 330

762 7441, Ext 1134 or Bill Allen (UK)

T: +44 (0)1372 802086.

Re-produced from Smithers Pira

ARTICLESFEATURE

46 ISSUE 001 2018 PRINT SINGAPORE

diGiTaL prinT MarKeT To reaCH

$187.7 BiLLion By 2018

In 2008 all digital printing accounted for a little under 18.5% of the offset market

in value terms, by 2018 it will be worth almost 50% of the offset sector across

the world and higher in the more mature print regions. Digital’s share of the offset

volume is much lower, reflecting the much higher unit costs being obtained for digital

print than for offset. The volume of all offset prints will fall by 10.2% across the world

between 2008 and 2018, while digital print volume is forecast to grow by 68.1%.

The economics of offset and digital processes continue to evolve. Digital printing

trends in improvements in productivity and reliability are making digital printing more

cost effective over higher runs. Digital print can be produced quickly, with no time

in platemaking, reducing the turnaround time of jobs. More printers will add a digital

printer or press to their production armoury to optimise output and minimise unit costs.

digital printing market analysis shows that the industry will grow from $131.5 billion in 2013 to $187.7 billion in 2018, a

compound annual growth rate of 7.4%. digital printing trends dictate that the share of the total print market will grow from 9.8% in 2008 to 20.6% in 2018, with inkjet growing faster than

electrophotography. all the offset processes will see their value shares fall, particularly in web offset.

Innovative use of digital printing

for new products, while improving

service levels, can help printers

avoid offset printers becoming a

commodity. Smithers Pira forecasts

that digital printing trends will impact

a strong growth in the industry

from 2013 to 2018, led by inkjet

technology. Digital printing market

analysis shows that the industry

is better suited to the changing

demands of print buyers - and

importantly, to end consumers of

print - than offset is. Primary research

conducted highlights the continuing

demands of buyers for lower run

lengths and faster turnaround,

and the use of versioning and

personalisation is continuing.

According to Smithers Pira, the average

selling price of all offset print will fall

from $11.43 per 1,000 x A4 prints in

2008 to $10.16 in 2018, a decline of

11.1%. The situation is different for

digital where the average price will

increase, from $92.48 per 1,000 prints

in 2008 to $119.53 in 2018.

The cost make-up of offset and digital

print is different. Digital print has a low

set-up cost but unit cost per copy is

higher than for analogue print methods.

Comparing the cost of processes is a

useful tool for printers to select the most

appropriate process for manufacturing.

a neW sTUdY FroM sMiThers Pira - The FUTUre oF oFFseT

vs digiTal PrinTing To 2018 -

shows how the issue of direct competition between digital and offset printing is a daily

occurrence for print service suppliers, in determining which process they should use

for a particular job.

ARTICLESFEATURE

47PRINT SINGAPORE ISSUE 001 2018

There are features, such as variable data printing, that will dictate digital, while there

are other intangible benefits that buyers or brands will seek to achieve, with personal

packaging a good example, where brands seek to engage with consumers and potential

customers Continuing falls in run length is the key reason for the adoption of digital

technology by many offset companies.

Smithers Pira’s digital printing market analysis highlights this factor, together with the

recent improvements in digital print technology, as the key drivers for the adoption of

digital printing.

Based on extensive primary research….. The Future of Offset vs Digital Printing to

2018 guides you through market innovations, cutting-edge technologies, industry

drivers and digital printing trends - giving you the opportunity to be at the forefront of

the industry and ahead of the competition.

aboUT sMiThers PiraSmithers Pira is the worldwide authority on packaging, paper and print industry supply chains.

Established in 1930, the company provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.

iT CoMpares THe prospeCTs For

diGiTaL (inKJeT and eLeCTropHoToGrapHy) and oFFseT (sHeeTFed, HeaTseT and CoLdseT)

prinTinG To 2018.

iT also Provides QUanTiTaTive MarKeT

siZes and ForeCasTs For The oFFseT and digiTal

PrinTing indUsTrY, giving comprehensive digital printing

market analysis broken down by printing process, end-use sector and geographic

region and country.

The Future of Offset vs Digital Printing to

2018 is available now for £3,950. For more

information, please contact Stephen Hill at

+44 (0) 1372 802025, or via e-mail, or visit

www.smitherspira.com

Re-produced from Smithers Pira

NEWSPMAS

48 ISSUE 001 2018 PRINT SINGAPORE

weLCoMe To new MeMBers

pMas/e2i neTworKinG

eVenT – sKills UPgrading and FUnding

sCheMes For The PrinTing & PaCKaging indUsTries

wHiTeBLaCK – GreenBLue LLp300 Tampines Avenue 5 #09-02

Tampines Income Junction

Singapore 529653

Tel: 9794 7698

e-Mail: [email protected] / www. whiteblack- greenblue.com

nature of Business: Chemicals, Cutting Machines, Die-cutting

Machines, Paper and Paper Boards, Spot UV, Printing Equipment,

Inkjet/Laser/Offset

Contact person: Mr. Aaron Tham Kok Leong

aVerisinG pTe LTd21 Woodlands Close

Primz Bizhub #01-25

Singapore 737854

Tel: 6908 0976

e-Mail: [email protected] / www.averising.com

nature of Business: Large Format Printing, Signage

Contact person: Mr. A. K. Lim

The event held at the PMAS Training

Academy, attracted 89 participants

from 67 companies (of which 46 were

PMAS Members). After the welcome

speech by PMAS President, Mr. Lim

Geok Khoon, PMAS Executive Director,

Mr. Jason Ong made a presentation on

the NITEC Offset Printing Course; the

upcoming NITEC Pre-press course; and

the renting of classroom facilities at the

PMAS Training Academy. Participants

also viewed the PMAS Video Clip which

is now available on Youtube.

This was followed by two presentations:

1) e2i on their services and grants

2) singapore national employers

Federation (sneF) on their p-Max

scheme. The event ended with a

buffet dinner.

PMAS thanks e2i for their support to

organise the year-end networking event.

Participants appreciated the opportunity to

be updated on the latest trends in the print

media scene, developments at PMAS, the

programs and funding schemes offered by

e2i and the P-Max scheme of SNEF.

A networking event for Members was held on 20th December 2017 in partnership

with e2i. The objective of the event was for PMAS to reach out to Members and to

facilitate networking. In addition, PMAS and e2i wanted to advise Members to stay

updated, promote skills upgrading and to utilize the various Government funding

schemes for business improvement.

MailhouseSolutions

50 Loyang Way, Singapore 508743Tel : +65 6544 0200 • Fax : +65 6544 1371 • Email : sales@fabulousprinters .com

Your ultimate communication solution provider.

Since 1995, we have consistently delivered our renowned services. We do beyond print.

CreativeServices

We dobey�d print

WebOrdering

MarketingSolutions

Fulfi lment

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