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ISSUE# 0012018
MailhouseSolutions
50 Loyang Way, Singapore 508743Tel : +65 6544 0200 • Fax : +65 6544 1371 • Email : sales@fabulousprinters .com
Your ultimate communication solution provider.
Since 1995, we have consistently delivered our renowned services. We do beyond print.
CreativeServices
We dobey�d print
WebOrdering
MarketingSolutions
Fulfi lment
Fabulous_PMAS_Ad_170309.pdf 1 9/3/17 2:16 pm
Create Stunning Web-to-Print
eCommerce Stores
Trusted web-to-print software by more than 30 printers in Singapore for its B2C and B2B features!!!
RHS Asia Pte Ltd88 Hillview Avenue, #02-05, Singapore 669590Tel: (65) 6280 4321 Support: (65) 6284 8084Email: [email protected] www.rhsasia.com
Asia Pte LtdTaking Print Solutions to Asia
Features:• Mobile responsive B2C and B2B web-stores
• Online designer tool
• More than 1000 free design templates
• Agent prepaid credits and agent group discount
• Integration with third party apps such as eNets, Whatsapp, Dropbox, Quickbooks
• NoprogrammingorcodingskillsrequiredonwebsitesorPDFtemplates!
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Fatty Print
20page
ISSUE# 0012018
PRINT Singapore is published on a bi-monthly basis by the Print & Media Association, Singapore and distributed free of charge. The views and opinions expressed are those of the individual writers and do not necessarily coincide with those of PMAS. All information is published in good faith pertaining to their accuracy. PMAS will not accept any responsibility or liability resulting from the information published.
The current print run is 1,400 copies. Copies are distributed to PMAS members, companies engaged in printing, suppliers and service providers supporting the printing industry, publishing companies, advertising agencies, government bodies, educational institutions, libraries and overseas printing associations.
PMAS thanks all publications both local and foreign which have granted permission to reproduce articles in PRINT Singapore for the benefit of readers.
CONTENTSPMAS NEWS04 Seasons Greetings
06 PMAS Training Academy (SNEF Course Report)
08 PMAS Training Academy (NITEC Pre-press Course/SNEF Course)
48 New Members / Networking Event
MEMBER NEWS10 Fuji Xerox // 14 RHS Asia // 16 Canon // 18 Ricoh
20 HP // 34 Allegro Print // 36 Fuji Xerox Digital Awards
INDUSTRY NEWS
22 Heidelberg // 26 Muller Martini // 30 KBA // 33 Goss
EXHIBITION NEWS12 Bizlink Exhibitions
PAPER NEWS39 The Largest Media Debates Of Our Time (Two Sides)
FEATURED ARTICLES42 Marketing // 45 Growth In Digital Printing To Remain Strong Until 2024
46 Digital Printing Market To Reach $187.7 Billion by 2018
MCI (P) 133/09/2016
MANAGEMENTCOMMITTEE
PresidentMr. Lim Geok Khoon
Vice PresidentMr. Edwin Ng
Honorary SecretaryMr. Tan Jit KhoonHonorary Treasurer
Ms. Josephine LowAsst. Hon. Secretary
Ms. Genevieve ChuaAsst. Hon. TreasurerMs. Lee Ing Eileen
COMMITTEEMEMBERSMr. Dean Chong
Mr. Jay ChoyMr. William ChuaMr. Ho Wah Hoi
Mr. Daniel LeongMr. Simon Leong
Mr. Isaac LimMr. Kelvin LimMr. Alex Tan
PUBLICATIONSCOMMITTEE
Mr. Dean Chong (Chairman)Mr. William Chua
Mr. Peter ChiaMr. Jason Ong (Executive Director)
Mr. Frank Daniel (Editor)
Print Media Hub @ Paya Lebar iPark61 Tai Seng Avenue #05-14
Singapore 534167Tel: 6336 4227 / 6336 1401
Fax: 6336 0621Email: [email protected] / [email protected]
Websites: www.pmas.sg
Designed byKoodoo Creatives
Printed and Sponsored by: Ricoh Asia Pacific
Customer Experience CentreCover: Ricoh Pro VC60000
Text: Ricoh Pro C9110
Printed on:Cover: DIGIPRO Coated Gloss 250gsm
Text: MONDI DNS HS CF 90gsm
20page
ISSUE# 0012018
PRINT Singapore is published on a bi-monthly basis by the Print & Media Association, Singapore and distributed free of charge. The views and opinions expressed are those of the individual writers and do not necessarily coincide with those of PMAS. All information is published in good faith pertaining to their accuracy. PMAS will not accept any responsibility or liability resulting from the information published.
The current print run is 1,400 copies. Copies are distributed to PMAS members, companies engaged in printing, suppliers and service providers supporting the printing industry, publishing companies, advertising agencies, government bodies, educational institutions, libraries and overseas printing associations.
PMAS thanks all publications both local and foreign which have granted permission to reproduce articles in PRINT Singapore for the benefit of readers.
CONTENTSPMAS NEWS04 Seasons Greetings
06 PMAS Training Academy (SNEF Course Report)
08 PMAS Training Academy (NITEC Pre-press Course/SNEF Course)
48 New Members / Networking Event
MEMBER NEWS10 Fuji Xerox // 14 RHS Asia // 16 Canon // 18 Ricoh
20 HP // 34 Allegro Print // 36 Fuji Xerox Digital Awards
INDUSTRY NEWS
22 Heidelberg // 26 Muller Martini // 30 KBA // 33 Goss
EXHIBITION NEWS12 Bizlink Exhibitions
PAPER NEWS39 The Largest Media Debates Of Our Time (Two Sides)
FEATURED ARTICLES42 Marketing // 45 Growth In Digital Printing To Remain Strong Until 2024
46 Digital Printing Market To Reach $187.7 Billion by 2018
MCI (P) 133/09/2016
MANAGEMENTCOMMITTEE
PresidentMr. Lim Geok Khoon
Vice PresidentMr. Edwin Ng
Honorary SecretaryMr. Tan Jit KhoonHonorary Treasurer
Ms. Josephine LowAsst. Hon. Secretary
Ms. Genevieve ChuaAsst. Hon. TreasurerMs. Lee Ing Eileen
COMMITTEEMEMBERSMr. Dean Chong
Mr. Jay ChoyMr. William ChuaMr. Ho Wah Hoi
Mr. Daniel LeongMr. Simon Leong
Mr. Isaac LimMr. Kelvin LimMr. Alex Tan
PUBLICATIONSCOMMITTEE
Mr. Dean Chong (Chairman)Mr. William Chua
Mr. Peter ChiaMr. Jason Ong (Executive Director)
Mr. Frank Daniel (Editor)
Print Media Hub @ Paya Lebar iPark61 Tai Seng Avenue #05-14
Singapore 534167Tel: 6336 4227 / 6336 1401
Fax: 6336 0621Email: [email protected] / [email protected]
Websites: www.pmas.sg
Designed byKoodoo Creatives
Printed and Sponsored by: Ricoh Asia Pacific
Customer Experience CentreCover: Ricoh Pro VC60000
Text: Ricoh Pro C9110
Printed on:Cover: DIGIPRO Coated Gloss 250gsm
Text: MONDI DNS HS CF 90gsm
A4_Ad_03.indd 1 29/1/18 4:22 PM
04 ISSUE 001 2018 PRINT SINGAPORE
PMAS NEWS
The PresidenT , ManageMenT CoMMiTTee and seCreTariaT Wishes all
MeMbers and readers
a Happy and prosperous
CHinese new year
06 ISSUE 001 2018 PRINT SINGAPORE
pMasTraininG aCadeMy
pMas/sneF Courses:
WsQ es WorKPlaCe saFeTY & healTh PoliCies and
ProCedUres For The PrinTing and PUblishing indUsTries.
• The roles and responsibilities for safety.
• Identifying common hazards.
• Adopting correct control measures.
• Safety signs.
• Personal protective equipment.
• Dealing with workplace emergencies.
• Participative arrangements in managing
occupational safety and health.
pMas/sneF sHorT Courses:
pMas in partnership with the singapore national employers Federation (sneF) held a workshop on ‘wsQ es workplace safety & Health policies and procedures for the printing & publishing industries’ on 24th January 2018. 14 persons participated in the workshop held at the pMas Training academy. The following topics were covered:
PMAS NEWS
1) WSQ: Develop a Risk Management Implementation Plan (bizSAFE Level 2)
for the Printing and Publishing Industries - 19th to 20th March 2018
(2 days - 9am to 6pm) Fee: $321 - Subsidies available. Link to register:
https: //goo.gl/yRkJk1
2) Overview of Singapore Employment Laws for Managers – 20th April 2018
(1 day - 9am to 5pm) Fee: $267.50. Link to register: https://goo.gl/Qc57Ve
Fees quoted per head inclusive of GST. All courses are conducted at the
PMAS Training Academy
NEWSPMAS
08 ISSUE 001 2018 PRINT SINGAPORE
pMas – iTe niTeC CoMpuTerised
pre-press CourseThe PMAS-ITE NITEC Computerised Pre-press course will
commence in May 2018. The course details will be circulated
to all Members once the Government funding is confirmed
by SSG/WSG. The course will be conducted once a week on
weekends over six months for each module.
Module 1: digital prepress Fundamentals.
Module 2: digital imaging
Module 3: page Composition
Module 4: image editing
Module 5: digital page imposition
Module 6: prepress output evaluation
HirinG oF TraininG rooMs
The TWo Training rooMs aT The PMas Training aCadeMY Can be hired For CorPoraTe Training,
MeeTings and evenTs. PMas MeMbers enjoY a 10% disCoUnT on QUoTed raTes. The raTes are:
weekdays: $40 per hour per room (minimum 2 hours) weekends: $50 per hour per room (minimum 2 hours)
Please call: 6336 4227/63361401
As a follow up to the KPMG Manpower Study…..PMAS is
organizing an outreach event for Members on 29th March
2018 at the PMAS premises. Five Consultants will make
upCoMinG eVenTs
driving bUsiness Model innovaTion
aMongsT sMe’s
presentations outlining their proposals to drive business
model innovation among SME’s:
1. decision processes international
2. Future Factory
3. orca design
4. singapore innovation & productivity institute
5. KpMG
Members will be informed by e-mail when the details are
finalized. After the event, Members can engage any of the
Consultants if they intend to undertake business model
innovation. Participating companies can apply for funding
from SPRING Singapore – subject to approval.
