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Copyright © 2020 Copy That: Words From the Heart www.copythateditorial.com.au All Rights Reserved.
Brilliant blogging: the systematic, stress-free approach to content
creation (that gets results!)
Introduction
Why blog?
Common blogging blunders
How to - the five steps to creating brilliant blog posts
Your FREE GIFT
Why blog?
● SEO matters!
● Make sure your efforts pay off - be seen
● Build your organic traffic through search engine results
Searchable content
Shareable content
● Spread the love!
● Draw more traffic to your website
● Build your following
Why blog?
● What is new for your business?
● What can you do for your clients or customers?
● What is your specialty, and why do you love what you do?
● What is your favourite product to use yourself, and why?
Showcase your products and services
Showcase your expertise and give back to your audience
● Include information about who you are, your relevant work history and qualifications - help the
audience to trust you as an expert
● Offer free tips and tricks, guides or processes that have worked
● Tell stories, anecdotes and client feedback
Common blogging blunders
If you are going to begin blogging, you need to be prepared to:
Write regularly
Weekly, fortnightly, monthly - it doesn’t matter, just be consistent
Readers will come to expect work from you
Your blog section will look much more inviting
Write a decent amount
At least 400 words, 1,000 is better
Quality over quantity - ALWAYS
Spend a little time researching - otherwise your efforts won’t get the return they deserve
Re-evaluate who you are writing for, what their pain points are and what keywords will drive results
Plan your content so it flows
Common blogging blunders
If you are going to begin blogging, you need to be prepared to:
Edit and proofread - more than once
Please…!
Take a break and look over it with fresh eyes
Enlist the help of someone else to read it
Be proud of your work and share it EVERYWHERE
Don’t hide it away on your site - post the link anywhere you can
Ready to write brilliant blogs?
The five steps to creating brilliant blog posts that get noticed (for all the right reasons)
Know your audience
Do your keyword research
Put it all together
Polish and perfect
Final checking - then promote!
Step 1
Know your audience
Create your blogging avatar. This may be the same as your ideal client for your business as a whole, or a specific reader for that blog post. Know who you are serving so you can reach them effectively.
Write down the basics:● Where they work and their role?● Gender● What level of education do they have?● Do they have kids?● Do they have a partner?● What do they do in their spare time?
Then, think about:
● Why are they reading your blog post?● Where did they find your blog post?● Are they a past customer, or a prospective? ● Are they a fellow professional, or the general public?● How much time do they have?● What type of language do they use?
Step 2
Do your keyword research
Keywords help drive traffic to your website - and keep you on track with your topic.
How to create a keyword list:
● Decide on your ‘seed keywords’, which is your overarching topic.
● Find a keyword tool such as:- Google Keyword Planner - through your Google Adwords account- Ubersuggest- Keyword.io- AnswerThePublic
● Write down a list of head terms, middle terms and long tail-keywords.- Head terms: one/two words with high search volumes, such as ‘vegetarian diet’ or ‘diet plan’.- Middle terms: more specific, such as “vegetarian recipes’ or ‘vegetarian meal plan’- Long-tail keywords are expanded further and are often questions, such as ‘how do I eat a vegetarian diet?’ or ‘what foods are allowed on a vegetarian diet?’
● Choose 3-4 to sprinkle naturally through your content.
Step 3
Start putting it all together
Start by mapping out your content into ideas.
● Introduction - idea 1 - idea 2 - idea 3 - conclusion
● Start filling in your content - does not have to be perfect
● Use keywords in sub-heads and introductory paragraph
● Go back and work through AIDA
Attention - you have one shot at grabbing the reader’s attention. Try a clever headline, an interesting image or eye-catching introductory video.- Statistics and numbers- Questions- Appeal to a pain point
Interest - your hook, draw them in with an evocative first paragraph
Desire - features vs benefits. Tell them why they need you or your product
Action - the CTA
Step 4
Polish and perfect
Editing your work
● Points to check as you edit:- Positive language - what they want, not what they can’t have- Active sentences rather than passive - the subject acts on the verb, “The client loved the massage”, not “The massage was loved by the client”.- Add subheadings (that match your keywords)- Change out boring words for more descriptive, power words- Check tone - is it appropriate to your audience? Refer back to your avatar
● Final checking- Read over it with fresh eyes- Try a program such as Grammarly- Ask a friend or family member to proofread it
Step 5
Final checking - then promote!
One last read over….but don’t dwell.
Finally - unleash your brilliance to your audience!
Publish your post:● On your website● Schedule or post into social media● Take any opportunity to promote it on other (appropriate) pages or groups● Reach out to other business owners to see if they are interested in sharing it for you, too
Conclusion
FREE GIFT!
10 Days to Creating Cohesive Content - Daily Planner and Workbook
Thank you!
Fleur [email protected] 603 163