10 ISSUE 001 2018 PRINT SINGAPORE
MEMBER’S NEWS
pMas/FuJii XeroX LearninG series For
sMarT Business – 1sT WorKshoP’ on branding and design
For digiTal held on 16Th janUarY
The 1st workshop under the series - ‘Brand Strategy and Design
for Digital’ was held on 16th January 2018 at the PMAS Training
Academy. 22 people attended the 1st workshop.
Session 1: Brand Strategy – an interactive brand
experience workshop that provided insights and business
strategies for integration with design systems to generate new
revenue streams. The Speaker was Andy Xu (founder and brand
strategist of www.threeecollective.co. An experienced brand
strategist….he provided insights and strategies on the use of
design systems to increase business visibility.
Session 2: Design for Digital – focussed on sharing best
practices on how designers can go about designing collateral
and other design-related documents to leverage on the strengths
of digital printing technology. The Speakers were: Mr. Alex Kwok
(Innovation Specialist) and Kenny Chin (Colour Analyst) both from
Fuji Xerox Singapore. They shared the tools and best practices
needed for digital design and the way to achieve quality prints with
accurate and consistent colour.
PMAS in partnership with Fuji Xerox Singapore will be conducting a series of workshops ‘PMAS Learning Series for
Smart Business’. Focusing on 4 topics – Branding, Design for Digital, Selling Digital and Web to print…..the aim is to provide
the opportunity to learn about best practices, insights and technology to help printers to generate new revenue streams and stand out from competitors.
12 ISSUE 001 2018 PRINT SINGAPORE
EXHIBITION NEWS
prinTpaCK+siGn 2018: 18Th - 20Th jUlY 2018
singaPore’s MosT iMPorTanT TradeshoW For The PrinT, design,
PaCKaging and signage indUsTrY
PrintPack+Sign (PP+S), returns this 18th to 20th July at Marina Bay Sands
Singapore, with exhibitors using the show to launch new products and services
to the Singapore market. Organised by BizLink Exhibition Services Pte Ltd, a
subsidiary of Singapore Press Holdings, the three-day event will take place at
the Marina Bay Sands, Sands Expo and Convention Centre, Level 1 Halls B & C.
Recognised and strongly supported by the Print & Media Association, Singapore
Paper Merchants Association, Singapore Photographers Society and other
trade bodies, the annual PrintPack+Sign (PP+S) attracts representation from
Singapore’s printing and signage industry’s highest profile of dealers who
represent international machinery brands and media products.
International interest continues to be
strong, with PP+S 2018 attracting
overseas participation from China,
Thailand, Taiwan, Malaysia and
Philippines. Printers and sign-makers
will showcase their creativity and
capabilities through their end
products to corporate users from the
advertising, design, entertainment,
retail, education, F&B, healthcare, IT,
shipping & transport industries.
The 2017 edition was well-attended
by local and overseas buyers
from Philippines, Sri Lanka, India,
Indonesia, Malaysia, etc. Exhibitors
also reported an increase in the
quality of buyers with good prospects
of closing deals.
Over 12,000 trade visitors are
expected to attend the PP+S
NEWSEXHIBITION
13PRINT SINGAPORE ISSUE 001 2018
OFFIC XPOA S I A 2 0 1 8
aBouT THis eVenT - prinTpaCK+siGn (pp+s) 2018date: 18th – 20th July 2018
opening Hours: 18th July 2018, Wednesday: 11.00am – 7.00pm
19th July 2018, Thursday: 11.00am – 7.00pm
20th July 2018, Friday: 11.00am – 6.30pm
exhibition that will be held alongside the Office Expo Asia and Singapore Gifts &
Premiums Fair 2018.
Attendees can look forward to new launches, the Branding & Marketing Design
Suite with educational topics on branding, packaging and design, showcases
and demonstrations at this year’s PP+S. PP+S continues to serve as an
important business platform for effective networking, lead generation, clinching
deals, and meaningful educational takeaways. Mark your calendars for PP+S
2018. If you are interested to exhibit please contact Stanley Foo, Exhibition
Director at 6848 3958; [email protected]
Venue:
Marina Bay Sands
Sands Expo and Convention Centre
Level 1, Exhibition Hall B & C
website:
www.PrintPackSign.com
Concurrent events:
Office Expo Asia and Singapore Gifts &
Premiums Fair 2018
Source for corporate gifts; discover
office and printing, packaging, signage
solutions all under one roof.
Details at: www.OfficExpoAsia.com &
www.SGPFair.com.
NEWSMEMBER’S
14 ISSUE 001 2018 PRINT SINGAPORE
aLLCard, THe LeadinG Card soLuTions proVider
in THe pHiLippines, Goes onLine wiTH a B2B Card
orderinG pLaTForMTo streamline business operations
and improve productivity, Allcard has
adopted RHS Asia’s B2B web-to-print
solution to allow its corporate clients to
order cards from their own personalised
corporate web-store.
Allcard is one of Asia-Pacific’s leading
card providers, having established
itself as the trusted plastic card
manufacturer of top banks, retailers,
government institutions and universities
in the Philippines. Allcard produces
millions of cards a year for various
requirements: identification, access,
membership, rewards, insurance,
health and payment, including VISA and
MasterCard products.
Beyond card manufacturing, Allcard
has also established itself as a system
integrator and end-to-end solutions
provider. With an in-house software
development team and nationwide
hardware support capability, Allcard
has deployed turnkey solutions--from
loyalty systems, integrated campus time
and attendance, reloadable payment
cards and instant issuance.
“We’re alWaYs looKing For WaYs To enhanCe CUsToMer
valUe, and oUr organiC groWTh and exPansion inTo diversiFied
ProdUCT CaTegories is a Clear resUlT oF ThaT,”
according to Allcard CEO Allieta Cue. “Customer service is always of utmost
importance to us, and we feel that having an easy and convenient way to order
cards, especially for our strategic clients, is a brilliant way to maintain our position as
the partner of choice.”
The web-to-print system is cloud-based and can be accessed from desktop
computers or mobile devices on-the-go. Each corporate store is customised, and
only authorised employees of the company can log in to reorder. Users can choose
to personalise their own ID cards by filling in the variable fields, or simply upload an
excel spreadsheet of information into the system.
• Sample personalised B2B webstore for authorised users to login and order the products.
NEWSMEMBER’S
15PRINT SINGAPORE ISSUE 001 2018
Distributor of:
WEB-TO-PRINT SOFTWAREPHOTO COMMERCE SOFTWAREPRINT ERP & MIS SOFTWARE
Upon uploading, clients can preview
the sample PDF proof of every ID card
within seconds. This saves a lot of
time as users can immediately approve
the artwork on the spot, eliminating
the need for designers to chase after
artwork approvals.
As the HTML 5 designer studio does
not limit the type of product that can
be customised, anything that requires
• Users can preview variable data PDF proof of ID cards by uploading an excel spreadsheet into the system.
variable data printing can also be
produced instantly online. Aside from
cards, other formats such as marketing
letters are likewise possible, creating
flexibility for potential peripherals such
as card kit materials.
Allieta Cue adds: “We’re very excited
to launch this new service, and we’re
looking forward to giving our corporate
clients a personalised user experience
that also makes it easy to track the
progress and arrival of their card orders.”
Allcard’s new card ordering platform will be going live with selected corporate clients in March 2018.
NEWSMEMBER’S
16 ISSUE 001 2018 PRINT SINGAPORE
1000TH oCe CoLorsTreaM
Goes LiVe!
The Océ ColorStream® series is a fantastic success story. In just 7 years, customers have
purchased 1,000 ColorStream, making this series the world’s
best-selling continuous feed inkjet solution.
Millennial MilesTone
The ConTinUoUs Feed inKjeT PrinTer oF ChoiCe – WorldWide
The 1000th Océ ColorStream was acquired by the printing services arm of the
leading French bank Crédit Agricole Group. With two locations and a client base
that extends well beyond the Group’s own boundaries, CA Print wished to add
value to customer communications by delivering full-color printing. It chose the
Océ ColorStream 6000 Chroma – which replaces Ricoh and Nipson printers – as
an ideal solution to transition smoothly from b/w to full-color inkjet, exploiting the
CA Print is one of many organizations
worldwide who’ve chosen one (or
several) Océ ColorStream printing
systems to drive efficiency and flexibility
in production. Since its launch in
2010, the Océ ColorStream series has
been a resounding success, and in
fact, the take-up rate is accelerating:
just two years lie between the 500th
and the 1000th installation of the Océ
ColorStream’s competitive cost in full
color printing. The Océ ColorStream,
installed recently, is already fully
integrated, and well on the way to
helping CA Print with its challenge of
being color-ready by June 2018
NEWSMEMBER’S
17PRINT SINGAPORE ISSUE 001 2018
WhY The oCÉ ColorsTreaM is a Winner –
So why is the Océ ColorStream series such a
global best-seller? Above all, the series has proven its market leading uptime
even in the most complex production environments. Round-the-clock the production reliability, six days per week, was also one of the reasons given by CA Print for its choice of
the Océ ColorStream. On the operational side, the printer delivers prints with compelling economics and quality that are unmatched. Our customers cite not only the consistently great print quality of DigiDot® inkjet technology, but also the system’s versatility as a
major reason for their choice.
As you’re aware, the variety of simplex and duplex configurations are designed to fit
not just the customer’s current scenario, but to grow and adapt – from simplex to
twin, for instance – as requirements change. Speed is a flexible concept in the Océ
ColorStream world: the four members of the series output at speeds ranging from
48 to 127 m/min (324 to 1714 A4/min) or at 150 m/min Chroma, launched last year,
which also offers the ability to process lighter media, as well as heavier media and
higher ink coverages such as in book printing.
And of course the easy switching between monochrome and color is much valued
by customers, as is the slimline footprint: perfect for any space-constrained
environment. These flexible capabilities
are what makes the Océ ColorStream
series the solution of choice across
so many different applications and
industries: from transactional and
transpromo printing (such as the
applications of CA Print) to direct mail,
book and manual production, even
innovative applications such as game
boards. It can also print laminate liners
or wall coverings for indoor use. With
the Océ ColorStream 6000 Chroma we
have as well a workhorse and future
capable system!
ColorStream. The 500th installation, in early 2015, went to Cambridge Assessment,
the organization responsible for operating and managing Cambridge University’s
three exam boards.
The investment in two Océ ColorStream 3700 has clearly helped Cambridge
Assessment achieve its objective: like CA Print, Cambridge Assessment wished to
make a confident transition to inkjet printing in order to future-proof the business,
using the system’s ability to produce high volume in full color at competitive cost.
Also in 2015, Germany celebrated its 100th Océ ColorStream installation at GAD
eG, a renowned IT service provider to the banking sector. GAD eG (now Fiducia
& GAD IT AG) already had an impressive Océ ColorStream fleet at the time and
was delighted by the ability of the series to integrate easily into a high-security
environment. The fleet now delivers excellent print quality for the company’s
millions of communication items every year. There have of course been installations
worldwide: in February 2016, for instance, print service provider Docuprint installed
Argentina’s first-ever Océ ColorStream, a 3900 Z 4/4 model, in combination with
Océ PRISMAproduction workflow and output management system.ProdUCTion PrinTing leads The MarKeTOcé Production Printing Products
have been the innovative drivers of
professional digital printing for nearly
40 years. With a more than 40 per cent
share of the worldwide installed base of
continuous feed inkjet printers, Canon/
Océ is the undisputed market leader
in this segment. The Océ ColorStream
series has been a major contributor to
this record, and is clear testament to
Canon’s leadership.
And with the continuing stream of
innovations, such as our new Chromera
inks, we are not only proving our
outstanding development team,
but we are yet again putting our
customers ahead of the curve. As the
Océ ColorStream enters its second
millennium in terms of sales, we’d like
to thank the Canon regions with their
sales and services organisations and
everyone, who’s been part of the Océ
ColorStreams continuing success story:
the teams from R&D, marketing and
M&L in Poing.
NEWSMEMBER’S
18 ISSUE 001 2018 PRINT SINGAPORE
riCoH: sMarTer PrinTing, bigger bUsiness
Wins Tri-Win direCT gains digiTal sPeed, QUaliTY and FlexibiliTY
Marketers might be forgiven for overlooking the power of direct mail in this seemingly digital
age, but Tri-Win Direct doesn’t have to be reminded. Founded in 1996, the Dallas-based company has grown annually for 21 straight years by creating, producing and delivering
business-building postcards, self-mailers, snap packs and statements for its customers.
With annual revenue of $20 million, Tri-Win’s 10 percent yearly growth is a record owner
and President Scott Fish wants to maintain with a strategic focus on larger customers. But
Fish also recognizes the challenge: Large customers require cutting-edge technology, not
only to adequately fulfil massive print jobs, but also to ensure the sophisticated flexibility
enterprises demand. “People who really get it know that direct mail complements digital.
“It’s a multi-tiered approach to reach customers and drive them to websites.” says Fish.
But he acknowledged that his
two-decade record of year over- year
growth was threatened by older
technology - a reliance on offset printing,
a venerable technology that provides
excellent results sheet-by-sheet, but which
lags when greater volume, speed and
marketing flexibility become essential. A
printer upgrade became urgent.
MaKing WaY For The neW
Traditionally, Tri-Win’s large print runs relied
on customer “shells” - pre-printed paper
stock with customer images and text that
could not be changed from piece to piece.
These shells would be warehoused, then
later overprinted in black with a custom
marketing message, when needed.
Folding, inserting and mailing followed.
But to be price-competitive for its largest
customers, Tri-Win needed to buy and
store millions of shells. Further, in the
overprinting stage, its existing technology
prevented the use of any colour other
than black, and the relative slowness of
Tri-Win’s offset presses added another
constraint in satisfying the needs of high
volume customers.
For customers, there were cost and
marketing efficiencies to deal with. A
warehouse of pre- printed shells meant
they couldn’t be customized with different
NEWSMEMBER’S
19PRINT SINGAPORE ISSUE 001 2018
colours, new logos or revised branding.
When campaigns changed, the shells
either had to be used or be thrown
away. The problem was particularly
acute for clients with a large number
of retail locations, where customization
is a laborious, costly process. “One
of our customers is a large eyeglass
prescription company with 100
stores,” Fish says. “Every quarter,
they send 5,000 direct-mail pieces
to each of their stores, so that’s a big
500,000-piece run. But that means 100
plate changes to customize the pieces
for each location. It became slow and
expensive.” Fish turned to
Ricoh and its digital printing capabilities
for a solution.
a TeaM Challenge
“Scott had a pretty good understanding
of how he saw the market evolving,”
says Roger Serrette, Global Marketing
Manager at Ricoh. “He has a desire
to grow his business responsibly, yet
with innovation. He told us he needed
efficiency, but also the ability to be flexible
in a changing market.” Fish travelled to
Ricoh U.S.A. headquarters in Boulder,
Colo., and its Customer Experience
Center, for a first-hand look at Ricoh’s
digital inkjet solutions and to experience
real-time demonstrations.
Importantly, he was as interested in
forging an innovative partnership with a
new vendor, not just with a new printer.
“Scott really challenged us,” Serrette
notes. “He wanted ideas on how to work
with our technology better on the shop
floor, and he worked closely with our
service and planning team to make that
happen.” Fish opted to buy the new-to-
the market Ricoh Pro VC60000 — a high-speed, high quality continuous-feed inkjet
printer with built-in features that support marketing flexibility.
At first blush, Fish recognized the ability to eliminate cut-sheet or offset shells
or forms with unchangeable elements, and instead go for fully variable unique
documents in one continuous run. But with a little more investigation, he was able to
identify a feature of the Pro VC60000 that isn’t available on other current platforms in
the market place: near-offset quality. This feature allows him to extend his offerings to
everything from one-off, short-run variable DM applications, to catalogues and other,
typically static, work that relied on longer runs and high quality.
With the high quality and full on-the-fly variability, they could now respond to
targeted high-quality print delivery and eliminate costly archiving, warehousing and
obsolescence. “We just had a new customer in our shop for a tour, and it’s a big
customer - 50,000 pieces a day,” Fish says. “They’re in the financial world, and they
sometimes have changes even on the day of the mailing; things like a new phone
number or offer.
Fish adds “We couldn’t do that when dealing with shells. Now, they just contact
us, we make the change and send it to the VC60000. That’s printing with digital
flexibility. It’s better firepower, because every piece can be variable, unique and
all with great quality. And that means our customers get a better response from
their mailings. The VC60000 can print 45,000 letters per hour, but beyond speed
and customization, the costs are lower as well - 30 percent less for the customer,
compared to what they’re paying now”.
While customers are happy with the company’s new capabilities, Tri-Win is
ensuring its steady growth path with new business wins. Buying the $1.6 million
VC60000 has resulted in gaining several million dollars’ worth of new business as
a result, Fish says. “I would say that, after 15 months, we’re close to recouping our
costs,” he says.
CASE STUDY BY CHRISTOPHER HOSFORD
NEWSMEMBER’S
20 ISSUE 001 2018 PRINT SINGAPORE
Hp indiGo CusToMer appreCiaTion dinner
The evening commenced with a welcome speech by Mr. Oran
Sokol, Director and General Manager, HP Indigo Asia Pacific
& Japan. Mr. Sokol presented an overview of HP’s direction
for 2018, as well as the key milestone achievements and
new innovations of the HP Indigo business. This included the
hP indigo CUsToMers
Were TreaTed To an earlY Chinese
neW Year CelebraTion on
2nd FebrUarY 2018 To WelCoMe The aUsPiCioUs
Year oF The Wood dog.
Guests were treated to an 8-course prosperity set-dinner at Peach Garden Restaurant in
Miramar Hotel.
introduction of the new Fluorescent Colours (Green, Yellow
and Orange) as well as the latest developments of the HP
cloud based solution - Print OS.
This was followed by a country update by Country Manager,
Darrence Chua. Guests were also treated to a touch of
traditional Chinese art with an onsite calligrapher-skillfully
brushing up personalized couplets for the guests.
The evening finished off with the presentation of special
recognition awards for the following categories:
1) Most improved page Growth
2) Most improved Lifespan
3) Best supplies Lifespan
4) Best innovation award
The Million Impression Club for Indigo users who achieve
at least an average monthly print volume of 1,000,000
impressions were also inducted at the dinner.
Mr Oran Sokol also presented a cheque of $25,000 to
PMAS President, Mr.Lim Geok Khoon – being the second
payment under the MOU for financial support to the PMAS
Training Academy.
22 ISSUE 001 2018 PRINT SINGAPORE
INDUSTRY NEWS
CONT’d
speedMasTer XL 106 FroM HeideLBerG
unMaTCHed in produCTiViTy and
eFFiCienCy
The 2,000Th sPeedMasTer xl 106 reCenTlY leFT The ProdUCTion line in WiesloCh-WalldorF and is noW being insTalled aT jaPanese CUsToMer ToYaMa sUgaKi.
With this, Heidelberger Druckmaschinen AG (Heidelberg) is celebrating another
milestone for this Peak Performance class press. Packaging printer Toyama Sugaki,
based in Toyama in Japan with 270 employees, is taking delivery of a seven-color
Speedmaster XL 106 with coating unit and extended delivery. It specializes in
packaging for the pharmaceutical and cosmetics industries.
Toyama Sugaki likes the short
makeready times, the perfect print
quality, and the high production
speed of the new press. The
Speedmaster XL 106-7+L with
anniversary cover on the printing unit
will be inaugurated with a certificate
on site by Heidelberg Japan and the
customer. It will be the company’s
second Heidelberg press alongside a
Speedmaster SX 74-4-P-H chosen by
the customer for its machine fleet.
SUCCESS MODEL ADAPTABLE
TO INDIVIDUAL CUSTOMER
REQUIREMENTS
The Speedmaster XL 106 has proven
itself in industrial commercial and
packaging printers, label printers, and
web-to-print printers, which like the
wide range of configuration options in
the 70x100 format class. Heidelberg
is the market and technological leader
here. 70% of the presses are used by
commercial printers, and 30% are used
by packaging printers.
NEWSINdUSTRY
24 ISSUE 001 2018 PRINT SINGAPORE
The press has been consistently enhanced in consultation and
in field tests with customers, and is setting industry leading
standards in terms of productivity and flexibility. For example,
today with maximum automation and integration into digitized
processes it is achieving output that would never have been
thought possible before.
This is made possible by Heidelberg’s Prinect printing and
media workflow in combination with the unique Push to
Stop operating philosophy, where the operator only needs to
intervene to stop the process. As a result, the autonomous
press room is becoming more and more a reality, significantly
increasing customers’ productivity and profitability. With the
Speedmaster XL 106, up to 90 million printed sheets per year
are realistic.
ALWAYS MORE AND MORE PRODUCTIVE
The Speedmaster XL 105 was introduced at drupa 2004,
and the 1,000th printing unit was celebrated at Graphitalia
in Italy back in 2006, followed by the 2,500th printing unit
for Benson Box in England in 2007. New features like
the perfecting device, AutoPlate XL, and double coating
applications were successfully presented at drupa 2008,
leading to the 1,000th Speedmaster XL 105 being sold
to Colordruck Baiersbronn in Germany in 2011. Further
developments like a perfecting rate of 18,000 sheets per
hour, a new 106 format, and new washing concept were
NEWSINdUSTRY
premiered at drupa 2012, and the press was renamed the
Speedmaster XL 106.
This was followed in 2014 by the sale of the 10,000th printing
unit to Sim‘Edit in France. At drupa 2016, the press was
presented with Hycolor Multidrive, AutoPlate XL 2, Prinect
PressCenter XL 2, and a new design. As well as many other
awards, the Speedmaster XL 106 won the German Design
Award that year, and was therefore recognized for its user
friendliness and benefit to the customer.
The next milestone is just around the corner, with the 15,000th
Speedmaster XL 106 printing unit due to be shipped shortly.
NEW GALLUS LABELMASTER LAUNCHED IN CHINA
At the beginning of December last year, Heidelberg China
and Gallus Shanghai jointly organized in the Print Media
Center in Shanghai a launch event for the Gallus Labelmaster
in China. Around 160 guests from label print shops in China
and Region Asia as well as media journalists attended the
event. They were able to watch live demos of the Gallus
Labelmaster in label production and experienced a new
height in leading label printing.
“We are extremely optimistic about the future development of
packaging and label printing in China”, explains Benny Huang,
CEO of Heidelberg China. “In recent years, with an increasing
• The Acket-Speedmaster _ XL _ 106_6LYYL
NEWSINdUSTRY
25PRINT SINGAPORE ISSUE 001 2018
middle class and accelerating urbanization processes, there
are more and more specific requirements on packaging and
label. It is our duty to continue providing high quality products
and services for packaging and label print shops in China.”
Asia has become the fastest growing label market in the world.
It is expected that by 2019, the Asian label market will have
increased by 5.5%, in which the growth rate of self-adhesive
labels will reach 6.3%.
“Owing to the higher cost of raw materials and labor today, print
shops are paying more attention to productivity”, describes
Teddy Jiang, General Manager of Gallus Shanghai. “At the
same time, influenced by consumers and branding goods
manufacturers, packaging and label printing is moving towards
short run, multiple orders and product diversification.“
Since entering the Chinese market nearly ten years ago, Gallus
has sold over 100 machines. Together with Heidelberg China
Gallus will introduce their machines to more Chinese customers.
The new Gallus Labelmaster has set a new benchmark in 17
inch label printing. Already now, only three months after the
market launch, there are more than 20 presses installed in foreign
countries and customers’ feedbacks are positive.
• Benny Huang (right), CEO of Heidelberg China and Teddy Jiang, General Manager of Gallus Shanghai
GaLLus LaBeLMasTer: PreMiere in China
The Gallus Labelmaster is a label printing press platform designed for the label and packaging market. It features a special platform design
and can be configured by customers to meet their own specific requirements.
With its open interfaces and Heidelberg platform development know-how for offset presses of Heidelberg, this machine series represents a highly secure investment and enables users to respond flexibly to future
changes in the market.
The new Gallus Labelmaster for label printing thus builds on the successful, tried-and-tested design principle of Speedmaster offset printing
presses from Heidelberg.
NEWSINDUSTRY
26 ISSUE 001 2018 PRINT SINGAPORE
open House aT Frey pLus:
loWer CosTs and healThY sleeP ThanKs To “hilde” and “heKTor”
At the open house event at FREY
PLUS in Ulm, the Frey agency and
Muller Martini impressed the audience with the benefits of the MailLiner
direct marketing system including
FlexPack.
The brochure sorting machine with 28 feeders and the bundle building system take
care of picking the unaddressed advertising and thus of the work mail carriers have
to perform manually. At the gathering line of the MailLiner, one of the inserts is used
as a cover and folded using an air blade – a Muller Martini innovation.
The gathered insert sets then enter the FlexPack. Since there was a risk of
bottlenecks at peak times, the Frey agency invested in a second machine. Giving
“Hilde” a partner in the form of “Hektor”, as the employees call their MailLiners,
creates additional redundancy in the production system, a major benefit with
the huge time pressure in this business, “which allows me to sleep far more
peacefully”, says Managing Director Markus Springe.
Thanks to additional information provided by the Muller Martini specialists after
the live demonstration, a comprehensive picture underlining the stable process
was presented at the open house event. One Muller Martini customer, the
• The two “Hilde” and “Hektor” MailLiners attracted great attention at the open house event at Frey Plus.
technical director of a business with
two ProLiners and twelve feeders
each and mostly using newspapers
as carriers of inserts, summed up
the demonstration: “The system
certainly proves that inserts can be
picked without the involvement of
newspaper delivery personnel.” The
MailLiner would be an investment in an
additional untapped business segment
for his company. The company will
examine the MailLiner and the options
that may become available if the
system is procured.
CONT’d
The Future is Automated.
Finishing 4.0
The Vareo is the ideal perfect binder for print fi nishing specialists and printing plants that use conventionalprinting modes or are engaged in digital printing. The three-clamp perfect binder with a mechanicalperformance of up to 1,350 cycles per hour provides maximum fl exibility.
Photo books, personalized catalogs and high-quality brochures can be produced cost-effectively thanks to short setup and production times,which are indispensable for ultra-short and one-copy runs. This allows you to produce high-quality books within a short period of time, with the very fi rst book having fi rst-class quality.
Müller Martini is Finishing 4.0
There is a demand for innovative print-fi nishing solutions for the digital
and offset printing of long and short runs.
With Finishing 4.0 Muller Martini will underline the major importance of
digital networking and end-to-end touchless workfl ow, from printing to
distribution. Muller Martini is leading the way in fi nishing with the seam-
less integration of its solutions. Muller Martini – your strong partner.
VareoPerfect Binder
Muller Martini (Singapore) Pte LtdPhone: +65 6276 0656Fax: +65 6276 3475www.mullermartini.com/sgMuller Martini (Hong Kong) LimitedPhone: +852-2877 8820 Fax: +852-2877 8128www.mullermartini.com/hk
NEWSINDUSTRY
28 ISSUE 001 2018 PRINT SINGAPORE
For Helmut Demmler, Production and
Logistics Manager at Presse- und
Verteilservice Baden-Württemberg
GmbH in Geisingen-Gutmadingen, one
thing is clear, “If I had one wish, I would
immediately opt for the MailLiner.” His
team largely does the sorting manually.
In particular, the Connex Data and
Process Management System would
efficiently address the fragmented
circumstances that prevail in the
distribution area on the Upper Rhine
and in the Black Forest.
At Markus Springer’s presentation, one
aspect in particular made the visitors
to the open house event sit up and
take notice: Because the Muller Martini
solution enables his Frey agency to save
several hundred thousand euros a year,
the investment is recouped after less
than three years. Springer emphasizes
that, “Muller Martini was not the cheapest
solution. But the collaboration has been
excellent and we are continually working
together to optimize planning and
processes. We chose precisely the right
partner at the time.”
Roman Bückle, who experienced
how everything went at first hand as
Head of Logistics, takes the same
line. “I’m very calm and relaxed now.
The heads of production are so well in
control of things that we are improving
every week.” For Bückle, the entire
process was akin to a master stroke,
which he had to deliver. The mere fact
that “field tests” had to be conducted
initially in rented premises constituted
a logistical challenge. Since the new
hall, which was specially erected,
has been equipped and brought on
stream, routes have become shorter
and processes are running smoothly.
Looking back on the course of the
project, Roman Bückle emphasizes one
aspect in particular:
• Briefing the participants at the Open House at Frey Plus
The team spirit among everyone involved at Muller Martini, on the one hand, and at
Frey agency on the other. “This was not a matter of two companies operating, but
merely “Team Hilde” that overcame the challenges jointly and in close collaboration.
It was a challenging time, but it was incredibly good fun.” And there is one more
thing Bückle doesn’t want to forget to mention, “Muller Martini’s response to our first
inquiry was very impressive. They didn’t have an off-the-shelf project, but a solution
was presented only a couple of weeks later.”
Markus Springer is convinced: “Within five years, households will be able to choose
what brochures they want delivered at a click of the mouse button. By investing in the
MailLiner, we are prepared for the future.” Finally, he called on his industry colleagues
not to miss the opportunity and also gave a recommendation, “Muller Martini will
bring you forward.”
Bernd Sauter, Managing
Director of Muller Martini
Germany, was delighted
to accept the bouquet of
flowers and passed on his
message to the sector that,
“the MailLiner is a highly
efficient solution for direct
marketing without a carrier.”
NEWSINDUSTRY
29PRINT SINGAPORE ISSUE 001 2018
MUller MarTini and KolbUs seT The sTraTegiC CoUrse For Their FUTUre
Muller Martini takes over the perfect binding and bookline business from Kolbus.
This includes also the service and spare parts business for all Kolbus bookbinding
systems installed worldwide. Kolbus sets the focus on the packaging and case
making business, parts manufacturing and the foundry business.
Bruno Müller, CEO of Muller Martin said “Structural change has changed the
graphic arts industry in recent years. Our market has become much smaller and
versatile at once. Customers need innovations on a regular basis, which have to
be financed with lower sales quantities. Above all, our customers benefit from
the efficiency gains bringing together the bookbinding activities.
CONTINUED PRODUCTION IN RAHDEN - The bookbinding business of Kolbus is transferred to
the new business unit Müller Martini Buchbinde-Systeme GmbH, which will be integrated into the Muller Martini group with all
dedicated employees as an independent factory with domicile in Rahden. Kolbus will remain under the direction of CEO Kai
Büntemeyer. With 900 employees, Kolbus sets the focus on the packaging and case making business, parts manufacturing and
the foundry business.
Kai Büntemeyer is convinced that with this step Kolbus creates good opportunities for a successful future: “In recent years, the
packaging market was growing consistently. We see a good potential and will vigorously expand our current activities in this
business. There are also very good perspectives in the segment of component manufacturing for sophisticated mechanical
engineering companies including Müller Martini Buchbinde-Systeme GmbH and Kolbus Luxury Packaging.”
The market changes are directly affecting our customers, which are
faced with new business models like digitization. By combining the potentials
for success like personnel, know-how, technology and
infrastructure of the two companies, Muller Martini
can provide the market with innovative solutions in the
long term. “This secures the future of the softcover and hardcover business of both the customers and the two machine manufacturers – and thus also jobs in the graphic arts industry”.
About Kolbus - Kolbus GmbH & Co. KG, whose establishment goes back to the year 1775, has its headquarters in the
eastwestfalien town of Rahden and has three more sites in Gerabronn (Baden-Württemberg), Krostitz (Saxony) and Kalamazoo
(Michigan). In the future, Kolbus will produce a large spectrum of case makers and machine modules for tight packaging from
cardboard and paper – especially for the luxury goods market. Kolbus also has an ultra-modern factory with foundry and metal
working and has been a supplier of the high technology machine construction in Germany and other countries for many years.
MACHINE PORTFOLIO AND KNOW-HOW REMAINS - The know-how of the Kolbus machine
portfolio is taken over, backed up and further developed by Muller Martini. The approximately 250 Kolbus employees from the
bookbinding department will be taken over by Muller Martini in Rahden at the same employment conditions. The staff in the
packaging and case maker segments will continue to work for Kolbus.
NEWSINDUSTRY
30 ISSUE 001 2018 PRINT SINGAPORE
prinT & posTpress innoVaTion days in
radeBeuLworLd reCord:roTarY die-CUTTing aT 17,000
sheeTs Per hoUrBetween 29th
November and 1st December, KBA-Sheetfed
invited international print and finishing
specialists to a series of Print & Postpress
Innovation Days at the company’s
facility in Radebeul near Dresden.
Over 250 participants from 30
countries took the opportunity to gather
information on the latest automation
solutions for commercial, label and
packaging printing, as well as innovative
postpress solutions.
• Ralf Sammeck, CEO of KBA-Sheetfed
Ralf Sammeck, CEO of KBA-Sheetfed and member of the executive board of Koenig
& Bauer AG, welcomed the guests with a highly informative opening address, during
which he spotlighted both the group’s new brand image and the future visions of
Koenig & Bauer. Sascha Fischer, Head of Product Management, then spoke in
more detail about the further development of innovative solutions for an increasingly
automated printing process.
Sascha Fischer, Head of Product Management, presented a host of new automation
and measuring system features, including faster plate changing, expanded
functionality for the Rapida LiveApp, further content serving autonomous printing and
new LED-UV dryers. That already begins with a new generation of plate changers
with significantly reduced change times in half, medium and large formats, alongside
the ability to load plates without prior bending of the rear edges.
NEWSINDUSTRY
31PRINT SINGAPORE ISSUE 001 2018
CONT’d
New measuring system options such
as Print Check and PDF Check make
use of a single, common camera
system and guarantee absolute
inspection and control precision.
LED-UV dryers for Rapida sheetfed
offset presses are now manufactured
by KBA-Sheetfed itself, are even
more finely adapted to the Rapida
press series and thus offer even
greater drying performance across
all format classes, including also
large formats. Autonomous printing
with ErgoTronic AutoRun is about to be
raised to a new level.
Sascha Fischer said
“The future belongs to AutoPrint”
– not least because the system will
soon be able to program a complete
job changeover itself, without any need
for operator input. And the Rapida
LiveApp, finally, is already in practical
use in the field, with a further expanded
scope of features: The info panel with
press status display and print job
information, the maintenance manager
and the consumables tracking module
have been complemented with stock
management controls and PressCall
Mobile, a communication tool with chat
functions for service and
operator support purposes.
The first presentation highlight was on
a six-colour Rapida 106 coater press
with inline cold foil module and reel
sheeter: Reel-fed printing of in-mould
labels at 15,000 sheets per hour,
and then fast conversion to different
substrates from a pile.
• Dirk Winkler and Sascha Fischer presented autonomous printing with ErgoTronic AutoRun on two eight-colour Rapida 106 perfector presses for 4 over-4 production with subsequent coating: A series of six
product sections was printed with automated makeready on a conventional and an LED-UV press.
high PerForManCe and aUToMaTion
in PraCTiCeDuring the subsequent practical session, Dirk Winkler, Head of Print Technology,
demonstrated the printing of labels and folding cartons on a six-colour Rapida 106 coater
press with reel sheeter and a Vinfoil Micro cold foil module. The focus of his presentations
was placed on the benefits of low-migration LED-UV production, the simple flexibility to
incorporate cold foil application, and high-speed production at 20,000 sheets per hour
both on reel-fed IML film and on cardboard and self-adhesive label substrates from a pile.
On two eight-colour perfector presses for 4-over-4 production with subsequent coating,
Winkler and Fischer provided impressive proof of the performance capabilities of the
Rapida technology in commercial printing with conventional and LED-UV inks. The
conventional press ran six sections of the latest customer magazine Koenig & Bauer
Report, with fully automatic management of the entire job sequence by ErgoTronic
AutoRun. As soon as the defined run length was reached – in this case 500 sheets – the
next makeready process began automatically. PrintCheck and PDFCheck provided for
continuous quality monitoring.
The LED-UV press produced six sections of the new Koenig & Bauer image brochure
and, to conclude, a pencil box on folding carton board. Here, too, job changes were
initiated automatically once the run length was reached, and the press subsequently
returned to production without manual intervention. It was only the necessary substrate
change for the last job which required manual intervention on the part of the operator.
NEWSINDUSTRY
32 ISSUE 001 2018 PRINT SINGAPORE
Mario Gerber, Senior Sales Manager for postpress solutions, introduced the rotary
die-cutter Rapida RDC 106 as a “game-changer for the die-cutting process”. He
explained the design features which are shared with a Rapida printing press and the
various process steps which can be implemented in the individual towers.
Mario Gerber spotlighted some of the unique benefits of the Rapida RDC 106,
such as ultrafast makeready and unrivalled production speeds. These range
from die-cutting and hole punching for in-mould and other label applications,
via embossing, creasing, cutting and stripping for the processing of packaging
products, through to tailored variants for commercial users.
The machines offer cutting outputs of up to 15,000 sheets per hour, depending on
the substrate and the required contours, and can thus match the speed of a modern
sheetfed-offset press. Productivity is increased by up to 300 per cent for label
applications, and folding carton producers can also look forward to a 65 per cent
increase in efficiency.
The visitors were able to witness this superlative die-cutting performance for
themselves during practical demonstrations on two Rapida RDC 106 rotary die-
cutters. The four-unit machine began with a job requiring the creasing, cutting
and stripping of a folding carton for pharmaceuticals. At the end of production,
• World record: Die-cutting at 17,000 sheets per hour
the machine was converted within
just a few minutes for a completely
different job, namely the pencil box
printed during the morning session.
Subsequent blanking was done
offline on a Master Blanker from
Laserck with a throughput of up to
20,000 sheets per hour.
The printing and die-cutting results –
here with an IML film – met with great
interest from the attending specialists.
The single-unit Rapida RDC 106
rounded off the day by processing the
in mould and self-adhesive labels which
had been printed on the six-colour
Rapida 106 with coater and cold foil
module. Despite the tricky job change
from classic die-cutting to kiss-cutting,
the machine was back in production in
next to no time. As the final highlight of
the show, the Rapida RDC 106 then ran
the self-adhesive label production at the
world record speed of 17,000 sheets
per hour.
UlTiMaTe die-CUTTing PerForManCe
NEWSINDUSTRY
33PRINT SINGAPORE ISSUE 001 2018
peopLe’s daiLy CHooses Goss To
ManaGe LaTesT press MoVe
Goss were selected by People’s Daily as
the original manufacturer of the Universal
75 press model to project manage the
entire job, which took twelve weeks
to complete. Goss engineers project
managed and supervised the relocation
of the six-tower Universal 75 and worked
together with People’s Daily employees
and local teams to provide the most
cost-effective solution for the company.
Ian Buckley, General Manager at Goss
UK, comments, “Goss has a long
relationship with People’s Daily. We
listened to what they wanted and put
together an economical solution using
Goss’ knowledge and engineers to
supervise the technical aspects of the
move and ensure a smooth transition
for the company.”
The People’s Daily is the leading
newspaper in China and is published
worldwide with a print circulation
of three million. As well as Chinese,
editions are published in English,
The People’s Daily, the largest newspaper group in China, has completed a major press relocation of its
Goss Universal 75 press to a new, state-of-the-art printing facility in Beijing.
Japanese, French, Spanish,
Portuguese, Russian, Arabic, Tibetan,
Kazakh, Uyghur, Zhuang, Mongolian,
and Korean.
The Universal 75 consists of six
towers, two folders and six reel
splicers and will continue to be u
sed to produce high-quality
newspaper products for the Chinese
market.As well as the relocation,
the Goss Universal press has been
upgraded with a blanket wash system
and Goss will provide control
system integration.
Goss’ OEM expertise enables them
to undertake complex reconfiguration
and relocation projects including
additions to existing equipment with
minimal disruption, which often make
the most sense in the fast-changing
market of print. Goss can also enhance
and upgrade equipment at the same
time, ensuring press or post-press
equipment performs reliably and at
highest possible quality.
The upgrade on the M130 sixteen-page web press system will include an ink fountain
upgrade which consists of the more responsive one-piece ink key motors and
potentiometers which are less costly and easier to replace than previous generation
ink keys.
Scott Derouin, Goss Sales Manager – Northeast, says, “The combination of the
mechanical upgrade to the ink fountain and replacement of the ink fountain
electrics provide Catamount Color the gateway for improved presets, and the
use of the closed-loop color system will reduce make-ready time and waste, run
waste, and produce a superior quality printed product over the length of run.”
Goss reCeiVes order For M130 press upGrade aT
CaTaMounT CoLorGoss has received an order for an M130 press upgrade at Catamount Color with the goal of improving efficiency, reducing waste and enhancing color consistency.
NEWSMEMBER’S
34 ISSUE 001 2018 PRINT SINGAPORE
annuaL aLLeGro prinT-GLasGow
sCHooL oF arT prinT produCTion Tour
Allegro Print Executive Directors, Merlyn Tay & Ho Yeow Liang:
“ We started this initiative three years ago with the purpose
of inspiring young professionals and future generations to
join the print media industry - it could be a career option for
them. We want to change the stigma that you need a certain
specialization or technical skill-set to be part of the print media
industry. We also want to put across that creative expression
exists, and it is thoroughly expressed and appreciated through
the design and creation of printed materials.”
On 25th January 2018, final year design
communication students from the Glasgow School of Arts (GSA) were once again invited to a print
production tour organised by Allegro Print and
PMAS at the Print Media Hub in Tai Seng.
• PMAS Executive Director, Mr. Jason Ong briefing the students
• Allegro Print Executive Directors, Ms. Merlyn Tay and Mr. Ho Yeow Liang making their presentation to the GSA Students and Teachers.
NEWSMEMBER’S
35PRINT SINGAPORE ISSUE 001 2018
This is the second year that Allegro Print and PMAS have
organised the visit to PMAS, Allegro Print and IGT Systems.
This program exposes the students to the practical aspects
of the print media industry. It also provides an opportunity
for the students to get an insight of the two different learning
perspectives about the print media industry.
IGT Testing systems located within the PMAS premises, does a great job to teach students how certain inks
react differently on a variety of print substrates. Allegro Print on the other hand, provides an excellent overview of the pre-production, production and finishing techniques.
GSA Co-ordinator, Michael Tan: “We’d like to thank Allegro’s
Directors Merlyn and Yeow Liang for their continuing support
of our students. This is the third year that GSA has worked
• Visit to the production and finishing facilities
with them to give the students valuable insights and a
comprehensive understanding of printing processes, material
choice and book production techniques - which they are
otherwise unable to learn from schools.
Hopefully, this program will continue to be part of the student’s
curriculum - as they will be able to draw upon this knowledge
when they join the workforce. We would like to take this
opportunity to thank PMAS and IGT Systems for their effort to
make this possible”
• Visit to IGT Systems
NEWSMEMBER’S
36 ISSUE 001 2018 PRINT SINGAPORE
FuJi XeroX announCes winners oF 10TH annuaL
piXi awards 2017 - aWarding innovaTion and exCellenCe
in digiTal-PrinTingFuji Xerox Asia Pacific Pte Ltd announced the 45 winning
entries of its PIXI (Printing Innovation with Xerox Imaging)
Awards 2017. The 10th anniversary of this annual competition
recognized innovation and excellence in digitally-printed work
from users of Fuji Xerox solutions across the region – with
entries from the countries and areas: Australia, China, Hong
Kong, Japan, Korea, Malaysia, New Zealand, Singapore,
Taiwan, Thailand and Vietnam. Four Singapore companies
won awards at PIXI Awards 2017:
PIXI Awards 2017 attracted 236 entries in 26 categories,
with the introduction of two new categories -the 5th Colour
Award and the Digital Label and Packaging Award. In line with
current digital-printing trends for image quality value-add,
the 5th Colour Award evolved from the innovative use of 5th
colour toner such as gold and silver. The Digital Label and
Packaging Award category was introduced to recognize the
remarkable work in this growing segment.
Winners will be showcased in the Fuji Xerox Integrated
Customer Experience Center (ICEC) and regional Graphic
Communications industry events. For an opportunity to
receive further acknowledgement for their pieces, Fuji Xerox
Asia Pacific submits all entries into the Asian Print Awards, a
competition for printers in the region.
An independent expert panel of printing industry professionals
selected the winners. Evaluation criteria: print quality,
appropriate use of digital technology, degree of innovation,
business effectiveness and overall aesthetics. Importance is
placed on the balance between quality of the digital prints and
delivery of desired results with Fuji Xerox solutions.
This Year, The “besT in shoW” Was aWarded To beijing Zhong xian
TUo Fang sCienCe and TeChnologY
develoPMenT Co., lTd. For Their sUbMission oF The arT ColleCTions oF
beijing oPera MasTer Mei lanFang, Using The
xerox® igen® 150 Press.
Steve Ford, General Manager, Production Sales and Marketing,
Fuji Xerox Asia Pacific said “Fuji Xerox Asia Pacific is delighted
to celebrate its 10th consecutive year of PIXI Awards. Our two
new categories this year have expanded the opportunities for
our partners to showcase their outstanding work in 5th colour
application and digital labels and packaging. It is inspiring to
see how our latest technologies and services are manipulated
to create such innovative offerings, especially for the label and
packaging market. This remarkable work fuels our anticipation
for continued strong market growth.”
iSuccess Digipress Pte Ltd (PMAS Member) – 2 awards Dreamweavers Ptd Ltd
Kepmedia International Media Pte Ltd Fontcraft PrintingPte Ltd
NEWSMEMBER’S
37PRINT SINGAPORE ISSUE 001 2018
piXi awards 2017 winners:
objects awards Winners’ namesCountries and
areas
books and Manuals
1st Ma King Kee diazo Printing and Co., ltd.
hong Kong
2nd blue star Print victoria australia
2nd regal Printing limited hong Kong
brochures1st Pronto direct Pty ltd australia
2nd regal Printing limited hong Kong
Catalogues1st Pronto direct Pty ltd australia
2nd neo digital Co., ltd. Thailand
leaflets, Flyers1st dong-a Korea
2nd Papermate (Thailand) Co., ltd. Thailand
Point of sale Materials
1st gMW Creative Prints Malaysia
2nd enviro Print group Pty ltd. australia
Calendars Winner dg3 asia limited hong Kong
Photo books1st Changchun second xinhua Printing
Co., ltd.China
2nd skopi Korea
Multi-piece Productions
1st hanaoka Co. ltd. (Kimono shop) japan
2nd alpha Print llP singapore
Cards and invitations1st Paperista Co., ltd. Thailand
2nd dreamweavers Pte ltd singapore
direct Marketing Winner direct Mail and Marketing australia
Menus1st isuccess digipress Pte ltd singapore
2nd neo digital Co., ltd. Thailand
2nd M.i.W group Company limited Thailand
self-promotion1st isuccess digipress Pte ltd singapore
2nd Mailshop new Zealand
2nd direct Mail and Marketing australia
NEWSMEMBER’S
38 ISSUE 001 2018 PRINT SINGAPORE
objects awards Winners’ namesCountries and
areas
art reproduction1st beijing Zhong xian Tuo Fang science
and Technology development Co., ltdChina
2nd guangzhou da Yang graphic digital Printing Co. ltd.
China
Magazines1st neo digital Co., ltd Thailand
2nd orangebox limited new Zealand
digital and offset Together
1st Kepmedia international Pte. ltd. singapore
inkjet - book Printing Winner Yeolim CandP Korea
5th Colour awards1st orangebox limited new Zealand
2nd Pronto direct Pty ltd australia
2nd Copy and Paste sdn. bhd. Malaysia
industry - education Winner Ultimate Print sdn bhd Malaysia
digital Packaging1st Kyoshin Paper and Package japan
2nd bUM-a Printing Korea
digital labels
Winner hung Kuan Printing co., ltd. Taiwan
1st ondemand Printing ltd. japan
2nd Fontcraft Printing Pte ltd singapore
2nd FU-Ze Printing co., ltd. Taiwan
environmental award 1st nets Printwork sdn. bhd. Malaysia
2nd Wolfidea Press Malaysia
digital Proofing Winner Chengdu smartec Co., ltd. China
best in show award beijing Zhong xian Tuo Fang science and Technology development Co., ltd
China
Note 1- InfoTrends forecasts that the print value—the billings from digital label converters among their customers—will reach
USD 1.185 billion in 2020, reflecting a 21 percent compound annual growth rate from 2015.
Note 2- Fuji Xerox ICEC features a complete suite of Fuji Xerox printing portfolio and end-to-end solutions. The 3,600 square
meter facility in Bangkok provides customers with one-stop access to varied skillsets, applications testing and
knowledge acquisition in print and communication in a collaborative environment.
piXi awards 2017 winners:
39PRINT SINGAPORE ISSUE 001 2018
PAPER NEWS
THe LarGesT Media deBaTes
oF our TiMe: wHiCH CHanneL THe ConsuMer
preFers: prinT or diGiTaL.
By saM upTon
As any good marketer will tell you,
print and digital both have a secure
place at the communications table.
They both have advantages that
benefit the consumer, whether it’s the
convenience of online shopping and
accessing information quickly, or the
tactile pleasure of browsing through a
print catalogue or reading a physical
book. But there remains a question of
which medium the consumer prefers
for which activity.
To answer this question, Two Sides
commissioned a global survey in
June 2017, which asked over 10,700
consumers in ten countries about
their preferences and habits when
it comes to reading print and digital
communications. What they found
was a significant preference for
print in recreational reading, such
as books, magazines, news and
catalogue shopping, while computers
(laptops or desktops) were
preferred when it comes to reading
transactional documents such as bills
and statements.
This is a debaTe ThaT doesn’T jUsT aFFeCT The
MarKeTing, PUblishing and adverTising indUsTries;
it has an effect on every industry that needs to communicate with its customers, from
banks and utility companies sending out bills and statements, to hospitals and doctors
posting personal health information. It’s a debate that takes in elements of economics,
market forces, neurology, anthropology and the age-old discussion of consumer choice.
Looking at UK consumers in particular, the largest percentage for popularity is with reading print magazines, with 78% of all respondents preferring to read their favourite title in its paper form, while print books came close, with 73% enjoying curling up with a literal page-turner. Newspapers (62%) and product catalogues (56%) also proved popular in print, with the nearest digital format, the laptop, a long way behind for each (13% and 21% respectively).
NEWSPAPER
40 ISSUE 001 2018 PRINT SINGAPORE
The results also demonstrated that
print magazines, books and catalogues
are preferred over their digital cousins,
with printed books read by 52% of
UK consumers at least once a week
(compared to 25% reading a book on a
digital device) and 39% reading a print
magazine at least once a week (versus
19% reading the digital version).
However, when considering behaviour,
print isn’t the number one choice across
the entire spectrum of media. Digital is
preferred over print for the consumption
of news, with 42% getting their daily
news from a digital device (compared to
29% reading a newspaper). Digital also
has the edge with marketing messages,
with 13% of UK consumers reading their
marketing emails every day and 11%
reading addressed advertising mail.
oF CoUrse, iT’s noT UnKnoWn For PeoPle To sTaTe a
PreFerenCe bUT behave in a diFFerenT WaY, so TWo sides Then
asKed aboUT The resPondenTs’
reading habiTs.
NEWSPAPER
41PRINT SINGAPORE ISSUE 001 2018
Firstly, the economics of digital communication mean that consumers receive
huge amounts every day when compared to print, especially when it comes
to marketing messages. This can lead to digital fatigue and a sharp drop in
engagement with advertising.
The significant difference in engagement between print and digital has been seen in a
number of studies, most notably the work done by Readex Research, who found that
despite the tremendous impact digital has had on marketing in the past decade, it’s
made no difference to how well print ads are noticed and read by consumers – and
in some cases it’s actually improved.
Screen fatigue’ has been cited as one of the reasons why UK e-book sales plunged
by 17% in 2016 to its lowest level since 2011. Conversely, the sales of print books
in the UK are now at a five-year high. “There is generally a sense that people are
now getting screen fatigue from so many devices being used, watched or looked at
in their week,” said Stephen Lotinga, chief executive of the Publishers Association.
“Print books provide an opportunity to
step away from that.”
Meanwhile, people are starting to
recognise that there’s a marked
difference to the understanding and
retention of information when reading in
print and in digital. In a global study by
American linguistics professor Naomi
Baron, students in the US, Slovakia,
Japan and Germany were asked what
they preferred to read, and a whopping
92% said physical books.
“I believe that the possibility and
likelihood of distraction is too high when
it comes to online learning tools,” said
Steven Hernandez, a student at Arizona
State University.
As well as a lack of distraction,
neuroscience has found that print
provides higher comprehension and
recall, stimulates emotions and desires,
and drives sensory involvement leading
to greater impact. Taking all this into
account, the resilience of print in an
increasingly digital world doesn’t seem
so surprising.
To download the global report, as well
as the Key Findings from the UK survey,
go to www.twosides.info/Survey2017
As any good marketer will tell you,
print and digital both have a secure
place at the communications table.
They both have advantages that
benefit the consumer, whether it’s the
convenience of online shopping and
accessing information quickly, or the
tactile pleasure of browsing through a
print catalogue or reading a physical
book. But there remains a question of
which medium the consumer prefers
for which activity.
BuT TaKen oVeraLL, THese resuLTs poinT Towards ConsuMers sTiCKinG wiTH prinT CoMMuniCaTions, -
despiTe THe onsLauGHT oF diGiTaL ConTenT and BiG Businesses
TryinG To sTeer THeM Towards iT.
This resilienCe oF PrinT Can be PUT
doWn To a nUMber oF reasons.
42 ISSUE 001 2018 PRINT SINGAPORE
FEATURE ARTICLES
deFininG MarKeTinG For THe 21sT
CenTury
Industrial revolution was the start point of the old economy with focus on producing
massive quantities of standardized products. This mass product was important
for cost reduction and satisfying large consumer base, as production increased
companies expanded into new markets across geographical areas. The old economy
had the organizational hierarchy where in top management gave out instructions
which were executed by the middle manager over the workers.
In contrast, the new economy has seen the buying power at all time thanks to the
digital revolution. Consumers have access to all types’ information for product and
services. Furthermore, standardization has been replaced by more customization
with a dramatic increase in terms of product offering. Purchase experience has also
changed as well with the introduction of online purchase, which can be done 24 × 7
with products getting delivered at office or home.
Companies have also taken advantage
of information available and are
designing more efficient marketing
programs across consumers as well
as the distribution channel. Digital
revolution has increased speed of
communication mobile, e-mail SMS,
etc. This helps companies take faster
decisions and implement strategies
more swiftly.
Marketing is the art of developing,
advertising and distributing goods
and services to consumer as well as
business. However, marketing is not
just limited to goods and services
it is extended to everything from
places to ideas and in between. This
brings forth many challenges within
which marketing people have to take
strategy decisions. And answer to
these challenges depends on the
market the company is catering to, for
consumer market decision are with
respect to product, packaging and
distribution channel.
For business market, knowledge and
awareness of product is very essential
for marketing people as businesses
are on the lookout to maintain
or establish a credential in their
respective market. For global market,
marketing people have to consider
not only culture diversity but also be
careful with respect to international
trade laws, trade agreement, and
regulatory requirements of individual
market. For non for profit organization
with limited budgets, importance
is related to pricing of products, so
companies have to design and sell
products accordingly.
Marketing philosophy employed by
any given company has to be mix
The 21sT CenTUrY has seen The advenT oF The neW eConoMY, ThanKs
To The TeChnologY innovaTion and develoPMenT.
To understand the new economy, it is important to understand in
brief characteristics and features of the old economy.
ARTICLESFEATURE
43PRINT SINGAPORE ISSUE 001 2018
adaPTing MarKeTing To The neW eConoMY
of organization interest, consumer
interest and societal interest. In
production philosophy, companies
focus is on numbers, high production
count, which reduces cost per unit and
along with mass distribution. This kind
of concept is usually making sense in
a developing market where there is the
need of product in large numbers.
The product philosophy talks about
consumers who are willing to pay an
extra premium for high quality and
reliable performance, so companies
focus on producing well made products.
The selling concept believes in pushing
consumers into buying of products,
which under normal circumstance,
they would be resistant. The
marketing concept believes consumer
satisfaction, thereby developing and
selling products keeping focus solely
on customer needs and wants.
The customer philosophy believes in
the creation of customized products,
where in products is design looking at
historical transaction of consumers.
The last philosophy is the societal concept
which believes in developing products,
which not only generate consumer
satisfaction but also take into account
wellbeing of society or environment.
Digital revolution and 21st century
have made companies fine tune the
way they conduct their business.
One major trend observed is the
need of stream lining processes
and systems with the focus on cost
reduction through outsourcing.
Another trend observed in companies
is, encouragement to entrepreneur
style of work environment with glocal
(global-local) approach. At the same
time, marketers of companies are
looking forward to building long term
relationship with consumers. This
relationship establishes platform
understanding consumer needs and
preference. Marketers are looking at
distribution channels as partners in
business and not as the customer.
Companies and marketers are making
decisions using various computers
simulated models.
To summarize 21st century marketing
is challenge, which is to keep up pace
with changing time.
CoMpanies in 21sT CenTury HaVe To adapT To eVer CHanGinG
enVironMenT. aT presenT, CoMpanies represenT a Curious MiX oF oLd as
weLL as THe new eConoMy.
A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it rather hard way. Companies have to choose elements from old and new economy wisely as to build a
business model which would bring value to the company.
Technology revolution, globalization and market deregulation factors are among many
sculpting the new economy. These 3 factors interact with each other at different levels
creating the driving force for the new economy. The old economy was full of analog
devices, which were running on a continuous signal wave, for example, gramophone
records. In today’s world systems and devices are running on digital technology where
information is carried in ones and zeroes. However, this digital information cannot be
exchanged between devices without connectivity through wire or wireless networks.
This connectivity is achieved through intranet, extranet and internet.
ARTICLESFEATURE
44 ISSUE 001 2018 PRINT SINGAPORE
However, some of the players developed online portals to offer
their products and services which in turn de-stabilized new online players. some of the old players were successful with
help of their brand strength and poor business models of pure
online players.
In the old economy focus was only on standardization,
mass production and singular marketing policy.
However, with the amount of information available in the
new economy, companies are best at understanding
consumers. This better understanding has led to
customized products, a shift from standardization.
However, this customization has its drawbacks not only for
companies but also for customer.
Companies find it difficult to maintain the cost level for
customized products to register profit. Customization is
impossible for products, which require complex industrial
engineering. Customer does not know real product
appearance until it fully completed and also return policy is
not there in customization.
The new functioning of economy has changed the way
companies approach their business. Companies are
looking forward to expanding across market segments to
get maximum market share while keeping focus strictly
on customer needs. For these companies are making
organizational changes where departments are developed
to manage a segment rather than a product.
Companies are looking forward to developing consumer
based brand equity to foster long term relation. Companies
are coming up with products, which perform superior than
consumer expectation there by creating a strong brand while
the earlier branding task was accomplished through advertising.
Companies are treating employees, distribution channel, and
suppliers as their business partner and not customer.
Since companies have changed the way they function in
the new economy, it is imperative that marketing practices
also adapt. As consumers are looking forward going online
for major of their purchase, businesses are looking towards
electronic commerce (e-commerce) as a way forward.
Research has shown online users usually buy music,
software, books, apparel, etc. rather than goods like
automobiles, house, etc.
Business buyers are also coming online as well as
suppliers, thereby substantially reducing the establishment
cost. E-Commerce has also open doors for customer
to customer relation through social networking and
community forums, in which experience and discussion
are done with respect to products. Through internet
consumers are able to provide faster feedback to
companies with respect to products and services.
As businesses are moving online, the focus shifts to
developing of web sites to provide reliable and correct
experience to consumers. Web site design, maintenance
and security are of paramount importance for creating a
favorable impression on consumer. Online marketing and
advertisement have got prominence in this internet age.
Re-produced from Management Studies Guide
inTerneT alloWed PlaYers liKe
Yahoo, aMaZon, ebaY To oFFer ProdUCTs liKe MUsiC, booKs, aPParel, eTC. direCTlY To CUsToMers.
This move de-stabilized the traditional distributors and
retailers causing some to shut down their business.
ARTICLESFEATURE
45PRINT SINGAPORE ISSUE 001 2018
GrowTH in diGiTaL prinTinG To reMain sTronG unTiL 2024
The total digital printing market will
reach 225% of the 2013 value by 2024,
according to a new market report by
Smithers Pira. In 2013, the digital print
market was worth $120.9 billion in
constant 2012 dollar values, or $131.0
billion in current dollar terms that take
into account inflation and currency
exchange rate fluctuations.
This is the equivalent of 1.13 trillion A4
size prints manufactured by print-for-
profit service providers and packaging
converters. The total digital market will
reach 225% of the 2013 value by 2024,
according to a new market report by
Smithers Pira. The new market study,
The Future of Digital Printing to 2024,
examines the global digital print market
until 2024. The report includes details
of the key trends driving the industry
as well as technology forecasts for the
upcoming decade.
Digital print is growing because it allows
print suppliers to improve the levels
of service they offer to customers, as
well as opening new opportunities and
helping them to make money. Increasing
versioning and personalisation helps
make print more targeted to end users
which is increasingly important as the
digital world continues to become more
and more connected.
The maturing of Big Data with
technology able to identify potentially
valuable customers is a very powerful
tool, and digital print will be used as
a communication channel for this
output. Digital print will also exploit
many new opportunities for high value
short runs and move increasingly into
labels and packaging.
According to the report,
electrophotography is the major
contributor to the digital market.
However, inkjet is the sector which is
growing more rapidly. Inkjet is forecast
to overtake electrophotography after
2019, and by 2024 inkjet will account
for 56% of the value and 53% of the
digital print volume.
Digital print is used in many diverse
applications, and innovative print
suppliers are developing new
opportunities all the time. According to
the report, there are some drawbacks
of digital, which tend to be associated
with unit cost and productivity. However,
these limitations are becoming less of
an issue as capabilities are is steadily
increasing; inkjet is now able to deliver
8,000+ A4 prints per minute in the
Timsons T-Press, the equivalent of
30,000 B1 duplex prints per hour.
There is also less choice of paper and
substrate stocks with digital printing,
however more paper companies are now
supplying suitable grades while some
printers apply primers to their materials.
Additional limitations exist in the colours
that can be printed, although some
equipment suppliers have introduced spot
colour capability with metallic and some
specialist fluorescent toner capability.
In terms of future forecasts, the
report states that over the next ten
years or so, the most dynamic area
for change will be in the fields of
packaging. Cartons, rigids, flexibles,
metal and corrugated are sectors
that will take up digital production
methods. Future growth predictions for
printed packaging are all positive with
increases in volume and value, with no
substitution for electronic versions.
Digital print is being used even beyond
the graphics and packaging sectors.
These applications include textiles,
ceramic tiles, flat and round glass,
decorative laminates, automotive
applications, electronic and photovoltaic
products, bio-medical and many other
promotional/miscellaneous items.
The Future of Digital Printing to
2024 is available now for £3,950.
To find out more about the report
and how your company can benefit
from a global usage licence, please
contact: Sean Walsh (US) T: +1 330
762 7441, Ext 1134 or Bill Allen (UK)
T: +44 (0)1372 802086.
Re-produced from Smithers Pira
ARTICLESFEATURE
46 ISSUE 001 2018 PRINT SINGAPORE
diGiTaL prinT MarKeT To reaCH
$187.7 BiLLion By 2018
In 2008 all digital printing accounted for a little under 18.5% of the offset market
in value terms, by 2018 it will be worth almost 50% of the offset sector across
the world and higher in the more mature print regions. Digital’s share of the offset
volume is much lower, reflecting the much higher unit costs being obtained for digital
print than for offset. The volume of all offset prints will fall by 10.2% across the world
between 2008 and 2018, while digital print volume is forecast to grow by 68.1%.
The economics of offset and digital processes continue to evolve. Digital printing
trends in improvements in productivity and reliability are making digital printing more
cost effective over higher runs. Digital print can be produced quickly, with no time
in platemaking, reducing the turnaround time of jobs. More printers will add a digital
printer or press to their production armoury to optimise output and minimise unit costs.
digital printing market analysis shows that the industry will grow from $131.5 billion in 2013 to $187.7 billion in 2018, a
compound annual growth rate of 7.4%. digital printing trends dictate that the share of the total print market will grow from 9.8% in 2008 to 20.6% in 2018, with inkjet growing faster than
electrophotography. all the offset processes will see their value shares fall, particularly in web offset.
Innovative use of digital printing
for new products, while improving
service levels, can help printers
avoid offset printers becoming a
commodity. Smithers Pira forecasts
that digital printing trends will impact
a strong growth in the industry
from 2013 to 2018, led by inkjet
technology. Digital printing market
analysis shows that the industry
is better suited to the changing
demands of print buyers - and
importantly, to end consumers of
print - than offset is. Primary research
conducted highlights the continuing
demands of buyers for lower run
lengths and faster turnaround,
and the use of versioning and
personalisation is continuing.
According to Smithers Pira, the average
selling price of all offset print will fall
from $11.43 per 1,000 x A4 prints in
2008 to $10.16 in 2018, a decline of
11.1%. The situation is different for
digital where the average price will
increase, from $92.48 per 1,000 prints
in 2008 to $119.53 in 2018.
The cost make-up of offset and digital
print is different. Digital print has a low
set-up cost but unit cost per copy is
higher than for analogue print methods.
Comparing the cost of processes is a
useful tool for printers to select the most
appropriate process for manufacturing.
a neW sTUdY FroM sMiThers Pira - The FUTUre oF oFFseT
vs digiTal PrinTing To 2018 -
shows how the issue of direct competition between digital and offset printing is a daily
occurrence for print service suppliers, in determining which process they should use
for a particular job.
ARTICLESFEATURE
47PRINT SINGAPORE ISSUE 001 2018
There are features, such as variable data printing, that will dictate digital, while there
are other intangible benefits that buyers or brands will seek to achieve, with personal
packaging a good example, where brands seek to engage with consumers and potential
customers Continuing falls in run length is the key reason for the adoption of digital
technology by many offset companies.
Smithers Pira’s digital printing market analysis highlights this factor, together with the
recent improvements in digital print technology, as the key drivers for the adoption of
digital printing.
Based on extensive primary research….. The Future of Offset vs Digital Printing to
2018 guides you through market innovations, cutting-edge technologies, industry
drivers and digital printing trends - giving you the opportunity to be at the forefront of
the industry and ahead of the competition.
aboUT sMiThers PiraSmithers Pira is the worldwide authority on packaging, paper and print industry supply chains.
Established in 1930, the company provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.
iT CoMpares THe prospeCTs For
diGiTaL (inKJeT and eLeCTropHoToGrapHy) and oFFseT (sHeeTFed, HeaTseT and CoLdseT)
prinTinG To 2018.
iT also Provides QUanTiTaTive MarKeT
siZes and ForeCasTs For The oFFseT and digiTal
PrinTing indUsTrY, giving comprehensive digital printing
market analysis broken down by printing process, end-use sector and geographic
region and country.
The Future of Offset vs Digital Printing to
2018 is available now for £3,950. For more
information, please contact Stephen Hill at
+44 (0) 1372 802025, or via e-mail, or visit
www.smitherspira.com
Re-produced from Smithers Pira
NEWSPMAS
48 ISSUE 001 2018 PRINT SINGAPORE
weLCoMe To new MeMBers
pMas/e2i neTworKinG
eVenT – sKills UPgrading and FUnding
sCheMes For The PrinTing & PaCKaging indUsTries
wHiTeBLaCK – GreenBLue LLp300 Tampines Avenue 5 #09-02
Tampines Income Junction
Singapore 529653
Tel: 9794 7698
e-Mail: [email protected] / www. whiteblack- greenblue.com
nature of Business: Chemicals, Cutting Machines, Die-cutting
Machines, Paper and Paper Boards, Spot UV, Printing Equipment,
Inkjet/Laser/Offset
Contact person: Mr. Aaron Tham Kok Leong
aVerisinG pTe LTd21 Woodlands Close
Primz Bizhub #01-25
Singapore 737854
Tel: 6908 0976
e-Mail: [email protected] / www.averising.com
nature of Business: Large Format Printing, Signage
Contact person: Mr. A. K. Lim
The event held at the PMAS Training
Academy, attracted 89 participants
from 67 companies (of which 46 were
PMAS Members). After the welcome
speech by PMAS President, Mr. Lim
Geok Khoon, PMAS Executive Director,
Mr. Jason Ong made a presentation on
the NITEC Offset Printing Course; the
upcoming NITEC Pre-press course; and
the renting of classroom facilities at the
PMAS Training Academy. Participants
also viewed the PMAS Video Clip which
is now available on Youtube.
This was followed by two presentations:
1) e2i on their services and grants
2) singapore national employers
Federation (sneF) on their p-Max
scheme. The event ended with a
buffet dinner.
PMAS thanks e2i for their support to
organise the year-end networking event.
Participants appreciated the opportunity to
be updated on the latest trends in the print
media scene, developments at PMAS, the
programs and funding schemes offered by
e2i and the P-Max scheme of SNEF.
A networking event for Members was held on 20th December 2017 in partnership
with e2i. The objective of the event was for PMAS to reach out to Members and to
facilitate networking. In addition, PMAS and e2i wanted to advise Members to stay
updated, promote skills upgrading and to utilize the various Government funding
schemes for business improvement.
MailhouseSolutions
50 Loyang Way, Singapore 508743Tel : +65 6544 0200 • Fax : +65 6544 1371 • Email : sales@fabulousprinters .com
Your ultimate communication solution provider.
Since 1995, we have consistently delivered our renowned services. We do beyond print.
CreativeServices
We dobey�d print
WebOrdering
MarketingSolutions
Fulfi lment
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